Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate in. All of these extra people mean extra business for you. Make sure to capitalize on this huge […]
Google My Business (GMB) is a unique tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical in today’s digital world for local businesses in order to stand out from the crowd. Including important business […]
When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company. Lessons From Amazon Amazon never set out to become a brand driven by customer satisfaction. Their primary concern has always been to fulfill orders as efficiently as […]
2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn’t fall behind in 2018. The importance of online visibility in today’s digital world should never be overlooked, and it’s an aspect […]
Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing Topic of Conversation Procter & Gamble CMO Marc Pritchard has voiced many of these same concerns. Generally speaking, […]
Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found […]
Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge to meeting their digital priorities. Expert Advice Statistics like the one mentioned previously have caused many corporate leaders […]
Super Bowl LII just took place this previous Sunday (Feb 4th) and it’s well known that the cost of running an ad during the commercial breaks is outrageous. According to a report from Kantar Media, “the average cost of a 30 second super bowl ad in 2017 hit an all time high of $5.05 million.” […]
Many tune in to watch the best football players in the country face off during the Super Bowl each year, but many more tune in exclusively to watch the amazing advertisements that are shown in between in the game. Super Bowl Sunday is one of the most costly days of the year for many advertisers. […]
Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from […]
