When it comes to SEO, consistent tracking, testing and measuring is crucial to verify your strategies are effective. This includes auditing your website to ensure there are no errors holding you back. Here is a checklist of 10 things to audit on your website that can help increase your search engine rankings. 1. Make sure […]
LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great new way to reach your audience, especially for B2B companies. For marketers looking to utilize this new feature […]
No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd. 1. Determine Your Goal Usually, the main goal when using social media is to grab user’s attention and get […]
As marketers, we’re always looking for new ways to improve and enhance our strategies, especially when it comes to SEO. Here are 6 link building SEO techniques that will not only increase the amount of traffic you drive to your website, but the quality as well. 1. Create and maintain a strong blog strategy. It’s […]
As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media does matter. A well-timed post can lead to greater reach, more likes, comments, shares, etc. It is important […]
Email marketing is one of the best ways to remain top-of-mind with your audience. According to Campaign Monitor, email is capable of driving a 4400% ROI and $44 for every $1 spent. The opportunity email presents is endless, but creating a successful strategy right off the bat isn’t so simple. While no one expects their […]
Finding new tactics to add into your marketing mix can be tough. It can be even harder to stand out when it seems like all companies are using the same tools and strategies. One of the best ways to differentiate yourself from the competition is by using newer platforms that not everyone has transitioned to […]
Not all website structures are favored equally by search engine algorithms. A site that is a disorganized jumble mess of pages is unlikely to rank well against a structure that is rigorous and streamlined. To make your site structure SEO-friendly, it has to appeal to users while guiding them to relevant content across your website. […]
With over 500 million daily users, Instagram Stories are a great way to reach potential new customers while building a stronger connection with your existing ones. Instagram stories were first introduced in 2016 and have since become a powerful tool for businesses. Stories have continually changed and evolved over the years, now including many engagement-boosting […]
Small businesses can face many growth challenges, such as limited resources, budget constraints, competition, staffing challenges, etc. It can be tough to figure out ways to set yourself apart from other businesses and achieving overall success. Executing a full range of local digital marketing techniques can be a game changer for many companies. Local digital […]
