LinkedIn announced late last week that it will be adding three new features to their advertising platform. These features include brand awareness campaigns, website conversion tracking capabilities, and job applications. This new version will also have an
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Instagram has recently announced that they are going to start displaying ads in its Explore tab. The Explore section allows users to browse new content while discovering new accounts based on their interests. The platform says they
When it comes to branded versus non-branded search, it isn’t an either/or decision, both are critical for successful rankings. Businesses must have a strong understanding of the customer journey, to know when users are more likely to
Google provides a lot of helpful data when it comes to certain aspects of search campaigns, except when it comes to ad copy. Ad copy can be one of the most crucial elements when it comes to
Company transparency is especially important when advertising on the internet, social spaces in particular. Social media users want to feel safe and ensured that their information isn't going to be exploited for advertisements. LinkedIn just recently announced
An increasing amount of companies are bringing back in-house agencies - such as creative and digital - under the impression it will bring speed and deeper knowledge of brand values. But unfortunately for some, the benefits simply
Whether your business is product or service based, B2B or B2C, great reviews will help smash your conversion goals. It's time to leverage customer reviews to boost online traffic, sales and revenue. (more…)
In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search
When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company. Lessons From Amazon Amazon never set out to become
2018 will be a critical year in terms of marketing with all of the constant changes happening within the industry. Therefore, having the right marketing strategy in place will ensure that your organization doesn't fall behind in
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