Tag Archive for: artificial intelligence

Google Marketing Live 2025: What Marketers Need to Know

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Google Marketing Live 2025 unveiled some of the most transformative updates yet—highlighting AI-powered innovation across Search, Shopping, Video, and Performance Max. As a Google Partner, Onimod Global is here to break down the key takeaways and what they mean for your business.

ONIMOD GLOBAL BEST DIGITAL MARKETING AGENCY

Key Updates from Google Marketing Live 2025

1. AI-Driven Search Experiences

Ads in AI Overviews are now live on desktop in the U.S., showing a 10% increase in commercial queries. Expect broader rollout to mobile and English-speaking markets later this year.

AI Mode now powers complex, conversational search journeys—integrating ads into dynamic results. Campaigns using Search, Shopping, Performance Max, or AI Max with broad match are eligible.

🔍 Pro Tip: Marketers should now optimize for conversational queries and intent-rich experiences.

2. AI Max for Smarter Search Campaigns

AI Max is reshaping how advertisers reach high-intent users:

  • Keywordless targeting performs 27% better than exact match
  • Enhanced Smart Bidding with flexible ROAS goals
  • Detailed asset and search term reporting
  • Controls like brand exclusions and final URL expansions
🚀 Keyword strategy just got smarter—automation meets precision targeting.

3. Enhanced Shopping and Checkout Experiences

  • Virtual Try-On now allows full-body previews
  • Agentic Checkout automates purchasing through Google Pay
  • Shoppable video ads now appear on YouTube Masthead and connected TVs
  • Brand Profiles help manage how retailers appear across Google
🛍️ With Shopping Ads expanding to new platforms, creative assets and visuals are more critical than ever.

4. Performance Max: The New Power Pack

Google has evolved the “Power Pair” into the Power Pack, uniting Search, Performance Max, and Demand Gen into one unified strategy.

  • 90+ enhancements have driven over 10% higher conversion rates
  • Channel-level and full search term reporting now available
  • Demand Gen improvements have increased conversions per dollar by 26%
💡 Whether you’re building awareness or capturing intent, the Power Pack ensures you’re visible at every touchpoint.

5. Smarter Data, Attribution, and Agentic Capabilities

Google is doubling down on first-party data and actionable insights:

  • GA4 cross-channel attribution now includes impressions and assist paths
  • Incrementality testing now possible with budgets as low as $5,000
  • Google Ads Data Manager and Tag Gateway streamline data flow and privacy
  • Agentic AI tools offer real-time suggestions across Ads and Analytics
📈 Insights now come to you—predictive, proactive, and platform-wide.

🚀 Onimod Global + Google Marketing Live 2025: AI-Powered Advertising at Its Best

As a Premier Google Partner for 16 years, Onimod Global is at the forefront of the groundbreaking announcements from Google Marketing Live 2025—bringing the next wave of AI-powered ad solutions directly into your campaigns:
  • Ads within AI Overviews & AI Mode Google now surfaces ads directly inside AI-driven search summaries and conversational “AI Mode” interfaces—enabling brands to appear at the exact moment users ask exploratory, intent-rich questions.
  • Smart Bidding Exploration This new smart bidding tool expands your reach by identifying valuable, untapped search queries—with flexible ROAS targets—so your campaigns connect with even more potential customers.
  • AI Max for Search Campaigns A step beyond traditional search ads, this feature uses generative AI to optimize creative and targeting—helping you capture high-converting search traffic beyond just keyword matches.
  • AI Creative Suite: Veo & Imagen in Asset Studio Generate beautiful, on-brand visuals and videos right inside Google Ads. These breakthrough tools automate video and image creation, letting your campaigns stand out—faster and at scale.
  • Enhanced Performance Max Reporting & Control Now you can view channel-level performance and search-term insights for Performance Max campaigns—giving you more transparency and smarter insights to optimize across YouTube, Display, Search, and more.
  • “Agentic” Capabilities: Campaign Copilots Say hello to Google’s intelligent AI agents that help create, optimize, even launch campaigns based on live data—taking automation to a new level and enabling tighter ROAS control.
With Onimod Global, we don’t just manage Google Ads—we lead with the newest tools from Marketing Live 2025. From AI-driven creative generation and bid exploration to real-time conversational ad placements and intelligent campaign copilots, we’re ensuring your marketing is powered by tomorrow’s technology, today.
ONIMOD GLOBAL BEST DIGITAL MARKETING AGENCY

Final Thoughts

AI is no longer a future concept—it’s the foundation of Google’s marketing ecosystem. From keywordless campaigns to visual-first Shopping ads, marketers must adapt fast to stay ahead.

As seasoned Premier Google Partners, we help brands navigate and implement these advancements strategically—so your campaigns always deliver measurable ROI.

📩 Ready to future-proof your strategy? Contact us today.

BEST DIGITAL MARKETING AGENCY ONIMOD GLOBAL

Q&A: Google Marketing Live 2025

Q1: What is AI Max and how does it differ from traditional Search campaigns? A1: AI Max campaigns use machine learning to identify high-converting audiences without relying on specific keywords. These campaigns outperformed exact match campaigns by 27%, making them ideal for marketers focused on performance and scale.

Q2: How can advertisers prepare for ads appearing in AI Overviews and AI Mode? A2: Make sure your campaigns use broad match and are built in Search, Shopping, or Performance Max formats. Optimizing ad copy for natural language and intent-based queries will help boost performance in conversational results.

Q3: What’s the significance of the new “Power Pack” framework? A3: The Power Pack combines Search, Performance Max, and Demand Gen to deliver a full-funnel strategy within Google Ads. It enables marketers to efficiently acquire, engage, and convert customers across every major Google surface.

Q4: How does Virtual Try-On impact e-commerce advertisers? A4: Virtual Try-On enhances product visualization and consumer confidence, especially for fashion and apparel brands. This feature increases conversion rates by allowing users to see themselves wearing products before purchasing.

Q5: What role does GA4’s new attribution model play in campaign optimization? A5: GA4 now supports cross-channel attribution that includes impression tracking and assist paths. This allows marketers to make smarter budget decisions by understanding the full customer journey—not just last-click performance.

Onimod Global: Your Premier Google Partner since 2009

For 16 years, Onimod Global has been proud to hold the esteemed Premier Google Partner badge, reflecting our proven excellence in crafting high-performing Google Ads campaigns. From dynamic search and compelling display ads to powerful YouTube and advanced Performance Max strategies, we harness cutting-edge tools, precise audience insights, and AI-powered bidding to place your brand in front of exactly the right audience, exactly when it matters most.

A New Era in Digital Marketing: Meta’s Investment in AI Chatbots

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Businesses and brands are constantly seeking innovative strategies to connect with their target audience. As we continue to integrate technology into our daily lives, a fresh trend is emerging: companies are now pairing artificial intelligence (AI) with the power of celebrity influence. 

Meta, formerly known as Facebook, is shelling out up to $5 million to celebrities who agree to become the face of AI chatbots. Today, we’ll delve into the implications of this trend, how it’s reshaping the marketing industry, and what it means for brands and marketers. Here’s what you should know.

Why Celebrity-Driven AI Chatbots?

The intriguing blend of technology and star power is reshaping how businesses connect with their audiences. One of the foundational reasons behind this shift is the inherent trust people place in familiar faces. Celebrities, with their widespread recognition and admiration, naturally instill a sense of reliability. When a company associates its chatbot with such a well-known personality, it immediately garners an aura of trustworthiness. This strategic alignment offers a unique first impression that resonates with users, fostering confidence in the brand.

The benefits don’t end at trust alone. Imagine logging onto a website and being greeted by a chatbot that emulates the persona of your favorite celebrity. Such an experience is not only unique but also deeply engaging. Users are more inclined to interact, share, and connect when faced with an interface that mirrors someone they admire. The allure of conversing with a digital version of a beloved star transforms mundane interactions into something memorable. 

Furthermore, celebrities come equipped with their own legions of fans. By leveraging these existing fan bases, chatbot versions of these stars can effortlessly drive increased engagement. This built-in audience can lead to heightened interactions, and if executed correctly, can also elevate conversion rates for businesses, making this approach a win-win for both brands and their consumers.

Implications for Digital Marketing

Here are three impacts we anticipate from Meta’s AI Chatbots on the digital marketing landscape:

  • More Personalized Experiences: Utilizing sophisticated algorithms, these chatbots can decipher and adapt to individual user preferences and behaviors, ensuring that each interaction feels unique and catered to the user. Instead of generic responses or predefined scripts, customers are treated to a conversation that mirrors their interests and needs. This hyper-personalized touch not only enhances the user experience but also fosters a deeper connection between the consumer and the brand. When customers feel understood and valued in this manner, it naturally elevates their loyalty to the brand. Over time, this strengthened bond translates into increased sales, as consumers are more inclined to purchase from brands they resonate with and trust.
  • Shift in Advertising Strategies: In the traditional advertising landscape, celebrities primarily acted as passive endorsers, showcasing products in commercials or print ads. Now, with the advent of AI-driven chatbots, their roles are expanding dramatically. Instead of merely endorsing a product, celebrities can now take on a more active, dynamic role by engaging users in real time. This enables them to answer user queries instantly, provide personalized recommendations based on user preferences, and even have meaningful interactions. What’s more captivating is that all these interactions happen while maintaining the celebrity’s distinct personality. This not only bridges the gap between fans and their favorite stars but also offers brands a powerful tool to deeply resonate with their audience on a personal level.
  • Innovative Campaigns: Brands have the opportunity to immerse their audience in a completely new way. They can host interactive sessions, allowing users to feel as though they are in a one-on-one conversation with their favorite celebrity. These Q&A rounds offer a direct channel for consumers to voice their curiosities and gain insights, further deepening their connection with the brand. Moreover, the integration of fun quizzes can not only entertain but also serve as an educational tool for a product or service. Such engagements, all powered by the celebrity chatbot, elevate the user experience, making marketing campaigns more dynamic and memorable than ever before.

What Does This Mean for Brands and Marketers?

As digital marketers, it’s crucial to stay ahead of trends. This new age of celebrity chatbots offers vast potential. At Onimod Global, we see this as an opportunity to:

  • Design more interactive and engaging campaigns.
  • Harness the power of celebrity influence in a novel way.
  • Continually refine and improve the user experience based on AI-driven insights.

However, it’s also essential to approach this trend with caution. Authenticity is key in today’s 

digital age. While leveraging celebrity chatbots can be effective, it’s crucial to ensure the persona aligns with the brand’s values and messaging. Misalignment could lead to reduced trust and potential backlash.

Final Thoughts

The blending of AI technology with celebrity influence showcases the limitless potential of digital marketing. As we venture into this new era, brands and marketers must be agile, innovative, and always prioritize the end-user’s experience.

At Onimod Global, we’re excited about the endless possibilities that the future of digital marketing holds. If you’re looking to harness the power of new digital marketing trends for your brand, get in touch with us today.

ChatGPT-4: Is It a Game Changer for Digital Marketing?

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Are you ready to discover the transformative impact of GPT-4 on digital marketing? Below we will explore the key differences between ChatGPT-3 and GPT-4 and how these advancements are revolutionizing the industry. We’ll also cover the system’s ongoing flaws and why it isn’t quite a replacement for humans – yet. 

The AI revolution has been rapidly advancing. With each iteration, we see more powerful and sophisticated language models. The OpenAI team has surpassed themselves once again with the unveiling ChatGPT-4, the successor to GPT-3. This new model boasts remarkable improvements in understanding and generating human-like language.

While the new OpenAI system is smarter, it lacks one key difference, the system’s flaws remain the same. 

In this blog, we will explore the key differences between the two models, their pros and cons, and delve into the impact GPT-4 has on the marketing landscape. Here’s what you need to know.

What is OpenAI?

In 2015, OpenAI was founded by a team of tech leaders as an AI research organization with a focus on creating and advocating for AI that is beneficial to humanity. The organization’s primary goal is to ensure that the progress made in artificial intelligence is in the best interest of society. OpenAI accomplishes this by developing AI models like the GPT series and collaborating with the research community to tackle the challenges and ethical considerations surrounding AI.

What is Chat GPT?

On Nov. 30, 2022, OpenAI created and released ChatGPT, an AI-powered language processing tool that allows for human-like conversations, answering questions, and assisting with various tasks such as writing blog posts and code. Within just 2 months of its launch, ChatGPT garnered over 100 million active users, surpassing the speed at which TikTok reached the same milestone by 9 months.

This speaks volumes to ChatGPT’s capability and impact. Furthermore, ChatGPT has continued to advance with the recent rollout of their new GPT-4 language model. Read on to learn more about these advancements.

Key Differences Between GPT-3 and GPT-4

On March 14th, OpenAI released their new image and text-understanding AI model, GPT-4. GPT-4 was created by building off of its predecessor, GPT-3. It pushes the boundaries of what is possible with AI language models. This new language model can generate text and images at a human level.

Some of the main differences include:

  • Increased Model Size: GPT-4’s model size is significantly larger than GPT-3. It allows for even greater context understanding and more comprehensive language generation.
  • Enhanced Fine-tuning: OpenAI has improved the fine-tuning capabilities of GPT-4, enabling users to customize the model to suit their specific needs more effectively.
  • Better Language Understanding: GPT-4 exhibits improved comprehension of complex language patterns and better handling of ambiguous or unclear input, making it more versatile and user-friendly.
  • More Languages Supported: GPT-4 supports an increased number of languages, empowering marketers to target a more diverse global audience.

GPT-4 is an impressive advancement in AI technology. Lets take a look at how it is impacting the landscape of digital marketing.

GPT-4’s Impact on Digital Marketing

GPT-4’s advancements have opened up new opportunities and revolutionized digital marketing. Here are some of the key areas where GPT-4 is making waves:

  • Content Creation: With its enhanced language generation capabilities, GPT-4 can create high-quality content that is both engaging and relevant to audiences. This allows marketers to generate information for blog posts, social media updates, and email campaigns quickly and efficiently. However, it’s mainly used for information to include in blogs and social media due to its technical tone and language style, not to “copy and paste” the info altogether. The flaws from content creation in previous versions remain the same, so human input is a must (more on this below).
  • Personalization: GPT-4’s improved fine-tuning capabilities enable digital marketers to tailor content and messaging to individual users, creating a more personalized and meaningful customer experience.
  • Chatbots and Customer Support: GPT-4-powered chatbots have become more human-like, capable of understanding complex queries and providing accurate responses. This has led to better customer support experiences and improved customer satisfaction.
  • Multilingual Marketing: With support for more languages, GPT-4 allows digital marketers to create content and communicate with audiences across the globe, helping businesses expand their reach and appeal to international markets.
  • SEO Optimization: GPT-4 can assist in optimizing website content for search engines, ensuring better visibility and higher rankings in search results

Embracing the Change

GPT-4 has proven to be a game changer for digital marketing. It has enabled marketers to create targeted, personalized, and engaging campaigns. This being said, it is important for people to use AI-powered tools responsibly. This will ensure that the content aligns with brand values and messaging. More importantly, that ethical considerations are taken into account.

Limitations of ChatGPT

Before you hang your work coat up thinking robots are taking your jobs, the human touch is needed. When it comes to customization for individual businesses, the same loopholes begin to appear.

  • ChatGPT (all versions) don’t know events past 2021: Probably the most significant drawback is incorrect data. This is due to the fact the AI system was only programmed up to 2021. As such, “facts” and statistics are not up to date. Similarly, despite its capabilities, GPT-4 has similar limitations as earlier GPT models. “Most importantly, it still is not fully reliable (it “hallucinates” facts and makes reasoning errors),” said the company.
  • ChatGPT Can Provide Wrong Answers: In a few instances that we see, ChatGPT was unable to deliver accurate responses to the queries, which restricted its ability to be used. It can’t interpret and adjust to unique queries, giving out incorrect and irrelevant text. It can be dangerous to use or trust this AI model at times because it cannot always be depended upon to provide accurate findings.
  • ChatGPT Has Machine language: In order to identify machine-generated content, researchers have identified features that make it sound unnatural. The difficulty AI has with idioms is one of these peculiarities. This peculiarity in machine-generated content is one of the problems with ChatGPT.
  • ChatGPT is not a Human Expert: How Close is ChatGPT to Human Experts? A research article claims understanding indirect meaning in human communication sometimes necessitates changing the topic at hand. Because ChatGPT takes things too literally, the AI occasionally misses the mark with its responses by failing to consider the original question.ChatGPT isn’t always available: The sheer volume of traffic bombarding the system means it cannot keep up with demand, and users find themselves waiting for days to utilize its services.

We’re living in exciting times as AI technology continues to evolve, and while the possibilities are endless, we must remain vigilant to its capabilities and reliability.

Final Thoughts

The introduction of GPT-4 has revolutionized digital marketing, offering unparalleled language generation and understanding capabilities. However, while this version of OpenAI’s system is smarter than its previous versions, it still won’t fix it’s ongoing flaws. This is why, as of now, it cannot be relied upon fully for information and the human touch is most definitively needed for all digital marketers.

At Onimod Global, we can help you harness the power of GTP-4 and other cutting-edge technologies to drive your digital marketing success. Our team of experts will work closely with you to develop tailored, data-driven strategies that align with your brand values.

Contact us today and see how we can elevate your marketing efforts to new heights.

Why Your Small Business Ads Are Getting Blocked By Facebook

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Facebook, one of the largest social and advertising platforms in the world, is increasingly relying on artificial intelligence to monitor the platform. If your small business ads are continuously getting blocked on Facebook, there may be another reason besides errors in your ads.

Bloomberg stated in a report that errors made by AI algorithms looking to remove offensive ads from Facebook’s platform have caused already struggling small businesses to miss out on online sales opportunities.

As helpful as Facebook ads have been for all business in general, there are several drawbacks to the platform that have made it increasingly difficult to find success in some situations. Drawbacks include problems with the company’s content-moderation software, limited options for customer support and lack of transparency about how to fix problems.

Interviewed by Fortune, New York-based businesswoman Ruth Harrigan selling honey in souvenir shops has had to rely heavily on Facebook ads  for sales during the coronavirus period. Her business was abruptly stopped due to Facebook blocking her ads account due to policy violations. Harrigan is one of millions of small business advertisers who have come to rely on Facebook Inc. because the coronavirus has shut down many traditional retail channels.

Facebook’s human moderators have been focusing on the US election and Covid-19 misinformation this year, so the company has leaned more on artificial intelligence algorithms to monitor other areas of the platform. That’s left many small businesses caught in Facebook’s automated filters, unable to advertise through the service and frustrated because they don’t know why and can’t reach adequate support to fix the issue.

A Facebook rep interviewed by the Post says, “We know it can be frustrating to experience any type of business disruption, especially at such a critical time of the year. While we offer free support for all businesses, we regularly work to improve our tools and systems, and to make the support we offer easier to use and access. We apologize for any inconvenience recent disruptions may have caused.”

Appealing these often-automated decisions has also become a lot harder. “Due to a temporary reduction in our review capacity as a result of Covid-19, we could not always offer our users the option to appeal,” Facebook wrote in its third-quarter report.

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