As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences.
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Instagram has recently announced that they are going to start displaying ads in its Explore tab. The Explore section allows users to browse new content while discovering new accounts based on their interests. The platform says they
Company transparency is especially important when advertising on the internet, social spaces in particular. Social media users want to feel safe and ensured that their information isn't going to be exploited for advertisements. LinkedIn just recently announced
Private messaging apps such as WhatsApp, direct messaging via social media, emails, etc. are all referred to as “Dark Social” by marketers because content shared through these platforms are particularly difficult to track and analyze. This is
Customer loyalty is a priority and goal for all companies in existence. How to create those loyal customers is much easier than you may think, and it all has to do with transparency. According to the social
Social media marketing can be a fantastic tool to use in a variety of campaigns, especially in event promotion. This tool has not only changed the ways people promote events, but it has also changed how influencers
The way a company chooses to market itself can play a huge role in their success or downfall. One valuable aspect of marketing is the brand; it is so important that most large companies have entire departments
The Facebook platform has been revolutionary in terms of advertising in recent years, and it's about to get even better: Facebook ads in Marketplace. If you have yet to be introduced to the Facebook Marketplace, it is
Could this be the next big thing in social media? Or is it all too good to be true? The jury is still out, but the future does look considerably promising for Vero. Comparison Facebook CEO, Mark
Each year, thousands of college students pour into the city of Chicago for spring break. Although the city is not as warm as other popular destinations, it does provide plenty of activities for spring breakers to participate
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