Tag Archive for: Email Marketing

Maximizing Your Email Marketing Efforts: Best Practices to Drive Results

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Email marketing remains one of the most effective ways to reach and engage with customers. Whether you’re promoting a new product, offering special discounts, or simply keeping your audience up-to-date, email is a critical component of your overall marketing strategy.

In order for your email marketing strategy to be effective, it’s important to follow best practices when it comes to email marketing. In this blog, we’ll explore some of the key elements of a successful email marketing campaign. Here are some tips you can follow in order to maximize your email marketing efforts in 2023.

Define Your Target Audience

The first step in any email marketing campaign is to define your target audience. Who do you want to reach with your message? What are their interests and motivations? Understanding your target audience will help you create emails that are relevant, engaging, and effective.

Personalize Your Emails

Personalization is a key component of effective email marketing. From using the recipient’s name in the subject line, to tailoring the content of your message to their interests, there are many ways to make your emails feel more personal. Personalized emails tend to be more engaging and can lead to higher open and click-through rates.

Keep Your Subject Line Short and to the Point

Your subject line is the first thing your recipients will see when they receive your email. It’s important to make it short, to the point, and attention-grabbing. Aim for a subject line that is 50 characters or less, and test different subject lines to see which ones perform the best.

Make Your Emails Visually Appealing

In addition to a strong subject line, it’s important to make your emails visually appealing. This means using a clean, simple layout, high-quality images, and a color palette that reflects your brand. Your emails should also be optimized for different devices, including mobile, to ensure that your message looks great no matter how it’s being viewed.

Use a Clear Call to Action

Every email you send should have a clear call to action (CTA). Whether it’s to buy a product, sign up for a newsletter, or simply learn more. Here are some tips you can follow in order to make your email stand out:

  • CTA’s should be clear and concise, and should clearly state the action you want the recipient to take.
  • Place your CTA in a location that can easily be found and clicked on.
  • Test and optimize your CTAs to see which one is more effective. This means trying different subject lines, layouts, images, and calls to action, and measuring the results.

By following these best practices, you can create effective and compelling calls to action that drive results and help you achieve your marketing goals.

Final Thoughts

Email marketing remains an important and effective tool for businesses of all sizes. By following best practices and continually refining your strategy, you can achieve your marketing goals and connect with your target audience in a meaningful way.

Whether you’re looking to reach new customers, engage with your current audience, or drive more sales, at Onimod Global, we understand the power of email marketing and are committed to helping our clients succeed. Our  highly experienced team of digital marketers are experts in creating effective campaigns that drive results, and we are dedicated to staying up-to-date on the latest trends and technologies in our industry.

So if you’re looking for a digital marketing agency that can help you take your email marketing to the next level, look no further than Onimod Global.

Contact us today to learn more about how we can help you succeed in email marketing and beyond.

How To Personalize Your Marketing Messaging Strategy to Drive Leads

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Today’s average consumer is constantly bombarded with an overwhelming amount of marketing messages. One of the best ways to cut through the clutter and stand out to your customers is through personalizing your marketing messages. 

Consumers want messages that: 

  • Are relevant to their interests
  • Give product details 
  • Are entertaining 

By taking the time to make your messaging more personal, you can ultimately increase customer loyalty and drive more sales.

Ways to Personalize Your Marketing Messages:

On Email: 

Segment Your Lists 

Every person is unique, with their own wants and needs, so they can’t all be addressed exactly the same way. Segmenting your email list is essential to getting successful results. You can segment according to demographics, behavior, location or however makes the most sense for your brand. You can then shift your messaging accordingly, based on those chosen factors and focus on what matters most to that group. 

Another benefit to segmenting your email list is being able to recapture the attention of inactive users. When you also segment people who haven’t purchased from you or visited your site in a while, you can create content and messaging around ways to persuade them to come back. This is a great way to work to reduce customer churn and get past customers reinvested in your brand. 

Add First Names to Your Subject Lines 

CleverTap reported that this practice can increase the open probability by 20% and reduce the unsubscription rate by 17%. Customers appreciate receiving emails that are addressed directly to them. So if your marketing emails usually begin with “Dear Valued Customer,” it’s time to switch it up. Using a customer’s name not only helps them take notice of the message easier, it can help them feel more connected to your brand and receptive to your message. 

Highlight Missed Purchase Opportunities 

Similar to targeting users that maybe haven’t purchased from you in a while, you should also target those that almost made a purchase, but didn’t quite make it there. If a user abandoned products in their shopping cart, consider sending a reminder email that includes the products and a link to the purchase. Another tip is to add a trackable coupon so the user can get a discount attached to the email. 

Through Text Message:

Reward New and Loyal Customers

We all know it’s much more expensive to attract a new customer rather than keep an existing one. It’s essential to put effort in keeping your loyal customers satisfied with not only personalized content and messaging, but unique offers as well. You can analyze your website data to identify the users who are most valuable to your business, tracking who buys most often and how much they spend. If you don’t want to give discounts, consider offering early access to new features or exclusive content. 

Send Updates 

Most consumers appreciate getting order status alerts, purchase confirmations, reminders and delivery updates via text message. This is convenient and since most people have their cell phones on them at all times, they’ll see the message immediately. An additional tip is to include your help desk info in all SMS in case there’s something wrong with an order or in general. 

Always Reply

Text messages have the highest response rate out of all forms of marketing communication. It’s smart to have a plan in place for when users answer your messages. You may even want to consider investing in a two-way platform that sends out automated replies. It’s just important that your customers feel like they’re getting heard and can get their questions answered. 

On Your Website: 

Personalize Popups 

Popups are an effective way to catch the attention of visitors and persuade them to convert, but they’re even more effective when personalized. Your popup should be relevant to the content the user is already searching for on your site. It’s smart to have different popups for different pages on your site. 

Create Personalized Journeys 

People like to feel appreciated. When a user visits your site for the first time, greet them with a welcome message or tutorial showcasing your main products or services. You don’t want to annoy them, though. So, you should also make opting out a visible and easy option as well. For users that visit your site often, you should also try to create personalized messages, welcoming them back. 

Final Thoughts 

Personal touches can play a huge part in persuading customers to make that final purchase decision. With these practices, you can position yourself as a devoted, personable brand that goes above and beyond for its customers. This will help you drive better results from your overall marketing campaign, ultimately getting you to your business goals. 

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How Content and Marketing Automation Work Together to Maximize Your Marketing Efforts

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A study found that 84% of people now expect brands to publish content that entertains, provides solutions and is engaging. Content really is the brand ambassador of an organization and as a marketer, you have to make sure it’s curated that way. To maximize the power of content, it’s essential to combine it with marketing automation. Here’s how.

Why We Need Content and Marketing Automation Together: 

Obviously, we want our content to be insightful, relevant and engaging so our customers continue to keep our brand in mind. Marketing automation gives content a pipeline so that it’s delivered to the right users at the right time. It also allows you to track which content works best for you. 

Content and marketing automation work together through channels such as: 

  • Social: Marketing automation can assist you in discovering insights on customer engagement across all platforms. With the ultimate goal of creating channel-specific content to better nurture leads. 
  • Email: Marketing automation ensures email messages are personalized and relevant to your recipients. 
  • Web: Web personalization collects behavioral insights on each visitor so that each time they visit, it alters content to their preferences.  
  • Mobile: With insights from marketing automation, you can determine what type of content brings higher engagement rates and channelize your efforts into it. 

How Does Content and Marketing Automation Actually Work Together? 

1. Content Marketing 

Today, content marketing is an essential business asset to all brands. It helps with brand awareness, lead qualification, customer engagement and retention and drives sales. 

It also helps with lead nurturing, which aims to bring prospects closer to conversion and builds a better relationship with them. Different forms of content should be used at each stage of the sales funnel. 

The top of the funnel, which is where they’re identifying their pain points, newsletters, eBooks and blog posts are the most effective forms of content. The middle of the funnel is where you want to provide more details on these pain points. Content pieces like data sheets, case studies, webinars and personalized email campaigns are best here. Lastly, at the end of the funnel, you should explain why you’re the best solution to their problem. Here you would use industry reports, product demonstrations, white papers and highly-trafficked content from your assets. 

2. Hyper-Personalization 

The modern customer does not only prefer content that’s tailored to their needs, it’s expected. That’s why hyper-personalization is so essential. Backed with AI tools and real-time data, brands get actionable insights into customer needs. 

3. CRM

These tools help you understand what your audience really wants, tracking user engagement. Content marketers should take these insights and use them to curate a variety of content tailored to each audience, maximizing their efforts. 

Final Thoughts 

With the expectation of the modern consumer, it’s evident the clear need for material to be tailored to each stage of the buyer journey. When combining the power of content and marketing automation, you can guide your customers in making those purchasing decisions more efficiently and quickly. 

At Onimod Global, we have expertise in content marketing and marketing automation. If you need assistance in any area of digital marketing, contact us today! 

We also release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.

8 Do’s and Don’ts for Email Marketing Campaign Success

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Email marketing is one of the best ways to remain top-of-mind with your audience. According to Campaign Monitor, email is capable of driving a 4400% ROI and $44 for every $1 spent. The opportunity email presents is endless, but creating a successful strategy right off the bat isn’t so simple. While no one expects their campaigns to fail, the truth of the matter is it’s not as easy as just sending an email out to a massive email list. There are specific steps to take in order to reach success. With that in mind, here are 8 do’s and don’ts to keep in mind when creating your email marketing campaign. 

Do: 

Put together a targeted email list 

No matter how great your email is, if it’s not reaching the right people, you won’t be generating any leads. Which is why it’s essential to take the time to create a well-thought-out email list. It’s best to choose those who have already interacted with you in some way. It’s much more effective to send emails to a smaller group of people that are actually interested in your business, rather than a large group of users who likely have no need for what you’re offering. The best way to go about building this list is by asking users to subscribe when they land on your website. There are many ways to go about this. The most effective ways are either using a subscribe button throughout your site or with an exit-intent popup that will give them the option prior to leaving a webpage.

Use an eye-catching subject line 

One of the most essential components of a successful email is the subject line. Without an engaging subject line, users won’t be compelled to open the email. Here are some tips for creating a solid subject line: 

  • Keep it short and sweet. Studies have shown that the best performing subject lines are 40-50 characters long, so be sure to use your characters and spaces wisely. 
  • Make the point clear. You don’t want to be vague or misleading, this can result in getting flagged as spam, which completely defeats the purpose of sending emails in the first place. Tell your readers what to expect when they open your message. 
  • Personalize them. Adding a reader’s name to the subject line can help draw in their attention and increase engagement. 

Make the body of your email short and sweet 

The same goes for the body of your email. Nobody wants or is going to read a multi-paragraph long email. Your email copy should be just long enough to get your complete message across. Here are some additional tips for writing an email body that will keep your reader’s attention and lead them to convert: 

  • Include a strong lead. 
  • Don’t come on too strong, make your reader comfortable. 
  • Personalization is key. 
  • Find additional ways to make readers engage such as including surveys, polls, videos, images, etc. 

A/B test 

A/B testing is essential for any marketing tactic. This is when you create two or more versions of a digital marketing asset, change one variable and test them against each other to see which performs best. Try out different subject lines, messaging, fonts, colors, images, CTA’s, etc. 

Don’t: 

Purchase an email list 

This is one of the biggest mistakes you can make in an email marketing campaign. This can seem like a quick and easy way to grow your list and prospects, but in the end, it’s usually just a waste of money. Generally, people don’t appreciate getting unsolicited emails from companies. These users are much less likely to open or engage with your emails since they’ve had no prior connection with your business. This can lower the reputation of your company and decreases your chances of connecting with qualified buyers. 

Use a one-size-fits-all approach 

Everyone is different, you don’t want to use the same type of messaging for everyone. Which is why you should always segment your lists into different groups of people. At minimum, you should have two: those that are existing customers and those that are not. You can get as detailed with your lists as you want, such as a list for those that have subscribed to you but have never purchased, those that have subscribed but haven’t made a purchase in a few months, etc. The most important part is that you change up the messaging in your emails to cater towards the segment you’re sending it to. 

Bombard your recipients 

While following up on your initial email is important, sending out constant emails only turns off your recipients and will result in them unsubscribing or flagging your messages as spam. Experts usually suggest to wait at least three days to follow up from an initial email to send a follow up. Following the second email, you should wait around three weeks before sending another unless your reader answers with specific questions, in which case, respond immediately.

Leave your email address unbranded, generic or anonymous

With people getting hundreds of emails a day, you don’t want to let yours get lost in the spam folder. People like to know there’s a real person behind an email they’re engaging with. Avoid making use of email addresses like marketing@yourcompanyhere or customerservice@yourcompanyhere. These look fishy, and email filters are increasingly registering them as spam. Using your company name or your actual name shows your recipients your legitimate and personable. 

More from Onimod Global

If you’re needing assistance with your email marketing strategy, or in any area of digital marketing, Onimod Global can help. As experts in SEM, SEO, webdev, email marketing, social media and more, we’re sure to help find the solutions your company needs.  To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here. 

Tips to Keep Your Marketing Emails from Getting Flagged as Spam

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When you put a lot of effort into creating your email marketing strategy, it can be frustrating looking at the stats and seeing that a large amount of your messages end up in spam. A report from Return Path revealed that spam filters are more rigorous than ever, with one in five emails failing to reach the inbox. This can be very concerning, especially when email marketing is a large part of your overall strategy. But there are a number of things you can do to help prevent your emails from getting marked as spam by filters and consumers. 

Build Your Own Email List and Regularly Clean it Up 

If you’re buying email lists and sending content to people who never signed up to receive them, your chances of ending up in the spam folder skyrocket. The average office worker receives 121 emails daily, meaning it’s unlikely they’ll waste time opening unwanted messages. It may take more time, but organically building up your email list will be much more effective in the long run. 

Once you have a good size list built up, it’s important to manage it. Some recipients will naturally unsubscribe from your emails, but others will just start ignoring them. This will lower your engagement rate and make you seen as less favorable by the ISPs. This ultimately means your emails will more likely go to the spam folder. You can combat against this by regularly looking at your stats and removing unengaged users, bounced emails and role email addresses. 

Make it Clear Who the Email is From and What it’s About 

Most companies have multiple email addresses within their domain, depending on the size. You don’t want to change the sender field too often. Try to stick with the one that works best with promotional messages and avoid odd names, such as donotreply@yourdomain.com or 123456@yourdomain.com. Build trust with your recipients, meaning you don’t want to confuse them with using a variety of sender addresses or unprofessional ones. Try to either stick with a person’s name or your company name. 

Once you’ve made it clear who the email is from, make it clear what it’s about. This means avoiding spammy subject lines. Don’t want to try to trick recipients into opening your email by starting your subject line with “FWD:” or “RE:” implying there was previous communication. You also shouldn’t use click bait, such as telling them they’ve won a prize if they haven’t. Try to find something catchy and compelling that peaks curiosity, yet still gives enough information that recipients aren’t confused about what the email is. 

Use a Reputable Program 

A sign spam filters keep a lookout for is an IP address associated with the sending email address and see if there are any spam complaints associated with it. If there are, then even legitimate email addresses can get flagged due to association. To ensure this doesn’t happen to your emails, always use a reputable provider. All the top providers take steps to prevent spammers from using their platforms. They also have built in features to help avoid other common spam triggers, such as not including a physical address or using a sending email address that looks suspicious. There are thousands of marketing automation and email marketing companies out there, so just do research before deciding on one. 

Follow the Laws Governing Email Marketing

It’s always beneficial to be aware of the laws that govern digital marketing communications. Specifically, the CAN-SPAM Act, which outlines the practices you must use when sending commercial emails. There are some harsh penalties for sending spam emails, so you should be aware of what are considered spam emails. The CAN-SPAM Act defines spam as any message that are sent:

  • To a recipient without permission. 
  • Without including a mailing address. 
  • With a deceptive subject line. 
  • Without including a way for the recipient to opt-out. 

Most modern email marketing programs ensure you comply with the mailing address and opt-out by default, but you should be careful about subject lines and sending emails to those who didn’t sign up for them. 

Send Valuable Content 

At the core of any successful marketing campaign, is value. You shouldn’t be sending emails just to send them or to try to hit a quota. This causes engagement to suffer. When you send emails that don’t resonate with recipients, it’s unlikely it will get opened and more likely it will land in spam. One study found that the top reason why emails get reported as spam is because the brand sent irrelevant or too many emails. 

Before you start drafting an email, ask yourself these questions: 

  1. Is this new or urgent information? 
  2. When was the last time I sent an email about this? Was it recently?
  3. Do all my subscribers need to know this information or only a segment?
  4. If I received this email would I find it valuable? 

Takeaways 

Email marketing is an essential part of an effective strategy, but if your messages are getting flagged as spam, they’re just going to waste. The key is to identify why your emails are getting flagged and how to avoid this going forward. Keep in mind that the higher your email engagement is, the more likely your next email will end up where intended and not in a spam folder. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Marketing Automation: Why It’s Essential and What to Avoid

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As more businesses shift away from traditional marketing tactics, agencies should follow suit. The times of one-time projects, lower value relationships, and thoughtless solutions with no unified reporting will lead to failure. The demand for full digital marketing services continues to increase, meaning agencies are taking on new clients while trying to keep existing ones happy. But with the rise for the need of digital services also comes the rise of resources available that makes providing those services easier. 

Some agencies have started using automated marketing systems to increase both sales revenue for both their company and their clients. These solutions allow repetitive tasks like email marketing, social postings, and ad campaigns to be automated, not only for efficiency, but to also create a more personalized experience for users. Not to mention, every step customers make can be triggered and tracked as they go through your marketing funnel. Allowing marketers to make appropriate adjustments to ads, campaigns, website, etc. 

Marketing automation is becoming a must have for agencies to stay relevant, but it can lead to failure if it’s not correctly implemented. 

 

Why You Should Use Marketing Automation 

 

Higher Value Relationships 

Marketing automation presents the ability to build and provide hyper personalized services for clients. This includes things like initial automation technology adoption and strategy, creation of email templates, nurture sequences, landing pages, as well as ongoing campaign assets, analytics, and optimization. Providing all these services ,in addition to the initial transition, makes it difficult for clients to change agencies. Not to mention it sets you apart from the competition, as many agencies have not yet integrated automation into their marketing strategy. 

Recurring Revenue 

Marketing automation is what can make an agency go from completing endless one-time projects, to being a consistent, must have resource for a number of companies. Marketing automation is necessary for almost any client and many companies struggle with technology. Many companies also struggle with knowing where exactly they need to personalize messages and where they shouldn’t. That’s where you should come in, and ultimately move towards a retainer-based relationship and consistent revenue. 

Proving Value 

Clients always want to know they’re getting the best ROI possible. When marketing automation is carried out correctly, there should be no issues presenting results. It gives you the ability to show measurable results with comprehensive lead-to-revenue reporting. Since it’s rooted in data, you’re provided the necessary numbers to help clients pinpoint what should be focused on and what should be tossed. Marketing automation also becomes more valuable and a better investment the longer it’s used. The more data there is, the more accurate the results will be, and can hopefully show month to month improvement. 

It’s Necessary to Stay Afloat 

According to Ad Age’s Agency Report 2018, U.S. agency growth is the slowest it’s been since 2010, except for those offering digital marketing services. With the need for digital services growing, marketing automation is basically becoming a must to stay in business. Companies need more data than ever to feel confident about their spending. Marketing automation can assist with all of these aspects when executed correctly. You can create new streams of revenue, attract new clients, provide real evidence of ROI and a service too complicated to take on in-house. 

 

Marketing Automation Mistakes 

A misconception has grown around automation that is can salve for any slowdown in marketing growth, including the need for generating new leads. This leaves many marketers with sophisticated tools automating the middle-of-the-funnel, but no real strategy or solution to generate new leads to nurture in the first place. This commonly results in marketers purchasing email lists to nurture instead of generating inbound leads. While this is a quick solution, it doesn’t work long term. This strategy fails to create a solid foundation for healthy, long-term customer relationships. Instead, it produces spammy content and incredibly low ROI. 

Another mistake is using marketing automation to force customers through a funnel with arbitrary touch points and irrelevant content. Marketers try to pass customers on to the sales department as quickly as possible, creating a disjointed customer experience. When marketing automation operates in a silo like this, points of friction are introduced that stall and strain what could have been productive, long-term customer relationships. Instead, there should be a contextual experience built on each customer’s individual needs. 

 

Final Thoughts 

Marketing automation can be a powerful and effective tool. To make it work it’s essential to understand all components and distinctions. Marketing automation should always be backed by an inbound strategy centered around the prospect, using all the information known about a person to inform the automation strategy. The ultimate goal is to deliver the information people need to make a purchase, when they need it, right where they’re looking for it. 

 

More From Onimod Global 

At Onimod Global we are experts in marketing automation and customer relationship management software. Our work is creating digital synergy and cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. Together ensuring your brand meets the consumer when and where they need them. Learn more about what we do, or become a client today. 

 

 

The 411 on 1:1 Marketing

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The “one size fits all” mass marketing method has been well on its way out of style. Before it was all about getting out a message to as many people as you possibly could, hoping that at least one of them would become a customer. Over the last few years marketers have discovered that going this route is generally not the most cost effective. They’re now trying to send out more personalized messages to a more specific target market. 

One-to-one marketing, also referred to as relationship marketing, is by no means a new strategy, but has become one of the most popular buzzwords of 2019. It focuses on personalized interactions with each customer, catering to their individual behavior and needs. The challenge faced by marketers now is how to achieve this digitally. While brands are constantly updating their process to be more customizable, it still has yet to be perfected.

Types of One-To-One Marketing

Customization

This gives each customer the ability to customize the product to fit their own taste. The company doesn’t have to learn the preferences of each individual customer. It just has to produce and manufacture each product differently, according to the preferences set by the customer.

An example would be how Nike.com gives consumers the opportunity to customize their own shoes, deciding the colors, material used, etc. Some social media platforms also let users customize their profiles by giving the option to alter their feeds to fit their own preferences and interests. 

Personalization

With personalization the company takes the time to learn the personal preferences of each customer individually. The company then customizes its marketing plan accordingly, catering to the tastes of each individual.

Amazon.com is considered one of the most successful at using this strategy. They collect data on users based on what they have bought or looked at in the past. Amazon then uses that data to recommend new products for them to purchase.

Why it Works

One-to-one marketing takes customer relationship management data, then segments, activates, and measures that data to discover the customers of highest value, while maximizing reach to them. One-to-one marketing generates lift, has the ability for extremely specific segmentation, as well as producing measurable results. You have the ability to substantially increase conversion rates due to the fact that you’re delivering more relevant messages to each audience segment, according to the feedback from those segments. You’re also creating micro-segments, targeting each customer specifically and uniquely.

Getting Closer to One-to-One Personalization

As we said before, this is not a new concept, but taking it and perfectly applying it to the digital marketing world has difficulties. MarketingLand has found 5 steps brands have started integrating into email campaigns, attempting to get closer to reaching one-to-one personalization.

1. Practice Good Data Hygiene

Remove inactive subscribers, duplicate emails, and fake accounts regularly. The quality of your content doesn’t matter if it’s not making it to the right, and legitimate, people.

2. Maintain Good Relationships with ISPs

Brands need to follow the best practices to maintain good relations with internet service providers such as Google, Yahoo, etc. A poor reputation can prevent your brand’s emails from reaching your subscriber’s inboxes. Monitor your reputation by frequently reviewing and adjusting targeting, frequency, and deployment strategies.

3. Use User-Friendly Templates

The development, creation, and deployment of campaigns can take weeks, maybe even longer, if marketers don’t have a streamlined process with the right tools in place. Marketing teams can build responsive, dynamic campaigns without coding, using drag-and-drop functionality. Production time can be cut in half, allowing your team to create more relevant content for more of your audience.

4. Dynamic Content Blocks

These have the ability to cater to each subscriber segment, creating greater efficiencies when changes frequently occur. For example, in retail there is a constant movement of pieces from inventory to offers that have the possibility of changing at a moment’s notice. Building automated pieces of content into template ensures that these last minute changes can be made with no real labor. This reduces production and also allows the design team to focus on other, more important tasks.

5. Have a Robust Trigger Program

This is the easiest way to implement personalization for email programs. The program delivers relevant content in a timely manner with the results being open rates exceeding far above averages promo messages. MarketLand suggests to frequently check subscriber activity, purchase history, browser behavior, preference data, etc. to find additional ways to boost your program. These triggers can provide a jump in revenue with less maintenance in content creation.

Additional Thoughts

All marketers are aware that individualized content is the best way to build awareness and relationships with customers. While it’s easy for smaller companies to personally communicate with each individual customer, there are many barriers when trying to make that happen on a much larger, digital scale. Despite the challenges, marketers are employing a variety of strategies that are allowing them to get much closer to one-to-one personalization. 

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Industries Benefiting The Most From Digital Marketing Campaigns

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Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It’s almost an “adapt or die” scenario for companies within certain industries in an advertising market dominated by digital media. Listed below are a few industries that have substantial returns on investments when it comes to digital marketing efforts.

Health:
The health industry in today’s market is comprised of millions if not billions of dollars. Physicians, dentists, and any other entities involved in the health industry produce significant returns from clientele. The importance of effective search engine optimization (SEO) and search engine marketing (SEM) strategies to appear on the first page of search results is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their annual advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized in the health industry.

Food and Restaurant:
The scope of the food and restaurant industry has changed drastically. Businesses are always trying to find new ways to attract consumers to their venues and get customers to feel connected to their brands. Many restaurants have started to prioritize social media advertising as a way to reach target markets and new audiences. According to Toast Inc, “there has been a 20% overall increase in restaurants advertising on social media so far in 2017 compared to historical data.” Therefore, restaurants have started to pick up on the digital advertising trend and those who fail to adapt will suffer in the long run.

Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key words. Essentially, in order to stay on top of competitors in the legal industry, a major online presence is needed and prioritizing digital marketing efforts is a must.

Auto:
Marketing has always played a huge role in the auto industry, but the traditional days of billboards, magazines, and radio ads are diminishing. With the majority of today’s consumers searching online for automobiles, the importance of digital marketing has increased tremendously. eMarketer  stated that “spending on advertising in traditional media by all major auto companies is following a downward trend, while spending on digital advertising is increasing every year. In fact, from 2014 to 2015, it rose almost 22 percent.” In the end, it’s clear that companies within the auto industry will continue to battle it out through digital marketing and continue to find new ways to reach consumers.

In Need Of Digital Solutions?: At Onimod Global some of the clients we serve are in these industries and we know what it takes to deliver positive ROI. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital marketing service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!