Marc Pritchard, chief brand officer of Procter & Gamble, had many things to share with the attendants of the most recent ANA’s Masters of Marketing Conference. Kristina Monllos of Adweek reported on the event, and gave keen insight into Prichard’s presentation. Prichard referenced his many years of experience working with the P&G brand, and the […]
Twitter has recently announced that a character limit change is official – tweets can now contain up to 280 characters, but not for every user yet. It’s an interesting and risky move, as the 140 character limit is what Twitter has always been known for and is a major way they differentiate themselves from their […]
With more than 2 billion users, Facebook certainly has its finger on the pulse of the world. In light of many recent natural disasters, the platform is looking for ways in which it can help those in need. Puerto Rico Mark Zuckerberg, Facebook co-founder and CEO, made a post announcing that a team of representatives […]
2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine’s article in Adweek that caught our attention. 1. Yelp ahead of Snapchat in Ad Revenue: According to eMarketer, “Yelp will make close to $720 million this year in […]
Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It’s almost an “adapt or die” scenario for companies within certain industries in an advertising market dominated by digital media. Listed below are a few industries that have substantial returns on investments when […]
Pinterest is quite new to the world of advertising. 2017 marks the third full year that Pinterest has offered their Promoted Pins to advertisers. Such pins allow advertisers to promote their products and services alongside of a user’s normal featured pins. Revenues On The Rise These sponsored pins began in 2015, and generated $100 million […]
Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by MarketingProfs. So, you definitely need to be asking yourself, how does your LinkedIn account compare to the competition? […]
Having a professional website for any business in today’s market is a crucial recipe for success, yet it’s amazing how many organizations have low quality websites or nothing at all. There are multiple reasons why companies should have a professional looking website, and this post will explore a few of them. With our website development […]
Nearly every digital marketer in today’s society utilizes Google as a primary form of advertisement. With more than 6.5 billion searches being made each day, the need to rank well on Google’s search results page is imperative. Whether you are optimizing a website to rank well on its own, or spending a few dollars through […]
Many individuals and organizations out there today are battling to become major influences in the digital marketing community. Building a major brand is no simple task and getting your name out there can take months if not years. Hosting Facts found that “over two millions blog posts are published on the internet every day.” Therefore, […]
