At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI and quick sales while others are long term focused. SEO, SEM, content marketing, social media, and email marketing can […]
Spotify recently became a publicly traded company. Now that stocks are available, it is more important than ever for Spotify to prove its worth to potential investors. It has been somewhat of a mystery as to how the company managed to continue operating with a deficit of $3 billion. Spotify reported that much of this […]
Managing a restaurant in today’s fast paced, digital environment can be very difficult to keep up with. It’s well known how competitive the restaurant industry is, so how can your venue stand out from the crowd? Implementing effective digital marketing strategies is critical when it comes to increasing restaurant traffic and overall revenue. If your restaurant […]
Could this be the next big thing in social media? Or is it all too good to be true? The jury is still out, but the future does look considerably promising for Vero. Comparison Facebook CEO, Mark Zuckerberg was under fire again this week for the platform’s privacy policies. Zuckerberg simply stated that users all […]
More than a year ago, Instagram made a huge change to their algorithm. This change resulted in switches from chronological posts to more relevant posts that users were more likely to engage with. Many users expressed their discontent with the change, and many advertisers did as well. It was believed that the switch made it […]
Producing strong content is great, but does it drive relevant traffic? The ultimate purpose behind content marketing should always be driving as much relevant traffic as possible to your website, landing pages, or any other form of conversion method. At the end of the day, paying attention to basic SEO fundamentals will enhance content marketing efforts. […]
Many e-commerce companies cower in fear of its industry leader, Amazon. In just a few short years this online retailer has grown to gather nearly $178 billion in 2017. Through several key strategic moves such as its recent acquisition of Whole Foods, Amazon has been able to successfully eliminate or minimize the impact of its […]
In the competitive world of E-commerce business, organizations are always trying to find tricks and strategies to increase online visibility and stand out from the crowd. Implementing effective E-Commerce strategies is becoming an essential factor for local businesses, and this trend will likely continue with the increasing number of online consumers. So the question becomes: […]
One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality is no different. Step One: Strategize Of course, digital marketing success cannot be achieved by simply setting up […]
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of grumbling, cursing and general hand-wringing you do. It isn’t easy for enterprise brands to get their location data in order. Juggling the info for hundreds or thousands of locations can quickly become overwhelming. […]
