The digital world is fast-paced and constantly changing which can be extremely intimidating. When it comes to your business, the last place you want to slack is in your marketing. It’s imperative that you stay up to date with the latest trends, and the perfect place to start is with your website. Now you may be thinking ‘How necessary is it to invest in an updated website design?’ We have all of the answers for you, and here a few key components of website development the experts at Onimod Global recommend to focus on.
This can make or break a site, and is possibly the most important component of a site. Think of the times you have been a consumer attempting to visit a site on your mobile device, and it is so glitchy you have to exit in a matter of seconds. It’s how all consumers work, everyone wants easy to find and easy to comprehend. A good tip given by Bop Design is your firm’s navigation should be so intuitive even your grandmother can understand it. Remember that your site is not for you, it’s for the user. Don’t let your personal opinions get in the way of creating a more simple user interface.
This is clearly important because this is how you will convey your brand message and promise to your consumers. Short and to-the-point messages help the reader understand your message much easier. Additionally, more isn’t always better when it comes to content. It’s okay to have empty space on your site, it gives the reader’s eye a break from reading. Another content tip would be to create a blog or a news page on your site. This will help immensely with ranking organically on any search engine. News sections also portray to your consumer that you regularly update news on the industry you work in, and this builds trust with your consumer before you even have conversations with them.
After building and launching a site, the work doesn’t stop there. If your business wants to be growth-driven, that means constant change and updating. Allowing yourself and your site to be able to switch directions easily will help your business always stay relevant. Constantly pushing a site design that isn’t working is comparable to pushing a product that no one is interested in: extremely hard to gain momentum and grow. This is an approach that is common in website development, and it is important to remember that change is a good thing in most cases when it comes to the digital world.
Still Need Convincing?
Here are a few facts from to SMA Marketing to help with your decision:
- You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company.
- 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
- 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as indication of the business simply not caring.
More From Onimod Global
If this has sparked an initiative to update your company’s website, the digital marketing experts at Onimod Global would love to assist you in your website development. The conversation is easy to start by clicking here, and we are very much looking forward to hearing from you.
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