As the online environment becomes increasingly competitive for businesses and brands, SEO is more important now than ever. Just how important is it? According to Marketing Land, over one-third of U.S. consumers started their online purchases with Google
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The new year has officially arrived, and we bid farewell to 2018. As 2019 arrives, we have noticed a dramatic shift in the industry regarding social media, SEO, and a variety of other spaces within the digital
SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first
Customer loyalty is a priority and goal for all companies in existence. How to create those loyal customers is much easier than you may think, and it all has to do with transparency. According to the social
Starting up your own business is a challenge in itself, and one of the most challenging parts is generating any leads for your services. How your business ranks online is the key to helping with that challenge,
The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of
In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search
At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI
In the competitive world of E-commerce business, organizations are always trying to find tricks and strategies to increase online visibility and stand out from the crowd. Implementing effective E-Commerce strategies is becoming an essential factor for local
One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality
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