Receive Your Complimentary Digital Audit

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How can you fix something if you’re not sure what’s broken? Fear not, the expert digital marketers at Onimod Global have the solution for you! Our team offers complimentary digital audits for your company to determine what areas of your current digital marketing strategy needs improvement.

 

What is included in the digital audit?

Our digital audits measure your organic, paid search and social visibility as well as identify any errors or issues with the website. The audit is to give you a solid grasp of what issues your online business may be experiencing.

The digital audit will include the following:

  • SEO Analysis
  • SEM Breakdown
  • Social Media Influence
  • Website Performance
  • Local Business Optimization

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

Account managers at Onimod Global work with a wide variety of clients every day, and there is not a single industry we don’t feel confident in creating a marketing strategy for. Not quite convinced? Check out the dozens of case studies on our site by clicking here!

Here you’ll see how brands and companies are innovating and driving impact with their marketing strategies using Onimod Global.

 

Ready for your digital score?

Simply visit our digital audit page, and enter your information for a complimentary digital audit. We cannot wait to work with you!

The Ultimate Marketing Strategy for Your E-Commerce Company

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Many e-commerce companies cower in fear of its industry leader, Amazon. In just a few short years this online retailer has grown to gather nearly $178 billion in 2017.

Through several key strategic moves such as its recent acquisition of Whole Foods, Amazon has been able to successfully eliminate or minimize the impact of its competition. This wild success leaves many within the e-commerce industry to wonder where exactly they fit.

Fortunately, changing consumer purchasing patterns are helping to provide and even bigger market for all online retailers. But how exactly does a small e-commerce company successfully compete in this type of fierce environment?

Niche Market Strategy

Many e-commerce companies have found a solution with a niche marketing strategy. This type of strategy focuses on an unmet or underserved need of consumers. Since the need is not being met appropriately, these niche brands are providing services that do just that!

Many would assume that a company as large as Amazon would have it all, right? Wrong. Brands like Boxed, Brandless, and Dote are all filling in this needs gap, and as a result that have each seen pretty remarkable results.

Boxed

Boxed works to deliver bulk consumer goods without any sort of a membership fee. This company recognized that urban consumers struggle to purchase in bulk because of a lack of transportation.

Many people living in large cities do not own or regularly use a vehicle, instead opting for public transportation. This makes it impossible for such travelers to lug home bags upon bags of products.

Boxed perfectly caters to this need by providing large amounts of bulk goods delivered right to your door in a conveniently short amount of time. By carving out this specialized section of the market, Boxed has been able to enjoy substantial profits after finding ways in which they can reduce damage rates to packages, according to Adweek.

Brandless

The company Brandless has been able to achieve many of the same positive results by implementing its own unique niche marketing strategy. Brandless primarily operates as a company that provides complete honesty and transparency to their customers.

Brandless carries thousands of products that do not have any association with a particular brand. This generic packaging and advertising cuts significant costs and allows consumers to bypass the usual marketing jargon and head straight to the actual product and its contents.

This strategy is effective for two reasons: it saves money and it makes the consumer feel more informed and aware of the products they are purchasing. Such abilities have been incredibly popular with the Millennial generation.

Dote

This company specifically targets young women by creating a “mobile mall” that they can shop through using their phone. This single platform combines apparel from more than 130 retailers, which allows consumers the ability to shop through thousands of different items all at once without having to travel to each individual website.

Dote has succeeded in creating a personal and comprehensive experience for their users, and it is all easily accessible to boot. Consumers have become so enthralled with Dote that according to Adweek, they visit the app an average of 3.9 times a day.

Conclusion

All of these brands have achieved greatness, even in the wake of powerful e-commerce giants like Amazon. The key is to differentiate in any meaningful way that you can. While this may not necessarily be the one and only strategy, it does seem to be quite effective.

For more information on marketing strategy, please visit the Onimod Global news page! Our content creation specialists regularly publish new content relating to current industry events and trends.

How to Digitally Optimize Your Campaign for the Hotel Industry

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One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality is no different.

Step One: Strategize

Of course, digital marketing success cannot be achieved by simply setting up a campaign through Bing or Google. This action does not make you a search engine marketing expert. In order for any marketing campaign to be successful, there needs to be a certain amount of effort put into formulating a strategy.

This basic and primary phase is so often understated or ignored, and unfortunately this ignorance can cause serious problems down the road. It is not enough to just generate leads. Instead, you should be focused on gaining quality conversions. What is the use in having thousands of respondents who will never actually book a stay in your hotel?

Step Two: Make Use of Your Resources

When it comes to advertising for your hotel, there are many different digital tools that you can utilize. A major advantage to digital marketing is that it gives you the ability to generate quality leads for a relatively low price.

In the world of digital advertising, two major brands dominate; Google and Facebook. These will be your go-to ad platforms as you begin to construct a digital marketing campaign for your hotel.

These two platforms possess several strengths such as:

  • Low cost per conversion.
  • Localized ads to target consumers currently located near you.
  • Mobile ads that appeal to the preferences of consumers today who are looking for ease and convenience in their purchases.
  • Native advertising throughout the regularly used social media and search engines that consumers use in their every day routine.

The list goes on, but these four reasons alone are enough to peak the interest of any hotel brand. There are also many other platforms that your brand can utilize, but these two advertising platforms should serve as a good baseline for your first steps in digital marketing.

Step 3: Review and Revise

It is always important to review a campaign before it is launched. This final step helps to rid the campaign of any minute errors that may not have been noticed the first time around. Taking a second look also provides the marketer with the chance to make sure that all ads align directly with the campaign’s mission. It can be fairly easy for a digital campaign to split off into a slightly different direction as it is making its way through the construction process.

This stage also provides a period in which you can review your other marketing sources and make sure that they are up to date. For example, many brands neglect their website and the incredible impact it has upon their brand. Brilliant and engaging ads will do little to convince a consumer of quality when all ads lead back to a broken and outdated website.

More From Onimod Global

As always, the digital marketing experts from Onimod Global are here to make sure that you receive the best information possible regarding the digital marketing industry. Our content specialists frequently publish new content pertaining directly to industry news and trends.

To access our full compilation of news articles, please click here. Thank you, and we look forward to providing you with more digital marketing insights soon!

Client Website Launch: Midwest Solar Control

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Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

Digital Marketing Advice From Procter & Gamble’s Chief Brand Officer

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Marc Pritchard, chief brand officer of Procter & Gamble, had many things to share with the attendants of the most recent ANA’s Masters of Marketing Conference.

Kristina Monllos of Adweek reported on the event, and gave keen insight into Prichard’s presentation. Prichard referenced his many years of experience working with the P&G brand, and the struggles it has faced through digital marketing and advertising.

The same concerns are often echoed in the experiences of all marketers. Everyone grapples with challenges in their marketplace and the positioning of their own brand. There are always new ways to innovate, create, and improve upon what already exists.

Prichard hit on the following main topics as ways for a brand to rethink their digital marketing tactics:

  • Transparency
  • Ad Quality
  • Mass One-to-One Marketing
  • Messages For Good

Transparency

Brand transparency is a rapidly increasing area of concern for consumers. It has become the norm to assume that advertising and marketing is dishonest and untrustworthy.

In order to convince people that your brand is truly the best choice for them, you need to gain their trust. Consumers won’t believe just anything that you tell them. In today’s market, potential customers prefer to be shown rather than told about a brand.

So how do you go about showing off your brand’s trustworthiness? For more insight into the subject of brand transparency, take a look at another Onimod Global Blog, “The Importance of Transparency in Digital Marketing” by clicking HERE.

Ad Quality

The quality of your advertisements is what will determine its relevance. Major search engines like Google have no greater purpose than to provide the most relevant results for its users.

Google makes continual updates to its algorithm to maintain its search engine’s integrity. Click HERE to learn more via our article, “What Google’s Algorithm Adjustment Means for Digital Marketing.”

Another key aspect of quality ads is their frequency. You want to make sure that you are showing your ad to the right consumers, but don’t overdo it. In the case of P&G, Prichard explained the brand’s struggles with ad frequency by saying, “Excess frequency is a massive source of waste, and it really annoys consumers. No wonder ad blockers are growing 20 percent a year. I mean, how many times does a person need to see a toilet paper ad to get the point?”

Mass One-to-One Marketing

The title of this digital marketing topic is a bit perplexing. After all, how can something be unique and personalized while also being applied on a mass scale? The meaning behind this idea is to make an ad as personable as possible, while also applying it to a large audience.

This complex concept is often put to use in many ways that you may already be familiar with. For instance, if you have recently made a purchase through Amazon, then you will likely receive a follow up email from Amazon asking you to review the product. Amazon sends the same follow up message to thousands of other users, but only if they have selected to purchase that individual product.

Messages For Good

It is a bit unclear as to what Prichard meant by “messages for good” in Monllos’ article. This may be referring to a cause marketing strategy, which has proven to be very successful for many brands in recent years.

It may also be discussing the development of an advertising strategy that will withstand the test of time. In order to leave consumers with a clear idea of a brand, you have to make sure you are delivering a consistent message.

Prichard announced that the brand’s shifts in digital marketing strategy are, “about two-thirds complete on these steps today and should be largely finished by the end of 2017.” Keep an eye out to see the meaning of this fourth and final brand objective unfold through P&G’s digital marketing efforts in the following months.

Brand New(s)

In the meantime, stay up to date on the latest digital marketing news by visiting the Onimod Global Blog today! Our team is constantly working to provide expert insight into digital marketing trends all over the world. Click HERE to visit our blog and learn what your brand may be missing!

4 Reasons Why Having a Professional Website is Critical for Any Business

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Having a professional website for any business in today’s market is a crucial recipe for success, yet it’s amazing how many organizations have low quality websites or nothing at all. There are multiple reasons why companies should have a professional looking website, and this post will explore a few of them. With our website development expertise and experience here at Onimod Global, here are four reasons why we think professional websites for businesses are critical.

1. Credibility:
A lot of times a potential consumer’s first impression of a business comes from their first visit to a website. Therefore, having an appealing and professional website can “make or break” consumers impressions. Regardless if your organization is superior to competitors or not in terms of a product or service, consumers perceptions may think otherwise when one website is more professional than the other. One final point to make regarding credibility is that it gives a business an opportunity to showcase previous work, who their clients are, and provide convincing testimonials.

2. Cost Efficiency:
Many business owners have the belief that professional looking websites are expensive, therefore not willing to make any investments. This mindset is wrong is so many ways. Yes there are fees involved like hosting, domain, outsourcing expenses, etc. but the investment is a must and not as big as owners believe. Ultimately, refusing to adapt in a digital world by not investing in a professional website is a mistake, as it will end up costing more in the long run.

3. Visibility:
Social media pages and word of mouth advertising are great, but an appealing website will take a business to the next level. Online traffic and the number of daily searches on search engines (Google especially) are through the roof in today’s digital world. Moreover, having a high functioning website will enhance the overall visibility of an organization and greatly increase the ability for potential consumers to find you.

4. Convenience:
In addition to increased visibility, convenience is another reason to invest in a professional website. Smart organizations have figured this out and adapted. Consumers aren’t driving around anymore looking for places to shop for example. Instead they are shopping online or conducting searches on where to go. The accessibility that websites provide for potential consumers is invaluable. Another relevant aspect to point out involves the evolution of smart phones. Smart phones have made online searches as convenient as ever before, so this further proves the importance of having a professional website in today’s competitive market.

Contact Us: If you’re a business seeking an upgrade in website development or any digital marketing service, feel free to reach out to our expertise at Onimod Global. Check out our previous work and case studies by CLICKING HERE. We look forward to hearing from you!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

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West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: Woodfield Garage Doors

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Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

How to Create the Perfect Digital Marketing Strategy

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The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and money without producing any real results. This is why many businesses turn to a digital marketing professional. The experts at Onimod Global are here to assist you, and provide insight into what it takes to put together a high quality digital marketing strategy.

Persona Development

Every marketing strategy should be focused around the consumer. The first step in your strategy is to identify who this consumer is. Many professionals outline a buyer persona because it has been proven to be a substantially more effective marketing method.

The persona allows you as the marketer to develop a much more detailed description of your ideal target audience. These details include goals, challenges, interests, and personal priorities of the consumer.

Campaign Goals

In can also be beneficial to ask these detailed questions of your own company and product. Clearly defining the final objective is essential. Much of the strategy will be built around what you eventually hope to achieve with the digital marketing campaign.

While most plans are structured around conversions and sales, there are a wide variety of other goals to be considered. Increasing brand awareness through simple traffic and reach campaigns can be very effective. It is also common to launch campaigns with the intent to gather positive reviews about a product or company. Make sure that you are considering all of your options before moving on to the next step.

Measurement

Your measurements will depend upon the chosen objective for the marketing strategy. Determining the overall success of your digital marketing initiatives will be shown through key performance indicators.

Common key indicators are conversion rates, click-through rates, and overall impressions. If your campaign spans across multiple platforms, it would be wise to link them all together in Google Analytics.

Analyze

Google Analytics is a wonderful tool for digital marketers. This program allows you to combine all of your data into one easily manageable source. After letting all of your ads run over the course of a few weeks, you should have plenty of solid information regarding your marketing efforts. Once the data is compiled, it is easy to glean insights about the campaign.

Analytics provides an opportunity to compare all marketing mediums in use side by side. This way you can clearly see if the Facebook ads are outperforming the Bing ads. Looking at the overall performance of these many platforms can help you see which is most successful, and which is not.

Revisit and Readjust

Now that you possess tons of information and insight into your digital marketing activities. Using analytical tools you should be able to pick out details about the different ads and how they are running across different platforms.

With this information, you should be able to determine how to best spend your ad dollar. Trim the fat of the campaign and eliminate poorly performing advertising options. Or, you can try to rewrite your ads completely and start fresh.

Whatever you decide to do, now you know how. A new plan must be created every step of the way. They do not all have to be incredibly complicated or intricate, but they do need to be intelligent business decisions. The key to any advertising strategy is to have one. Plain and simple.

4 Best Apps for the Every Day Marketer

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Employee burn-out is all too common in today’s work space. As digital marketing grows within many different companies, additional effort is needed from the staff. More focus, more commitment, more creativity, and mainly more hours.

The use of these apps are a simple way to stay on track and maintain a healthy work environment. They all service a different type of need from relaxation to productivity and organization. Find out how these apps can best serve you in your day-to-day work life.

 

Stress Relief:

Buddhify

Stress is entirely too familiar for many working adults. As of February 2017, Statista reported that 39% of U.S. adults experience stress at work or in their professional lives. To ease this stress, we recommend the use of Buddhify.

Buddhify is an app to help alleviate tension and worry through its many guided meditations. The Buddhify app has been gaining a lot of attention, from BuzzFeed in particular, for being a good stress reliever. The app offers a range of meditations for any kind of situation or mood, including one called “Work Break”.

Not only does the “Work Break” track assist many in escaping their stressful realities, but there are also several other useful options. “Ready”, “Being Online”, and “Feeling Stressed” are additional great choices that leave one feeling refreshed and balanced.

Onward

As a digital marketer, you are likely to spend a majority of your time sitting and looking at a screen. Onward helps you understand just how much screen time you are actually adding up each day.

The app also breaks down the time you spend on screen into different categories. Social media, news, and communication are all major culprits of excessive screen time. Once the app determines your amount of screen time, it can then suggest things you can do to lessen that time.

 

Productivity:

Fonta

Many digital marketers often dabble in graphic design from time to time. Unfortunately, it can be hard to be a Photoshop or Adobe InDesign pro with very limited experience. This is where Fonta can help.

Fonta is a unique little design studio app with the ability to change an image using many simple special effects. You can create stylish captions across your image, change up the background, add a funky border, or try out some new lighting effects in this user friendly app.

The best part is that this app is free! Normally priced at $0.99, Fonta has recently removed its charge, making it even easier for beginners to produce high quality illustrations.

Source

Organization:

CamCard

Have you ever made an amazing spur-of-the-moment professional connection but didn’t have a business card to give them? Most people outside of the sales occupation do not carry business cards. They are often forgotten about until a moment, like the one just mentioned, where you begin kicking yourself for not having them in the first place.

With CamCard, you are able to store and share business cards anytime and anywhere, so long as you have your smartphone. This app scans and automatically stores new business cards. It can also exchange e-cards with other users, eliminating the need for a physical paper card altogether.