2017 has been an interesting year so far in the world of social media, with some surprising stats and trends. Facebook remains a giant, Instagram is making strides, and Snapchat is utilizing augmented reality to its advantage. Some of the social media stats listed below are from Lauren Johnson’s Article in Adweek that caught our attention. 1. Snapchat […]
Digital marketing is an incredible line of work that is always changing. This profession is based on the innovative spirit of digital, which is translated into the way that digital marketers work every single day. It can be very difficult to continually reinvent the work you are doing as a digital marketer if your workspace […]
Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion. Advertising Implications The world of […]
It was announced earlier this week that Yahoo’s parent company (Oath) has decided to sue Mozilla for “breach of contract.” Oath claims that Mozilla “terminated a long term strategic agreement with Yahoo” in November. Mozilla recently launched their upgraded Firefox Quantum browser and has implemented Google as their new default search tool. It was approximately […]
There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their attention. Digital technologies have allowed advertisers much more access into the everyday life of the consumer, which is […]
It’s evident that blogging is important in a digitally dominated space, yet many organizations don’t fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at this point. However, many fail to take advantage of blog content to increase overall organic search rankings. Listed […]
As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram. A Brief Instagram History Instagram’s success has been gaining ground ever since the platform launched in 2010. […]
It’s no surprise that career opportunities within the digital marketing industry continue to grow, especially in the larger U.S. cities. With digital marketing being the heaviest advertising route used by most organizations today, these career opportunities are flourishing. Many individuals from previous generations are unfamiliar with concepts like SEO, SEM, Social Media Marketing, Email Marketing, Website Development, […]
Since its beginning in 2005, Cyber Monday has grown to become the most profitable day of the year for many online retailers. This year is particularly special, because it marks the largest online shopping day in US history, according to CNBC. By The Numbers All of the following statistics have been reported by Adobe Insights, […]
The scope of the digital marketing industry is constantly changing, so being able to adapt to these changing trends is a must. So far in 2017 we have seen new technologies like the IPhone X, Google Home, and other innovative products that continue to change the dynamic of marketing. Listed below are some digital marketing […]
