Tag Archive for: lead generation

Effective Ways to Generate Leads Online

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The goal of any business is to generate leads that offer long-term value. If you’re searching for effective ways to generate leads for your business online, check out these tactics below.

Entrepreneurs, startups and even enterprise organizations are all in business to do one main thing: generate revenue.

Unfortunately, there’s no “magic bullet” that can make your website a magnet for prospective buyers. Instead, you’ll want to use a combination of lead generation ideas and tools to grow relationships with potential buyers.

1. Webinars

Webinars are a great opportunity to inform potential customers about your company, products and services. Be sure to inform your audience on how you can solve their problems. This will likely make them more willing to receive your message.

Webinars are a great way to build relationships with prospects and customers by creating a dialogue between the presenter and attendee. Webinars allow for instant feedback from participants through polls, surveys, or quizzes. This is a great opportunity to gather information about potential leads or customers. Having this feedback at hand is beneficial for follow-up emails and calls. At the end of the day it makes those who participated feel like they matter and were heard during the event itself!

If done correctly, a webinar is an excellent way for companies of any size (especially smaller businesses) to reach out to prospective clients while still keeping things simple enough that they don’t have too many resources tied up in running one at all times!

2. Offer Valuable Content

Your audience wants to learn. By creating unique and insightful content, you’ll in turn create interest and/or trust. These are the first steps in customer loyalty, and you guessed  it – leads.

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes:

1. Use an engaging title that captures the user’s attention

2. Use subtitles and captions throughout the video so that users who are hard of hearing can enjoy and benefit from your content

3. Break up your videos into smaller chunks so that viewers can digest each piece of content individually, instead of having to watch all at once (which may be overwhelming)

4. Include a call-to-action at the end of your video so that viewers know what action they should take next

3. Social Media Competitions

When you’re trying to attract the attention of your ideal customers, a social media competition can be a great way to accomplish this.

Competitions are a great way to capture data from your ideal customers, as they typically only require them to do something simple like share/like/comment on a post or follow your page. This makes it easier for you to reach out and engage with them later.

It’s also important to offer an incentive for entering the competition. You’ll want to make sure that the prize is something easily shareable, such as gift cards or products. This will help increase your overall reach and drive leads directly into your business.

4. Create Outreach Programs

Using the internet to find leads is a great way to reach out and connect with potential customers, but it’s not always the best way. Sometimes the best way to find leads online is to track them down yourself!

There’s nothing wrong with this, as long as you go about it in the right way. If you’re surfing the web and find someone who could benefit from your product or service, you should have an outreach program or plan in place to handle this. When you do find a good lead, make sure that you follow up quickly. Don’t let them slip away—it can be hard enough for people to make time for new things, so don’t make them feel like they have to choose between your product and something else important in their lives.

Use social media channels like Twitter and Facebook to get in touch with potential customers who might be interested in what you have to offer.

How Onimod Global Can Help

Lead generation isn’t a one-and-done task. The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

Looking for a way to start marketing your business and generating more leads? Learn how lead generation fits into your inbound marketing strategy, plus easy ways that you can start generating leads for your company with Onimod Global. We can assist you with not only LeadGen strategies, but also a range of digital marketing services such as content creation, paid advertising, social media management, SEO, website development and more. Get started on your next marketing project by contacting us here today.

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Want to keep learning? Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Effective Ways to Generate Leads Online

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Are you searching for new and effective ways to generate leads for your business online? Check out these 4 tactics. 

1. Webinars 

Webinars are a great opportunity to inform potential customers about your company, products and services, as well as drive more purchases. Be sure to inform your audience on how you can solve your problems. This will likely make your audience more willing to receive your message. Webinars also allow you to capture attendees data to target them with marketing messaging later. 

Best practices for webinars include: 

  • Ensuring slides are on brand. 
  • Making it easy for people to ask questions. 
  • Displaying contact details throughout. 

2. Video Content 

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes: 

  • Keeping them under 60 seconds. 
  • Repurpose and reuse videos in as many places as possible. 
  • Make sure there is a clear CTA. 

3. Email Nurturing Campaigns 

Nurturing campaigns can help nudge potential customers to complete a purchase. Even if there isn’t a purchase, email campaigns are a great way to build awareness for your brand. Use templates to speed up delivery and be sure to include clear CTAs throughout the entire message.  

4. Social Media Competitions 

Conducting social media competitions offer a great opportunity to capture the data from ideal customers. Be sure the entry is simple, such as sharing/liking/commenting on a post, following your page, etc. Also be sure to offer a prize, and make it something easily shareable. This can also help increase your overall reach. To drive leads, make sure your capture entrees data so you can target them later. 

Get Digital Marketing Help from the Experts 

If you’re interested in generating more qualified leads for your business and growing your company, the experts at Onimod Global can help. We can assist with everything from content creation, paid advertising on social media or search engines, SEO, website development and more. Get started on your next marketing project by contacting us today. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Ways to Improve Your Lead Generation Process in 2021

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A high-performing lead generation process involves many moving parts. While it’s important to generate a good number of leads, the quality is just as, if not more important. With proper lead generation tactics, your brand can forge relationships with consumers who are interested in your products or services, and are most likely to convert, increasing your sales and ROI. 

Continue reading to learn 4 ways you can improve your quality of leads and the overall generation process. 

1. Evaluate and adjust your landing page. 

Your landing page is where you provide more information about your products/services, as well as move your potential lead further through the generation process. Whether your goal is to get the user to provide their contact information, download something or make a purchase, you want your landing to make it clear why they should complete that action. Some best practices for landing pages include: 

  • Keeping your copy simple and easy to read. 
  • Having a strong and clear CTA. 
  • Maintaining consistent messaging throughout the entire page. 
  • Using colors and designs that clearly highlight your CTA. 
  • Conducting A/B tests to determine what performs best. 

2. Create content that’s user-focused and in different formats.

Users prefer content that is either informative, entertaining or both. Consider what users might turn to you for and create your content around providing the right solution. This shows you understand your audience and can help you gain their trust. Well-delivered content can go a long way in convincing users to become leads, and eventually do business with you. Additionally, consider creating content in all different types, such as: 

  • Webinars 
  • Videos 
  • Infographics 
  • Blogs/Articles 

This way, users can access the content in the form they prefer most. Additionally, this provides useful collateral for social media platforms. 

3. Perform lead nurturing. 

Lead nurturing involves building relationships with qualified prospects, with the goal of earning their business in the future. Many studies have shown that most consumers engage with sales reps in the final stage of their purchasing process. And more often than not, leads will take a while to move through the sales funnel. This is where lead nurturing comes in and why it’s so essential. 

4. Utilize marketing automation software. 

When trying to improve lead quality, marketing automation software can be key to streamlining and simplifying the entire process. A marketing automation platform provides analytics and measurements that give you the proper insight to improve lead quality. It also gives you an overview of how each of your leads behave in the sales funnel and how your programs are affecting lead generation, sales and revenue. For best results, integrate your CRM system with your marketing automation platform. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

B2B Marketing: Paid Search Edition

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Effective paid search strategies are difficult to get right. You may have problems with budget, creative content, channel decisions and more. However, one of the biggest problems marketing departments have with the effective search engine advertising is your audience. Paid search is an excellent tool to capture your leads in a fast and efficient way.

An important note on B2B in general is that the sales cycle is generally much longer. It can take up to three to six months or more to see the benefits of your strategy. Be prepared for this and to see PPC return on investment farther down the road than what you would potentially expect for B2C.

At the core of the strategy, a B2B PPC campaign is just like a B2C one. You have campaigns, ad groups, keywords, and so on, just like B2C—but the important note is to keep the market characteristics in mind.

1. Research

For really any B2B PPC situation, you’ll have to dig in and conduct some serious research to run a top-notch B2B campaign. Why, you may ask? Because even though you might understand your market inside and out, applying it to the PPC channel is a different matter, one that’s full of risk areas in terms of targeting.

The important key takeaway is even though you understand your market, be aware that Google and Bing do not. Their platform will try to match you to as many types of keywords as possible. So stay on top of your search query report and keyword research.

2. Keywords

Keyword research are essentially the same for B2B as they are for B2C. One difference, however, is the preponderance of acronym searches in B2B. Whatever your industry, find out what words the customers are using. For example, an acronym such as “GPR” gets four times the search volume of “ground penetrating radar.” It’s all about understanding the search behavior of your potential customers.

When it comes to bidding and CPCs, they can be all over the board, just as in B2C. Without a doubt, though, there’s more room for “loose” bidding when you’re talking about high-dollar items and services. In other words, B2B typically has higher profit margins, so small increases in CPC isn’t really as big of a deal.

3. Tracking & attribution

If you have any experience with B2B, you know that tracking and lead attribution is a very challenging task. Different from an e-commerce B2C strategy, a lead generation strategy will need to be able to collect data from multiple sources and bring it back together to get a clear picture of performance. There are many ways you can track your paid search performance, Onimod Global experts prefer to use the UTM (Urchin Tracking Module) information onto URLs. If you are unsure of how to set this up, first check out Google’s URL Builder Tool as a solid starting point.

Contact Onimod Global

Looking for an agency to completely transform your B2B strategy and skyrocket your lead generation? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.