With the holiday season upon us, eCommerce spend is set to hit new records. With people online shopping now more than ever, reaching out through social should be on the agenda for your brand.  If you’re looking

As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that

Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to

The 2020 holiday season is here and for many it can’t be business as usual. Businesses must continue to shift and adapt to everything going on and with many distractions, capturing consumers’ attention is more difficult than

Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands.  Are

LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great

No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd.  1.

As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media

Finding new tactics to add into your marketing mix can be tough. It can be even harder to stand out  when it seems like all companies are using the same tools and strategies.   One of the best

With over 500 million daily users, Instagram Stories are a great way to reach potential new customers while building a stronger connection with your existing ones. Instagram stories were first introduced in 2016 and have since become