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As a small to medium business owner, chances are good that you’ve been targeted by an SEO Robocall scam. Here's how to protect yourself and your employees from being tricked. (more…)

Keyword research has always been one of the most important SEO activities; but it takes up a lot of time. With their new slick features, that's where a powerful keyword research tool like Google Ads Keyword Planner

Whether your business is product or service based, B2B or B2C, great reviews will help smash your conversion goals. It's time to leverage customer reviews to boost online traffic, sales and revenue. (more…)

There's a continuous growth pattern of different social media platforms you can choose to advertise on, and a fairly new platform entering the mix is Pinterest. Pinterest is the social media platform that doesn't get quite as

The digital world is fast-paced and constantly changing which can be extremely intimidating. When it comes to your business, the last place you want to slack is in your marketing. It's imperative that you stay up to

Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to

The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of

In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So,

With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, "the digital economy was growing 10 times faster than the traditional economy which resulted in

In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search