Tag Archive for: content creation

4 Tips for SEO Content Strategy

Want to create your best SEO content this year? Try these four data-driven content strategies to get more traffic and leads.

There have never been more new and exciting opportunities to master your content and reach a wider audience than right now.

An SEO content strategy isn’t just a document with instructions and requirements. The best SEO strategies come from an in-depth conversation, whether it’s between a writer and an editor, or a marketing team and the people who actually write the content.  In order to create a strategy, you’ll need access to how your content is performing. If you want to scale SEO, you need to prioritize it.

In this post, we’ll discuss how to make SEO a priority in your content strategy, and how this impacts scaling SEO.

Tip 1: Include SEO as part of the writing process

Incorporating SEO into the writing process is a great way to ensure that your content is optimized as it’s being created. If this doesn’t happen, there’s a chance that optimizations will be made after the content has been completed. This leaves out the opportunity for writers to include relevant keywords that have search volume while they are crafting the piece.

Tip 2: Provide Keyword searches for content topics

Keyword research is a crucial part of the content creation process. This is an opportunity to provide writers with relevant keywords so they can write holistic SEO copy. It allows them to pick and choose the keywords they want to write about to ensure content is in line with SEO strategy.

This can also prevent keywords from product pages from being the focus keyword of the copy. This is done to prevent two or more pages from competing for the same keyword in Google’s search engine results. Finally, it ensures relevant keywords with search volume and user intent are used.

Tip 3: Provide Keyword research for omnichannel campaigns

When you’re creating omni channel campaigns, it can be a challenge to find relevant keywords with any search volume. It’s important to ensure that your keyword research is accurate, because if the keywords you use aren’t relevant, then your campaign will not perform well on search engines. Here are some tips for finding the right keywords:

1. Try to include additional longer-form content with keywords that address users’ pain points and that have search volume. For example, instead of writing “Find out where we deliver in San Francisco,” write “Find out where we deliver in San Francisco, California!”

2. We recommend internally linking these assets into the campaign content to overcome organizational created language. For example, if the user searches “find out where we deliver in San Francisco, California!” and clicks on your ad, you can provide a link directly to your landing page with more information about delivery in San Francisco so it won’t feel like an interruption when they click through from Google Search Ads (GSA).

3. Map out your content by topics and keywords in a spreadsheet so that you can better internally link your content to the user’s journey

Tip 4: Content and keywords should be aligned

Keywords are important—they help Google and users find your site, after all—and they should be considered throughout the entire lifecycle of a buyer, from when they first start searching for information about your product to when they actually make that purchase.

If you’re not careful, you could end up with a disconnect between your keyword intent and the copy on your site. This can confuse both Google and your users, which means fewer people will see and click on your content.

To avoid this issue, make sure there is no disconnect between the keywords associated with copy and different stages of the buyer’s journey. Don’t confuse your users and Google!

Final Thoughts

SEO is a must for anyone who wants to scale their content marketing and create a profitable business model. If you want to learn more about SEO from someone you can trust, we would love to have the opportunity to speak with you.

In the end, Onimod Global is more than in tune with all things SEO, Content marketing and social media, so it doesn’t hurt to drop us a line and ask questions. We are always happy to chat about the latest trends in digital marketing or help you develop a custom digital marketing strategy for 2022. Contact us here today.

Social Media Strategy: Where You Should Start

Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you’re advertising your small business may seem like too much to take on. Onimod Global is here to help with a guide of where is the best place to start from scratch with a social media strategy.

Audit your current social presence.

Before you are in too deep strategizing about where you need to go, take some time to evaluate where you currently are.

  • Which networks are you currently active on?
  • Are your current platforms optimized (images, URL, bio, etc.)?
  • Which are the most successful for you?

Onimod Global offers a free digital audit that measures your online success in terms of SEO, social media influence, local business optimization, SEM breakdown, and more. Check it out further and get your very own custom digital score.

Define your type of business and ideal customer.

Are you service or product based? Are you primarily B2B or B2C? These are very important questions to determine which socials you need to be focused on creating content and advertisement campaigns for. Every business is unique, but there are industries that perform well on certain social channels versus others. For example, B2B businesses can focus more efforts on social media channels such as LinkedIn and YouTube versus Facebook. These platforms will give you the opportunity to reach your target market in a more direct way. For example, if your company is selling a type of consultancy service, your content is a better match to a professional networking channel such as LinkedIn. B2C businesses, where you’re selling a product or service to anyone and everyone, this can be very successful on social media platforms such as Facebook and Instagram. On these channels, you are able to show your product and service to a target audience that is more likely to convert into sales.

Even the best marketers will fail if they are marketing to the wrong audience. Use the following criteria to help you come up with a highly focused persona of a potential customer:

  • Age
  • Job Title
  • Location
  • Pain points (where your business offers their solution)
  • Most used social network

Create useful and engaging content.

“Content is where I expect much of the real money will be made on the Internet.” – Bill Gates

This is arguably the most attractive step of creating your social media strategy. From this post, you now know there are several steps that take place before getting to this point. Your social media content needs to always have a purpose behind it. Decide in your team what your mission is for social media. For example, it could be informing and educating your customers on the respective industry and its services. This ensures the content you curate will be attractive and engaging to your audience.

Here are a few examples of content that you can create:

  • Images
  • Videos
  • Interviews
  • Company News
  • Infographics

Remember that quality content is far more important than the quantity of what you post. However, it is crucial that you consider creating high quality, engaging content as a top priority. Experts at Onimod Global strongly recommend creating a content calendar with specific topics and types of content. This will also serve of great use when looking back on the month and reviewing the performance of your content.

Track and analyze.

This is the most important step, a lot of content creation is about trial and error. Let all of your decisions, both in content and in your business in general, be data driven. Social media strategies are never set in stone, make sure you are always evolving.

Are you in need of more assistance with your social media strategy? Onimod Global is here to help with a custom social media strategy and content plan.  Check out the dozens of case studies on our site by clicking here!

More from Onimod Global

Make sure to stay tuned to Onimod Global news for part 2 of this week’s series and learn all about e-commerce and online marketplaces going live Thursday. To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.