Google provides a lot of helpful data when it comes to certain aspects of search campaigns, except when it comes to ad copy. Ad copy can be one of the most crucial elements when it comes to
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There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their
With the rise in the number of startup businesses, how can you ensure your startup will succeed and stand out from the competition? Many startups claim to implement digital marketing practices, yet most don't invest enough time and
In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations
Finding the right and qualified account manager to run digital marketing campaigns can be challenging. It's expected that applicants have some knowledge in seo, sem, social media advertising, etc. but what are other qualities that make someone
When seeking conversions of any sort, a landing page can "make or break" a user's decision to convert. Building a compelling landing page tailored for conversions is much easier said than done. There are numerous factors that go
1.) Define Key Performance Indicators Not all KPIs are created equal. When starting an advertising campaign, make sure to clearly state which metrics are most important to you. Do you want to focus on conversations, or reach?
This 11-plus-minute video by Google's Maile Ohye explains what questions to ask and what to look for during that hiring process of an SEO consulting firm, including useful insights, red flags and more. (more…)
Having a strong online presence has become a necessity for businesses of all sizes. You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. (more…)
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