Tag Archive for: artificial intelligence

Email Marketing Beyond Newsletters: Interactive & Shoppable Emails

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Email marketing has come a long way from static newsletters and promotional blasts. In 2025, inboxes are becoming more dynamic, interactive, and even transactional. With consumers expecting personalization and convenience, brands are now experimenting with interactive features, AMP technology, and shoppable experiences directly inside emails.

This blog will explore the latest trends in email innovation, why they matter, and how real businesses are already seeing results.

Why Go Beyond Newsletters?

The average person receives over 120 emails per day. Standing out requires more than clever subject lines – it means turning your email into an experience.

Emerging Formats Reshaping Email

  1. AMP for Email
    Accelerated Mobile Pages (AMP) now allow users to take actions, like RSVPing to an event, completing a survey, or browsing product carousels, without leaving the inbox. This reduces friction and boosts completion rates.
  2. Embedded Polls & Quizzes
    Instead of linking out, brands can gather customer insights directly inside the email. Interactive quizzes not only engage users but also provide valuable first-party data to fuel personalization.
  3. Shoppable Emails
    One-click shopping experiences are gaining traction. Imagine browsing product recommendations, adding to cart, and completing checkout – all within an email. For eCommerce, this is a game-changer for reducing drop-off.
  4. Video & Dynamic Content
    Embedding short videos, countdown timers, or live content creates urgency and excitement. These features make emails feel less like static messages and more like mini-web experiences.

Onimod Global Email Marketing

Case Study: Retailer Boosts Engagement with Interactive Campaign

Background:
A mid-sized apparel brand had relied on seasonal newsletters for years, but click-through rates had plateaued at ~6%.

The Shift:
In 2024, they tested a new AMP-enabled campaign that included a product carousel and an embedded poll (“Which fall trend fits your style?”).

Results (30 Days):

  • Email open rate: +18% increase 
  • Click-through rate: 3x higher 
  • Poll engagement: 2,100 responses, creating valuable first-party data 
  • Revenue impact: 27% increase in attributed email sales compared to the previous campaign 

Takeaway: By transforming their newsletter into an interactive shopping experience, the retailer turned passive readers into active participants.

Case Study: B2B Firm Uses Polls for Smarter Segmentation

Background:
A SaaS provider struggled with tailoring its campaigns to varied audiences (marketers, IT, and C-suite).

The Shift:
The firm added a “What’s your biggest 2025 challenge?” poll inside an email campaign. Options included “data privacy,” “automation,” and “AI adoption.”

Results (60 Days):

  • 64% of recipients engaged with the poll 
  • Segmentation accuracy improved significantly 
  • Follow-up nurture campaigns had 2.5x higher conversion rates 

Takeaway: Interactive email isn’t just for eCommerce. It can also fuel smarter personalization in B2B, helping companies serve the right content to the right audience.

Onimod Global Email Marketing

The Future of Email Is Experiential

In 2025, email is less about sending updates and more about creating an extension of your website inside the inbox. Brands that adapt now – by adopting AMP, experimenting with shoppable features, and gathering interactive data – will be the ones that cut through inbox clutter.

Work With Onimod Global

At Onimod Global, we specialize in helping brands evolve their digital strategies, including email marketing that drives measurable results. Whether it’s implementing AMP, building shoppable campaigns, or leveraging interactive content for segmentation, we craft email experiences that resonate.

📩 Ready to go beyond newsletters? Contact us today → onimodglobal.com

FAQs

Q1: Do interactive emails work on all devices?
Not yet. AMP and advanced features are still rolling out across inbox providers, but fallbacks ensure users always see a functional version.

Q2: Are shoppable emails secure?
Yes. Transactions happen within secure environments, and brands can integrate with trusted payment gateways.

Q3: Is this only for eCommerce?
No. B2B and service-based brands can use interactive elements (like polls, quizzes, or event sign-ups) to boost engagement.

Q4: Does this replace newsletters?
No, newsletters still matter. The key is evolving them into more engaging, interactive experiences.

The Secret Sauce to Engaging Digital Content in 2025 (That Most Brands Miss)

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In 2025, digital content is the foundation of how brands connect with their audiences. With algorithms evolving, AI-powered personalization shaping user experiences, and attention spans shorter than ever, creating engaging content is both a challenge and an opportunity.

In this blog, we’ll reveal the “secret sauce” for standing out in today’s crowded digital landscape. Beyond strategies and SEO checklists, we’ll uncover the new ingredients of content that captures attention, inspires action, and keeps your brand unforgettable.

Why Digital Content Still Reigns in 2025

Content remains the cornerstone of digital marketing success. It builds trust, establishes thought leadership, and drives meaningful engagement across platforms. But today’s consumers expect more: content that is not only valuable and authentic but also personalized, interactive, and optimized for every device and channel.

A strong content strategy supports:

  • SEO visibility: AI-driven search engines reward brands that publish relevant, authoritative content.
  • Social engagement: Shareable, visually compelling content fuels brand awareness.
  • Customer trust: Transparency and authenticity drive loyalty in a competitive marketplace.

The Secret Sauce for Engagement in 2025

So what actually makes content engaging this year? Here are the hidden ingredients top-performing brands are using:

1. Values-First Storytelling

Audiences crave connection more than ever. Brands that anchor content in their values and purpose stand out. Instead of pushing products, tell stories that align with what your customers care about – sustainability, innovation, inclusivity, or community.

2. Human + AI Synergy

AI-generated content has exploded, but without a human touch, it feels flat (“AI slop”). The winning formula is AI for scale, humans for soul:

  • Use AI to uncover trends, generate visuals, or draft ideas.
  • Layer in human perspective, storytelling, and authenticity to make it resonate.

3. Interactive, Immersive Formats

Static blogs alone no longer cut it. Bring your audience into the experience with:

  • Short-form video (TikTok, Reels, Shorts)
  • Interactive quizzes, polls, and calculators
  • AR filters, VR product demos, and 3D experiences

4. User-Generated Content (UGC)

Content isn’t just about broadcasting—it’s about co-creating. Encourage your audience to share their stories, reviews, or reactions. This not only boosts authenticity but builds a loyal community around your brand.

5. Platform Focus > Platform Everywhere

Don’t spread yourself too thin. In 2025, it’s better to own one platform than dilute your presence across five. Whether it’s LinkedIn thought leadership, TikTok storytelling, or YouTube education, focus on dominating where your audience actually spends time.

6. Emotional Resonance

Content that sparks joy, surprise, or excitement gets shared. Think about the emotional hook – not just the informational one.

Onimod Global Digital Content

Strategies for Crafting Captivating Content

Once you’ve built the secret sauce, layer it into your strategy:

1. Know (and Anticipate) Your Audience

The digital consumer of 2025 expects brands to “get” them.

  • Leverage AI & Analytics: Tools like GA4 and AI-driven CRMs identify behavior patterns and emerging interests.
  • Segment & Personalize: Create pathways for different customer journeys.
  • Listen in Real-Time: Social listening tools let you spot trends instantly.

2. Quality > Quantity

The “content flood” is at an all-time high.

  • Provide Depth: Answer complex questions with expert insights.
  • Solve Problems: Tutorials and case studies build authority.
  • Mix Formats: Blogs, podcasts, short-form videos, and interactive infographics all work together.

3. Embrace Emerging Formats

  • Short-Form Video: Bite-sized, authentic, entertaining clips.
  • Interactive Content: Polls, quizzes, and calculators boost engagement.
  • AI-Enhanced Content: Use AI for ideation and optimization—but keep human storytelling central.
  • Immersive Media: AR/VR and 3D visuals for product storytelling.

4. Optimize Relentlessly

  • Semantic SEO and SEvO: Write for intent, not just keywords.
  • Generative Engine Optimization (GEO): Create authoritative, structured, fact-based content AI can surface in search results.
  • Scannability: Clear headings, concise sections, and mobile-first formatting.
  • Performance: Fast-loading, accessible, and optimized for all devices.

5. Drive Action With Strong CTAs

A content strategy without CTAs leaves opportunities on the table.

  • Be Clear & Compelling: Inspire downloads, subscriptions, or sign-ups.
  • Strategic Placement: Add CTAs naturally throughout the content.
  • Test & Refine: A/B test CTA language and design.

Partner With Onimod Global

Engaging digital content in 2025 requires more than creativity; it requires strategy, technology, and expertise. At Onimod Global, we specialize in helping brands craft content strategies that build authority, drive traffic, and generate measurable results.

From audience insights and personalized content creation to SEO optimization and performance tracking, we partner with you to ensure your content resonates, converts, and keeps your brand ahead of the curve.

👉 Ready to elevate your digital content strategy in 2025? Contact Onimod Global today and let’s create content that inspires, engages, and drives results. Visit onimodglobal.com.

Final Takeaway: The secret sauce of 2025 content isn’t about pumping out more; it’s about infusing values, humanizing AI, sparking interaction, and building emotional connection. Brands that master this recipe will thrive in the AI-driven era of digital marketing.

SEO is Out. GEO is In: Why Generative Engine Optimization Is the Future

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Search used to be simple: just Google it. But in 2025, that’s no longer the default.

Thanks to generative AI, users are skipping the search engine altogether. Instead of clicking through links, they’re getting direct answers from chatbots like ChatGPT, Claude, and Perplexity. This new behavior is upending everything we know about Search Engine Optimization (SEO).

In this blog, we’ll explore the rise of Generative Engine Optimization (GEO), how it’s different from both SEO and SEvO, and what marketers need to do right now to stay visible in a world where AI decides what gets seen – and what doesn’t.

From Search to Synthesis: The AI Shift

In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. Gartner even predicts traditional search traffic will drop by 25% by 2026.

This is more than a trend – it’s a paradigm shift. Users are no longer browsing; they’re asking and receiving. AI acts like a tour guide to the web’s knowledge, giving users curated, synthesized answers with little or no need to click through to external sites.

Great for users. Disruptive for marketers.

SEO vs. GEO: Same Goals, Different Game

Factor SEO (Search Engine Optimization) GEO (Generative Engine Optimization)
Discovery Model Search engine result pages (SERPs) AI-generated answers
Objective Rank high in results Be referenced in AI responses
Tactics Keywords, backlinks, meta tags Clarity, authority, structure
Output List of links One synthesized response
Success Metric Click-through rate Mention or citation in AI output
Content Format Optimized for Google indexing Optimized for LLM understanding
Visibility Window Page 1 of Google The AI’s memory and citation engine

With SEO, you fought to be the top blue link. With GEO, your goal is to be the quote inside the answer.

Tap the image below for a free, downloadable PDF you can reference on SEO vs. GEO.

Generative Engine Optimization Onimod Global

Why GEO Matters Now

Generative search engines don’t list your site – they summarize your content, maybe name-drop your brand, and move on. If your content isn’t clear, up-to-date, or easily quotable, you risk being invisible.

AI prioritizes:

  • Authority and clarity over keyword density
  • Freshness and fact-checking to avoid outdated info
  • Structure that makes it easy to extract answers
  • Context and consistency across your web presence

Marketers who fail to optimize for these signals risk losing traffic, even if their SEO is flawless.

GEO in Action: Real Impacts on Traffic and Visibility

Early adopters of GEO tactics are seeing their brands cited in ChatGPT and Perplexity answers. Meanwhile, content publishers reliant on SEO alone report traffic drops when AI snippets replace the need to click.

Some companies are even creating “Key Takeaways for Bots” sections, inserting FAQs at the end of blogs, and writing in a Q&A style to increase chances of being quoted by AI.

Visibility is no longer about pageviews alone. In the GEO era, brand mentions by AI may be just as powerful.

Beyond Google: Where SEvO Fits Into the SEO–GEO Evolution

While GEO is redefining how we show up in AI-powered tools like ChatGPT and Perplexity, another critical strategy is still gaining traction alongside it: Search Everywhere Optimization (SEvO).

If GEO is about becoming the answer in AI-driven conversations, SEvO is about being discoverable anywhere consumers search – not just Google.

In 2025, “search” isn’t a single action. It’s a behavior that happens on multiple platforms depending on the context:

A recent survey by Forbes Advisor shows that nearly a quarter of people now rely entirely on social media to search online, with Gen Z leading the shift. In other words, if your SEO strategy still starts and ends with Google, you’re missing where the search journey really begins.

So where does SEvO fit?

At Onimod Global, we view SEvO and GEO as complementary strategies. Together, they create a multi-layered approach to visibility in today’s fragmented, AI-driven digital landscape.

Want to be everywhere your audience is looking and answering their questions before they even ask? Blend SEvO + GEO. That’s the future.

What Marketers Should Do Right Now

To win in a GEO world, marketers must:

✅ Write for both humans and machines – Structure content with clear headlines, summaries, and FAQ sections
✅ Lead with the takeaway – Don’t bury your insight; AI might only grab two lines
✅ Be original and authoritative – Opinionated, data-backed, or highly useful content stands out
✅ Stay fresh – AI avoids outdated sources, so keep publishing regularly
✅ Track your mentions – Start monitoring where your content shows up in AI outputs

GEO isn’t a replacement for SEO, but the evolution of it. Both matter. But the brands optimizing for AI-first discovery will dominate tomorrow’s marketing landscape.

Generative Engine Optimization Onimod Global

Conclusion: The Future Isn’t Search. It’s Synthesis

AI is changing how people find and consume information. As generative engines become the default interface to the internet, the race to “rank on Google” is becoming a race to “be the answer.”

SEO is still relevant, but it’s no longer enough. GEO is the new frontier, where the winners are the brands that understand what AI values: clarity, credibility, and context.

If you want to future-proof your digital marketing, the time to act is now.

Let’s Talk Strategy

At Onimod Global, we help brands adapt to every shift in the digital landscape: from Google algorithm changes to AI-powered disruption. Whether you’re rethinking SEO, launching GEO-focused content, or exploring how AI can boost your ROI, we’re here to help.

📞 Contact us today at onimodglobal.com and let’s future-proof your strategy.

FAQs

Q1: What is GEO?
GEO (Generative Engine Optimization) is the practice of optimizing your content to be referenced or cited by AI tools like ChatGPT and Perplexity instead of just ranking in search results.

Q2: Does this mean SEO is dead?
Not entirely, but its dominance is fading. GEO complements SEO, but focuses on how AI consumes and delivers your content.

Q3: How can I optimize for GEO?
Structure your content clearly, lead with concise takeaways, update regularly, and aim to be quotable. Focus on writing for both humans and machines.

Q4: Is GEO measurable?
It’s still early, but some tools are emerging to track AI mentions. You can also monitor increases in branded search or direct traffic from AI interfaces.

Q5: Should small businesses care about GEO?
Absolutely. GEO is a powerful equalizer. Smaller, nimble brands that create high-quality, AI-friendly content can outpace larger competitors who don’t adapt.

Should You Block OpenAI’s GPTBot? What Marketers Need to Know

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With AI tools like ChatGPT and Microsoft Copilot changing how people find information, OpenAI’s GPTBot has emerged as a new force shaping the future of content visibility online. But should you allow GPTBot to crawl your website – or block it?

In this blog, we’ll break down what GPTBot is, how it works, and why your decision to block or allow it could impact your digital visibility in an AI-driven world.

What Is GPTBot?

GPTBot is OpenAI’s web crawler, actively scanning publicly available websites to help train large language models like GPT-4 – the technology behind ChatGPT. Unlike Googlebot, which indexes content for search rankings, GPTBot collects data to help AI systems better understand language and answer questions.

Since 2023, GPTBot has crawled millions of sites, becoming one of the most widely blocked crawlers online. Why? Many brands are concerned about losing control over their content, data privacy, or whether AI models are benefiting from their work without providing value in return.

Why Marketers Are Blocking GPTBot

While GPTBot respects robots.txt rules, more than 3% of websites currently block it. Reasons include:

  • Content Ownership Concerns: Your content might help AI generate answers without driving traffic back to your site.
  • Privacy & Security: AI systems add complexity to site monitoring and data exposure risks.
  • Legal Uncertainty: Data privacy laws and intellectual property rights around AI training remain unsettled.
  • General AI Skepticism: Some brands simply aren’t ready to contribute to AI model training.

Why You May Want to Allow GPTBot

Blocking GPTBot can limit your visibility in AI-powered tools like ChatGPT, which now serves over 800 million users per week. By allowing GPTBot, your content may influence how AI platforms present answers, recommendations, and brand suggestions to users.

Potential benefits include:

  • Accurate Brand Representation: Let GPTBot use your latest content to avoid misinformation or outdated references.
  • Generative Engine Optimization (GEO): Increase your chances of appearing in AI-generated summaries and product suggestions.
  • Search-Everywhere Visibility: As users shift to AI chatbots and smart assistants for information, blocking GPTBot could cut you off from future search channels.

Onimod Global Should You Block OpenAI’s GPTBot? What Marketers Need to Know

Blocking GPTBot: How-To

If you decide to block GPTBot, simply add this code to your robots.txt file:

makefile

CopyEdit

User-agent: GPTBot

Disallow: /

 

This will prevent OpenAI’s crawler from accessing your content. The choice is reversible, but make sure to weigh the visibility loss before implementing.

Should You Block or Allow GPTBot? Quick Comparison

Factor Allow GPTBot Block GPTBot
Brand Visibility Increases via AI-generated answers Limited in AI tools like ChatGPT
Content Control Reduced control over how content is used Full control over how content is accessed
Potential AI Traffic Potential for indirect traffic and visibility Zero visibility via AI discovery tools
Security Concerns Slightly increased crawler access Reduced bot activity
Legal/Privacy Concerns Content may contribute to AI models No contribution to AI training
Generative SEO/SEvO Impact Optimized for AI-driven discovery Content excluded from AI knowledge bases

 

Onimod Global Should You Block OpenAI’s GPTBot? What Marketers Need to Know

Conclusion: Should You Block GPTBot?

In the AI era, there’s no one-size-fits-all answer. Your decision depends on your brand’s goals:

Prioritize Control? Block GPTBot.

Prioritize Visibility? Allow GPTBot.

Need Help Preparing for the AI Search Future?

At Onimod Global, we help brands navigate this evolving landscape with AI-friendly SEO and SEvO strategies and content optimization for both search engines and AI platforms. Whether you’re focused on protecting content or maximizing reach, we’re here to guide your digital strategy.

Contact us today at onimodglobal.com to discuss your digital strategy and start future-proofing your brand.

BEST DIGITAL MARKETING AGENCY ONIMOD GLOBAL

FAQs

Q1: Does GPTBot affect my Google rankings?
No. GPTBot doesn’t influence traditional SEO directly. It trains AI models but doesn’t index content for search results.

Q2: Will GPTBot use my private data?
No. GPTBot only crawls publicly accessible content and respects robots.txt exclusions.

Q3: Is GEO (Generative Engine Optimization) worth focusing on?
Yes. AI tools are shaping a new discovery layer. Optimizing your content for AI visibility now can position your brand ahead of competitors.

Q4: Can blocking GPTBot reduce AI-driven traffic?
Potentially. If GPTBot can’t crawl your site, your content won’t be part of ChatGPT’s knowledge base, limiting your visibility in AI-generated answers.

Q5: How do I monitor GPTBot activity?
Check server logs or use security tools like Cloudflare to track crawler behavior on your site.

Disclaimer: This blog post is for informational purposes only. Digital Marketing results may vary based on industry, budget, and ad strategy. Work with the certified Google Partners and Digital experts at Onimod Global for personalized campaign optimization.

Google Marketing Live 2025: What Marketers Need to Know

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Google Marketing Live 2025 unveiled some of the most transformative updates yet, highlighting AI-powered innovation across Search, Shopping, Video, and Performance Max. As a Google Partner, Onimod Global is here to break down the key takeaways and what they mean for your business.

Key Updates from Google Marketing Live 2025

1. AI-Driven Search Experiences

Ads in AI Overviews are now live on desktop in the U.S., showing a 10% increase in commercial queries. Expect broader rollout to mobile and English-speaking markets later this year.

AI Mode now powers complex, conversational search journeys, integrating ads into dynamic results. Campaigns using Search, Shopping, Performance Max, or AI Max with broad match are eligible.

🔍 Pro Tip: Marketers should now optimize for conversational queries and intent-rich experiences.

2. AI Max for Smarter Search Campaigns

AI Max is reshaping how advertisers reach high-intent users:

  • Keywordless targeting performs 27% better than exact match
  • Enhanced Smart Bidding with flexible ROAS goals
  • Detailed asset and search term reporting
  • Controls like brand exclusions and final URL expansions
🚀 Keyword strategy just got smarter—automation meets precision targeting.

3. Enhanced Shopping and Checkout Experiences

  • Virtual Try-On now allows full-body previews
  • Agentic Checkout automates purchasing through Google Pay
  • Shoppable video ads now appear on YouTube Masthead and connected TVs
  • Brand Profiles help manage how retailers appear across Google
🛍️ With Shopping Ads expanding to new platforms, creative assets and visuals are more critical than ever.

4. Performance Max: The New Power Pack

Google has evolved the “Power Pair” into the Power Pack, uniting Search, Performance Max, and Demand Gen into one unified strategy.

  • 90+ enhancements have driven over 10% higher conversion rates
  • Channel-level and full search term reporting now available
  • Demand Gen improvements have increased conversions per dollar by 26%
💡 Whether you’re building awareness or capturing intent, the Power Pack ensures you’re visible at every touchpoint.

5. Smarter Data, Attribution, and Agentic Capabilities

Google is doubling down on first-party data and actionable insights:

  • GA4 cross-channel attribution now includes impressions and assist paths
  • Incrementality testing now possible with budgets as low as $5,000
  • Google Ads Data Manager and Tag Gateway streamline data flow and privacy
  • Agentic AI tools offer real-time suggestions across Ads and Analytics

 

ONIMOD GLOBAL BEST DIGITAL MARKETING AGENCY

 

📈 Insights now come to you—predictive, proactive, and platform-wide.

🚀 Onimod Global + Google Marketing Live 2025: AI-Powered Advertising at Its Best

As a Premier Google Partner for 16 years, Onimod Global is at the forefront of the groundbreaking announcements from Google Marketing Live 2025—bringing the next wave of AI-powered ad solutions directly into your campaigns:
  • Ads within AI Overviews & AI Mode Google now surfaces ads directly inside AI-driven search summaries and conversational “AI Mode” interfaces—enabling brands to appear at the exact moment users ask exploratory, intent-rich questions.
  • Smart Bidding Exploration This new smart bidding tool expands your reach by identifying valuable, untapped search queries—with flexible ROAS targets—so your campaigns connect with even more potential customers.
  • AI Max for Search Campaigns A step beyond traditional search ads, this feature uses generative AI to optimize creative and targeting—helping you capture high-converting search traffic beyond just keyword matches.
  • AI Creative Suite: Veo & Imagen in Asset Studio Generate beautiful, on-brand visuals and videos right inside Google Ads. These breakthrough tools automate video and image creation, letting your campaigns stand out—faster and at scale.
  • Enhanced Performance Max Reporting & Control Now you can view channel-level performance and search-term insights for Performance Max campaigns—giving you more transparency and smarter insights to optimize across YouTube, Display, Search, and more.
  • “Agentic” Capabilities: Campaign Copilots Say hello to Google’s intelligent AI agents that help create, optimize, even launch campaigns based on live data—taking automation to a new level and enabling tighter ROAS control.
With Onimod Global, we don’t just manage Google Ads—we lead with the newest tools from Marketing Live 2025. From AI-driven creative generation and bid exploration to real-time conversational ad placements and intelligent campaign copilots, we’re ensuring your marketing is powered by tomorrow’s technology, today.
ONIMOD GLOBAL BEST DIGITAL MARKETING AGENCY

Final Thoughts

AI is no longer a future concept. It’s the foundation of Google’s marketing ecosystem. From keywordless campaigns to visual-first Shopping ads, marketers must adapt fast to stay ahead.

As seasoned Premier Google Partners, we help brands navigate and implement these advancements strategically, so your campaigns always deliver measurable ROI.

📩 Ready to future-proof your strategy? Contact us today.

BEST DIGITAL MARKETING AGENCY ONIMOD GLOBAL

Q&A: Google Marketing Live 2025

Q1: What is AI Max and how does it differ from traditional Search campaigns? A1: AI Max campaigns use machine learning to identify high-converting audiences without relying on specific keywords. These campaigns outperformed exact match campaigns by 27%, making them ideal for marketers focused on performance and scale.

Q2: How can advertisers prepare for ads appearing in AI Overviews and AI Mode? A2: Make sure your campaigns use broad match and are built in Search, Shopping, or Performance Max formats. Optimizing ad copy for natural language and intent-based queries will help boost performance in conversational results.

Q3: What’s the significance of the new “Power Pack” framework? A3: The Power Pack combines Search, Performance Max, and Demand Gen to deliver a full-funnel strategy within Google Ads. It enables marketers to efficiently acquire, engage, and convert customers across every major Google surface.

Q4: How does Virtual Try-On impact e-commerce advertisers? A4: Virtual Try-On enhances product visualization and consumer confidence, especially for fashion and apparel brands. This feature increases conversion rates by allowing users to see themselves wearing products before purchasing.

Q5: What role does GA4’s new attribution model play in campaign optimization? A5: GA4 now supports cross-channel attribution that includes impression tracking and assist paths. This allows marketers to make smarter budget decisions by understanding the full customer journey—not just last-click performance.

Onimod Global: Your Premier Google Partner since 2009

For 16 years, Onimod Global has been proud to hold the esteemed Premier Google Partner badge, reflecting our proven excellence in crafting high-performing Google Ads campaigns. From dynamic search and compelling display ads to powerful YouTube and advanced Performance Max strategies, we harness cutting-edge tools, precise audience insights, and AI-powered bidding to place your brand in front of exactly the right audience, exactly when it matters most.

A New Era in Digital Marketing: Meta’s Investment in AI Chatbots

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Businesses and brands are constantly seeking innovative strategies to connect with their target audience. As we continue to integrate technology into our daily lives, a fresh trend is emerging: companies are now pairing artificial intelligence (AI) with the power of celebrity influence. 

Meta, formerly known as Facebook, is shelling out up to $5 million to celebrities who agree to become the face of AI chatbots. Today, we’ll delve into the implications of this trend, how it’s reshaping the marketing industry, and what it means for brands and marketers. Here’s what you should know.

Why Celebrity-Driven AI Chatbots?

The intriguing blend of technology and star power is reshaping how businesses connect with their audiences. One of the foundational reasons behind this shift is the inherent trust people place in familiar faces. Celebrities, with their widespread recognition and admiration, naturally instill a sense of reliability. When a company associates its chatbot with such a well-known personality, it immediately garners an aura of trustworthiness. This strategic alignment offers a unique first impression that resonates with users, fostering confidence in the brand.

The benefits don’t end at trust alone. Imagine logging onto a website and being greeted by a chatbot that emulates the persona of your favorite celebrity. Such an experience is not only unique but also deeply engaging. Users are more inclined to interact, share, and connect when faced with an interface that mirrors someone they admire. The allure of conversing with a digital version of a beloved star transforms mundane interactions into something memorable. 

Furthermore, celebrities come equipped with their own legions of fans. By leveraging these existing fan bases, chatbot versions of these stars can effortlessly drive increased engagement. This built-in audience can lead to heightened interactions, and if executed correctly, can also elevate conversion rates for businesses, making this approach a win-win for both brands and their consumers.

Implications for Digital Marketing

Here are three impacts we anticipate from Meta’s AI Chatbots on the digital marketing landscape:

  • More Personalized Experiences: Utilizing sophisticated algorithms, these chatbots can decipher and adapt to individual user preferences and behaviors, ensuring that each interaction feels unique and catered to the user. Instead of generic responses or predefined scripts, customers are treated to a conversation that mirrors their interests and needs. This hyper-personalized touch not only enhances the user experience but also fosters a deeper connection between the consumer and the brand. When customers feel understood and valued in this manner, it naturally elevates their loyalty to the brand. Over time, this strengthened bond translates into increased sales, as consumers are more inclined to purchase from brands they resonate with and trust.
  • Shift in Advertising Strategies: In the traditional advertising landscape, celebrities primarily acted as passive endorsers, showcasing products in commercials or print ads. Now, with the advent of AI-driven chatbots, their roles are expanding dramatically. Instead of merely endorsing a product, celebrities can now take on a more active, dynamic role by engaging users in real time. This enables them to answer user queries instantly, provide personalized recommendations based on user preferences, and even have meaningful interactions. What’s more captivating is that all these interactions happen while maintaining the celebrity’s distinct personality. This not only bridges the gap between fans and their favorite stars but also offers brands a powerful tool to deeply resonate with their audience on a personal level.
  • Innovative Campaigns: Brands have the opportunity to immerse their audience in a completely new way. They can host interactive sessions, allowing users to feel as though they are in a one-on-one conversation with their favorite celebrity. These Q&A rounds offer a direct channel for consumers to voice their curiosities and gain insights, further deepening their connection with the brand. Moreover, the integration of fun quizzes can not only entertain but also serve as an educational tool for a product or service. Such engagements, all powered by the celebrity chatbot, elevate the user experience, making marketing campaigns more dynamic and memorable than ever before.

What Does This Mean for Brands and Marketers?

As digital marketers, it’s crucial to stay ahead of trends. This new age of celebrity chatbots offers vast potential. At Onimod Global, we see this as an opportunity to:

  • Design more interactive and engaging campaigns.
  • Harness the power of celebrity influence in a novel way.
  • Continually refine and improve the user experience based on AI-driven insights.

However, it’s also essential to approach this trend with caution. Authenticity is key in today’s 

digital age. While leveraging celebrity chatbots can be effective, it’s crucial to ensure the persona aligns with the brand’s values and messaging. Misalignment could lead to reduced trust and potential backlash.

Final Thoughts

The blending of AI technology with celebrity influence showcases the limitless potential of digital marketing. As we venture into this new era, brands and marketers must be agile, innovative, and always prioritize the end-user’s experience.

At Onimod Global, we’re excited about the endless possibilities that the future of digital marketing holds. If you’re looking to harness the power of new digital marketing trends for your brand, get in touch with us today.

ChatGPT-4: Is It a Game Changer for Digital Marketing?

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Are you ready to discover the transformative impact of GPT-4 on digital marketing? Below we will explore the key differences between ChatGPT-3 and GPT-4 and how these advancements are revolutionizing the industry. We’ll also cover the system’s ongoing flaws and why it isn’t quite a replacement for humans – yet. 

The AI revolution has been rapidly advancing. With each iteration, we see more powerful and sophisticated language models. The OpenAI team has surpassed themselves once again with the unveiling ChatGPT-4, the successor to GPT-3. This new model boasts remarkable improvements in understanding and generating human-like language.

While the new OpenAI system is smarter, it lacks one key difference, the system’s flaws remain the same. 

In this blog, we will explore the key differences between the two models, their pros and cons, and delve into the impact GPT-4 has on the marketing landscape. Here’s what you need to know.

What is OpenAI?

In 2015, OpenAI was founded by a team of tech leaders as an AI research organization with a focus on creating and advocating for AI that is beneficial to humanity. The organization’s primary goal is to ensure that the progress made in artificial intelligence is in the best interest of society. OpenAI accomplishes this by developing AI models like the GPT series and collaborating with the research community to tackle the challenges and ethical considerations surrounding AI.

What is Chat GPT?

On Nov. 30, 2022, OpenAI created and released ChatGPT, an AI-powered language processing tool that allows for human-like conversations, answering questions, and assisting with various tasks such as writing blog posts and code. Within just 2 months of its launch, ChatGPT garnered over 100 million active users, surpassing the speed at which TikTok reached the same milestone by 9 months.

This speaks volumes to ChatGPT’s capability and impact. Furthermore, ChatGPT has continued to advance with the recent rollout of their new GPT-4 language model. Read on to learn more about these advancements.

Key Differences Between GPT-3 and GPT-4

On March 14th, OpenAI released their new image and text-understanding AI model, GPT-4. GPT-4 was created by building off of its predecessor, GPT-3. It pushes the boundaries of what is possible with AI language models. This new language model can generate text and images at a human level.

Some of the main differences include:

  • Increased Model Size: GPT-4’s model size is significantly larger than GPT-3. It allows for even greater context understanding and more comprehensive language generation.
  • Enhanced Fine-tuning: OpenAI has improved the fine-tuning capabilities of GPT-4, enabling users to customize the model to suit their specific needs more effectively.
  • Better Language Understanding: GPT-4 exhibits improved comprehension of complex language patterns and better handling of ambiguous or unclear input, making it more versatile and user-friendly.
  • More Languages Supported: GPT-4 supports an increased number of languages, empowering marketers to target a more diverse global audience.

GPT-4 is an impressive advancement in AI technology. Lets take a look at how it is impacting the landscape of digital marketing.

GPT-4’s Impact on Digital Marketing

GPT-4’s advancements have opened up new opportunities and revolutionized digital marketing. Here are some of the key areas where GPT-4 is making waves:

  • Content Creation: With its enhanced language generation capabilities, GPT-4 can create high-quality content that is both engaging and relevant to audiences. This allows marketers to generate information for blog posts, social media updates, and email campaigns quickly and efficiently. However, it’s mainly used for information to include in blogs and social media due to its technical tone and language style, not to “copy and paste” the info altogether. The flaws from content creation in previous versions remain the same, so human input is a must (more on this below).
  • Personalization: GPT-4’s improved fine-tuning capabilities enable digital marketers to tailor content and messaging to individual users, creating a more personalized and meaningful customer experience.
  • Chatbots and Customer Support: GPT-4-powered chatbots have become more human-like, capable of understanding complex queries and providing accurate responses. This has led to better customer support experiences and improved customer satisfaction.
  • Multilingual Marketing: With support for more languages, GPT-4 allows digital marketers to create content and communicate with audiences across the globe, helping businesses expand their reach and appeal to international markets.
  • SEO Optimization: GPT-4 can assist in optimizing website content for search engines, ensuring better visibility and higher rankings in search results

Embracing the Change

GPT-4 has proven to be a game changer for digital marketing. It has enabled marketers to create targeted, personalized, and engaging campaigns. This being said, it is important for people to use AI-powered tools responsibly. This will ensure that the content aligns with brand values and messaging. More importantly, that ethical considerations are taken into account.

Limitations of ChatGPT

Before you hang your work coat up thinking robots are taking your jobs, the human touch is needed. When it comes to customization for individual businesses, the same loopholes begin to appear.

  • ChatGPT (all versions) don’t know events past 2021: Probably the most significant drawback is incorrect data. This is due to the fact the AI system was only programmed up to 2021. As such, “facts” and statistics are not up to date. Similarly, despite its capabilities, GPT-4 has similar limitations as earlier GPT models. “Most importantly, it still is not fully reliable (it “hallucinates” facts and makes reasoning errors),” said the company.
  • ChatGPT Can Provide Wrong Answers: In a few instances that we see, ChatGPT was unable to deliver accurate responses to the queries, which restricted its ability to be used. It can’t interpret and adjust to unique queries, giving out incorrect and irrelevant text. It can be dangerous to use or trust this AI model at times because it cannot always be depended upon to provide accurate findings.
  • ChatGPT Has Machine language: In order to identify machine-generated content, researchers have identified features that make it sound unnatural. The difficulty AI has with idioms is one of these peculiarities. This peculiarity in machine-generated content is one of the problems with ChatGPT.
  • ChatGPT is not a Human Expert: How Close is ChatGPT to Human Experts? A research article claims understanding indirect meaning in human communication sometimes necessitates changing the topic at hand. Because ChatGPT takes things too literally, the AI occasionally misses the mark with its responses by failing to consider the original question.ChatGPT isn’t always available: The sheer volume of traffic bombarding the system means it cannot keep up with demand, and users find themselves waiting for days to utilize its services.

We’re living in exciting times as AI technology continues to evolve, and while the possibilities are endless, we must remain vigilant to its capabilities and reliability.

Final Thoughts

The introduction of GPT-4 has revolutionized digital marketing, offering unparalleled language generation and understanding capabilities. However, while this version of OpenAI’s system is smarter than its previous versions, it still won’t fix it’s ongoing flaws. This is why, as of now, it cannot be relied upon fully for information and the human touch is most definitively needed for all digital marketers.

At Onimod Global, we can help you harness the power of GTP-4 and other cutting-edge technologies to drive your digital marketing success. Our team of experts will work closely with you to develop tailored, data-driven strategies that align with your brand values.

Contact us today and see how we can elevate your marketing efforts to new heights.

Why Your Small Business Ads Are Getting Blocked By Facebook

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Facebook, one of the largest social and advertising platforms in the world, is increasingly relying on artificial intelligence to monitor the platform. If your small business ads are continuously getting blocked on Facebook, there may be another reason besides errors in your ads.

Bloomberg stated in a report that errors made by AI algorithms looking to remove offensive ads from Facebook’s platform have caused already struggling small businesses to miss out on online sales opportunities.

As helpful as Facebook ads have been for all business in general, there are several drawbacks to the platform that have made it increasingly difficult to find success in some situations. Drawbacks include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.

Interviewed by Fortune, New York-based businesswoman Ruth Harrigan selling honey in souvenir shops has had to rely heavily on Facebook ads  for sales during the coronavirus period. Her business was abruptly stopped due to Facebook blocking her ads account due to policy violations. Harrigan is one of millions of small business advertisers who have come to rely on Facebook Inc. because the coronavirus has shut down many traditional retail channels.

Facebook’s human moderators have been focusing on the US election and Covid-19 misinformation this year, so the company has leaned more on artificial intelligence algorithms to monitor other areas of the platform. That’s left many small businesses caught in Facebook’s automated filters, unable to advertise through the service and frustrated because they don’t know why and can’t reach adequate support to fix the issue.

A Facebook rep interviewed by the Post says, “We know it can be frustrating to experience any type of business disruption, especially at such a critical time of the year. While we offer free support for all businesses, we regularly work to improve our tools and systems, and to make the support we offer easier to use and access. We apologize for any inconvenience recent disruptions may have caused.”

Appealing these often-automated decisions has also become a lot harder. “Due to a temporary reduction in our review capacity as a result of Covid-19, we could not always offer our users the option to appeal,” Facebook wrote in its third-quarter report.

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