Could this be the next big thing in social media? Or is it all too good to be true? The jury is still out, but the future does look considerably promising for Vero. Comparison Facebook CEO, Mark
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More than a year ago, Instagram made a huge change to their algorithm. This change resulted in switches from chronological posts to more relevant posts that users were more likely to engage with. Many users expressed their
Many e-commerce companies cower in fear of its industry leader, Amazon. In just a few short years this online retailer has grown to gather nearly $178 billion in 2017. Through several key strategic moves such as its
One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality
Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate
Google My Business (GMB) is a unique tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical
2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn't fall behind in
Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing
Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all
Company culture is a relevant topic for any industry. However, statistics show that workplace culture is particularly impactful in the digital space. Respondents to a McKinsey&Company survey reported “cultural and behavioral challenges” as the most significant challenge
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