Tag Archive for: Digital Marketing Chicago

How to Enhance Your SEO with Keywords

If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. 

Keywords are words and phrases typed into search engines like google, to find information on a certain topic. Keywords are known as SEO keywords, keyphrases and search queries. While they may have different names, they all do the same thing. If you want to enhance your SEO, keywords are the way to go.

Here is what you need to know about keywords and how to use them in order to get your content ranking at the top of Google’s results.

What Are Keywords Known For?

Keywords are essentially the foundation of SEO and pay-for-click (PPC) in marketing campaigns. If you want to enhance your SEO, then ranking at the top of Google should be your number one priority. Having targets for a keyword can bring you quality website traffic that will generate into leads, and hopefully new clients.

If your marketing budget allows, invest in some pay-per-click ads to get your website organic results. With Google Ads, advertisers bid to appear at the top of search results for specific keywords. Keywords that signal someone is ready to buy could be good choices for a paid search campaign.

A good example would running an ad for a home appliances business. In that case, the keyword “washer for sale in Chicago” is a term that someone close to buying would search for. On the other hand, running a search like “best washers” is for someone just beginning their search on the buying cycle. Overall, it would be better to use an SEO keyword that would optimize a blog post around. 

How to Find Keywords for SEO

The keywords you choose can either improve your SEO or do the opposite. If you use keywords that are too competitive, you will have a hard time getting a good ranking in Google. If you optimize your website around keywords that your target audience does not search for you will end up with traffic that won’t generate the leads you want. If your business is new, you want to shift your focus to long-tail keywords. These are simply specific search terms with low search volume.

The benefits of using long-tail keywords is that it tends to convert at a much higher rate than high search volume terms do. This is due to people using long-tail keywords to buy something specific. Another good example of this would be using a keyword like, “Volkswagen Dealership in Chicago.” Its a specific keyword with a specific location.

Qualities of a Keyword

When doing keyword research, what are some of the things you pay attention to? These qualities say a lot about how your keywords will perform. The overall main qualities of a keyword should include the following:

  • Search Volume
  • Competition
  • Cost-per-click
  • Word Count

These 4 qualities all do different things for you in terms of keyword searches. Let’s break down what each one mean and how they can benefit your SEO strategy. 

  1. Search volume relates to the number of times a keyword is search in google each month. This helps you estimate how much traffic you can get if you rank keywords in Google.
  2. Competition relates to the more sought-after keywords that are likely used on many websites but you’re competing to be at the top, both organically and paid. A great way to take on this quality is by having keyword difficulty and competitive density. Keyword Difficulty helps you manage your SEO campaign, and Competitive Density helps you prioritize your advertising campaign.
  3. Cost-per-click shows you how much it costs an adversiter every time someone clicks on their ad after doing a keyword search. If you are planning an ad campaign, evaluating cost-per-click of your target keywords is essential when you’re trying to estimate how much the campaign will cost you.
  4. Word Count is the number of words that make up 1 keyword. If we go back to the example of “Volkswagen dealership in Chicago” that keyword would have the word count of four. Word count is a helpful way to narrow your research. The higher the word count, the more specific the search.

Last Thoughts

Keywords are extremely beneficial to anyone’s SEO strategy when used correctly. By following the steps above, you are putting yourself in a great position to outrank your competitors.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

Google Maps Marketing Strategy 101

Google Maps is one of the first things that people think of when you hear the phrase “local SEO.” When we think of any business that will have what I need, whether it’s furniture or food or office supplies, Google Maps is the go to. I know that the search results have plenty of information to pick the best option with Google reviews, star ratings, photos, and location information.

We’re here to give an overview of Google My Business and how you can move up in Google Maps rankings. These tools will give your Google My Business posts the ability to get additional reach locally. 

 

Google My Business Overview

First thing’s first, you need a Google My Business listing. Here is a simple checklist with everything you’ll need to include: 

  • You’re using your legal business name
  • You’ve chosen the primary category most relevant to your business and have added additional categories (if applicable)
  • Correct address is shown (if you’re not a service area business)
  • Address is hidden if you’re an service area business and service areas have been designated
  • Hours of operation have been added
  • Local phone number is being used
  • Website link is correct 
  • Appointment link has been added (if applicable)
  • Products have been added (if retail)
  • Services have been added (if you offer services)
  • Applicable attributes have been added
  • Business description has been added
  • Opening date has been added

This is going to be the first impression anyone has of your business, so it’s important to have all information accurate and up to date. Mike Blumenthal even coined the phrase “Google My Business is your new homepage” back in 2015.

 

Increasing Google Maps Rankings

Now that the basics are out of the way, you can begin a strategy for increasing your Google Maps rankings. Although marketing on Google Maps is free, you can boost your business’ visibility in search results with local search ads

With the use of these ads, you can push your business listing to the top of search queries for keywords relevant to your business. Google Maps ads use location targeting, so the most relevant audience in your near vicinity will show up for location-relevant searches. These ads appear in desktop and mobile searches. We recommend implementing these ads into your Google Ads strategy if you haven’t already done so. 

 

More From Onimod Global

As trusted Google experts, our team is here to help with holistic digital marketing strategies including all Google Ads, because our goal is to make your business more successful. To get in contact with an audit on your digital presence, get in touch with us here. 

Google To End Expanded Text Ads in 2022

You heard it here first, Google is officially set to sunset their expanding text ads, or ETAs, in July of 2022. According to an announcement from Sylvanus Bent, Product Manager, Google Ads, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads beginning in July 2022. “Your existing expanded text ads will continue to serve alongside responsive search ads, and you’ll still see reports on their performance going forward. Additionally, you’ll be able to pause and resume your expanded text ads or remove them if needed. You’ll also still be able to create and edit call ads and Dynamic Search Ads,” said Bent.

 

What to do in the meantime?

We know this news is coming pretty far in advance. What we recommend for now is to use ETA info for RSAs in the transition, which is also recommended by product managers at Google Ads. “To prepare for this change, we recommend that you have at least one responsive search ad in every ad group in your Search campaigns by June 30, 2022,” Bent suggested. Google’s announcement also has already included ways that advertisers can repurpose their ETA content for RSAs. Recommendations from Google’s team include the following:

  • Look through your ads and evaluate their success based on incremental impressions, clicks, and conversions your ad groups and campaigns receive
  • Repurpose high-performing content from your expanded text ads and focus on Ad strength
  • Pin headlines or descriptions to specific positions in your responsive search ads

This new Google update will mainly affect anyone in highly regulated fields.These are currently the industries that benefit from ETAs and will be the most impacted starting next year. 

 

Why this Extended Text Ads news is relevant 

This new update from Google is the latest move in order to make a big push in the automation through their ad products. In the announcement from Google, their team explains, “15% of search queries every day are new searches we’ve never seen before” and therefore “Automation is key to keeping pace with these trends.” While RSAs are in use by many advertisers, we also understand the control over ads that ETAs provide as well as other capabilities. The future phase-out of ETAs means advertisers are moving even further away from direct control over their accounts and having to work with the Google Ads machine learning and AI.

Before the full phase-out is complete, our experts recommend testing your ETA ad pieces in RSAs and figure out what works best so you’re not cut off completely from new ad creation when Google Ads stops allowing new ETAs. 

 

More from Onimod Global

As this is news almost a year in advance, the story is evolving and our experts at Onimod Global will keep you up to date on the latest information regarding expanding text ads and any other Google Ads updates to come. At Onimod Global, our experts have endless expertise when it comes to the latest news on Google updates. We’re here to discover what is the right and relevant information to make your ads successful. Got questions about ETAs, Google Ads, or want to learn more about us? Contact us here today. 

Optimize Your SEO With User-Generated Content

User-generated content, or UGC, has been very successful in terms of being effective in creating a highly successful, long-term SEO and conversion strategy. UGC can improve KPIs for your search marketing:

  • Increase your page rankings
  • Increase Google Ads click-through rates up to 20%
  • Increase organic traffic up to 400%
  • Increase conversion rate up to 75%

UGC should be part of your 2021 SEO strategy, and Onimod Global experts are here to help you discover why.

Why is the impact so great?

Any content coming from consumers talking about or reviewing a product is immediately seen as more trustworthy. For example, 88 percent of consumers trust online reviews written by other consumers as much as they trust suggestions from their personal network. Content from a consumer ultimately is more relatable, therefore signalling a psychological response called “social proof” which makes people assume that others’ actions reflect correct behavior for a situation. For example, if we see someone go through something negative such as slipping on a patch of ice on a sidewalk, we will likely learn not to follow those same actions.

We are also influenced very much by the opinion of others. So if you didn’t see it directly, but you hear from a friend at school that the sidewalk is slippery, you are likely to avoid the sidewalk and the icy patch. We are simply more open to accepting the opinion of our peers.

Switching this from ice patches back to marketing, from a customer point of view, social proof helps to increase conversion rates by building trust. A brand telling you that their products work, they’re a great price, they are quality material is great, but the opinion of someone else outside of the organization carries a different weight and is more believable.

Check out this graph from Search Engine Journal comparing conversion rates with and without UGC:

It is evident that there is a strong correlation between the use of UGC and converting users into paying customers.

How UGC helps with SEO

Step 1 for a lot of buying processes begins with Google, and the Seach Engine Journal found that organic page visits greatly increased over the span of nine months by simply adding customer reviews to website pages.

  1. UGC provides new and relevant content to your site. There is without a doubt a high need of relevant authentic content that your customer base can relate to.  The practice of displaying UGC on the website demonstrates that brands aren’t just talking at customers, rather they show that customers have a way to dialogue with the brand.
  2. UGC helps naturally rank your pages for long-tail keywords. Long-tail keywords are specific search phrases that are much easier to rank highly for due to the low search competition. For example, if you’re a skin care brand trying to rank for “skin cleanser”, you’re facing a large amount of competition. Instead, “skin cleanser for dry mature skin” potentially may have much less competition and be searched by users with a specific intent to find and buy this product. UGC will include this type of verbiage and therefore allow you to gain insight on what exactly is the pain-points for consumers.
  3. Ideal for manual and automatic optimizations. Automatic search updates with crawlers scope out things like customer reviews and automatically push your page higher in search results. In addition to the automatic updates, Google and other search engine companies employ search quality raters to manually evaluate websites. Things that they look for are rating for key credits like mastery of the topic, authority of the author, and truthfulness in content, which can easily be obtained from your customers’ content.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential with SEO and user-generated content. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

SEO Tips for Beginners

It’s no secret that SEO (Search Engine Optimization) can be extremely beneficial to a website’s and business’s overall success. But getting there can be complex, especially for beginners, and it can be easy to feel overwhelmed. A simple Google search for “SEO” returns almost 500 million results, which is more information than anyone could read in a lifetime. On top of that much of the information is now either out-of-date or not relevant. In reality, there are quite a few simple things you can start with to begin a highly effective SEO strategy. Here are 5 SEO tips for beginners. 

Research and use relevant keywords

It makes sense that keywords are key when it comes to SEO success. Think about what your audience would be searching for on your website. What is their search intent? What are they really looking for? Understanding search intent is extremely beneficial when it comes to planning site content and your SEO approach. 

There are a number of tools and strategies to use to ensure we get a good selection of keywords together. Start by brainstorming potential keywords. Just simply write down everything that is relevant., such as services you offer, products you have, close locations, etc. You can also use a keyword research tool to help you identify new keywords. Google offers a tool that forms part of its Ads PPC service, but there are other providers that offer free and paid variations. Lastly, do your own keyword searches on search engines. When you do a search in a search bar, there will be a list of suggestions at the bottom of the page. You can add any relevant suggestions to your list. 

Optimize titles and meta descriptions

Now that you have your keyword list, you can use them to optimize your titles, descriptions and other forms of content. You want to get keywords into the title of pages, but in a natural way. Remember that these show up in search results, so aim to clearly indicate what the page is about and entice users to click on it. Try to include where, what and who if possible. 

Next we want to optimize the meta description. A page’s description doesn’t have as big of an impact on SEO, but it can still help. The meta description should explain the content on your page and further convince a user to click. 

Optimize for mobile

Almost 60% of searches are done from a mobile device. Google favors sites that are mobile friendly. Back in 2019, Google declared that “mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites.” This means Google now crawls the mobile versions of sites first, before desktop various. And eventually, Google won’t index your site at all if it isn’t mobile friendly. So how do you go about optimizing your site for mobile? Here are some quick tips: 

  • Keep page load time down 
  • Make reading and navigation easy 
  • Make it responsive to smaller screen size, meaning there’s no pinching or zooming required

Create content, then optimize it

You don’t want to start your content by picking out your keywords and massaging content to match. Write content you’d like to read, things that are interesting, useful, fun and engaging; then optimize the content for SEO. Once you’ve fully written the content, go back and pick out places to insert keywords. Don’t forget to also optimize: 

  • Titles 
  • Descriptions 
  • Header tags 
  • Images 

Build relevant links

Link building carries a bad reputation due to marketers that use black hat strategies for SEO. But when done correctly, link building is extremely helpful when it comes to driving visibility, especially for competitive keywords. Developing this requires having the right kind of links pointing to your site. These links help Google and other search engines determine your relative importance and to order search results using these metrics. Google has commented on this point by saying, 

“Links help our crawlers find your site and can give your site greater visibility in our search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves ‘important’ weigh more heavily and help to make other pages ‘important.’”

This can be the most difficult part of SEO, but there are some strategies to use to gain safe backlinks to help improve your visibility in search results. You can utilize highly credible directory sites, as well as a competitor link analysis to help identify new link opportunities. 

Final Thoughts

Having success with SEO isn’t something you can do overnight. It can take months and even years to create a site and content strategy that a search engine will favor. Often with SEO it is 20% of the effort that will get you 80% of the results and for most small businesses this is a great starting point that will help your site be more visible in organic search.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

2018 Digital Marketing: Our Top 5 Trends

The new year has officially arrived, and we bid farewell to 2018. As 2019 arrives, we have noticed a dramatic shift in the industry regarding social media, SEO, and a variety of other spaces within the digital marketing landscape. So many digital marketing trends have revolutionized the industry which will carry over to 2019. Which methods and platforms are most popular among marketers that will transition us into 2019? Take a look at some of the most notable digital marketing trends in 2018:

 

  1. Artificial Intelligence

    At the top of several lists is artificial intelligence and all of the doors it has opened for digital marketing. AI helps in a variety of ways: analyzing consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help with customer’s discovery process, and much more! A great example of AI is chatbots frequently used in customer service. Gartner shares that 25% of customers will use this chatbot technology by 2020, which is a huge jump from the less than 2% in 2017.

  2. Personalize Your Marketing

    Contents, emails, products, and more! Personalizing was an extremely popular trend in 2018 and will continue to make your company stand out in 2019. With the mounds of data we have going into the new year, the process of personalization with your marketing will be easier than ever. Data such as purchase history, links clicked, and consumer behavior all aid custom content. In fact, 96% of marketers believe that personalization advances customer relationships.

  3. Video Marketing

    Single Grain shares some significant numbers that display the importance of incorporating video marketing into your 2019 marketing strategy:–  70% of consumers say that they have shared a brand’s video
    – 72% of businesses say video has improved their conversation rate
    – 52% of consumers say that watching product videos makes them more confident in online purchase decisions

    This goes far beyond YouTube. Your business can create this type of content on Facebook Live, share on Twitter, Instagram, or even LinkedIn. Live video specifically is gaining lots of popularity and will definitely put you one step ahead of competition in 2o19.

  4. Social Messaging Apps11 Digital Marketing Trends3
    This shows exactly how important it is to make your business available across social platforms. Similar to chatbots, your customer service team being available on these popular social messaging platforms will help increase customer loyalty by adding value to their experience with your business. Being easily accessible will only increase your success in 2019.
  5. Micro-Moments

    As termed by Google, micro-moments are a brand new consumer behavior. On average, people spend 3 hours and 35 minutes a day on their smartphones. This means that is more important than ever to have a clear and concise message to your consumer at the right time in the right place. More so, this must happen in a matter of seconds, or your potential consumer will lose interest. People prepare for every instance big or small; no one has time for surprises anymore. A great example of this is a restaurant having their menu, vegan options, wait-time, and other common queries all available when requested on a search engine.

More From Onimod Global

We’d like to thank you for being a part of 2018 journey and look forward to assisting you in 2019 with your digital marketing needs. We would love to work with you and help you optimize your digital marketing strategy.

To contact our experts or request a quote, please click here. We can’t wait to hear from you, Happy New Year!

Organic SEO For Plumbers

SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first page of search results for specific keywords. The plumbing industry can benefit from SEO in a variety of ways. Experts at Onimod Global are professionals in this space plus more, check out our case studies on a variety of industries!

The plumbing industry needs SEO work for a variety of reasons:

  • Cost Efficiency. This is the foundation of any marketing plan, it gives you the most value without costing any money.
  • Visibility. Competition in this area can be tough, as we know from working with several clients in this industry. With a good SEO strategy, your visibility will increase over a long period of time.
  • Sustainability. Organic search will last for over a long period of time, and it can establish your company as one that will constantly ranking on Google SERPs (search engine results pages).

 

Importance of Local SEO for Plumbing

The major purpose of the internet presence is to attract plenty of customers who will require your plumbing services. For the industry of plumbing, SEO is a very important element in terms of building up revenue and business growth. Since most plumbing operations are in specific areas, a strategy that is very efficient is to include keywords that will target local business in your area.

For example, if you had a plumbing company in Chicago, several blog posts and pages on your site should include phrases about being a plumbing company located in Chicago. Through that, customer lead generation is easy and fast.

 

More From Onimod Global

We would love to work with you and help you optimize your digital marketing strategy for your plumbing company. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

How To Create Loyal Customers With Social Media Transparency

Customer loyalty is a priority and goal for all companies in existence. How to create those loyal customers is much easier than you may think, and it all has to do with transparency. According to the social media company, Sprout Social, 86% of surveyed U.S. consumers think it is more important than ever for businesses to be transparent.

 

Customers are much more willing to show loyalty to companies that are consistent with being clear in communication, open, and honest. For example, an 89 percent of U.S. customers are willing to give a transparent brand a second chance after a bad experience, and 85 percent are willing to stick with them through a crisis. These astonishing numbers prove that transparency is key to business success.

 

Gaining Trust and Sales From Transparency

Customer loyalty will come with your ability to communicate the message of transparency in the most effective manner. Customers that also purchase from you only on occasion poses an opportunity to convert them into being a loyal customer.

Typically, organic brands are very transparent because that information in their ingredient lists is crucial to their brand message. If you take a look at Horizon, the organic milk brand, you can locate any of their organic farms on their website as well as seeing their manufacturing processes, stories about the farmers and shipment processes. This is all given directly on their website with 100% transparency, making them an elite brand that does millions of dollars in sales each year.

 

The Role Of Social Media

In this same report, 81 percent of the group consumers say that businesses must be transparent on social media. This is more than they expect out of politicians (79 percent), friends and family (66 percent) and even themselves (71 percent). This adds a significant amount of pressure to a brand’s plate making sure they are proactive with mistakes and responding to customers at all times.

 

Here is an example of the makeup brand rising in popularity daily, Morphe, disclosing a mistake in production via Twitter to all 526,000 of their followers. It is statements like this, in addition to publicly addressing customer concerns, that consumers expect from businesses.

 

As relationships are continuously built through social media channels between brands and consumers, people want business to be more open and honest than ever, especially in public settings. Marketing teams that accept this expectation and do their best to treat transparency as a mandatory business practice are the most likely to retain customers and increase sales in doing so. Long-term, transparency is a differentiating factor that will motivate consumers to stick with your brand through a difficult times and to remain loyal over time.

 

More From Onimod Global

We would love to work with you and help you optimize your social media strategy for any event your company is hosting. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

 

4 Ways to Become a Superior Digital Marketer

With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, “the digital economy was growing 10 times faster than the traditional economy which resulted in a skills gap of approximately 900,000 vacancies in 2015.” However, with the flux of digital marketers increasing this leads to heavier competition. So what are some ways to set yourself apart from the crowd and become a better digital marketer? This post will explore four ways to help a digital marketer stand out in their field.

1. Utilize Online Resources
There are thousands of free online resources to help digital marketers stay current on news, updates, and anything else important happening in the industry. Credible industry publications such as Search Engine Land, Forbes, Adweek, Search Engine Journal and others are excellent resources to enhance an individual’s knowledge regarding digital marketing. One major benefit to reading articles from these sources is that a serious time commitment is not required. This is something to throw into a routine during a morning commute to work or during lunch hours for example. Ultimately, it’s amazing how much can be learned from spending an hour of your day reading industry news to stay updated, and it will set yourself apart from others not taking advantage of these publications.

2. Attend Relevant Events and Conferences
Although attending a major digital marketing conference could be expensive, the opportunity to gain knowledge from respected industry professionals can’t be overlooked. Speakers at these events typically consist of professionals with years of experience who work for notable agencies. In addition to the numerous learning opportunities at conferences, they are also a great place to build connections with other professionals in the digital marketing industry. Having a large network of digital marketing connections is huge, and you never know what this can lead to in the future. Moreover, attending digital marketing conferences/events is more important than one may believe, and not every digital marketer is taking advantage of this.

3. Be Eager to Learn
In an extremely adaptive industry like digital marketing, having an eagerness to learn is essential. It’s cliche but the digital marketers who “want it more” and enjoy learning have a much better chance of success in a very competitive environment. According to the Digital Marketing Institute, “it’s easy for businesses to differentiate between candidates who have a willingness to learn compared to those along for the ride.” Therefore, it’s evident that digital marketing is an industry that requires plenty of passion and a willingness to succeed. The digital marketers who possess that quality will clearly stand out over those who don’t.

4. Gain Experience Early On
This one sounds obvious, but the earlier you gain hands on experience with digital marketing the better. Some digital marketers arrive to the game a lot later than others and this could be a huge setback. One benefit to experiencing the industry early on is the opportunity to learn from mistakes. All digital marketers make mistakes at some point in their careers and the earlier you can learn from them the better. Gaining experience doesn’t necessarily mean working for an agency as early as possible. Taking online digital marketing courses or experimenting with campaigns during your free time are both examples of gaining relevant experience. In the end, it’s important to realize that no one enters the digital marketing field as an expert. Take advantage of the several resources available to you to set yourself apart from other digital marketers in the industry.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Why Digital Marketing Trends May Require You To Hire A Digital Marketing Agency

The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are fundamentally changing the way marketers and brands reach out to potential customers. This changing landscape is essentially urging all players to step outside their comfort zone in order to attract high quality leads.

Outside of their comfort zone, traditional digital marketers are faced with a series of challenging tasks. From understanding the need to market across cross-platform devices and channels, to running customer-segmentation based messaging campaigns, these and other digital marketing trends are defining the future of marketing.

While there are plenty of growth hacking techniques available to CMOs and other marketing leaders, it might make sense to rely on an occasional helping hand.

Indeed, to help make sense of marketing trends and to capitalize on what they may mean for your business, consider hiring a third-party digital marketing agency to meet the demands and deadlines of your digital marketing to-do list.

But why would a CMO need to use an external digital marketing agency? The following points should give you some insights.

1. Stay Industry-Relevant

For starters, digital marketing agencies must follow the latest developments across digital marketing trends on a regular basis. It is part of their job description. If certain agencies fail to grasp what is happening, changing or unfolding in their industry, they will cease to be relevant. This is especially important, as current digital trends indicate that effective marketing requires brands to reach their target audience while adopting advanced omnichannel strategies. While your eye is understandably on your company and the product, digital marketing agencies are committed to keeping you abreast of all the latest developments in marketing.

2. Better Industry Storytellers

While your marketing team may be working really hard to promote your product offering, digital marketing agencies are made up of experienced professionals that can provide tangible value in defining and spreading your brand’s appeal across leading industry players. This focus can help bring about real results that can be very beneficial to your company. For instance, if your chosen agency succeeds in creatively generating positive PR about your brand’s ability to meet trend-related demands, this will improve your company’s image and naturally, help you capitalize on many marketing opportunities.

Unless you have a massive overhead budget, it’s almost impossible to hire effectively the skillsets needed to capitalize on many digital marketing opportunities. The capable talent to execute the digital strategies is an inherent part of agency culture, one that needs to be stimulated by daily deep, creative exercises. Also, today in the competitive digital landscape, brands need to limit risk, reduce human resource efforts, and purchase results by an accountable agency.

Learn more about who we are and what our Digital Marketing experts can do for you today.

digital marketing consulting

H/T Forbes.