When you put a lot of effort into creating your email marketing strategy, it can be frustrating looking at the stats and seeing that a large amount of your messages end up in spam. A report from Return Path revealed that spam filters are more rigorous than ever, with one in five emails failing to […]
With over 2 billion worldwide active users, YouTube is the top choice for video marketing. But, with being the clear-cut winner comes a lot of competition. There are now more than 50 million content creators pumping out videos daily. With over 500 hours of content uploaded every minute, you are now tasked with figuring out […]
In the midst of the pandemic, it seems unlikely large events or gatherings will be happening anytime soon. Many organizations and businesses are either forced to cancel their events altogether, or take it virtual. Social media platforms and online applications have a medium to host events ranging from conferences, interactive, entertainment, online gigs, talks, and […]
It’s no secret that SEO (Search Engine Optimization) can be extremely beneficial to a website’s and business’s overall success. But getting there can be complex, especially for beginners, and it can be easy to feel overwhelmed. A simple Google search for “SEO” returns almost 500 million results, which is more information than anyone could read […]
The value of social media for businesses continues to grow, especially in light of COVID-19 pandemic. Social media allows for businesses to maintain connections with existing customers and extend their reach to new audiences. With over 2 billion worldwide users, everyone knows social media has now become a crucial part of an overall business strategy. […]
Social media is a unique public environment that has its own culture and expectations. And at some point in social media managing, you’ll have to deal with negative comments on your brand’s page or posts. While some of these comments may be from blatant trolls, others will be clear criticism of your product or service. […]
When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a good fit for your brand. So, how do you determine which topics are a good fit for your […]
The list of companies planning to suspend their Facebook ads for the month of July continues to grow. This boycott stemmed from Facebook’s inaction to address hate speech on its platform. A civil rights coalition, which includes the Anti-Defamation League (ADL) and the NAACP, launched the #StopHateforProfit campaign last week when it called on major […]
The lack of diversity, equity and inclusion in the marketing industry, amongst many others, has been a well-known issue for many years. The Black Lives Matter movement has brought light to the need for action from agencies and organizations to start making real change. To give some perspective, 85% of the ANA (Association of National […]
Tracking key metrics is crucial for any successful marketing campaign. There are countless KPI’s you could be tracking, but not all are essential. While it does vary from campaign to campaign, we’ve narrowed it down to 7 critical metrics that must be tracked to get a solid understanding of your campaign, to better identify where […]
