The Important Role of Women in Digital Marketing

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It has become very apparent in recent years that women are being slighted in many ways because of their gender. According to PayScale, women earn 76 cents for every dollar earned by their male counterparts.

Digital marketing is no exception to these unfair circumstances. A Digital Skills Gap Report released by the Digital Marketing Institute revealed that women were 11% more digitally proficient than men, but only represent 30% of the entire digital marketing workforce.

Women in Digital

One woman who experienced sexism in the workplace was Alaina Shearer. She described the many trials and tribulations of her career in digital marketing in an interview with Forbes.

No action was taken on behalf of Shearer when the Creative Director of the marketing agency where she was employed made advancements toward her. Instead, all documented evidence was ignored, and Shearer was asked to move to a separate department within the agency.

In response to this event, and many like it, Shearer decided to launch Women in Digital. The mission of this community is, “To empower each other by creating a national network of women in digital unlimited in our potential to meet individual and collective goals.”

The Best of The Best

Even with the odds stacked against them, numerous strong and empowered women continue to make huge strides in digital marketing. Here is a short list of some of these inspirational ladies:

  • Ann Handley: Chief Content Officer at MarketingProfs and columnist for Entrepreneur magazine.
  • Susan Gilbert: CEO of Online Promotion Success and author of “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout.”
  • Amy Schmittauer: Author of #VlogLikeaBoss, video marketing consultant, YouTube video creator, and international keynote speaker.
  • Mari Smith: A leading Facebook expert, also known as the “Facebook Queen”. Also recognized as Forbes’ Top Social Media Power Influencer.

General Tips

No matter what your gender, there are always ways in which you can improve upon your digital marketing skills.

Many of the blog posts published by Onimod Global discuss strategies and methods for this type of improvement.

Some of our most recent articles include: Google Partners Launches Digital Sales Certification Exam, 5 Simple Ways to See if Your AdWords Account is in Trouble, Client Spotlight: AWC Industries, and many more.

Scroll through a few of our articles to gain invaluable knowledge on the latest news of the digital marketing industry!

Google Partners Launches Digital Sales Certification Exam

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Google has announced that the Google Partners program has launched a new certification exam – Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and support to help businesses successfully advertise on Google. Advertising agencies that are members of the Google Partners program like us at Onimod Global contain certified employees and are companies trusted by Google.

According to Google, the “Digital Sales Certification Exam has been created to assess and increase partner sales representatives’ effectiveness in selling Google digital solutions to businesses.” There are a total of five parts to the exam which include planning, the open, identifying, recommendations, and the close.

The planning section involves networking, prospecting potential clients, and preparing for the pitch. The open is about delivering an effective pitch, positioning, and setting up meetings. The identification part is just about asking questions and discovering what potential clients need. Recommendations consist of delivering solutions and how to solve client problems. Lastly, the close section is about handling objections, closing the sale, and how to generate referrals.

Contact Us: Here at Onimod Global, we are a member of the Google Partners Program and all of our employees are Google certified in many areas. If you’re a business seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

 

5 Simple Ways to See if Your AdWords Account is in Trouble

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Google AdWords is the most common form of digital advertising. The use of its search, display, and shopping networks have an incredible impact on consumers who are conducting daily searches online.

Unfortunately, even the best digital marketing tools can come with potential problems and limitations. Keep reading to find out which pitfalls are most important to avoid inside of Google AdWords.

AdWords Audit

The following are key areas inside of AdWords that, when left unchecked, can create serious problems:

  • Wasted Money: In the case of effective ad spend, less is more. Although it may seem smart to have a campaign filled with keywords and 10 slightly different ads, this can actually lead to huge losses. Entrepreneur reports that on average, only 12% of keywords in any given AdWords account are responsible for all conversions produced. That means that 88% of those keywords are a total waste of money.
  • Bad Landing Page: More than half of all Google ads redirect the user to the site’s homepage. This is not necessarily a bad strategy, especially if you are only concerned about brand awareness and simply driving people to your site so that they can get a feel for your business. However, if the primary objective is to produce conversions or leads, then the homepage isn’t going to be enough. For this type of ad, you should use a specific landing page that clearly states the message you wish to deliver to consumers, and a simplified way for them to actually convert.
  • Disorganization and Poor Management: The structure of your AdWords account is also incredibly important. If you don’t properly title and organize campaigns, then it is going to be incredibly difficult for you to keep track of what ads are running and why. Also, if no one is regularly updating the account, then errors are sure to follow. The more time spent inside of the Google AdWords platform, the better.

Get it Right, The First Time

Try to avoid all of the aforementioned problems by starting your AdWords account off on the right foot with these strategies:

  • Keyword Research: Since you want to choose your keywords carefully, make sure that there is some logic behind your choices. The best way to do this is to look at old data. Find out what worked well, and what did not in previous campaigns. If you are starting from scratch, you may want to use a trial-and-error approach. Experiment with different keywords until you can clearly identify which are the most successful.
  • Extensions: Adding short sitelink and callout extensions to your ad can greatly increase its value to a consumer. Providing users with easy access to popular pages, or your business’ phone number makes the process much more efficient. Such efficiency and convenience is a huge concern of consumers today, so give them what they want with a simple extension.

Updates From Onimod

Our team of experts is constantly watching current events in digital marketing. We produce several blog posts each and every week to keep our readers up to speed on the latest in the industry.

CLICK HERE to take a look at the Onimod Global blog today!

3 Digital Marketing Trends to Prepare for in the Near Future

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In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations must be prepared to adapt. The three key trends that Forbes focuses on in the article are social marketing, the talent gap, and video marketing.

Social Marketing:
If utilized correctly, social marketing campaigns can be very successful. Advertising on Facebook for example can turn a low cost investment into a high return on investment (ROI). According to the Forbes article, research has shown that “social users appeal more to offers and discounts, so even a simple 10% off to promote a product or service will greatly increase visibility.” Forbes also points out that the strategy is to “always find new mediums gaining popularity, as conventional outlets like news sites should be avoided.”

The Talent Gap:
According to the article, “the talent gap in digital marketing is the root cause of unsuccessful campaigns.” Not understanding the data, wasting money on ad spend, and not properly managing accounts are frequent problems in today’s industry. Many “traditional advertisers” don’t possess the same skill set and thinking process as the younger generation of digital marketers. Ultimately, it’s essential for organizations to find individuals who consistently deliver high ROI in a digitally dominated world.

Video Marketing:
Viral videos have a ton of power in today’s digital world, yet it’s very challenging to gain popularity online. Millions of users are streaming YouTube, Facebook, Twitter, and other social media sites daily. Forbes point of advice from video marketing is that “it’s not the big budgets that win, it’s the great ideas that create buzz.” If marketers can capitalize on this hot trend in video traffic, there will be high rewards.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

The Top 3 Skills Needed on an Elite Digital Marketing Team

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Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming.

While hard work and determination can certainly increase an individual’s chances of success in digital marketing, there are some natural skills that all of the top performers possess.

Video Content Production

Consumers are tuning out advertisements more and more everyday. Overall screen time is continuing to rise, but people are paying less attention to advertisements and what they are saying.

One new way to boost engagement rates with ads is to use video. Videos make the process much easier on the consumer because they smoothly deliver the message through visuals, rather than some kind of long winded text.

Videos also have the added benefit of being absorbed quicker. Images can be seen much faster than words can be read. This gives the advertiser a little more time to get their message across, before the audience moves on.

Professional Copywriting

Even with videos, the content has to be solid in order to get the right message across to the consumer. This message comes from a qualified copywriter.

Content is the centerpiece of every advertising campaign. It is essential that every commercial, blog post, and Google Search ad is focused around the same marketing strategy. Driving home the same big idea to every potential customer is how you tell the world about your business, and why others should do business with you.

An article by Forbes recommends that agencies look for writers that can produce quality material over a wide variety of subjects. In some instances, companies will only require technical writers, but it is better for you as an applicant to have multiple writing specialties in your wheelhouse as you search for jobs in digital marketing.

Social Media Management

Once the copy has been created, there needs to be a way to spread the word. According to the Pew Research Center, oughly 70% of the U.S. population uses social media. This includes all age groups and demographics, generating endless possibilities for marketers.

Facebook leads the pack in terms of engagement rates and audience size with over 175 million daily users according to Business Insider. Twitter, LinkedIn, and Instagram round out the list of major social platforms to utilize in digital marketing.

A deep understanding of each of these platforms is invaluable. One important aspect to consider is that the interfaces and services offered by these social media leaders are constantly changing. The best way to maintain current working knowledge within these platforms is to utilize them in every day marketing activities.

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

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West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: AWC Industries

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AWC began its rich history in the wire forming and tube bending industries 60 years ago in 1947. A-Wire Corporation emerged at the tail end of the second world war where the potential to succeed in a new business was high. It all began with a simple idea: lamp shade frames.

This basic type of wire forming grew rapidly. Today, wire forming goes far beyond a common lamp shade. More than a dozen industries such as construction, food service, and agriculture depend upon wire forming experts like AWC for their everyday needs.

Every few years AWC Industries was expanding its divisions to include an even more diverse selection of products. This growth began with tube bending.

Utilizing state of the art machinery, AWC quickly became a leader in the business of metal fabrication. Their ability to tube bend multiple kinds of ferrous and non-ferrous materials into any kind of desirable shape is what has kept AWC’s clients satisfied all these years.

Virtually any and all metal fabrication projects can become a reality through AWC Industries. AWC is an ISO 9001:2008 Certified & OEM Approved Supplier, making them a producer of high quality custom tube bending and metal fabrication.

Today, AWC Industries offers the following services:

As their business continues to grow, AWC remains committed to improvement and innovation. As AWC’s digital marketing agency, Onimod Global continually works to create the best customer experience possible through ongoing website development.

We make regular updates to the company website in order to make it as easy as possible for a client to connect with AWC for any of their wire forming, tube bending, or assorted metal fabrication needs.

Onimod Global also assists AWC Industries with our digital synergy services. Digital synergy is a comprehensive service that allows a business to have the visibility they need across all kinds of digital mediums. With this added visibility, AWC is able to quickly and easily present itself to consumers that require all kinds of metal fabrication services.

Should you ever find yourself in need of any wire forming, tube bending, or powder coating services, please contact AWC Industries by clicking HERE or give them a call today at 773-745-0116.

 

Mobile Search Traffic has Taken Over Desktop

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It’s no surprise that the quantity of mobile searches has eclipsed desktop searches in the past 2-3 years. The rate of mobile/tablet searches compared to desktop will continue to rise in the future as well. According to Brightedge, it’s reported now that “57% of all search traffic is coming through smartphones and tablets. Compared to 43% from desktop searches.” Listed below are some factors as to why mobile search traffic will continue to surpass desktop.

One of the reasons this remains the case is simplicity and convenience. Smartphones are typically on us at all times and that allows for convenient search engine access at the “tip of our fingers.” Literally in the click of 2-3 buttons, a Google search can be conducted on any smartphone or tablet. This trend isn’t going anywhere in the near future as well. According to the Pew Research Center “Approximately three quarters (77%) of all adults in America today own a smartphone.”

Evolution of Mobile Users

Image from the Pew Research Center

 

 

 

 

 

 

 

 

 

 

 

 

The “always on the go” mentality of society today is another reason for increased mobile search traffic. Everyone’s got something going on and people are always on the move. Moreover, the direct result of this mindset is a large volume of search traffic coming from mobile devices. Lets say you’re out and about trying to find a place to eat for instance. What’s the first instinct that comes to mind – mobile searching on Google. “Best restaurant in the area” or “best places to eat in the city” are common searches that would be used in these scenarios. In the end, mobile search traffic will continue to flourish and it’s up to advertisers to know how to adapt to this trend.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Recipe For Success: How to Utilize Digital Marketing in the Food Industry

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Every industry is different. While some digital marketing objectives may be applicable over a wide variety of products and services, there are some areas in which a specialty is needed.

One of our successful clients, Theory, is an upscale sports lounge in downtown Chicago. Theory goes above and beyond in order to stay ahead in the highly competitive food industry. Offering excellent food, style, service, and all around comfort, this is definitely not your average sports bar.

You may be wondering, how does this company stay ahead of the curve? The answer my be hiding in their digital marketing tactics.

SEO

Keyword Lists: Experimenting and tweaking different groups of keywords and search terms is essential to figuring out what will work best for your business. But first, you have to start with a wide range of options.

Be sure to include several different types of keywords throughout your website and advertisements. Broad match, niche-specific, and individual brand terms can all help drive traffic to your restaurant.

Keep it Local: Try to keep many of your marketing strategies centered around local consumers. After all, these are the people who are going to be the lifeblood of your business.

Gain as much ground as possible on local directories. Google My Business is an incredible resource. Listing your company through Google will immediately boost its awareness. You definitely want your business to pop up when someone does a local search for “food near me.”

Social Media

Platforms like Facebook, Instagram, and Twitter are all hugely influential to customers in the food industry. Impactbnd.com compiled 49 statistics on social media. The following stats highlight the incredible affect social media can have on your brand:

  • In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014.
  • 68 percent of Instagram users engage with brands regularly, and Instagram has 58 times more engagement per follower than Facebook.
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.

Website Optimization

Every real business needs an equally real website. A “real” a site can direct users and help to answer their most common questions.

More basic questions consist of “what is your address, phone number, and business hours?” Slightly more complicated questions may include, “are you available to cater special events or reserve a room for a private event?” All of these questions should have an answer that is clearly stated on your website.

The user experience should also be clear and efficient. A customer should be able to navigate your website with ease, both on a desktop or mobile device.

The overall visual appeal of a site is also incredibly important. If a potential customer is not pleased with photographs of your business and the food it offers, then they are very unlikely to order anything off of your menu.

No one gets a second first impression. Make sure that your restaurant gathers all the right kinds of attention with a spectacular website.

Case Study

Onimod Global was able to work with Theory of Chicago on each of these aspects. We used our expertise to build a new website, pack it full of SEO content, and spread the word about their incredible services across all major social media platforms. Take a deeper look into this project by viewing the Theory case study HERE.