Tag Archive for: Chicago Digital Marketing Agency

GA4 New Updates You Need to Know

/in , , /by

The next generation of Analytics, Google Analytics 4 (GA4) is here. But is it as transformative as we anticipated in the Google Ads world? Let’s explore the new platform features and how they can benefit your digital marketing strategy.

In the ever-evolving landscape of digital advertising, it becomes vital for organizations such as Onimod Global to continually stay attuned to the latest modifications and advancements in key tools of the trade. 

Google Analytics 4 (GA4) stands as an essential tool in this assemblage, demonstrating a profound shift in the landscape of marketing analytics. In this article, we’ll explain what Google Analytics 4 is, how it works, and why it benefits for all businesses marketing online. Let’s dive in!

What is Google Analytics 4?

Google Analytics 4 (GA4), previously known as App + Web, is the latest iteration of Google’s famed analytics tool, designed to provide enhanced insights into user behavior across websites and applications.

GA4 introduces a new era of data analysis by adopting a user-centric model, focusing on the individual user’s journey across various platforms and devices. This modern approach to analytics allows digital marketers to track a user’s progression from the initial point of engagement to conversion, regardless of the device or platform used.

Equipped with advanced machine learning capabilities, GA4 can intelligently identify trends and patterns in data, offering predictive analytics to marketers. This helps in optimizing marketing strategies by understanding and forecasting user behavior.

Let’s explore the top Google Analytics 4 features you should be aware of.

  1. The Advent of the User-centric Model

The pivotal revamp in GA4 underscores the transition towards a more user-oriented model. This concept magnifies the lens on individual user behavior as opposed to amassing collective session data. As a result, Onimod Global can glean intricate insights into the idiosyncrasies of user engagement, facilitating tailor-made strategies for enhancing customer experience.

  1. Enhanced Machine Learning Capabilities

GA4 ushers in an era of unparalleled machine learning capabilities in marketing analytics. Its ability to uncover concealed patterns and forecast future consumer behavior provides companies like Onimod Global with the foresight needed to avoid setbacks and seize advantageous prospects. Leveraging these advanced algorithms empowers marketing strategists to maintain a competitive edge in this ever-evolving landscape.

  1. A New Approach to Event Tracking

The event-tracking paradigm in GA4 experiences a noteworthy transformation, offering marketing experts the versatility to tailor the tracking of user interactions without the requirement for constant code modifications. This adaptability allows Onimod Global to meticulously analyze every facet of user engagement and interaction, thereby shaping refined strategies to enhance user retention and conversion.

  1. Cross-platform Tracking

The cross-platform tracking system of GA4 brings a considerable advantage to Onimod Global’s objective of achieving smooth user engagement. By seamlessly merging data from web and app platforms, the barriers dissipate, and a comprehensive perspective of the user’s journey unfolds. This profound comprehension plays a vital role in orchestrating a flawless, cohesive user experience.

  1. The Advent of Codeless Tracking

The introduction of codeless tracking in GA4 signifies a momentous leap in marketing analytics. By facilitating the monitoring of specific events without the requirement of additional code, GA4 simplifies the entire process. It empowers Onimod Global to delve deeper into the intricacies of user interactions, helping tailor experiences that are attuned to individual user preferences.

Why is Google Analytics 4 a Boon for Digital Marketing Virtuosos?

We’re glad you asked!

  1. Amplified User Intellect

Google Analytics 4 (GA4) proffers a more nuanced perception of user interactions within your digital space. This powerful tool meticulously records the journey of users across an array of devices and platforms, acting as a barometer of their engagement with your brand and content.

  1. Superior Multi-Device Tracing

The robust multi-device tracing capabilities of GA4 epitomize its usefulness. It monitors user behavior across a wide array of devices, including mobile, desktop, and tablet. This 360-degree view facilitates the design of potent marketing initiatives that resonate with users irrespective of their choice of device or platform.

  1. Personalized Events

GA4 empowers you to orchestrate personalized events that document particular user actions, such as button interactions, video playbacks, or form completions. This control over data acquisition paves the way for a profound understanding of user behavior, enabling data-driven decision-making.

  1. Machine Learning Augmented Intellect

Integrating machine learning in GA4 to scrutinize user behavior adds a new dimension to marketing analytics. This ingenious application spots patterns and trends, equipping you with actionable insights to fine-tune your digital marketing strategies, ensuring maximum traction.

  1. Compliant with Data Privacy Norms

In an era of heightened data privacy consciousness, GA4 prioritizes user data control and adherence to data privacy mandates such as GDPR and CCPA. GA4’s ability to gather and administer user data respectfully underpins its commitment to upholding user privacy, while simultaneously ensuring regulatory compliance.

To Round it Up

In the grand tapestry of digital marketing, these enhancements in GA4 are akin to new threads woven in, adding layers of depth, intricacy, and intelligence. 

At Onimod Global, we specialize in all facets of Google, and our Digital Marketers hold Google Ads Certifications. As an experienced global digital agency, we are also recognized as trusted Google Partner. Being a Google Partner revolves entirely around our expertise in managing Google Pay Per Click Campaigns.

Got questions about Google Ads or want to learn more about us and our Digital Marketing services? Contact us here today.

 

Essential SEO Tips to Boost Your Rankings

/in , /by

If you’re feeling stuck trying to figure out how to increase your website’s visibility in search results, here’s our top SEO tips to help you boost your rankings and get more visitors reading your content.

If you’re running a website, there’s no doubt that you’re aware of the importance of search engine optimization (SEO) in getting your site to rank well in search engine results pages.

SEO can be a complex and ever-evolving process, but there are some fundamental tips and practices that can help improve your site’s ranking and visibility. In this blog, we’ll provide some essential SEO tips that will boost your rankings. Whether you’re a beginner or an experienced marketer, these tips will help you to optimize your content and attract more traffic to your site.

So, let’s dive in and discover the SEO techniques that can take your website to the next level!

1. Target Keywords

Start optimizing your page for search engines, by determining the primary and secondary keywords for your content. The primary keyword serves as the central theme of your page. Primary keywords should align with your brand identity, products, services, and the main focus of your content. It’s recommended to select just one primary keyword per page to avoid diluting your efforts.

Secondary keywords provide additional context and support the main topic. You may have multiple secondary keywords, which are often more specific and represent subtopics within your article. It’s essential to incorporate these secondary keywords naturally throughout your content, without forcing them in if they don’t fit.

2. Write Original Content

In order to attract and retain users to your website, it’s crucial to have high-quality content that is original. Original content not only showcases your unique expertise and perspective but also helps to establish a relationship with your audience. Moreover, search engine algorithms, like Google, favor unique content. Sites that prioritize good SEO practices and publish reliable original content are more likely to improve their search rankings.

It’s important that your content is comprehensive, meaning it covers all aspects of the topic in depth. Comprehensive content not only helps to engage users but also signals to search engines that you are an authority on that particular topic. By creating content that is both original and comprehensive, you can boost your website’s search engine rankings and establish a loyal audience.

3. Optimize Page Titles and Meta Descriptions

Meta descriptions are oftentimes the first point of contact that users have with your site. They play a significant role in determining whether or not they will click through to your page. Page titles and meta descriptions can make or break who visits your website.

To create a compelling page title, include your primary keyword and make it attention-grabbing, concise, and informative. This will help to grab users’ attention and give them a clear idea of what your page is about. Your meta description should be an accurate and concise summary of your content. It’s a great opportunity to entice users with a sneak peek of what they can expect to find on your page. Consider including your secondary keywords and a clear call-to-action to encourage users to click through to your site.

Here are some other tips to keep in mind:

  • Optimize your page title by keeping it concise, between 30-60 characters.
  • Keep your meta description under 160 characters to ensure that it appears full on search engine result pages.
  • Include your target keyword in your page title and meta description to signal to search engines what your content is about.
  • Communicate what makes your page unique and relevant to users in your title and meta description.

4. Use External and Internal Links

Having a mix of external and internal links will improve your websites crawlability, credibility and more. It’s essential that the links you include lead to valuable, relevant information to provide the best possible user experience.

Internal links are a powerful tool for directing users to other pages on your site. They not only keep visitors engaged for longer periods of time but also help search engine crawlers find and index your content more efficiently. Internal links are things like relevant blog posts and other pages within your site.

External links are links that take the user to another website. When doing this its important to remember the quality of the page and content. When reviewing external links, it’s important to ensure that they don’t have a negative impact on your website’s credibility.

Including both internal and external links on your website can help you keep users engaged and help search engines to index your content more efficiently. This can ultimately lead to improved search rankings and a more satisfied audience.

5. Hire an SEO Agency

The very last tip on this list is probably the most important one. If you want to see the maximum increased performance in terms of rankings, make use of the services of an SEO agency. This is most likely not what you want to hear, but at the end of the day, if you’re not a seasoned SEO expert, hire one.

With the help of a reliable and experienced SEO agency, they will be able to identify what needs to be done with your specific website. This is essential since not every website will need the same strategy; an e-commerce website won’t need the same game plan as a financial planning website. More importantly, you will see results very quickly, as there are likely things that you are not doing right now that could be hindering your progress.

Final Thoughts

To achieve success with your website, utilizing SEO is an absolute must. However, even for seasoned professionals, mastering the art of SEO requires ongoing learning, experimentation, and creativity. With the help of Onimod Global, a trusted Google Partner, you can simplify this process and produce the desired results, regardless of your level of SEO experience.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your SEO Strategy.

What is Social Selling?

/in , , , /by

In 2023 cold calls simply don’t cut it anymore. As the digital landscape evolves, businesses are turning to social media to reach and engage with new customers. And while social selling has been around for a few years now, many organizations are missing out on this new marketing strategy. 

With more consumers turning to the internet to find products and information, businesses that are not utilizing social selling are missing out on valuable opportunities. In this blog, we’ll explore the importance of social selling in today’s business environment and provide practical steps for implementing a successful strategy.

Get ready to level up your marketing strategy and tap into the power of social media.

What is Social Selling?

Increasingly, the opinions of our social network and other consumers factor into our buying decisions.  Research shows Millennials and Gen Zers are 4.1x more likely to say that user-generated content (e.g., product reviews, photos, or testimonials from other customers) is important when they’re considering a purchase. In this era of hyper-connected customers, social selling takes on a new prominence.

Social selling involves utilizing digital platforms to reach potential customers and establish connections. This method is a crucial tool for sales professionals seeking new leads and connections with relevant individuals.

A report conducted by LinkedIn’s “Global State of Sales 2022”, estimated one-third of sellers have successfully closed deals worth over $500,000 without physical interaction with the buyer. Additionally, 89% of customers are more likely to consider a brand if the seller demonstrates a change in their approach.

So how do you become a social seller? If your business and sales employees are already using social media, their best bet is to leverage those networks as sales channels.

Choose Your Network

When it comes to social selling, not all social networks are equal. Different social networks have different strengths and weaknesses, and what works for one business may not be effective for another. To maximize your results, it’s essential to understand the unique features and demographics of each social network and tailor your approach accordingly.

For instance, if your business operates in the B2B space, LinkedIn may be the most effective platform for making connections with other businesses. On the other hand, if you want to find and follow people in your industry, Twitter may be a better option. It’s important to look at engagement rates and determine where your target audience is active to make informed decisions about which social networks to use. By doing so, you’ll be able to reach the right people and achieve your business goals more effectively.

Make a Target List & Know Your Audience

Knowing your target audience is key to successful social selling. To get the most out of your efforts, it’s important to have a clear understanding of the companies or individuals you want to connect with. Creating a list of these target prospects can help you focus your efforts and ensure that you’re spending your time and resources on the right people.

When creating your target list, consider factors such as industry, job title, location, and size of the company. Having a clear understanding of your ideal customer profile will allow you to craft a messaging strategy. This will resonate with your target audience and help you build meaningful relationships. By taking the time to identify and understand your target audience, you’ll be able to maximize the return on investment of your social selling efforts and achieve your business goals more effectively.

Post Relevant Content and Be Consistent

Content is a crucial component of any social selling strategy. By finding and sharing relevant and interesting content with your target audience, you can position yourself as a trusted resource and establish credibility with your prospects. This content doesn’t have to be directly related to your company or products, but it should be relevant and of interest to your target audience.

Sharing media articles, podcasts, webinars, and other resources can help you demonstrate your expertise and provide value to the right people. By doing so, you’ll be able to build trust, establish relationships, and create opportunities for engagement and sales. Remember, the goal of social selling is to provide value and help your prospects, not to push products or services. By focusing on adding value, you’ll be able to achieve better results with your social selling efforts.

Implement Social Listening Tactics

Social listening is a valuable tool for businesses looking to stay informed about what’s happening in their industry. By implementing social listening, you can see what customers are saying and keep an eye on your competitors. This can help you stay ahead of any emerging trends. It can also help you resolve issues in a timely manner. Staying informed and engaging with your audience will allow you to build stronger relationships. Eventually it will lead to better results with your social selling efforts.

Final Thoughts

Social media continues to play a significant role in the sales process and companies need to stay up-to-date with the latest trends in order to succeed.  With the right marketing strategy (and agency) in place,  you can help drive growth and increase revenue.

At Onimod Global, we are dedicated to helping businesses achieve success with their modern marketing strategies. Whether you need help identifying and targeting your ideal audience or creating valuable content to engage with potential clients, our team has the expertise and experience to help you reach your goals.

Contact us today to learn more about how we can help with your 2023 digital marketing marketing strategy.

How To Amplify Your Digital Marketing Reach in 2023

/in , , /by

Digital marketing trends are constantly evolving, and it can be tricky to stay relevant. Learn how to establish, expand and strengthen your digital brand presence here. 

Digital marketing draws its power from a solid understanding of what motivates your customers. The messages, content and offers you send from your company need to reflect this understanding. And if you ignore the fundamental motivations of your customers, it could cost you.

Continue reading here to see how you can amplify your marketing efforts this year.

Conversational Marketing

If you’re still directing people to lead capture forms and waiting for a response, you’re missing out on conversational marketing.

Instead of directing people to lead capture forms and waiting for a response, conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

Interactive Content

Today’s audience wants content that demands attention. Interactive content creates an experience that makes the reader feel like they are part of the process, rather than just sitting on the outside looking in. Marketers are developing dynamic, experiences that encourage active engagement from their target audience with content such as:

  • Interactive infographics
  • Quizzes
  • Games
  • Calculators
  • Contests
  • Interactive maps
  • Interactive videos

VR Based Tools and Apps

Virtual reality (VR) marketing has become more and more popular over time.

With the rise of digital shopping, shoppers increasingly want to be able to try on clothing or preview items before they buy them. In 2021, Meta (formerly Facebook) unveiled metaverse. This fast-tracked the need for marketers to implement hybrid and mixed-reality experiences into their marketing mix. Virtual reality (VR) marketing allows brands to promote their products or services using VR technology to create a simulated but realistic experience.

While many brands have successfully used augmented reality (AR) tactics to attract customers, like Target’s (AR) app, few have designed a completely immersive virtual reality experience that would require a VR headset. Virtual try-ons and branded Instagram filters will continue to have an impact on 2023’s marketing landscape, but expect to see even more innovative VR marketing tactics take center stage this year.

AI for Trendspotting

Artificial intelligence (AI) is poised to make a huge impact in many industries within the next few years.

Marketing professionals are now leveraging AI methods such as data models, algorithms, and machine learning to better understand their target audience. This data can help marketers optimize spending, customize and target content, and personalize their customer experience. It is estimated that three-quarters of marketers fail to use behavioral data for online ad targeting. New technology is working to make this data more accessible and affordable for small businesses.

Final Thoughts

With the world becoming more and more connected (and younger generations relying heavily on the internet to access services), it’s important to have an online presence. And although it’s no secret that digital marketing is a must-have for any business, there is no one-size-fits-all technique. You have to be willing to examine your business and do lots of testing to find out what gives you the highest ROI.

If you need assistance expanding your digital marketing reach, Onimod Global and our team of digital marketing experts can help. As a Chicago-based, in-house marketing team, we are your partner specialists for all your marketing needs.

We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media and content creation to SEO and paid search, you will have the tools to ensure your business succeeds online.

Are you ready to amplify your digital marketing strategy? Contact us here today.

How To Find YOUR Ideal SEO Company

/in , , , , /by

Search engine optimization (SEO) can seem like a daunting task. It’s easy to feel overwhelmed by the sheer number of different factors that go into your strategy. This is one of the reasons why most businesses turn to an outsourced SEO agency. With thousands of agencies to choose from, it can be difficult to find a qualified and reliable one suited to your unique business needs. 

Define Your Goals

Defining your goals and intentions is the first step in finding a company that matches what you’re looking for. This should be more than just trying to get more organic traffic or rank for specific keywords. Establish exactly what you want to accomplish with SEO, whether that be to boost revenue or get more downloads or signups. No matter which company you chose, make sure you’re clear on the type of results you’re looking for and what services you need.

Factor Strategy Into Your Search

If you’ve ever searched the web, you’ve probably noticed that some sites rank higher than others. This is mainly due to search engines using algorithms to determine sites and their rankings. Algorithms factor things like how often people link to your site, how many times your site has been viewed, and how long it’s been around.

Unfortunately, there is no magic trick that will make your website rank higher in search results. You can’t just add keywords or change the color of your text and expect to see a boost in traffic. SEO is a process that takes time and effort. You need to build up your brand identity on social media platforms, write articles for websites with high authority and most importantly optimize the content on your website for SEO purposes.

Avoid Google Lists

Searching for the best SEO companies is a lot like searching for the best restaurants in your area. Most people will just look up top restaurant lists, but that isn’t always a good sign for a restaurant to have outstanding organic rankings themselves. If the restaurant has the time to constantly work on their own rankings, it may be because they aren’t doing that for others.

The best restaurants typically have a list of long-term clients who have and will refer other people to the same service. It’s also important to remember that lists such as those are generally not impartial. Many of the lists are pay-to-play. The websites that post the lists require payment from companies that they feature on them. The more they pay, the higher on the list they will be. That’s why using word-of-mouth advertising may be the best way to find a qualified and trustworthy SEO company.

Knowledgeable Employees

When you’re interviewing a company, it’s always great to speak with the CEO. But if you’re looking for an SEO agency, there’s a better way to evaluate what they can do for you. You want to go straight to the source. Speak with the team who is going to be doing the work for you. They’ll be able to give a more realistic view of how expert the team is and how they’ll actually interact with your business.

The CEO will undoubtedly be the most persuasive person in the company—after all, they’re trying to make your their client. It’s important to remember that they aren’t necessarily going to be doing the actual work on your account. If the team members seem knowledgeable about SEO and are able to answer your digital marketing questions, then this could be a good fit for your business!

How Onimod Global Can Help

Your business is unique, and so is your SEO strategy. That’s why we take the time to get to know you and your goals before we start working on your campaign. At Onimod Global, we understand how important it is to work with companies that have a clear idea of what they want from their digital marketing efforts.

We’re experts in organic search engine optimization, which means we focus on increasing your business’ visibility on Google and other major search engines through natural rankings. We’re also trusted Google Partners, which means we can help you take advantage of Google’s newest features and products.

We help our clients achieve long-term success through strategic planning for campaigns that deliver real results over time—not just instant gratification.

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

SEO Tips to Drive Web Traffic

/in , , , /by

The first step in any successful inbound strategy is to attract strangers to visit your site. But putting it into practice can be tricky. 

If you don’t take time to get this right early on, then everything else in your marketing strategy can fall apart. Looking to drive more website traffic to your homepage? Here are a couple tips to help get you started.

Optimize Your Website for “Searchers.”

When it comes to SEO, you might think that you’re supposed to optimize your site for search engines. And while optimizing for search engines can be a great way to get more traffic, it’s not the only way.

If you really want to optimize your content for searchers, you need to focus on how they’re going to interact with it. When you create a website that can answer questions and solve problems for them, it will be much more valuable than a site that just shows up in search results.

So when you’re creating a new website or updating an old one, don’t just think about what people will find when they search for something. Think about what they need help with when they arrive on your site.

Emphasize on Keywords

Keywords are like bridges that search engines use to connect the searcher with your content. But if you want those bridges to get traffic, your content has to be interesting enough for them to want to visit your site. When it comes to keyword research, it’s important that you know who your personas are. That way you can create content that addresses their specific needs and problems.

Utilize User-Friendly Websites

Cognitive fluency is the idea that we tend to like people and things that are familiar or similar to things we already know. It helps explain why we like our friends and family so much more than strangers. It explains why every time we see a new car on the road its design seems so familiar; and it explains why websites that attract more traffic tend to have a similar look and feel as other popular sites.

So what does this mean for your website? Well, if you want viewers to trust you or find your services valuable, then it’s important that they see something familiar when they visit your site. But how do you get there?

One easy way is to simply ask your current customers what they’d expect to see on a website like yours. You can ask them about the design or style choices they’d like to see. If your website doesn’t match their descriptions, it might be time to look into additional website optimization strategies.

Utilize Blog Posts

Blog posts are an essential part of your marketing strategy. You can use your blog posts to show that you have expertise in the area, that you understand their problems, and that you have solutions for them. When they visit your site, they’ll see that you’re not just some faceless corporation—you’re a person who cares about what they need and who wants to help them succeed.

If you want to attract visitors to drive sustained traffic to your side, then you need to keep blogging consistently. Blogging on a regular basis gives search engines a reason to crawl your website on a regular basis – again, giving you more opportunities for those search engines to discover and index your pages.

Final Thoughts

If you’re looking to revamp your SEO efforts, you’ll need the right digital marketing strategy.

At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!

Best Practices for Great Landing Pages

/in , , , /by

What makes a landing page great? The primary goal of a landing page is to nurture customers who aren’t ready to buy – yet. And show them how your company can provide them value in that area of curiosity. Great landing pages are essential to any business because they help drive sales to your product and services as well as boost customer experience.

Let’s take a look at how you can implement Onimod Global’s tips to make a great landing page.

Crafting Good Headlines

A headline is one of the first things that a user will see when they click on a landing page. With this in mind, it’s important to write headlines that sell. Here’s are a few tips on how to create a compelling headline for your website:

1. Don’t be ambiguous. Your headline should sum up the content of your video in an engaging, concise and eye-catching way.

2. Make sure it conveys the benefits of your offer. This will make users more likely to stay on the page and act on the call to action.

3. Keep in mind that an optimized page title can also help you rank better in the search engines. Having an indexed landing page on your site that is keyword optimized raises its visibility for that particular query.

4. Finally, make sure your headline for your landing page matches the headline of your email, ad, SEO copy, etc. for a seamless user experience

Having Separate Landing Pages For Different Campaigns

Message matching is an important part of a great user experience.  Message matching is defined as, matching the heading of your landing page with the headline of the ad or piece of marketing your visitor clicked. This is especially crucial if you’re a B2C company.

Most B2C’s create and distribute a large amount of content across many different categories and product types, simply sending users to your homepage or a different product page from your promotional pages won’t allow that message to match up properly.

Be Mindful of the Images You Choose

Hubspot estimates that 65% of people retain information paired with relevant images compared to 10% of people who only hear that same information. Because of this, you want to make sure that your images are inspiring, original and eye-catching, but most importantly you want to make sure they inspire your visitors to action.

A concise, educational video can also boost conversion rates if you’d prefer to go that route. But be mindful of the images you choose. Your images should always help you earn conversions, not distract your visitors. 

Implementing Engaging CTA’s

Your call-to-action (CTA) button is the most important part of your landing page because it’s the way that new leads are created in your system. Without this button, you don’t get potential new customers, and the rest of the copy and images on your page lose their importance. Great CTAs can increase your conversion rates, see some of our following tips below:

  1. Having a convincing CTA button. Avoid using terms like “submit”, “get started”, and use terms like “Get my free trial”, or “Send me the eBook”.
  2. Your CTA button should contrast the surrounding elements on your landing page in order to draw attention.

Final Thoughts

Design and digital marketing go hand in hand. Without the two it can be hard to have your campaigns stand out in order to drive engagement and new leads. At Onimod Global, we can help you craft a strategic digital marketing plan to meet your company’s needs.

Whether you need help with your web design and landing pages or your social media strategy, we are your one-stop-shop for all things digital marketing. For more information on our services, reach out to us today!

Essential B2B Marketing Tips to Grow Your Business

/in , , , /by

As the world increasingly becomes digital, so too does the landscape of marketing. Would you like to know how to market your business to other businesses? If yes, then you’ve come to the right place.

When people think of B2B marketing strategies, they probably think about direct and outbound marketing techniques.

However, you may wonder which ones are essential for success in today’s hyper-competitive environment. In this article, we will explore fundamental B2B marketing strategies that will not only help your business keep up, but help you get ahead.

Here’s what you need to know.

What Is B2B Marketing?

B2B marketing is a process that involves creating, distributing and promoting products and services to other businesses. It refers to an interaction between two companies rather than an individual. It can be used as a noun (“We have a great B2B strategy”) or as an adjective (“Our sales team is doing great work with their new B2B client base”).

As opposed to consumer marketing, which focuses on communicating with consumers and providing information about products that they might want to buy, B2B marketing focuses on communicating with the people who are responsible for buying the products—typically c-suite or director-level professionals at other companies.

Therefore, B2B marketing is different from other kinds of marketing. One key difference when businesses buy from other businesses is how there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.

Here are some marketing strategies you can implement to help your business to get ahead of the competition.

Research

We know that research is an important component of any modern marketing effort.

It gives you valuable baselines for measuring your results, and it helps you make more informed decisions. Research also lets you know your clients better—which puts you in a position to serve them better. Market research gives you insight into how your processes are performing. You’ll know which aspects of your businesses are performing most successfully and develop a better understanding of which services you should offer.

For example, if the company’s market research determines that their consumers are more likely to use Facebook than Twitter, they can then target their advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Specialization Strategy

If you’re looking to grow your business, one of the most important things you can do is specialize in a niche and target it with laser-like precision. You need to be able to show your customers that you have a unique selling point, and that’s what specialization does for you. It lets you become an expert in a particular area, and it can help your business stand out from the crowd.

Specialization makes all of your marketing efforts easier, because it tends to define exactly what you do and immediately distinguish you from the competition.

High Performing Website

Your website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some businesses believed in the past. A successful website is the hub of a businesses online presence and an information-rich projection of its expertise into the marketplace.

Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.

Your website can also help you attract new customers by providing them with information about your products and services, allowing them to make informed decisions about whether they want to do business with you or not. In addition, it allows you to build trust with potential customers by sharing information about your company culture and values, along with testimonials from previous clients who have had positive experiences working together on projects or assignments.

Search Engine Optimization

SEO is the process by which you can improve the position of a page in search engine results by tweaking on-page and off-page factors. This is done to maximize search engine traffic and make sure your page appears on the first page of results.

There are a few ways to do this:

  • Optimize pages until they appear on the 1st page of search results
  • Claim special features like local search maps or search snippets
  • Get links into other high-traffic content

Final Thoughts

When it comes to B2B marketing, the opportunities are endless. At Onimod Global, we have endless experience and expertise when it comes to all things SEO, Website development and most importantly, helping you craft your B2B marketing strategy for the years to come.

We know what works and what doesn’t, so trust us when we say that you should consider investing into your digital marketing strategies now before they become obsolete.

Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

Content Tips to Improve Your SEO

/in , , /by

Content writing is a key aspect of any business website or blog. It’s time to adapt, acknowledge your audience, and never skimp on quality — especially when it comes to your content.

We’ve all heard the myths. You need to trick the Google algorithm if you want to rank well in search results, or your content has to be so keyword-heavy that it’s almost unreadable.

But here’s the truth: All you need is a solid plan, and that starts with understanding what Google is actually looking for when it comes to ranking content.

Check out our tips to create high performing content that can also help improve your search rankings. 

Keyword Research

If you want to reach your target audience, you need to know what they’re looking for.

The first step is to identify your main keyword, which will be the focus of your content. Then, add 5-10 additional keywords that are related to your primary keyword and represent variations of it. For example, if your main keyword is “movies,” you might also include “cinema” and “film.”

Next, think about how people might search for this topic online—what questions would they ask? Then, use those questions as secondary keyword targets. You can also consider synonyms and related terms as additional keywords.

Finally, look at the search volume of each keyword (the number of times people have searched for it over time) and its difficulty level (how many other sites are competing for that same term). The sweet spot is high search volume with low difficulty—when you find this combination of words, it will give you a leg up on other companies who haven’t incorporated them into their content strategy yet!

Structure Content

When writing online content, it’s important to think about how you structure your writing. This will help ensure that your readers can easily read and understand your content, which is key if you want them to stay on your site and engage with you.

It’s also important to remember that people come from all different backgrounds and may not have the same knowledge base as you do. Therefore, it’s important to make sure you don’t use technical language or jargon that could confuse them.

Here are some tips you can use as a guideline to structuring your content:

  • Only discussing one topic per paragraph.
  • Avoiding lengthy sentences.
  • Highlighting main ideas by bolding, italicizing or changing fonts.
  • Include bulleted or numbered lists.

Align Visuals with Content

Visuals have been shown to improve readers’ comprehension of the content they’re reading. When including visuals, be sure to optimize their size, names and Alt tags. These practices will ensure quicker page load times, make your content unique, more descriptive and more engaging for your reader.

Visuals like images, videos, infographics, checklists, templates, etc. break up your content and allow readers to digest content quicker than text alone. A visual break in content can also help you keep readers engaged with your writing by giving them a break from reading blocks of text.

Here are some tips for using visuals in your content:

1. Use images that are relevant to the topic at hand.

2. Optimize your images by making them smaller in file size and optimizing their file type (png vs jpeg).

3. Name your image files descriptively so people can find what they’re looking for easily in search engines.

4. Include Alt tags on all of your images so people who use screen readers can still access the contents of those images without having to open them in separate windows or tabs first

More from Onimod Global 

If you’re looking to get your content creation efforts up to speed, you need the right digital marketing strategy.

At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. We assist in creating visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!

Effective Ways to Generate Leads Online

/in , , /by

The goal of any business is to generate leads that offer long-term value. If you’re searching for effective ways to generate leads for your business online, check out these tactics below.

Entrepreneurs, startups and even enterprise organizations are all in business to do one main thing: generate revenue.

Unfortunately, there’s no “magic bullet” that can make your website a magnet for prospective buyers. Instead, you’ll want to use a combination of lead generation ideas and tools to grow relationships with potential buyers.

1. Webinars

Webinars are a great opportunity to inform potential customers about your company, products and services. Be sure to inform your audience on how you can solve their problems. This will likely make them more willing to receive your message.

Webinars are a great way to build relationships with prospects and customers by creating a dialogue between the presenter and attendee. Webinars allow for instant feedback from participants through polls, surveys, or quizzes. This is a great opportunity to gather information about potential leads or customers. Having this feedback at hand is beneficial for follow-up emails and calls. At the end of the day it makes those who participated feel like they matter and were heard during the event itself!

If done correctly, a webinar is an excellent way for companies of any size (especially smaller businesses) to reach out to prospective clients while still keeping things simple enough that they don’t have too many resources tied up in running one at all times!

2. Offer Valuable Content

Your audience wants to learn. By creating unique and insightful content, you’ll in turn create interest and/or trust. These are the first steps in customer loyalty, and you guessed  it – leads.

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes:

1. Use an engaging title that captures the user’s attention

2. Use subtitles and captions throughout the video so that users who are hard of hearing can enjoy and benefit from your content

3. Break up your videos into smaller chunks so that viewers can digest each piece of content individually, instead of having to watch all at once (which may be overwhelming)

4. Include a call-to-action at the end of your video so that viewers know what action they should take next

3. Social Media Competitions

When you’re trying to attract the attention of your ideal customers, a social media competition can be a great way to accomplish this.

Competitions are a great way to capture data from your ideal customers, as they typically only require them to do something simple like share/like/comment on a post or follow your page. This makes it easier for you to reach out and engage with them later.

It’s also important to offer an incentive for entering the competition. You’ll want to make sure that the prize is something easily shareable, such as gift cards or products. This will help increase your overall reach and drive leads directly into your business.

4. Create Outreach Programs

Using the internet to find leads is a great way to reach out and connect with potential customers, but it’s not always the best way. Sometimes the best way to find leads online is to track them down yourself!

There’s nothing wrong with this, as long as you go about it in the right way. If you’re surfing the web and find someone who could benefit from your product or service, you should have an outreach program or plan in place to handle this. When you do find a good lead, make sure that you follow up quickly. Don’t let them slip away—it can be hard enough for people to make time for new things, so don’t make them feel like they have to choose between your product and something else important in their lives.

Use social media channels like Twitter and Facebook to get in touch with potential customers who might be interested in what you have to offer.

How Onimod Global Can Help

Lead generation isn’t a one-and-done task. The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

Looking for a way to start marketing your business and generating more leads? Learn how lead generation fits into your inbound marketing strategy, plus easy ways that you can start generating leads for your company with Onimod Global. We can assist you with not only LeadGen strategies, but also a range of digital marketing services such as content creation, paid advertising, social media management, SEO, website development and more. Get started on your next marketing project by contacting us here today.

————

Want to keep learning? Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.