A study found that 84% of people now expect brands to publish content that entertains, provides solutions and is engaging. Content really is the brand ambassador of an organization and as a marketer, you have to make
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- Author: Courtney O'Connell
Looking to increase your brand awareness and grow your small business in 2021? Utilize these 5 psychological factors and strategies to achieve just that. 1. Social Influence Today, around 80% of consumers’ purchasing decisions are influenced by
With the holiday season upon us, eCommerce spend is set to hit new records. With people online shopping now more than ever, reaching out through social should be on the agenda for your brand. If you’re looking
As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that
Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to
The 2020 holiday season is here and for many it can’t be business as usual. Businesses must continue to shift and adapt to everything going on and with many distractions, capturing consumers’ attention is more difficult than
Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. Are
When it comes to SEO, consistent tracking, testing and measuring is crucial to verify your strategies are effective. This includes auditing your website to ensure there are no errors holding you back. Here is a checklist of
LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great
No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd. 1.
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