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Tag Archive for: Digital Marketing

How to Avoid the Most Common Millennial Marketing Pitfall

October 26, 2017/in Creative, Digital Marketing/by Onimod Global

There is a huge, understated problem with millennial marketing that so many marketers have been ignoring. The fact of the matter is that the millennial market is huge. In 2015, Millennials surpassed the Baby Boomers as America’s largest living generation at 75.4 million people.

The Simple Truth

It would appear obvious that not all 75.4 million millennials are the exact same. How could they be? Unfortunately, so many marketers and advertisers have failed to remember this simple fact. This mistake consistently results in chaotic and ineffective mass marketing.

A Huffingtonpost article written by Grant Owens brings attention to another problem with this millennial marketing strategy by stating, “Another problem is that we’ve been calling Millennials 18–35 for over 5 years. That’s not how these things work. Despite rumors, science has proven Millennials are aging at the exact same rate as the generations before them.”

Segmented Solutions

The millennial market is extensive. Common millennial stereotypes such as being technology addicted, rebellious, and environmentally conscious, are not the keys of marketing to this generation. The real key lies in your product or service, and who that specified target audience is.

In order to create an effective marketing campaign, you cannot generalize the massive millennial market. You need to find ways to segment within it. This is the only way to save you from wasting your ad dollar, and to find the more concentrated area of your target market that will actually purchase what you have to sell.

Once you have identified a specific target market and found out who is really interested in your product, show them why they should buy from your business. This can be done with relatively little data.

For instance, let’s say you are an outdoor clothing manufacturer who wants to target millennials. You specifically want to target millennials with a higher level of disposable income who will be looking to buy outdoor wear for the upcoming winter season. Using location and previous purchases, you can easily suggest new products to customers that are ready to buy.

For example, Brian in Minneapolis, Minnesota makes regular purchases from your business throughout the year. He would be the kind of consumer that is highly likely to respond to an ad for the latest and greatest winter coat you have to offer.

More From Onimod

Our digital marketing agency team members are constantly providing news on the digital marketing industry. Like what you’ve read so far? To access more of our articles please visit our blog by clicking HERE.

https://www.onimodglobal.com/wp-content/uploads/2017/10/Chicagoland-Digital-Marketing-e1574103537980.jpeg 600 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-26 20:58:302018-03-07 19:15:13How to Avoid the Most Common Millennial Marketing Pitfall

Why Digital Marketing Expertise is Critical for Startups

October 18, 2017/in Digital Marketing, Google, SEO, Social, Website Development/by Onimod Global

With the rise in the number of startup businesses, how can you ensure your startup will succeed and stand out from the competition? Many startups claim to implement digital marketing practices, yet most don’t invest enough time and money, and have little or no knowledge of effective digital marketing strategies. According to a startup study from Profoundry, “71% of the startups researched did not have a documented digital strategy in place.” This post will explore the importance of digital marketing for startups and ultimately why outsourcing may be the best option.

Because of the increase in startups across the globe, it’s no surprise that online presence can “make or break” the success of a startup. Brand awareness and customer acquisition are two of the main benefits that effective digital marketing strategies can provide. Listed below are a few introductory steps to internet marketing that every startup organization should implement to start on the right track.

Beginning Steps

1. Website Development:
Depending on what the product or service is, it should typically start with the creation of a professional website. Without this, everything else that follows becomes difficult or unfeasible. Although a decent investment is required when outsourcing to a developer, it is worth it in the long run. Unprofessional websites or not having one at all is setting your business up for failure. Check out Our Work and see what website development solutions Onimod Global has to offer.

2. Search Engine Optimization (SEO):
Having a website is one of the first steps for startups, but if it is not optimized for search engines how will it drive traffic? Ensuring that your startup’s website is highly optimized will require a lot of SEO knowledge and time. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Click Here to run a free scan and see how well your website currently ranks online. Ultimately, outsourcing SEO efforts to an experienced agency is your best bet to increase online visibility for your startup and rank well for relevant searches.

3. Social Media Marketing:
Once your website is fully developed and optimized for search engine visibility, social media marketing is the next step to follow. Creating accounts on as many social media platforms as possible (Facebook, Twitter, LinkedIn, Google Plus) will only benefit your organization by creating more visibility. According to Statista’s Report in 2016, “89% of startup owners indicated that social media initiatives have greatly increased exposure for their businesses.” A presence on social media not only increases exposure, but it also has the potential to increase SEO, develop a loyal following, and can even establish thought leadership within your industry.

Why Outsource to an Experienced Agency?
This is a typical question that most startups have, and why should an investment to an advertising agency be made? The answer is pretty simple – knowledge and experience. One of the worst moves a startup can make is investing money into their marketing budget without having any knowledge of where their customer base lies and how to effectively generate leads/conversions. A lack of internet marketing knowledge is one of many reasons why today’s startups fail in a digital world. Outsourcing to an experienced agency like ours ultimately ensures success and a positive ROI for your startup in the long run.

View our digital marketing expertise at Onimod Global  and see how our experienced agency could help fuel your next startup endeavor!

Contact Us: At Onimod Global we are a full scale digital marketing agency that serve our clients’ needs in website development, SEO, SEM, Social Media, E-Mail Marketing, and much more. Feel free to reach out to us on our Contact Us Page and see what digital marketing solutions we can provide for you.

https://www.onimodglobal.com/wp-content/uploads/2017/10/Digital-Marketing-for-Startup-Businesses-1024x512-e1574103449917.jpeg 450 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-18 21:52:442018-03-07 19:19:27Why Digital Marketing Expertise is Critical for Startups

Client Website Launch: Midwest Solar Control

October 13, 2017/in Creative, Design, Digital Marketing, Google, SEO, Website Development/by Onimod Global

Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us
: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

https://www.onimodglobal.com/wp-content/uploads/2017/10/Website-development-agency-Chicago-e1574103413220.jpeg 599 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-13 19:05:192018-03-07 19:20:49Client Website Launch: Midwest Solar Control

Marketing Strategy Advice From Forbes Contributors

October 12, 2017/in Digital Marketing/by Onimod Global

We have compiled articles discussing marketing strategy that have been published on Forbes over the last couple of weeks. While we offer plenty of our own digital marketing advice here at Onimod Global, it never hurts to get another perspective. So, what do the experts have to say about building up a successful marketing strategy?

Flywheel Effect

A flywheel has many different spokes. This same principal design can be easily transferred to marketing. As Lisa Allocca described in her Forbes article, “The best marketing results come from integrating marketing activities from different spokes of the marketing flywheel to see success.”

Each aspect of a marketing strategy (search engine optimization, social media marketing, paid advertising, etc.) represent a spoke of this flywheel. The specific spokes may vary depending upon the goal of the business, but the idea remains the same. All strategy objectives are equally important to achieving the organization’s overarching goal.

Rule of Seven

The same article by Allocca brings another significant strategy to light: the rule of seven. The basic meaning of this rule is that in order to effectively market any product or service to the target market, it must be repeatedly presented to them at least seven times.

This rule is by no means a new idea. It has been discussed for years as a surefire way to make a lasting impact upon consumers. Unfortunately, this rule is quickly and easily forgotten by most marketers.

This once again brings us back to the flywheel analogy. It is critical that your marketing strategy does not overlook any components just because they are simple to understand and execute. You need every piece of the puzzle, not just a few.

Big Wins vs Consistency

Forbes contributor, Same Page, debated the pros and cons between a high-risk and high reward marketing strategy compared to a low-profile and consistent marketing strategy.

Page noted that many people recognize the riskier organizations that target the biggest fish in the pond. After all, who doesn’t remember the horrendously creepy Burger King campaign from last year? Consumers had a violently negative reaction to the King, and the ads were quickly pulled off air.

Positive results are not impossible with a risky strategy. As Page pointed out, the Dos-Equis campaign that followed the day-to-day lifestyle of the “Most Interesting Man in the World” was a huge hit.

On the other hand, we have consistent marketing strategies. Page brought attention to several brands that many consumers pay little attention to, but are still achieving success year after year.

In the end, Page concludes that the main aspects to consider when deciding between these two types of marketing strategies are, “your product, the customer base you’re marketing to, how risk-averse your company is and how creative your marketing team is.”

Changes in Future Marketing Strategies

As digital technologies continue to advance, marketing strategies are sure to change in the coming years. Brian Solis describes his expectations for the future of marketing in his own Forbes article.

Solis breaks down modern day consumers and their recent marketing trends into the following 3 categories:

  • Availability of Information
  • High Expectations
  • Impatient Attitudes

These 3 trends represent the shift going on in marketing right now. Consumers have more information at their fingertips than ever, and there is no where for brands to hide.

Expectations are also growing higher and higher as organizations adapt to the consumer and their every need. Brands that cannot or will not adapt to these needs will soon be left behind and forgotten.

The desire for instant gratification is also rapidly growing among consumers. This is a very logical standpoint because who would really want to wait around for any kind of product or service when they have the option to get it immediately? The faster brands deliver, the better.

As patterns of behavior and attitudes shift among consumers, it is important that marketing strategies shift along with them. Any resistance to these changes will only have negative impacts upon the brand itself. So what are you waiting for?

https://www.onimodglobal.com/wp-content/uploads/2017/10/best-digital-marketing-agency-Iowa-e1574103366955.jpeg 600 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-12 21:13:032018-03-07 19:22:07Marketing Strategy Advice From Forbes Contributors

Women to Watch in the Digital Marketing Industry

October 10, 2017/in Digital Marketing/by Onimod Global

We have already discussed the importance of women in digital marketing, but let’s take a look at how a few specific women are shaping its future.

Many brands are currently shifting their target audience to include more millennials. After all, it is a huge market of potential revenue.

Women & The Wall Street Journal

The Wall Street Journal has recently launched a campaign that targets women of this generation. This news comes from an article by Sami Main of Adweek.

The article discusses the strategy behind the WSJ campaign and why they anticipate its success. The campaign will showcase a diverse and ambitious female character.

The goal is for the Wall Street Journal to take a positive stance regarding ambition and action, which are very often reflected by millennial women. Suzi Watford, evp and CMO of the Wall Street Journal, explained the concept further by saying, “People want and need a more diverse business leadership of the future.”

Up and Comers

Adweek recently released another article that brought praise to several “rising tech stars”. The list was comprised of many accomplished men, but also included 5 outstanding women in the digital field. These women are:

  • Stephanie Horbaczewski: Founder of StyleHaul, Stephanie shows a particular focus in the areas of analytics and social networking. Her company has combined the two into a product called Society. This product works to provide creators with access to data about every piece of content that they produce and post through their page.
  • Nithya Thadani: Recently named president of digital consultancy for Rain, Nithya has been pulling the company into the future as a leading tech-focused innovator. Despite Rain’s fast paced growth, it aims to continue this positive trend in the near future. As Nithya put it, “We’ve barely scratched the surface of how this will impact marketers.”
  • Anda Gansca: Coming all the way from Transylvania, Gansca has a more objective viewpoint than most in this industry. With plenty of technology resources at her side, Gansca offers incredible insight to advertisers that ultimately help them to better serve their own consumers. This human element is very important to her and she elaborates by stating, “I think it’s really easy in our industry to lose track of the fact that we’re ultimately serving people, not impressions.”
  • Tiffany Zhong: Although she is the youngest in this short list of impressive ladies, Tiffany Zhong has used her few years of experience wisely. She places a particular interest on Generation Z. Zhong claims that her company, Zebra Intelligence, is one of a kind because, “No one has done Gen Z research to such an extent.”
  • April Underwood:Slack id a platform that works to connect teams with everything they need to get the job done. April has taken their original base of 1 million users and grow it to an astounding 6 million. Underwood told Adweek that her advice for other female executives is to take time to develop relationships outside of your day job and find a career that allows you to focus on more than one thing.
https://www.onimodglobal.com/wp-content/uploads/2017/10/midwest-digital-marketing-e1574103324885.jpeg 399 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-10 20:28:472018-03-07 19:23:22Women to Watch in the Digital Marketing Industry

5 Ways To Improve Your Ecommerce Business

October 9, 2017/in Digital Marketing, Google, SEO, Social, Website Development/by Onimod Global

It’s not much of a surprise, but the ecommerce market is continually on the rise. According to Statista, “from 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. In 2014 that number jumped up to $304.1 billion.” Although this article was published two years ago, the trends tell us that the ecommerce market will continue to boom as many organizations are integrating ecommerce platforms to account for the demand. Listed below are a few ideas that will help improve any organization’s ecommerce business.

Prioritizing SEO:
As the ecommerce market continues to grow, the direct result is more organizations “fighting” for first page search engine results. Therefore, ensuring that your ecommerce site is highly optimized is very important. SEO and ecommerce essentially go hand in hand with one another. Some aspects of SEO to pay attention to are using rich keyword phrases, placing your site on directory listings, having a secure site (SSL installed), and frequently checking up on site speed.

Monitor Competition:
If you’re seeking to gain a competitive advantage in terms of ecommerce, paying close attention to competition is key. This involves researching prices, marketing tactics, and anything else competitors are doing that works. Being competitive with pricing is especially important due to the amount of options that are out there in the ecommerce world for related products. Although high profit margins are extremely important, having insufficient pricing can make or break ecommerce success.

Social Media Engagement:
With millions of users, the potential for finding consumers through social media in today’s market is huge. Many consumers enjoy the engagement that social media has to offer. Spending a lot of time on Facebook, Twitter, LinkedIn, Snapchat, and Google Plus can be rewarding in the long run. Creating engaging content, interacting with customers, and even sponsoring some posts are all good starting points to reach possible customers.

Mobile Optimization:
Due to a massive presence of mobile traffic, optimizing your ecommerce site for mobile devices is essential. According to Digital Commerce 360, trends are showing that “mobile devices will play an increasingly important role as worldwide consumer spending via mobile will jump from $204 billion in 2014 to $626 billion in 2018.” This shows the importance of mobile optimization and how if it’s not a priority for your ecommerce business, the chance of becoming irrelevant in the future is likely.

Blogging:
Related to SEO, having a blog and consistently producing content can exponentially increase ecommerce site traffic. Using relevant keywords in posts and frequently sharing on social media platforms are two aspects of effective blogging. Also be sure to add multiple call to action links that will direct readers to landing pages on your site. It’s clear that blogging takes time, yet time is the only drawback of blogging. Search engine algorithms like Google and Bing reward engaging and relevant content, therefore there’s no reason any ecommerce organization should avoid blogging.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. Check out our Case Studies and see how our clients like Vipply and Rent Letters are excelling in ecommerce.

https://www.onimodglobal.com/wp-content/uploads/2017/10/5-ways-to-increase-ecommerce-presence-1024x683-e1574103300931.jpeg 600 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-09 20:03:472018-03-07 19:24:375 Ways To Improve Your Ecommerce Business

Digital Marketing Advice From Procter & Gamble’s Chief Brand Officer

October 5, 2017/in Design, Digital Marketing, Google/by Onimod Global

Marc Pritchard, chief brand officer of Procter & Gamble, had many things to share with the attendants of the most recent ANA’s Masters of Marketing Conference.

Kristina Monllos of Adweek reported on the event, and gave keen insight into Prichard’s presentation. Prichard referenced his many years of experience working with the P&G brand, and the struggles it has faced through digital marketing and advertising.

The same concerns are often echoed in the experiences of all marketers. Everyone grapples with challenges in their marketplace and the positioning of their own brand. There are always new ways to innovate, create, and improve upon what already exists.

Prichard hit on the following main topics as ways for a brand to rethink their digital marketing tactics:

  • Transparency
  • Ad Quality
  • Mass One-to-One Marketing
  • Messages For Good

Transparency

Brand transparency is a rapidly increasing area of concern for consumers. It has become the norm to assume that advertising and marketing is dishonest and untrustworthy.

In order to convince people that your brand is truly the best choice for them, you need to gain their trust. Consumers won’t believe just anything that you tell them. In today’s market, potential customers prefer to be shown rather than told about a brand.

So how do you go about showing off your brand’s trustworthiness? For more insight into the subject of brand transparency, take a look at another Onimod Global Blog, “The Importance of Transparency in Digital Marketing” by clicking HERE.

Ad Quality

The quality of your advertisements is what will determine its relevance. Major search engines like Google have no greater purpose than to provide the most relevant results for its users.

Google makes continual updates to its algorithm to maintain its search engine’s integrity. Click HERE to learn more via our article, “What Google’s Algorithm Adjustment Means for Digital Marketing.”

Another key aspect of quality ads is their frequency. You want to make sure that you are showing your ad to the right consumers, but don’t overdo it. In the case of P&G, Prichard explained the brand’s struggles with ad frequency by saying, “Excess frequency is a massive source of waste, and it really annoys consumers. No wonder ad blockers are growing 20 percent a year. I mean, how many times does a person need to see a toilet paper ad to get the point?”

Mass One-to-One Marketing

The title of this digital marketing topic is a bit perplexing. After all, how can something be unique and personalized while also being applied on a mass scale? The meaning behind this idea is to make an ad as personable as possible, while also applying it to a large audience.

This complex concept is often put to use in many ways that you may already be familiar with. For instance, if you have recently made a purchase through Amazon, then you will likely receive a follow up email from Amazon asking you to review the product. Amazon sends the same follow up message to thousands of other users, but only if they have selected to purchase that individual product.

Messages For Good

It is a bit unclear as to what Prichard meant by “messages for good” in Monllos’ article. This may be referring to a cause marketing strategy, which has proven to be very successful for many brands in recent years.

It may also be discussing the development of an advertising strategy that will withstand the test of time. In order to leave consumers with a clear idea of a brand, you have to make sure you are delivering a consistent message.

Prichard announced that the brand’s shifts in digital marketing strategy are, “about two-thirds complete on these steps today and should be largely finished by the end of 2017.” Keep an eye out to see the meaning of this fourth and final brand objective unfold through P&G’s digital marketing efforts in the following months.

Brand New(s)

In the meantime, stay up to date on the latest digital marketing news by visiting the Onimod Global Blog today! Our team is constantly working to provide expert insight into digital marketing trends all over the world. Click HERE to visit our blog and learn what your brand may be missing!

https://www.onimodglobal.com/wp-content/uploads/2017/10/chicago-marketing-agency-e1574103269449.jpeg 600 900 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-10-05 20:19:582018-03-07 19:25:44Digital Marketing Advice From Procter & Gamble’s Chief Brand Officer

Twitter Launches New 280 Character Limit: Good or Bad Move?

September 29, 2017/in Digital Marketing, Social, Twitter/by Onimod Global

Twitter has recently announced that a character limit change is official – tweets can now contain up to 280 characters, but not for every user yet. It’s an interesting and risky move, as the 140 character limit is what Twitter has always been known for and is a major way they differentiate themselves from their social media competitors. According to an article from Market Land, this would mark the “biggest change to Twitter since its founding in 2006 and the biggest risk yet by the company to increase its user base.” This post will explore the potential benefits and disadvantages that could come along with an increased character limit.

Can’t fit your Tweet into 140 characters? ????

We’re trying something new with a small group, and increasing the character limit to 280! Excited about the possibilities? Read our blog to find out how it all adds up. ????https://t.co/C6hjsB9nbL

— Twitter (@Twitter) September 26, 2017

Potential Benefits:
Introducing a doubled character limit (280 compared to 140) has the potential be a beneficial move for Twitter moving forward. One possible benefit of a larger character limit is that it would allow users to “better express themselves,” according to the Marketing Land article. This is a legitimate reason as a restricted character limit has forced users to limit what they’re trying to say. A 280 limit would also decrease the “loopholes” of tweeting such as screenshots of longer text and the annoying threads that appear on timelines. Another important point to mention is the increased opportunity this presents for Twitter’s advertising platform. An expanded character limit gives advertisers an opportunity to create more appealing ads, and as a result this could lead to more ad revenue for Twitter in the long run.

The Marketing Land article also quotes Aliza Rosen (Twitter’s Product Manager) stating that “Twitter is hoping fewer tweets run into the character limit, which should make it easier for everyone to tweet.” Ultimately, Twitter’s overall goal of increasing the character limit appears to be focused on making it easier for everyone to tweet and reducing the frustrations that come along with character limits.

Potential Drawbacks:
Based on all of the potential benefits above, the expanded 280 character limit seems like a brilliant idea. However, there could be some possible drawbacks of having larger character limits. A clear negative of moving away from the 140 characters is that Twitter would now be steering away from their core idea that has differentiated themselves from other social media competition. The article states that Twitter’s original thought behind the 140 character limit was “replicating the length of a text message would make the social network more inviting to people to post thoughts on the fly from their phones.”

Another disadvantage that could come along with expanding the character limit is an increase in spam. There would be nothing worse then scrolling through a timeline of spam accounts or reading 280 character tweets from irrelevant sources. In the end, it will be very interesting to see what happens with Twitter’s new 280 character limit moving forward. Based on outside research and analysis, it appears to us that the potential benefits of an increased character limit would outweigh the possible disadvantages.

Contact Us:
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

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5 Fascinating Digital Marketing Stats So Far in 2017

September 25, 2017/in Digital Marketing, Facebook, Google, SEO/by Onimod Global

2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine’s article in Adweek that caught our attention.

1. Yelp ahead of Snapchat in Ad Revenue:
According to eMarketer, “Yelp will make close to $720 million this year in digital ad sales in the U.S. compared to Snapchat’s $640 million.” This statistic was surprising at first considering the social media giant that Snapchat has become in recent years. Not to say $640 million a year in ad revenue is a bad thing, but it will be interesting to see if Snapchat makes any adjustments for advertisers before the end of the year.

2. Google and Facebook Dominate:
This one didn’t come as much of a surprise compared to the other stats listed. eMarketer also projected that “63% of all digital ad sales by the end of the year will come from Google and Facebook. In numbers that is equivalent to $35 billion for Google and $17.4 billion for Facebook.” This shows the dominance of Google and Facebook in the advertising world and we would expect this trend to continue if companies are experiencing positive returns on investments.

3. Pinterest Making Improvements:
Pinterest has been making some massive improvements as of late regarding their advertising options. According to Heine’s article, “Pinterest advertisers now have access to 5,000 interest categories that will roll out in the next couple of weeks.” With this upgrade from Pinterest, engagement rates are expected to increase by a significant amount and cost-per-clicks are projected to decrease.

4. Uber Lawsuit:
It’s been recently reported that Uber is pursuing a lawsuit against a mobile advertising company called Fetch Media. Heine’s article states that “Uber is suing Fetch Media for at least $40 million accusing the company of improper billing for fraudulent ads falsely taking credit for app downloads.” We’ll see how the lawsuit plays out, but this is significant because it could potentially ruin the reputations of other mobile ad companies.

5. Trouble Tracking Ad Spend:
Digital marketers losing track of ad spend may come off as a surprise, but an article from Marketing Week found this to be evident. Apparently “only 36% of digital marketers are confident that their campaigns are targeting the appropriate audiences.” They also found that “nearly a quarter of digital marketers don’t consistently track their campaigns whatsoever.” These two statistics really jumped out to us because monitoring digital marketing campaigns is essential to making sure ad dollar is used efficiently.

Contact Us:
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

https://www.onimodglobal.com/wp-content/uploads/2017/09/digital-marketing-stats.jpg 476 850 Onimod Global https://onimodglobal.com/wp-content/uploads/2018/03/best-digital-marketing-agency.png Onimod Global2017-09-25 22:03:052018-03-07 19:34:545 Fascinating Digital Marketing Stats So Far in 2017

Industries Benefiting The Most From Digital Marketing Campaigns

September 22, 2017/in Digital Marketing, SEO, Social, Website Development/by Onimod Global

Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It’s almost an “adapt or die” scenario for companies within certain industries in an advertising market dominated by digital media. Listed below are a few industries that have substantial returns on investments when it comes to digital marketing efforts.

Health:
The health industry in today’s market is comprised of millions if not billions of dollars. Physicians, dentists, and any other entities involved in the health industry produce significant returns from clientele. The importance of effective search engine optimization (SEO) and search engine marketing (SEM) strategies to appear on the first page of search results is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their annual advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized in the health industry.

Food and Restaurant:
The scope of the food and restaurant industry has changed drastically. Businesses are always trying to find new ways to attract consumers to their venues and get customers to feel connected to their brands. Many restaurants have started to prioritize social media advertising as a way to reach target markets and new audiences. According to Toast Inc, “there has been a 20% overall increase in restaurants advertising on social media so far in 2017 compared to historical data.” Therefore, restaurants have started to pick up on the digital advertising trend and those who fail to adapt will suffer in the long run.

Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key words. Essentially, in order to stay on top of competitors in the legal industry, a major online presence is needed and prioritizing digital marketing efforts is a must.

Auto:
Marketing has always played a huge role in the auto industry, but the traditional days of billboards, magazines, and radio ads are diminishing. With the majority of today’s consumers searching online for automobiles, the importance of digital marketing has increased tremendously. eMarketer  stated that “spending on advertising in traditional media by all major auto companies is following a downward trend, while spending on digital advertising is increasing every year. In fact, from 2014 to 2015, it rose almost 22 percent.” In the end, it’s clear that companies within the auto industry will continue to battle it out through digital marketing and continue to find new ways to reach consumers.

In Need Of Digital Solutions?: At Onimod Global some of the clients we serve are in these industries and we know what it takes to deliver positive ROI. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital marketing service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

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