There's a continuous growth pattern of different social media platforms you can choose to advertise on, and a fairly new platform entering the mix is Pinterest. Pinterest is the social media platform that doesn't get quite as
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The digital world is fast-paced and constantly changing which can be extremely intimidating. When it comes to your business, the last place you want to slack is in your marketing. It's imperative that you stay up to
Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to
The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of
With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, "the digital economy was growing 10 times faster than the traditional economy which resulted in
Spotify recently became a publicly traded company. Now that stocks are available, it is more important than ever for Spotify to prove its worth to potential investors. It has been somewhat of a mystery as to how
Managing a restaurant in today's fast paced, digital environment can be very difficult to keep up with. It's well known how competitive the restaurant industry is, so how can your venue stand out from the crowd? Implementing effective
Could this be the next big thing in social media? Or is it all too good to be true? The jury is still out, but the future does look considerably promising for Vero. Comparison Facebook CEO, Mark
More than a year ago, Instagram made a huge change to their algorithm. This change resulted in switches from chronological posts to more relevant posts that users were more likely to engage with. Many users expressed their
Many e-commerce companies cower in fear of its industry leader, Amazon. In just a few short years this online retailer has grown to gather nearly $178 billion in 2017. Through several key strategic moves such as its
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