Customer relationship management (CRM) tools and content management systems (CMS) are two types of software used for sales and marketing. They’re often mistaken as similar or interchangeable tools, but in reality, their purposes are very different. They include different functionality and focus on different aspects of how your business connects with customers. CRM is all […]
Onimod Global is officially 10 years old! We’re celebrating a decade of providing expert and innovative digital marketing solutions for our clients. Working with companies of all sizes, in many industries across the globe has given us the opportunity to develop and perfect many different digital marketing strategies. We’re thankful for you, our wonderful clients, […]
In 2018, 14.8 million online sales were processed on Black Friday, making it the most popular shopping day of Thanksgiving weekend, including Cyber Monday. Black Friday is one of the most important, if not the most important day of the year for businesses, both online and physically. Last year, 89 million consumers shopped both online […]
The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are made, they’re usually signed off by multiple stakeholders. Once they do sign off, contracts need to get sent […]
The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of content is much less effective than it was in the past, which is not a positive. This doesn’t […]
Google AdWords is one of the most used digital marketing tools today. Even though its use is widespread, optimization is still difficult for some. Creating a successful AdWords campaign is time-consuming and takes detailed, exhaustive work. It may be demanding, but when carried out properly, these campaigns have the possibility to bring in a mass […]
A recent study done by AccuraCast has shown that mobile traffic is rising rapidly, however desktops are still preferred for transactions. The study discovered that while 60% of ad clicks in the last 12 months have come from mobile devices, desktops convert 60% more. Consumers use their smartphones for everything, yet they’re still not comfortable […]
Society is more diverse and inclusive than ever before. With that, consumers are demanding that marketing pay attention to and represent people as they really are: A huge varied spectrum of race, bodies, gender, and socioeconomic classes. As these standards have rapidly changed over the past few years, some companies struggle to keep up. Today, […]
Earlier this week YouTube launched a new way to run video ad campaigns. Advertisers can now upload three different types of videos under one campaign, and it apparently cuts campaign costs by more than 20%. In the announcement, YouTube said they’re constantly working on better ways to help companies achieve their marketing goals—whether that’s to […]
Social listening is an invaluable marketing tool that not enough companies take full advantage of. It allows you to track, analyze, and respond to conversations about your brand, competitors, and your entire industry online. If you don’t have a social listening strategy in place, you’re missing out on critical insights. What is Social Listening […]
