Tag Archive for: Digital Marketing

Which Social Media Platform is best for Paid Advertising?

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If you’re an organization that utilizes social media channels for sponsored advertising, it’s important to determine which platform to allocate the majority of the budget to. Facebook, Twitter, and LinkedIn all have unique advertising options and contain different types of audiences. This post will evaluate each of the three platforms and give direction on which advertising medium is right for your organization.

Facebook:
The largest empire in the social media world has about 1.3 billion registered accounts and around 175 million daily users according to the Business Insider. Therefore, with these astounding numbers the biggest upside to sponsoring content on Facebook is visibility. The advanced targeting options and cost effectiveness of Facebook are also massive bonuses. Targeting options consist of location, interests, education, work, gender, and relationship status. These advanced settings allow businesses to hit their target audiences to ensure ad dollar is spent as efficiently as possible. Ultimately, from my experiences with paid advertising on social media, I would argue that Facebook is the superior platform when it comes to targeting capabilities and cost effectiveness.

Twitter:
Relative to Facebook advertising Twitter is another viable option for promoting sponsored content. Although the number of accounts and users don’t match up to Facebook’s rank, Twitter still has a substantial following that can’t be ignored. Twitter’s targeting capabilities are probably it’s best feature, as you have ability to target by interests, keywords, hashtags, and even followers. Based of previous experience, I would argue that advertising on Twitter is your best option in terms of generating impressions. Running awareness campaigns is most likely your best bet with advertising on Twitter, however it can be difficult to measure cost effectiveness. Essentially, if you’re focusing on brand awareness – Twitter advertising is your “go to” option.

LinkedIn:
In theory, sponsoring content on LinkedIn seems like a great idea if your target audiences are more “professional based.” This can be true if your targeting options are set right and have appealing ads. Reliable leads can be generated through led-gen campaigns, but the cost per lead can be very high. Some of our experiences with LinkedIn advertising have seen high CPCs, low CTRs, not a lot of clicks, and a higher cost per conversion. A major positive however is the quality of these clicks – which are typically very high compared to clicks on Facebook, Twitter, etc. In the end, LinkedIn is by far the least cost effective advertising platform, but if utilized correctly it can generate some high quality leads, viewers, and overall visibility.

Contact Us: With our cross channel expertise in social media management and advertising, our team at Onimod Global can help solve all of your digital marketing needs. Feel free to reach out to us on our Contact Us page to get a free evaluation today. We look forward to hearing from you!

How to Reach Senior Citizens Using Digital Marketing

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Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing.

By The Numbers:

Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of the disposable income used each year in the United States.

The volume of potential customers is staggering, and could definitely be utilized by businesses wishing to reach out through digital advertising. Do not let them go unnoticed.

Primary Devices:

Aged consumers are also not as resistant to digital devices and platforms as many may assume. In fact, a Nielson report shows a 16% increase in use of tablets by those 50 years and older. The same report also claims a 12% growth in smartphone use for this same demographic.

As older citizens are adapting to newfound technology, it is important to appeal to them just as you would to any other consumer.

This generation is following many of the same trends and patterns of behavior as millennials. Both groups are starting to shift toward mobile in a very large way. This shift creates the perfect opportunity to reach baby boomers.

Utilizing mobile targeting options through various platforms like Google AdWords, Facebook Ads, Twitter Ads, etc. is essential to meeting the needs of this consumer base. Refining your options to target those who are retired, within a certain age range, or are located in popular retirement destinations such the state of Florida are all excellent ways to get started.

Strategy:

Begin by casting your net as far as you possibly can. Include everything, don’t hold back. Once you’ve accomplished this, you can start to dial it back in and optimize your targeted areas. Trial and error is the best way to figure out what will work best for your business.

Over time these small alterations will begin to show great growth. This whole process is called achieving “micro-wins”. You can learn more about this process by reading this article of ours: “Micro-Wins: The Key to AdWords Success”.

4 Industries that Need to Prioritize Digital Marketing

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Although digital marketing is important to utilize for any organization, there are industries in particular where the return on investment (ROI) for a conversion is substantial. A major problem is that many executives within these larger industries aren’t very familiar with the concept of digital marketing and how important it has become. Listed below are four industries that have extremely high ROIs when it comes to digital marketing conversions.

1. Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key phrases. Ultimately, in order to stay on top of competitors a major online presence is needed and digital marketing efforts need to be prioritized.

2. Real Estate:
Just like the legal industry, real estate is another field that can return a high ROI. From agents to real estate companies, having an online presence is becoming more important than ever before. The vast majority of buyers and sellers in the real estate market are all conducting online searches, as housing ads in the newspaper are becoming an afterthought. Therefore, attracting as much online attention as possible is crucial whether it’s homes, condos, or apartments.

3. Health and Medical Practices:
From physicians to dentists, and any other organization involved in the health industry the return on investment from clientele is most often significant. The importance of SEO and SEM to appear on the first page of search results for this industry is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized.

4. Home Improvement and Repairs:
Implementing a localized content marketing strategy in the home improvement industry can exponentially grow a business. Interior and exterior design, roofing, construction, and any other form of renovation all have potential for high profit margins. Appearing on the first page of search results through either SEO or SEM for your location is huge. For example, if you’re a roofing company in Chicago, appearing on the first page of search results for phrases like “Chicago roofing” or “Roofing services in Chicago” should be a priority.

Contact Us: At Onimod Global we currently work with clientele within some of these industries and know what it takes to deliver ROI for our clients. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

Why Email Marketing is Thriving

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As new technologies are developed, previous practices and techniques become outdated. Email marketing is different. This more traditional form of digital marketing still performs well in today’s modern environment, and here is why.

The Data:

An info graphic created by WebsiteBuilder gives stunning statistics about email marketing. According to the graphic, 71% of mobile purchases are the result of emails sent by companies. The graphic goes on to claim that emails deliver an ROI that is 3 times higher than that of social media.

This data clearly shows that email marketing is still influential and effective. Even small businesses can see huge growth with these strategies. So how can you better your email marketing to drive these same results?

The Potential:

Email marketing has evolved. In order to garner attention from potential customers and clients, your business needs to stay ahead of the game. There are plenty of email marketing programs that will allow you to more easily connect with users. As long as they provide a big enough database for your contacts, easy data export capabilities, and trendy templates, you should be set.

One of the most important things to remember when crafting your email is this: build a relationship. Not only do you want to interest and engage the user, but you also want them to become personally invested in you and what you have to say. This all comes from a connection.

The Logic:

Many consumers receive these emails because they asked to in some way or another. Whether they subscribed to a newsletter or followed a company on twitter, they gave permission to be contacted.

Since the user has already done most of the work, now all you have to do is make them care. Assist the consumer by helping them learn what they have to gain from working with your business.

Promotional offers and discounts are highly effective when used in email marketing. General information and updates within the company also help to keep subscribers involved. Whatever the recipient may be looking for, try to help them find it with your emails.

4 Digital Marketing Trends to Follow

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The world of digital marketing is ever-changing. Constant updates, innovations, emerging technology, it all makes it a bit difficult to keep up. Here is a quick highlight of current trends to pay attention to within the coming months.

Best Advertising Platforms

It comes as no surprise that Google is the premier digital advertising channel. A report by Craig Smith states that Google earns 77% of total search revenue generated in the United States. This is not to mention the other ad variations that can be created on Google’s AdWords platform.

The second largest advertiser in command is Facebook. The social media platform recently boasted its audience of 2 billion users. This immense amount of people creates the perfect kind of market for nearly any and every business. The Facebook Ads Manager also allows for very precise targeting, which only appeals to advertisers even more. Low conversion costs and high ROIs combine with these aforementioned factors to create the ultimate advertising experience.

Benefits of Native Advertising

These two strategies are limitless in their potential. Consumers have become a bit blind when it comes to obvious banner ads. However, when an ad appears to be part of the site itself, users are much more likely to engage with it. In fact, HubSpot records that these native ads are viewed 53% more than traditional banner ads.

A lot of this has to do with the fact that users don’t trust banner ads because they typically view them as possible spam tactics. Simply put, the more natural your ad looks, the better.

The Age of Mobile

Your ads are in serious trouble if they are not optimized for mobile devices. More searches are being conducted on mobile than on desktop, which includes both browsing and actual purchases. A seamless user experience is key. Without it, 53% of these users will abandon their search, according to DoubleClick by Google.

Various platforms are changing to integrate their processes into one easy action. Facebook now allows you to generate a form within your ad that will never even take the consumer off site to complete. This is exactly the kind of interaction that individuals are looking for as they make the shift toward mobile.

Influence of Social Media

If you can get a consumer to stop and take a look at your product, they are much more likely to convert. This means pulling out all the stops. In general, it is better to create content that contains an image or gif if possible. It also helps to use hashtags or mention other noteworthy people or brands in your posts to seem more legitimate and trustworthy.

The other major component to social media marketing is reviews. Consumers trust what others have to say about a product or services. These opinions weigh in heavily on the buyer’s decision making process. A trustworthy review translates to affect 84% of consumers, according to a survey by BrightLocal. This makes it imperative to include reviews in your social media.

Client Spotlight: Community Sailing of Colorado

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Community Sailing of Colorado is a 501(c)(3) nonprofit organization that has provided public access sailing opportunities to the people of Colorado since 1995. CSC offer hands-on sailing classes for all ages, experience levels and abilities across the Front Range. CSC’s summer camps and classes are held at the Boulder and Cherry Creek Reservoir. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken CSC to the next level.

Main Objective:
To build a platform to view inspirational content and make booking inquiries. while ensuring device accessibility through Responsive Web Design. As with any business, Community Sailing of Colorado didn’t just need an engaging website, they needed a high functioning tool to generate business and create awareness around their brand.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers Community Sailing of Colorado to attract consumers and conjure up a sense of nostalgia and intrigue, enough for the consumer to gain information and be able to make a conversion decision.

Old Website:

 

Current Website:

Immediate Results:
6 Months after the new website launch:

  • Organic Search +40%
  • Website Registration Conversions +215%

Contact Us: If you’re a local business like Community Sailing of Colorado seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: USA Voice & Data

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Based out of Chicago, USA Voice & Data is a leading national broker of innovative and reliable business quality voice and data services. They wanted to interact with new and existing customers and share their numerous services to clients and partners; getting their messages across without the “hard sell.” With our digital expertise at Onimod Global, we have enhanced USA Voice & Data’s social media presence and their overall brand awareness.

Initial Challenge:
The variety of service offerings provided by USA Voice & Data made it difficult to concentrate on their expanding client portfolio. Internal staff was forced to do time consuming tasks like social media management instead of concentrating on more strategic work. Our client felt that they needed an additional team that could handle and oversee unique social media projects in a seamless way and in alignment to each service, product, and brand they handle.

Onimod Global Strategy:
We offered a flexible, personalized solution for USA Voice & Data’s social media solutions. We familiarized ourselves with the client and their strategies across the different social media platforms such as Twitter, Facebook, Google+ and LinkedIn; and quickly went to work managing their campaigns. In addition to the pure management of social media campaigns, we were also tasked to research, collect, and suggest content that our client used for their outbound communications.

As a business to business provider, LinkedIn was the clients main area of focus for social communication.  With that as a spearhead we went all in on the social overhaul.

The Results:
LinkedIn Q1 2014 vs Q1 2016:

  • Followers +194%
  • Referral Traffic +346%
  • Organic Post Impressions +78%

Facebook Q1 2014 vs Q1 2016:

  • Total Organic Reach +195%
  • Engagement  +628%

An explosion of organic social interactions across Facebook and LinkedIn. Our social media specialists gained insight into USA Voice & Data’s business operations and industry, working to engage clients and social media followers with an insightful mix of interesting topics and blogs.

Contact Us:
If you’re an organization like USA Voice & Data seeking an upgrade in brand awareness, social media management, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Prime Portables in Chicago

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Prime Portables Inc. is Chicagoland’s #1 Portable Restroom Rental Company. Prime Portables is a full service portable restroom rental company that provides services to the entire Chicago Metropolitan Area 24 hours a day, 7 days a week, 365 days a year. The industry is more competitive than one may think, and with Onimod Global’s digital expertise Prime Portables continues to stay ahead of the competition.

Initial Challenge:
Prime Portables, a new business only a few years old wanted to be the premier portable restroom company around Chicago. To achieve this, they needed to be different, and people need to know who they are and what they offer.

Prime Portables wanted a bold new website to tell their story, gain their reliable reputation and truly represent their presence as a trusted and quality portable restroom company in the Chicago area.

The main challenge: Long established competition. Other companies sprang up with their own models for portable restroom rentals a long time ago. The nature of the portable restroom business—hyper-competitive in the extreme—meant that Prime Portables’ online marketing strategy had to hit consistent home runs.

Strategy:
SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, Advanced Conversion Tracking, and Custom Reporting. All of these combined is what our Digital Synergy Service has to offer.

Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Immediate Results:
Q1 2015 vs Q1 2016:

  • Organic Leads +5,700% (116 vs 2)
  • Google Adwords Conversions +553% (85 vs 13) 
  • Organic Traffic +44%
  • Local Map Traffic +426%

An explosion of conversions from Google AdWords and organic traffic via Google, Yahoo and Bing.  Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Essentially, with assistance from our expertise at Onimod, Prime Portables continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us:
If you’re a local business like Prime Portables seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Vipply LED Bar Shelves

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Vipply is the world’s leading manufacturer of high quality LED light shelves and light shelf tiers. Adding LED light shelves is not only a decorative upgrade to any bar or restaurant, but they have been proven to drastically increase liquor/spirit sales. The display of premium liquors with elegant under-lighting will quickly draw attention to designated bottles. Needing assistance in the digital world to overcome competition, Onimod Global has exceeded Vipply’s expectations of building online brand awareness.

Initial Challenge:
Branding, e-commerce development, data integration, digital marketing launch, ad content, and graphic design all starting from scratch. Brand new to the world, Vipply set out on a mission to dominate the LED shelving industry and needed digital experts to turn on the lights.

Strategy:
SEO, SEM, Social Advertising, E-Commerce Website Development, Customer Behavior Analysis, A/B Testing, Custom Programming, Advanced Segmentation Targeting, Reporting. In other words, the implementation of our Digital Synergy Service.

Results:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Q1 2015 vs Q1 2016:

  • Sales +1,498%
  • Organic Traffic +468%
  • Ad Impression +1.2M

An explosion of social interaction via custom audiences and campaigns across Facebook, Twitter and LinkedIn. Natural rankings and subsequent traffic increases due to organic seo and e-commerce website development. Product listing ads and 3rd party resellers compliment organic sales. And as a result of Onimod’s services, Vipply and its web properties now dominate placements across all major sales channels.

Contact Us: If you’re associated with a business looking for an upgrade in brand awareness or any digital marketing service, Onimod Global has proven to generate immediate and efficient results. If interested fill out a quick form on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Theory in Chicago

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Theory is an upscale sports lounge located in the River North area of downtown Chicago that prides itself on being better than your typical sports bar when it comes to food, service, and comfort. It’s well known that the market for this industry is highly competitive, especially in an area like downtown Chicago. Theory decided it was time to take the next step in gaining a competitive advantage in their industry – building a strong digital presence. With our expertise and digital services at Onimod Global, we have helped Theory stay on top of the game and continue to create strong brand awareness in Chicago.

Initial Challenge:
Localization of a brand and geo-specific location via myriad digital mediums. Website development. Creating visibility for a local bar and restaurant in as saturated market as there is for this industry, downtown Chicago. Theory wanted to immediately capture new business via a new website, digital marketing and increase brand awareness while optimizing allocated ad budget.

Strategy:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.  Theory being a local business needs relevant day to day advertisements, promotions and ad content creation.

SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, and Reporting were some of the digital strategies implemented. This is also referred to as our Digital Synergy Service.

Immediate Results:
In the First 6 Months of Onimod Global’s ‘Digital Synergy’ campaign, Theory saw:

  • Social Interactions +538%
  • Organic Traffic +87%
  • Local Map Traffic +226%

An explosion of social interaction across Facebook, Twitter, Instagram and LinkedIn. Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Ultimately, with assistance from our expertise at Onimod, Theory continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us: If you’re a local business like Theory seeking an upgrade in brand awareness or digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!