3 Highlights from the Consumer Electronics Show

The Consumer Electronics Show is an event for all those around the world who are passionate about the business of consumer technologies. This event garners some serious attention. With over 180,000 attendees between January 9-12, it was certainly a hotspot for many digital professionals.

As always, some products and services stood out in the crowd. Many vendors were trying to create unique and unusual displays that would be sure to peak the interest of CES attendees. Below are the 3 most talked about booths from the conference. Enjoy!

Weird and Unusual

One great way to stand out and get attention is to be alarmingly different from everything else. This was the main idea behind the booth for Psychasec, which featured bodies in bags and more that were encapsulated for all to see. The bodies of course were fake, but they still made quite a statement.

In reality, the booth was never supposed to be for Psychasec at all, because Psychasec does not exist. This booth was actually used as a promotion tactic for an upcoming Netflix show called “Altered Carbon”. The premise of the show is set roughly 300 in the future where technology has made it possible for bodies to be interchanged between humans, thus allowing people to evade death.

Google’s Giant Gumball Machine

As always, Google made quite a splash at this year’s CES conference. The search engine giant set its sights on highlighting its new Google Assistant. This form of artificial intelligence is designed to aid the user in over 1 million actions such as answering questions.

In order to get CES attendees to interact with the machine, Google reps would hand out a giant coin that when entered into the giant gumball machine, would activate the Google Assistant. According to Adweek, people lined up to ask the Google Assistant all sorts of questions like ““What sound does a hippopotamus make?” and “What is Picasso’s full name?”.

These interactions did not only provide participants with answers, but also with prizes. The gumball machine would spit out all sorts of items like security cameras, smart speakers, and gift cards. Adweek reported that Google planned to award 1,400 prizes each day of the show through its giant gumball machine.

Virtual Reality Boxing Match

As momentum continues to grow behind the topic of virtual reality, many companies are jumping on board. At CES, Floyd Mayweather debuted his own virtual reality experience. Mayweather performed a demonstration of his game, the “Mayweather Boxing & Fitness Virtual Reality Program”, which was very well received.

The boxing legend, who ended his career with a 50-0 record, was a hit with guests. Not only were they excited to see Mayweather in action, but they also seemed to really enjoy the product he was featuring. Adweek reports that the game will only be available through the Mayweather Boxing Club gyms for the initial release period.

Mayweather spoke of the experience in a short news conference by saying, ““This is just the beginning, introducing everyone to what we’re going to do in the future”. We here at Onimod Global are certainly excited to see what the future holds!

Pringles to Debut in Upcoming Super Bowl LII Advertisement

Despite being a digital marketing company, we here at Onimod Global are interested in all sorts of different marketing methods. That is why today we are taking a more traditional approach to discuss ads for the upcoming Super Bowl LII.

Super Bowl Spot Cost

Each year, brands compete for a coveted spot to advertise during the super bowl. As one of the single most televised events of the year, the Super Bowl brings in some serious cash from advertisers.

It is safe to assume that each and every TV spot comes with a hefty price tag, but just how expensive can they be? Jeffrey Dorfman from Forbes claims that $5 million dollars is a bargain for such a TV spot.

Dorfman explains that the cost for these spots has been on the rise for years, but they still present an incredible value for brands. These ads air in front millions of viewers, roughly 110-115 million viewers to be exact.

This huge audience is exactly what makes the opportunity to advertise during the Super Bowl so appealing. Once you break down the cost of $5 million across 110 million viewers, the cost per view is just pennies on the dollar.

Pringles Premier

The Pringles snack company belongs to Kellogg’s, which acquired Pringles back in 2012. Since 1968 the brand has expanded across the globe to over 140 nations, and continues to market itself in as many new locations as possible.

According to Adweek, the Pringle’s Super Bowl campaign will be centered around the idea of “Flavor Stacking”. Flavor Stacking is a concept designed to entice consumers into creating unique flavors by combining different types of Pringles together.

The upcoming ad is said to be, “an opportunity to show people a fun, new way to enjoy their favorite Pringles flavors with their family and friends,” according to Kellogg’s U.S. Snacks’ senior vice president of marketing, Yuvraj Arora. Be sure to look for the debut Pringles ad, along with many others at the upcoming Super Bowl LII on February 4th!

How to Avoid the Most Common Millennial Marketing Pitfall

There is a huge, understated problem with millennial marketing that so many marketers have been ignoring. The fact of the matter is that the millennial market is huge. In 2015, Millennials surpassed the Baby Boomers as America’s largest living generation at 75.4 million people.

The Simple Truth

It would appear obvious that not all 75.4 million millennials are the exact same. How could they be? Unfortunately, so many marketers and advertisers have failed to remember this simple fact. This mistake consistently results in chaotic and ineffective mass marketing.

A Huffingtonpost article written by Grant Owens brings attention to another problem with this millennial marketing strategy by stating, “Another problem is that we’ve been calling Millennials 18–35 for over 5 years. That’s not how these things work. Despite rumors, science has proven Millennials are aging at the exact same rate as the generations before them.”

Segmented Solutions

The millennial market is extensive. Common millennial stereotypes such as being technology addicted, rebellious, and environmentally conscious, are not the keys of marketing to this generation. The real key lies in your product or service, and who that specified target audience is.

In order to create an effective marketing campaign, you cannot generalize the massive millennial market. You need to find ways to segment within it. This is the only way to save you from wasting your ad dollar, and to find the more concentrated area of your target market that will actually purchase what you have to sell.

Once you have identified a specific target market and found out who is really interested in your product, show them why they should buy from your business. This can be done with relatively little data.

For instance, let’s say you are an outdoor clothing manufacturer who wants to target millennials. You specifically want to target millennials with a higher level of disposable income who will be looking to buy outdoor wear for the upcoming winter season. Using location and previous purchases, you can easily suggest new products to customers that are ready to buy.

For example, Brian in Minneapolis, Minnesota makes regular purchases from your business throughout the year. He would be the kind of consumer that is highly likely to respond to an ad for the latest and greatest winter coat you have to offer.

More From Onimod

Our digital marketing agency team members are constantly providing news on the digital marketing industry. Like what you’ve read so far? To access more of our articles please visit our blog by clicking HERE.

Client Website Launch: Midwest Solar Control

Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us
: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

How Pinterest Expects to Increase Revenue by $200 Million This Year

Pinterest is quite new to the world of advertising. 2017 marks the third full year that Pinterest has offered their Promoted Pins to advertisers. Such pins allow advertisers to promote their products and services alongside of a user’s normal featured pins.

Revenues On The Rise

These sponsored pins began in 2015, and generated $100 million in revenue by the end of the year. Last year, Pinterest was able to capture a total of $300 million in revenue, according to recode.

The trend isn’t stopping there. In its current fiscal year, it has been reported by recode that Pinterest is on track to bring in at least 200 million additional dollars by the end of this year.

So how is Pinterest driving all of this incredible advertising success you may ask? The answer lies in the company’s recent ventures into digital innovation.

Pinterest Sections

A recent article by Techcrunch released information on a brand new Pinterest feature called Sections.

This new tool will give users the ability to divide and categorize their board into several sub-groups that all coincide with the main board topic. For example, if the main board were titled “Entrees”, then sub-groups could include titles like “Vegetarian”, “Casseroles”, or “Seafood”.

According to Pinterest CEO and co-founder Ben Silbermann, “It’s been a really popular feature request for years.”

Sections is still making its way through the beta testing process. The new feature has not been released to all users yet, but will hopefully be appearing to the masses soon!

Ad Targeting

As Pinterest’s consumer base continues to grow, now up to an estimated 200+ million users, the company is searching for ways in which it can utilize this incredible resource.

Last year, Pinterest purchased a startup mobile ad-tech company called URX. Jack Chou, Pinterest’s head of product, explained the buyout by saying, “We can now accelerate our efforts with the URX team, who are leaders in mobile content understanding, recommendations, monetization and discovery.”

These efforts have materialized into 5,000 interest categories that advertisers can now use to help properly position their products in front of the perfect Pinterest users. For instance, many consumers are interested in the outdoors, but what about those specifically interested in hiking across the Appalachians?

Much like the new Sections feature, these interest categories will enable Pinterest users to refine their account into exactly what they want. This provides an enormous benefit to digital marketers and advertisers as they are able to easily reach out to the most specific area of their target audience.

Pin Collective

Pinterest has also been continually promoting their service called Pin Collective to advertisers. Pin Collective is described by Pinterest as, “an external network of world-class content creators including photographers, designers, illustrators, art directors and more who are experts in creating content for Pinterest.”

Pinterest has come together with Popular Pays to build this platform. Pin Collective provides advertisers with the best of the best to ensure the creation of flawless ads.

Adidas and essie are two companies that have experienced this service first-hand. Essie utilized Pin Collective to get an edge on the nude nails trend. The results were very impressive. The top pin of the Pin Collective campaign was saved 4 times more than any previous Pinterest campaign launched by essie.

Ending Thoughts

There is no slowing down for Pinterest. The platform continues to outdo itself every year with better ideas and innovations, both for their users and their advertisers. Here at Onimod Global, we can’t wait to see what they come up with next!

The Top 3 Skills Needed on an Elite Digital Marketing Team

Digital marketing is a fast growing field of employment. Every year there is more and more of a demand for experienced digital marketing experts. Our article “Why Digital Marketing is a Major Career Opportunity” highlights some of the biggest reasons as to why this industry is booming.

While hard work and determination can certainly increase an individual’s chances of success in digital marketing, there are some natural skills that all of the top performers possess.

Video Content Production

Consumers are tuning out advertisements more and more everyday. Overall screen time is continuing to rise, but people are paying less attention to advertisements and what they are saying.

One new way to boost engagement rates with ads is to use video. Videos make the process much easier on the consumer because they smoothly deliver the message through visuals, rather than some kind of long winded text.

Videos also have the added benefit of being absorbed quicker. Images can be seen much faster than words can be read. This gives the advertiser a little more time to get their message across, before the audience moves on.

Professional Copywriting

Even with videos, the content has to be solid in order to get the right message across to the consumer. This message comes from a qualified copywriter.

Content is the centerpiece of every advertising campaign. It is essential that every commercial, blog post, and Google Search ad is focused around the same marketing strategy. Driving home the same big idea to every potential customer is how you tell the world about your business, and why others should do business with you.

An article by Forbes recommends that agencies look for writers that can produce quality material over a wide variety of subjects. In some instances, companies will only require technical writers, but it is better for you as an applicant to have multiple writing specialties in your wheelhouse as you search for jobs in digital marketing.

Social Media Management

Once the copy has been created, there needs to be a way to spread the word. According to the Pew Research Center, oughly 70% of the U.S. population uses social media. This includes all age groups and demographics, generating endless possibilities for marketers.

Facebook leads the pack in terms of engagement rates and audience size with over 175 million daily users according to Business Insider. Twitter, LinkedIn, and Instagram round out the list of major social platforms to utilize in digital marketing.

A deep understanding of each of these platforms is invaluable. One important aspect to consider is that the interfaces and services offered by these social media leaders are constantly changing. The best way to maintain current working knowledge within these platforms is to utilize them in every day marketing activities.

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us
: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: Woodfield Garage Doors

Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades
:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us
: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

The Future of Marketing Leadership

While some individuals seem to be born with the gift of great leadership, for many others it is a skill that is learned over time. There is no perfect formula to follow when mastering such a skill. In reality, there are many different paths that people can take in becoming an excellent leader.

Most often, this path starts with a journey of self-discovery. Building off of one’s biggest strengths has proven to be very effective in personal growth. Rather than focusing on areas of weakness, it is much more valuable to focus on an individual’s strengths.

As great leaders develop their skill sets and emerge into the modern age of marketing, huge challenges await them. With this type of constantly evolving environment, leaders must learn to evolve as well.

Future leaders that are willing to adapt and experiment with new technologies, methods, and strategies are much more likely to succeed. As humans, we often resist change, but that does not stop it from happening. This ideal will be key to upcoming leaders in the marketing world.

In particular, columnist Colin Lewis believes that the hiring process will be greatly affected by advancements in the advertising industry. He makes a clear argument over the fact that, “new skills are going to be required that we cannot even imagine today, just like we could not imagine a ‘social media manager’ role 10 years ago.”

Of course, we cannot expect every aspect of the job to change. Cornerstone characteristics of today’s marketing industry such as creativity and exceptional communication abilities are not going anywhere. However, Lewis says that for the future marketing leader, these skills will not be enough.

Instead, future leaders will take on all tasks. This includes ones that definitely fall beneath them to lower ranking employees. These leaders will do it all anyway, because they know that all levels of the marketing process are important and hard work always pays off.

How to Create the Perfect Digital Marketing Strategy

The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and money without producing any real results. This is why many businesses turn to a digital marketing professional. The experts at Onimod Global are here to assist you, and provide insight into what it takes to put together a high quality digital marketing strategy.

Persona Development

Every marketing strategy should be focused around the consumer. The first step in your strategy is to identify who this consumer is. Many professionals outline a buyer persona because it has been proven to be a substantially more effective marketing method.

The persona allows you as the marketer to develop a much more detailed description of your ideal target audience. These details include goals, challenges, interests, and personal priorities of the consumer.

Campaign Goals

In can also be beneficial to ask these detailed questions of your own company and product. Clearly defining the final objective is essential. Much of the strategy will be built around what you eventually hope to achieve with the digital marketing campaign.

While most plans are structured around conversions and sales, there are a wide variety of other goals to be considered. Increasing brand awareness through simple traffic and reach campaigns can be very effective. It is also common to launch campaigns with the intent to gather positive reviews about a product or company. Make sure that you are considering all of your options before moving on to the next step.

Measurement

Your measurements will depend upon the chosen objective for the marketing strategy. Determining the overall success of your digital marketing initiatives will be shown through key performance indicators.

Common key indicators are conversion rates, click-through rates, and overall impressions. If your campaign spans across multiple platforms, it would be wise to link them all together in Google Analytics.

Analyze

Google Analytics is a wonderful tool for digital marketers. This program allows you to combine all of your data into one easily manageable source. After letting all of your ads run over the course of a few weeks, you should have plenty of solid information regarding your marketing efforts. Once the data is compiled, it is easy to glean insights about the campaign.

Analytics provides an opportunity to compare all marketing mediums in use side by side. This way you can clearly see if the Facebook ads are outperforming the Bing ads. Looking at the overall performance of these many platforms can help you see which is most successful, and which is not.

Revisit and Readjust

Now that you possess tons of information and insight into your digital marketing activities. Using analytical tools you should be able to pick out details about the different ads and how they are running across different platforms.

With this information, you should be able to determine how to best spend your ad dollar. Trim the fat of the campaign and eliminate poorly performing advertising options. Or, you can try to rewrite your ads completely and start fresh.

Whatever you decide to do, now you know how. A new plan must be created every step of the way. They do not all have to be incredibly complicated or intricate, but they do need to be intelligent business decisions. The key to any advertising strategy is to have one. Plain and simple.