Tag Archive for: Social Media

Influencer Marketing Tips: Finding the Right Influencers for Your Brand

Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. 

Are you looking into influencer marketing but not sure where to start? Here are our top tips to help guide your search and create a successful campaign. 

1. Know the type of influencer campaign you’re going to run. 

As you begin mapping out your marketing plan, identifying the specific type of influencer campaign you want to run is crucial. This will in turn help you connect with the best influencer and help you reach your campaign goals. Different types of influencer campaigns include: 

  • Gifting. This entails giving the influencer free products in exchange for shoutouts, mentions, posts, etc.
  • Guest posting. The influencer would get to create a post for you that you would then be shared directly on your page.   
  • Sponsored content. You would pay the influencer to share your content or create content that is somehow tied to your brand. 
  • Contests/Giveaways. Using contests as an incentive to get influencers to mention your product, brand or share your content. 
  • Takeover. You would be allowing the influencer to completely take over your social media page for a set amount of time. 
  • Affiliates. Share affiliate codes with influencers so they can earn money each time a user comes through their funnel and purchases from your brand.
  • Discount codes. Allowing influencers to give discount codes for your offerings to their own followers. 
  • Brand ambassadors. Partnering with an influencer who would then regularly promote your brand in exchange for discounts, deals and additional perks from you. 

2. Research influencers relevant to your niche. 

A great place to start finding influencers is by looking at famous, well-known or respected figures in your industry. This will not only increase the reach of your message and build more brand awareness, but drastically enhance your authority within the industry as well. While this can be difficult for smaller brands, it’s not impossible. You just have to prove why you stand out from others in your industry and get in contact with the proper people. 

To support this strategy, set up Google alerts for industry terms to see who is regularly writing content about important topics in your industry. You can also try browsing forums to see who might be regularly answering questions related to your industry. 

3. Research competitors’ influencers. 

It’s not uncommon for influencers to work with two competing brands, as long as both brands agree to it. So, to find influencers that are likely to work with your brand, look for those who are already working with brands like yours. Another benefit of this is that since they already create content or write about others in your industry, you won’t have to do much educating on your niche. 

Finding these influencers should be fairly easy. You can browse industry-related hashtags on different social platforms to see who is already sharing content and engaging with competitors. You can also look through competitors’ pages to see if there are any influencers working with them that look like they would be a good fit for you as well. 

4. Find influencers that already share your audience. 

It’s not necessary for an influencer to be directly tied to your industry to be effective. Influencers who share your audience can provide just as much value. Actually, working with influencers in an industry that overlaps or is complimentary to your own can help you extend your reach even further. It also connects you to your audience in a space that isn’t already saturated with messages from your competitors. 

To find these influencers start by doing a target audience analysis. This will help you to fully understand your ideal audience, their needs, interests and other sites they frequent. This can help you to then identify other non-industry-related influencers that your audience already follows. 

5. Audit potential influencers’ following, reach and engagement metrics. 

Once you’ve identified a few different influencers you’re considering, start evaluating their authority. Or in other words, determine if they have a large enough reach to help you accomplish your campaign goals. An influencer analysis consists of looking at factors such as: 

  • Number of followers 
  • Engagement rate of their followers 
  • Type of regular content 
  • Quality of content 
  • The depth of niche coverage 

Final Thoughts 

A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience and niche can lead to big results for your campaign and brand as a whole. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Ways to Use LinkedIn Stories to Promote Your Brand

LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great new way to reach your audience, especially for B2B companies. 

For marketers looking to utilize this new feature to promote your brand, here are 4 of the best ways to do so. 

1. Share Professional Tips 

Majority of LinkedIn users use the platform in a professional manner. Looking for networking connections, industry news, trends, ect. The goal of LinkedIn Stories is to build a strong and professional network for your brand. Sharing professional tips is one of the most effective ways to do this. 

For a product-based company, you can share product development, show how to use your products, answer questions, etc. If you have a new product, making your audience feel like they’re a part of the process, creating a connection and making it more likely they’ll purchase the product when it’s released. 

For a service-based company, you can show how you solve your audiences’ pain points. An innovative way to do this is my holding an “Ask Me Anything” session on LinkedIn Stories. Users can send in their questions about your services. It’s easy to answer in real time and you can describe your services in greater detail than if it were a standard social media interaction. This is a great way to build a relationship with your audience members and demonstrate your expertise.

2. Highlight Achievements 

It’s encouraged to share awards and accolades on LinkedIn, this can be both personal or company-wide. For example, if a member of your staff gets a promotion, wins an award or gets an article published, you can share that information on your company LinkedIn story. Similarly if your company wins an award, won a high-profile partnership, released a new product/service, etc. you can share that as well. Be sure to include a call-to-action to learn more either online or offline so your audience can view your wins. 

3. Go Behind the Scenes 

Everyone loves to feel like they’re getting a special peek at something, no matter what it is. This also allows you to show off a more casual side of yourself and your company. You can show your or other team member’s work environment or team members interacting, create a “day-in-the-life” series, share different tools or apps you use to boost productivity, ect. This is just an additional way to allow your audience to feel more connected with you, creating a better relationship and ultimately, solidifying loyalty. 

4. Share Customer Testimonials and Stories

When it comes down to it, people trust people over brands. And today, online reviews have a great impact on potential customers. If you receive a great customer review, take advantage of it and share it on other platforms. If it mentions a specific team member you can also use it to give them a shoutout of praise on LinkedIn that they could potentially share on their personal profile. Even better, if a customer is willing, they can tell a personal story of how your product, service or company in general helped them. This can ultimately help make your brand feel more relatable. 

Final Thoughts 

LinkedIn Stories really just presents a new way to reach your audience. Most social media users are looking for quick information and in a less formalized form. Because this feature is still fairly new, this is a great opportunity to jump ahead of your competition and get out in front of your target audience before them. 

More from Onimod Global

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

The Best Times to Post on Social Media for Your Business

As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media does matter. A well-timed post can lead to greater reach, more likes, comments, shares, etc. It is important to note that optimal times do vary based on industry and user trends. But in general, there are times of the day users are more engaged than others. We’ve put together a guide for the best times to post on each social media platform, making it easier to find your sweet spot for optimal performance in your specific industry. 

Facebook: 

Reaching people on Facebook isn’t as easy as it once was. Organic traffic has been on the decline over the last few years due to it becoming mostly a pay per click platform. That doesn’t mean it should be ignored, however, as there is still massive opportunity. 

During the week, the best time to post on your business page is between 1pm and 4pm. This is likely because it’s the time of day when users have some downtime at work are browning their desktop or scrolling through their phone screens. 

The best days of the week to post on Facebook are Thursdays, Fridays, Saturdays and Sundays. Weekends in general show the highest levels of engagement. And Sunday at 3pm is the single best time to post on Facebook. 

Twitter:

With Twitter, timing is everything. The lifespan of a tweet is only 18 minutes so you only have a short period of time to make sure you’re reaching the right people. 

The best time to tweet has shown to be between 12 and 1 pm. Workdays seem to drive the highest engagement, with Wednesday being the single best day. Tweeting during lunch every week day can help increase your general social media engagement. Additionally, the weekends have shown to be the worst days of the week to tweet, driving the lowest engagement. 

Instagram: 

Instagram has recently changed its algorithm for how the platform ranks posts on users’ feeds. In general, it has made driving traffic and engagement difficult for pages with small follower numbers. It favors “recency,” but does not use chronological order. It shows users posts they believe they will be more likely to engage with. This makes it even more important to post during the time your followers are most engaged. 

If you’re marketing or selling products, the best time to post on Instagram is 11am to 1pm during the week or evenings from 7pm to 9pm. Because Instagram is favored on mobile, most users tend to avoid it during the work day. When it comes to days, the best performing are Mondays, Wednesdays and Thursdays, with Wednesdays driving the highest levels of engagement. But the single best time to post on Instagram has shown to be Saturdays at 5 pm. Overall, Sundays are the worst days to post. 

LinkedIn: 

LinkedIn’s algorithm is very different from all other social media platforms. Oftentimes, it will show posts from weeks ago. This makes it even more important to create compelling content that will stand out amongst the crowd. 

Considering most LinkedIn users are business professionals, the best times to post are between 10am and 11am on Tuesdays, Wednesdays and Thursdays. Weekends and after office hours tend to be the worst times to post. 

Final Thoughts

It’s important to note that this is all a general guide. To be successful on social you really need to know your own audience. Consider their age, their location, their challenges, pain points, etc. It’s also essential to continue to test and optimize. You never want to get complacent because things are constantly changing, especially when it comes to social media. 

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

 

Instagram Story Best Practices for Businesses

With over 500 million daily users, Instagram Stories are a great way to reach potential new customers while building a stronger connection with your existing ones. Instagram stories were first introduced in 2016 and have since become a powerful tool for businesses. 

Stories have continually changed and evolved over the years, now including many engagement-boosting features such as polls, reaction stickers, question stickers, quizzes and chat options. If you’re not regularly posting on your business’s Instagram Story, you could be missing out on a big opportunity. Let’s go over what your business can gain from posting Instagram Stories, as well as best practices for doing so. 

Benefits of Instagram Stories 

1. Regularly engaging with your audiences.

Millennials and Gen Z make up the vast majority of users on Instagram and it can be difficult to effectively engage with them. With social media users having access to endless amounts of content, it takes time, commitment and effort to get and keep their attention. Instagram Stories have a number of features that allow you to do this easily. You can now: 

  • Set up polls.
  • Ask your followers questions or let them ask you questions.
  • Tag others.

2. Driving traffic to your websites.

You can effectively use stories to create content that drives traffic to your website. If you run a retail or e-commerce business, you can direct your followers to shop products on your website. A recent study actually found that 1 in 3 users were more interested in a brand or product after seeing it on an Instagram Story. There are now features enable businesses to:

  • Utilize the shopping bag notification. This allows users to click on select items on your story and shop the items on your site. Product stickers help people access product information seamlessly.
  • Incorporate the swipe up feature. This helps drive traffic to your website by directing your followers to landing pages, blogs, etc.

3. Growing your audience. 

As we previously mentioned, Instagram has over 500 million daily users, making it a great place to increase your brand awareness. There are now many story features that makes this even easier, such as: 

  • Location Tags. Using geographic location tags on stories can help make your business more discoverable. Whether it’s a specific location, city or even a country, it can help reach a variety of demographics.
  • Hashtags. Including hashtags helps increase the searchability of your profile and its content among Instagram communities.

 

Instagram Story Best Practices 

1. Point your followers to your stories. 

Even with Instagram’s huge user base, not everyone regularly checks stories. So, if you’re posting fresh content, don’t be afraid to let your followers know. You can include it in your regular content caption from time to time, such as this: 

2. Make it visual. 

With stories, you have a very short window to grab users’ attention. You can make your stories more compelling by:

  • Using bright contrasting colors.
  • Including a person to make an emotional connection. 
  • Capture interesting or unique settings. 

3. Post consistently. 

The more consistently you post on your story, the greater your chances of reaching more users as they tap through their feed throughout the day. With every new story you get bumped to the top of your followers’ story feeds. 

4. Create shareable branded assets. 

Visual and shareable assets on your story can help boost your Instagram virality. For example, content creator Kelsey in London, regularly shares templates on her Instagram Stories that can be screenshotted and personalized. 

Data visualisations, Q&A’s, recipe cards and how-to’s are great content types that are most likely to generate re-posts. Be sure to always make your branding clearly visible, so you benefit from every share. 

Final Thoughts 

Stories have become an integral piece of so many brands’ Instagram presence lately. Given that Instagram is focusing so heavily on Stories and the format only appears to be getting bigger, brands should get on board with them ASAP. By understanding the best practices above, you can stay ahead of the curve and keep your followers engaged via Stories without missing a beat.

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Choosing The Right Social Media Platform For Advertising

Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms may drive your profit margin in the opposite direction. So how do you go about choosing which social media advertising platform is the right choice for you? Learn from the experts at Onimod Global to discover the first steps your company should take.

Identify Your Audience

The first mistake lots of companies make is looking at the amount of advertisers on each platform and choosing in this way. For example, 3 million people are advertising on Facebook, so you automatically choose this platform doing no further research. While the amount of people is very telling as to what can be successful, it is better to identify your audience and which platforms they are the most active on.

Write down the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

Use the answers to these questions in order to build out your audience profile.

Define Your Goals

This is an important step, because each campaign can be better optimized on certain platforms than others depending on how you want customers to convert. There are also several different types of campaigns on these platforms. For example, say your headhunting company wants IT students to fill out a form on your website applying for interviews. Your goal and your audience must match up with the specific social platform. If you aren’t sure where to start with setting an action goal for your target audience, try starting with a brand awareness campaign. Brand recognition always proves to be an important topic for online shoppers.

Find The Audience

Now that you have your audience and goals defined, it’s time to see which social media platform your potential customers are the most active on. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. For example, the younger age demographic is on both Facebook and Instagram, but they are more active on Instagram. Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Contact Onimod Global

Onimod Global can help take your social media advertising to the next level. Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips to Increase Your Brand’s Engagement on Social Media

Promoting your brand through social media has become vital for overall business success. But just being on social channels isn’t enough anymore. The key to real success is through user engagement. This can help increase your brand awareness, customer relationships, and conversions, ultimately improving profits. 

Something that often gets lost to marketers is this: engagement is much more than just likes. Engagement is also comments, shares, follows, re-tweets, clicks, private messages, etc. And these types of engagements are often more valuable than likes. That sounds great, but how can brands accomplish all this? We’re here to help. Here are 5 tips for boosting your brand’s engagement across all social platforms.  

1. Talk about interesting topics, not just your brand. 

It’s common for businesses to frequently or exclusively post about their products or services. That’s not really not what social media is for, or what users want to see. The best content is exciting and informative. Ask yourself if it’s something you’d want to see or would share. It’s also important to ask yourself how it makes you feel. What getting people to engage, click, and convert comes down to is emotion. You should constantly be evaluating if your content is making you feel something and if that is worth sharing. If it’s not, editing and reevaluating may be needed. Most importantly, the content you’re creating and putting out to your audience should have value. The value is either making your audience happy, gives steps on how to get there, or anything else that’s beneficial. 

2. Join and hold Q&A’s and surveys. 

Joining Q&A sessions is a great way to provide your audience with value and get more brand awareness. You can spark discussions with prospective customers, all before competitors, you can become the go-to seller. Consumers are more impatient than ever and don’t want to wait for answers. That’s why, if it’s possible, you should have a dedicated response management person/team. While answering questions quickly is important, it’s also important to answer them accurately and clearly. We advise you to complete ongoing research for the most commonly asked questions and develop sample answers that can be customized for each question/situation. 

3. Share other people’s content. 

Constantly creating interesting, high quality, and engaging content is not easy. If there’s someone else providing quality answers to a query or other relevant content, make use of it. Your audience will see that you are there to give them what they need, no matter where it comes from. If your feed provides relevant and valuable information, whether it’s yours or not, people will be more attracted to your brand and be more encouraged to follow you. Keeping your feed diverse and from different contributors keeps audiences interested.

4. Make your customers feel engaged. 

To boost engagement, you need to be social. This means directly responding to all messages, comments, etc. Whether it be negative or positive, responding is essential. Show appreciation for the positive comments and suggest solutions for negative ones. It’s also important to respond to posts that aren’t addressing you directly, but indirectly or through hashtags. When responding you should present yourself as personable and approachable, ultimately humanizing your brand. Addressing comments with the person’s name is a great way to do this. It shows that the comment wasn’t computer generated and that someone really is listening to them. You should also try to match the person’s tone/emotion. If their comment was lighthearted and included emojis, feel free to use them back. This is a great way to generate a longer conversation and may even get other audience members involved. 

When it comes to negative comments, it’s smart to have a plan on how you’re going to deal with them. You want to be able to respond quickly to stop the issue from growing. You want to respond to show others that you’re not just ignoring the problem, but it’s also best to take the conversation offline and solve the problem privately. 

5. Post frequently and at optimal times. 

Posting frequently across all channels is vital for overall social media success. This shows your audience you’re relevant and up-to-date on the latest trends. This also helps your audience members stay up-to-date with you. Loyal customers want to know what’s happening with your brand the moment it occurs. Whether it’s a promotion, a new product/service, expansion, etc. This helps your audience stay connected and strengthens your relationship with them. 

A large part of engagement is posting at optimal times (when your audience is online and active). Most people are online during lunch hours or later at night, but it’s important to do research on your audience specifically. A/B testing may be necessary. Experiment with posting times to see which performs best and generates the most engagement amongst your audience. 

Social media moves quickly. If users think your page is inactive, they will unfollow you. Which is why it’s important to be posting as frequently as you can. Everyday isn’t necessary, but a few times a week is best practice. 

Final Thoughts

No matter what industry you’re in, social media is beneficial. It only continues to grow in value as times change in 2020. Brands that are focusing on growing their social media engagement are benefiting from better marketing reach, ROI and higher brand awareness. All which makes it easier to reach prospects and customers. Boosting and sustaining engagement is difficult and does take time, but it’s not impossible. It takes knowing your audience, a strong strategy and ongoing effort. In the end, it will be worth it. 

More from Onimod Global

As experts in social media marketing, our team knows where and when your customers need you most. We help create visibility for brands where their customers are searching, interacting and engaging. If you’re struggling in social media or any area of digital marketing, contact us today.

The Right Social Media Image Sizes In 2020

With the world searching more and more online during the COVID-19 crisis, it’s important your brand and social image is professional and polished. Using images which aren’t the correct size for each platform’s requirements can impact your brand perception. Low quality and pixelated visuals make you look unprofessional or not up to date. Are you not sure if you’re using the correct image sizes? Use our image size guide to see the key image requirements for all the major social platforms.

Facebook

  • Your profile photo is representative of your brand. We recommend that is a consistent logo among all of your social media accounts. This image must be 180 x 180 pixels.
  • Cover photos are the banner behind your profile picture, and this should also be consistent across social platforms that allow for an image in this location. Cover photos should be 820 x 312 pixels, if it’s anything smaller than this your image will be stretched and distorted.
  • Images that are shared in a post, for example a blog post news update, have a recommended size of 1,200 x 630 pixels.

Twitter

  • Twitter profile pictures have a recommended size of a 400 x 400 pixel square. Keep in mind that the actual Twitter profile picture appears as a circle, so we advise you to have the proper spacing around your logo so nothing is cut off.
  • Twitter also has a cover photo, which should be about 1500 x 1500 pixels for an image size. Pick an image that compliments your profile picture and make sure it is consistent across all platforms as well.
  • Photos in tweets, when expanded, appear at a maximum of 1024 x 512 pixels and a minimum of 440 x 220 pixels. Keep in mind that on mobile, the app collapses photos which could make for an awkward crop situation. Make sure your content is always centered horizontally to avoid odd cropping.

Instagram

  • Instagram profile pictures are small but powerful. These show any time you have a new story, in direct messages, and of course at the top of your profile page. The image size is recommended to be 110 x 110 pixels.
  • Your thumbnails for photos, or often referred to as your photo grid, will appear as 161 x 161 pixels. If you’re going for a certain aesthetic, the thumbnail size is an important one to keep in mind. Individual image uploads can be square or rectangular. Square photos image size is 1080 x 1080 pixels and rectangular images should use a 4:5 ratio.
  • Instagram stories are a must for your brand to remain relevant on the platform and also where you will have the most visibility. The recommended resolution for stories is 1080 x 1920 pixels or an aspect ratio of 9:16.

YouTube

  • Your profile image for YouTube should be the same consistent branding as your other social channels as mentioned above. The image size for YouTube profile picture is 800 x 800 pixels.
  • Attractive and engaging thumbnail images are crucial to success of your videos. For YouTube, make sure your thumbnail image size is 1,2080 x 720 pixels.
  • YouTube also allows for a cover image photo in addition to your profile image. The recommended image size here is 2,560 x 1,440 pixels.

Pinterest

  • On the Pinterest homepage, profile picture image sizes are 165 x 165 pixels.
  • It is recommended to use an image aspect ratio of 2:3 for pins.
  • Pins that are on the homepage or in a board will appear at 236 pixels wide. Once a pin is expanded, it has a minimum width of 600 pixels and the height of the image will scale proportionally.

LinkedIn

  • Your company logo is very important when it comes to the identification of your brand, of course. Make sure it’s visible with the image size of 300 x 300 pixels.
  • The company background image is similar to the cover photos on other platforms, where it takes up the entire top portion of your page. The recommended image size for your LinkedIn background image is 1,536 x 768 pixels.
  • Images in your content posts have a recommended size of 1,200 x 630 pixels. Keep in mind that LinkedIn is a professional social network platform with a large focus on building relationships with industry leaders. Make sure your posts are appropriate for this kind of audience and focus less on driving sales or website traffic.

*Data from Social Media Today

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Social Media Strategy: Where You Should Start

Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you’re advertising your small business may seem like too much to take on. Onimod Global is here to help with a guide of where is the best place to start from scratch with a social media strategy.

Audit your current social presence.

Before you are in too deep strategizing about where you need to go, take some time to evaluate where you currently are.

  • Which networks are you currently active on?
  • Are your current platforms optimized (images, URL, bio, etc.)?
  • Which are the most successful for you?

Onimod Global offers a free digital audit that measures your online success in terms of SEO, social media influence, local business optimization, SEM breakdown, and more. Check it out further and get your very own custom digital score.

Define your type of business and ideal customer.

Are you service or product based? Are you primarily B2B or B2C? These are very important questions to determine which socials you need to be focused on creating content and advertisement campaigns for. Every business is unique, but there are industries that perform well on certain social channels versus others. For example, B2B businesses can focus more efforts on social media channels such as LinkedIn and YouTube versus Facebook. These platforms will give you the opportunity to reach your target market in a more direct way. For example, if your company is selling a type of consultancy service, your content is a better match to a professional networking channel such as LinkedIn. B2C businesses, where you’re selling a product or service to anyone and everyone, this can be very successful on social media platforms such as Facebook and Instagram. On these channels, you are able to show your product and service to a target audience that is more likely to convert into sales.

Even the best marketers will fail if they are marketing to the wrong audience. Use the following criteria to help you come up with a highly focused persona of a potential customer:

  • Age
  • Job Title
  • Location
  • Pain points (where your business offers their solution)
  • Most used social network

Create useful and engaging content.

“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

This is arguably the most attractive step of creating your social media strategy. From this post, you now know there are several steps that take place before getting to this point. Your social media content needs to always have a purpose behind it. Decide in your team what your mission is for social media. For example, it could be informing and educating your customers on the respective industry and its services. This ensures the content you curate will be attractive and engaging to your audience.

Here are a few examples of content that you can create:

  • Images
  • Videos
  • Interviews
  • Company News
  • Infographics

Remember that quality content is far more important than the quantity of what you post. However, it is crucial that you consider creating high quality, engaging content as a top priority. Experts at Onimod Global strongly recommend creating a content calendar with specific topics and types of content. This will also serve of great use when looking back on the month and reviewing the performance of your content.

Track and analyze.

This is the most important step, a lot of content creation is about trial and error. Let all of your decisions, both in content and in your business in general, be data driven. Social media strategies are never set in stone, make sure you are always evolving.

Are you in need of more assistance with your social media strategy? Onimod Global is here to help with a custom social media strategy and content plan.  Check out the dozens of case studies on our site by clicking here!

More from Onimod Global

Make sure to stay tuned to Onimod Global news for part 2 of this week’s series and learn all about e-commerce and online marketplaces going live Thursday. To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

 

How to Develop a Social Media Content Calendar

Many marketers swear by the use of monthly content calendars. While there are real benefits of using content calendars, they still have their pitfalls. They require a lot of time and effort, and sometimes those things can’t easily be spared. Not only that, but working strictly off a set calendar isn’t always the solution for everyone. 

Whether or not you need a content calendar depends on a variety of factors, but if you discover a way to develop one that allows for flexibility and creativity, the benefits can be endless. 

The Pros of Using Content Calendars

Consisting Posting 

Planning your posts ahead of time ensures new content gets pushed out regularly. Having your topics picked out ahead of time saves time and allows for more than one person to manage social platforms. Regular content dispersion is important because it means you avoid the typical ups and downs in traffic and audience that come from inconsistent posting. Through a content schedule, you spread out your content throughout the month, setting yourself up as a resource to be trusted.

Diverse Content 

When you come up with content topics everyday, it’s only a matter of time before they get repetitive. You’ll most likely revert to the same topics and posting style when you’re struggling to come up with something. When you lay all content out for a month, you’ll be able to better spread out certain topics, preventing you from becoming predictable and boring. 

Better Teamwork 

If more than one person works on a blog or controls a social media account, having a content schedule is key. Assigning topics will become much easier, and you’ll be able to do it much further in advance. It will also prevent any overlap in content and make sure everyone’s on the same page. 

The Cons of Using Content Calendars

Can Restrict Creativity and Flexibility

While careful planning and deadlines are what makes content calendars work, too many restrictions can stifle creativity and eliminate flexibility. Sometimes planning your blog content ahead of time can turn out to be counterproductive when your company’s goals change, roles shift, or strategies get re-imagined. It can discourage your team to think outside of the box. It may also prevent from responding to timely or relevant topics, which can make your brand seem out-of-the-loop. 

Can Seem Disingenuous 

Along with the inability to respond to relevant topics, scheduled content may also come across as disingenuous. For example, you might have scheduled a tweet about nice weather, just as a natural disaster hits your community. So while automated posts save time, they can come across as stale because they’re written days or weeks before it’s actually published. 

More Demanding 

Content calendars are only successful if the whole marketing team is on board and uses it. All the time you spend carefully planning out when, where and what to post ends up being a waste of time, if no one is actually sticking to the schedule. A way to combat this is by making sure that the calendar is easily accessible to all team members and easy to use. Also make adhering to the calendar a priority for your marketing team and hold people accountable for the content they are responsible for.

As we said before, content calendars are not for everyone. If you have a small team or don’t publish content that often, they may be more work than they’re worth. However, they can be very beneficial to many marketing teams. 

Creating content calendars can seem daunting, but they don’t have to be. If you’ve established that this is something that would be helpful for your business, here is a process that allows you to quickly and effectively produce weekly content, that allows for flexibility and creativity. 

How to Develop a Content Calendar that Allows for Creativity

(via Marketing Land)

Identify Key Audiences 

Think of four different customers that serve as examples of types of customers that serve as examples of the types of customers you’d like to land for your company moving forward. Pinpoint each customer’s unique challenges, emotions and values, as you’ll want the content to speak to those needs.

Identify Solutions

After identifying four key audiences, think of three solutions your business can offer to these four audiences. This could include different services, products, or value propositions. Then match up each of your three solutions with each of your four audiences. 

  • Solution A for Audience 1
  • Solution B for Audience 1
  • Solution C for Audience 1
  • Solution A for Audience 2
  • And so on until you have twelve broad topics to explore

Identify Categories 

The final step is to come up with a list of four content strategies that will allow you to approach each solution/customer pairing from a variety of perspectives. Some examples include:

  • Expert Q&As
  • Step-by-step Guides
  • Industry News
  • Listicles
  • Case Studies

Combine this list of categories with your 12 solutions pairings to generate 48 unique topics for a full year of content. The first example could be: Expert Q&A that addresses Audience 1’s challenges from the perspective of what Solution A offers. Try to address each audience in one post per month. That way, each month, you will address and provide content for all four audiences. 

Marketing Land advises to keep in mind that content isn’t just supposed to be brand promotions. Your content is supposed to provide value to readers. 

Final Thoughts 

Today, almost all businesses release some form of digital content. While calendars may not be worth it for everyone, they can be very beneficial for those that need them. If you think your company could benefit from a content calendar, but don’t know where to start, consider outsourcing a digital marketing company.

At Onimod Global we create monthly content calendars for our clients. As experts in social media marketing we know how to create visibility for companies in places their customers are searching, interacting, and engaging. . Take a look at how we’ve helped others, and learn more about what we can do for you.

LinkedIn Sales Navigator’s New Features to Reduce Time Spent on Non-Selling Activities

LinkedIn rolled out new updates to its Sales Navigator platform that attempt to cut down on the day-to-day administrative tasks to build stronger relationships with customers and prospects, and close more deals. 

The update includes an easier way to tie in CRMS, a better way to package and share content within the platform, and enhancements to search and usage reporting metrics. These features could prove to be extremely valuable to marketers, as they are designed to streamline sales tasks and create more efficient workflow processes for sales teams using LinkedIn for identifying and prospecting new customers. 

New Process for Adding Leads to Salesforce 

The first update eliminates the need to switch back and forth between two platforms when adding contacts to Salesforce accounts. 

“With the click-of-a-button in your Sales Navigator lead page or lead list, you can now write-back publicly available information about your lead into your Salesforce CRM (and soon-to-come for Microsoft Dynamics 365 for Sales) quickly and easily without leaving Sales Navigator.” LinkedIn explained in their update announcement

Salesforce also ensures there are no duplicate leads by checking the contacts in your database and flagging any issues, ensuring CRM cleanliness. 

Features to Increase Workflow 

  • Smart Links: Allow you to quickly and easily package and share content within your Sales Navigator workflow, track viewing behavior, and gain insights on who is engaging with your content. 
  • Company Growth Alerts: An alert in Sales Navigator that notifies you if a company on your saved accounts list has added multiple job postings: “Indicating that the company is growing — a signal that there may be new opportunities that the sales organization could pursue.”

Features to Reduce Search Time 

  • Save Account Searches: Once you find an account search that works, you can easily save it and avoid having to repopulate the account queries every time you log into Sales Navigator.  You will be automatically updated any time a new Account meets your search criteria. 
  • Share Lead Searches: Once you identify the perfect lead search query, you can now share that search with other teammates with a Sales Navigator contract.

Greater Customization Capabilities

LinkedIn goes on to say “no one knows what you need more than you.” Because of that they have updated Usage Reporting and Mobile Experience to have more customizable properties. Users can now opt-out of LinkedIn.com activity in their personal Sales Navigator settings — removing any of their own LinkedIn.com activities from metrics like days active, searches performed and profile views in Usage Reporting. Along with these latest updates, Sales Navigator “Team” customers are getting the refreshed usage reporting features announced last quarter that include new navigation, metrics and data filters. Lastly, in addition to making the mobile app available to all product supported languages, users are now able to customize their mobile experience by filtering the alerts they want to receive. 

Final Thoughts 

LinkedIn has been rolling out a number of updates over the past year that have continued to increase its marketing capabilities. It has become a strong contender in the paid social space, and is an extremely valuable tool for many brands. These new features to Sales Navigator help to streamline sales tasks and create more efficient workflow processes for sales teams. 

If you’re new to LinkedIn’s Sales Navigator platform or having difficulties with any paid social, Onimod Global can help. At Onimod Global we’re experts in SEM and social media marketing. We’ve recently been rolling out brand new LinkedIn campaigns for a few of our clients, and have started producing a few results. We understand that LinkedIn is not an appropriate advertising platform for all brands or all campaigns. Having the correct brand positioning is essential, and with our expertise we know exactly where you and your ads need to be. Learn more about what we do, or become a client today!