Pros and Cons of Using a URL Shortener
Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. But there are some hidden benefits, and the odd drawback of these nifty generators.
Entries by Onimod Global
Beware of SEO Robocall Scams
As a small to medium business owner, chances are good that you’ve been targeted by an SEO Robocall scam. Here’s how to protect yourself and your employees from being tricked.
How Customer Reviews Can Rev Up Conversions
Whether your business is product or service based, B2B or B2C, great reviews will help smash your conversion goals. It’s time to leverage customer reviews to boost online traffic, sales and revenue.
A Guide To Pinterest Advertising
There’s a continuous growth pattern of different social media platforms you can choose to advertise on, and a fairly new platform entering the mix is Pinterest. Pinterest is the social media platform that doesn’t get quite as much traffic as giants like Facebook and Twitter, however it is very influential when it comes to purchasing […]
Why Website Design Is Important
The digital world is fast-paced and constantly changing which can be extremely intimidating. When it comes to your business, the last place you want to slack is in your marketing. It’s imperative that you stay up to date with the latest trends, and the perfect place to start is with your website. Now you may […]
Updates to Facebook Advertising and View Tags
Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to cut back on the capabilities of what their view tags can do. What is a Facebook view tag? […]
How to Develop the Most Effective Keyword Strategy
The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of keywords in your account was something to respect about a marketer in that time and today that has […]
How to Refine Your Content Marketing Skills
In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So, how do you become an expert in content marketing? Well, this article makes no guarantees but the digital […]
4 Ways to Become a Superior Digital Marketer
With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, “the digital economy was growing 10 times faster than the traditional economy which resulted in a skills gap of approximately 900,000 vacancies in 2015.” However, with the flux of digital marketers increasing this […]
What You Should Know About New Google Maps Local Search Ads
In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search advertisements through Google Maps. What’s The Difference? Google already provides location based advertisement options in addition to the […]
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