Tag Archive for: Marketing

Customer Loyalty Tips To Drive Engagement

In the business world, customer loyalty plays a big role in your marketing strategy. Whether it be more trusted customer reviews on your site, or user-generated content produced by loyal customers, it is also clear that customer loyalty is important to driving you to the top of search page results. Here’s how.

In an era where disruptive marketing and customer-centric approach drives businesses, creating brand loyalty is crucial for your company’s success and profits. In fact, according to Yotpo, 36.5% of shoppers said they would spend more on products if they’re loyal to a brand.

Onimod Global’s Digital Marketing specialists are here to break down the top tips on maintaining loyal customers, so you can have some great success stories online! Here’s what you need to know.

Social Loyalty

Social media is an integral part of any marketing strategy—and it can be a powerful tool for your business. People are more likely to share information about your business with their friends and followers on sites like Facebook, Pinterest, Twitter, LinkedIn, and Instagram. By creating content that people want to share, your brand can benefit from viral marketing campaigns that drive traffic back to your site. #WinWin

Forever Loyal

Loyal customers will support your business no matter what. These are the people who go out of their way to shop at your store. Regardless if a competitor down the street is offering them a better deal or more convenient location. To get loyal customers, you need to provide stellar customer service, excellent products, and competitive pricing. A great example of forever loyal customers is Target. They price match their competitors and have lenient return policies.

Loyalty Economics

A company’s loyalty and retention efforts will be more successful if they’re improving customer experiences instead of acquiring new customers. If you want to avoid costly marketing efforts that don’t bring in much profit, consider ways in which you can improve the experience of current customers rather than solely focusing on new lead generation.

Loyalty Database

Data is an essential resource for any business, especially those looking to grow. Data regarding repeat customers is even more essential to promoting growth and prosperity.  Once you’re able to gain information about current loyal customers, you can locate new ones much easier. This cuts out a lot of wasted marketing budget on advertising.

Determining Improvements

Running a business can be tricky, and even if you have good customer satisfaction ratings there’s always room for improvement. This issue points back to your loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it’s the right choice for them to purchase goods and services from.

How Onimod Global Can Help

Understanding your customers is critical if you want them to engage with your brand and if you want to keep them. Create a trustful and sincere relationship with your users, provide them with the tools they need to be involved and express themselves, focus on their satisfaction with a seamless experience. Your users will be here to stay.

As a business owner, you want to be where your customers are. Onimod Global is a full-service digital agency, and we’re looking forward to helping your business reach its full digital potential.

Interested in growing your digital presence for your company? Reach out to us today to get started here!

Marketing Trends to Jump on in 2023

2022 has been the year of ground-breaking innovation with new and exciting developments in the digital world that impacted the way we communicate with our audience. With the year quickly coming to a close, it’s time to look ahead to see what trends will impact your marketing strategy for years to come.

Today, businesses have an abundance of options to consider when it comes to marketing online. With the wealth of new and innovative digital marketing initiatives available, it can be hard to know where to start.

One thing is for sure: building an effective marketing strategy early for your business is the key to success. Here are our top trends to follow as we say farewell to ’22.

Video Marketing

Video marketing is widely recognized as the future of marketing activity. Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Photo and video posts also generate more engagement than those using just text.

Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.

There are many ways you can use video marketing, including:

– Showcasing products or services
– Explaining how things work
– Demonstrating how to use your product or service
– Telling stories about your company’s history

Social Media Content

Social media marketing is nothing new – but it truly is a great way to build your brand and connect with customers. It’s also an opportunity to market your products and services while creating a personal connection. However, social media has changed how we interact with brands. It’s important to keep in mind that the hard sell isn’t necessarily the best way to develop an audience on social media.

Instead, you should approach social media content with a story-driven approach that attracts customers and increases engagement across the most popular social media channels in 2022/2023.

Social media is also another space where you need to think about your video and visual content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram. In order to stand out amongst competitors, you must optimize every element of your social media strategy.

You can’t simply schedule occasional posts or share things when you feel like it. You need to build a solid schedule that is just as well-designed and thought out as other aspects of your digital marketing strategy. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting.

Utilizing Data

In 2022, the most successful businesses were those who invested in data, analytics and technology experts.

Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. Having data, analytics and technology experts sit in-house is a smart move because you understand your consumer better. It also gives you a better platform to think about what your marketing and communications to consumers should look like.

Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behavior. This allows you to tailor your digital marketing initiatives more directly.

Personalization

Personalization is the driving force behind all future marketing trends. The days of blasting the same message at everyone are well and truly over. Personalization delivers higher levels of engagement, sparks conversation and attracts new customers.

A great example of personalization is the much-loved #SpotifyWrapped feature that generates a buzz every year. To achieve personalization in your marketing campaigns, you need to make the most of your data and analysis and recognize the value of design. Personalized campaigns must reflect your consistent branding and design, which also goes for your advertising too.

Dominate Your Digital Marketing with Onimod Global

With the end of the year around the corner, now is the perfect time to implement some of our marketing tips for success in the new year.  Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Essential B2B Marketing Tips to Grow Your Business

As the world increasingly becomes digital, so too does the landscape of marketing. Would you like to know how to market your business to other businesses? If yes, then you’ve come to the right place.

When people think of B2B marketing strategies, they probably think about direct and outbound marketing techniques.

However, you may wonder which ones are essential for success in today’s hyper-competitive environment. In this article, we will explore fundamental B2B marketing strategies that will not only help your business keep up, but help you get ahead.

Here’s what you need to know.

What Is B2B Marketing?

B2B marketing is a process that involves creating, distributing and promoting products and services to other businesses. It refers to an interaction between two companies rather than an individual. It can be used as a noun (“We have a great B2B strategy”) or as an adjective (“Our sales team is doing great work with their new B2B client base”).

As opposed to consumer marketing, which focuses on communicating with consumers and providing information about products that they might want to buy, B2B marketing focuses on communicating with the people who are responsible for buying the products—typically c-suite or director-level professionals at other companies.

Therefore, B2B marketing is different from other kinds of marketing. One key difference when businesses buy from other businesses is how there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.

Here are some marketing strategies you can implement to help your business to get ahead of the competition.

Research

We know that research is an important component of any modern marketing effort.

It gives you valuable baselines for measuring your results, and it helps you make more informed decisions. Research also lets you know your clients better—which puts you in a position to serve them better. Market research gives you insight into how your processes are performing. You’ll know which aspects of your businesses are performing most successfully and develop a better understanding of which services you should offer.

For example, if the company’s market research determines that their consumers are more likely to use Facebook than Twitter, they can then target their advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Specialization Strategy

If you’re looking to grow your business, one of the most important things you can do is specialize in a niche and target it with laser-like precision. You need to be able to show your customers that you have a unique selling point, and that’s what specialization does for you. It lets you become an expert in a particular area, and it can help your business stand out from the crowd.

Specialization makes all of your marketing efforts easier, because it tends to define exactly what you do and immediately distinguish you from the competition.

High Performing Website

Your website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some businesses believed in the past. A successful website is the hub of a businesses online presence and an information-rich projection of its expertise into the marketplace.

Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.

Your website can also help you attract new customers by providing them with information about your products and services, allowing them to make informed decisions about whether they want to do business with you or not. In addition, it allows you to build trust with potential customers by sharing information about your company culture and values, along with testimonials from previous clients who have had positive experiences working together on projects or assignments.

Search Engine Optimization

SEO is the process by which you can improve the position of a page in search engine results by tweaking on-page and off-page factors. This is done to maximize search engine traffic and make sure your page appears on the first page of results.

There are a few ways to do this:

  • Optimize pages until they appear on the 1st page of search results
  • Claim special features like local search maps or search snippets
  • Get links into other high-traffic content

Final Thoughts

When it comes to B2B marketing, the opportunities are endless. At Onimod Global, we have endless experience and expertise when it comes to all things SEO, Website development and most importantly, helping you craft your B2B marketing strategy for the years to come.

We know what works and what doesn’t, so trust us when we say that you should consider investing into your digital marketing strategies now before they become obsolete.

Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

The Ultimate Guide To Avoiding The Biggest Social Media Mistakes

There are many times when we ignore new features on social media platforms. However, if your content is not reaching or engaging users like you want or expect, there’s probably a specific reason for it. 

Social media is constantly evolving, as such we need to keep up with it. Keep reading to see our list of mistakes to avoid on social media.

Sharing low-quality content

While Instagram may be more than a photo-sharing app, visuals are still king. If you want to succeed on the platform, you need to produce high-quality content.

Just look at Twitter: Although you can upload images and videos, it is a text-based app. From threads to retweets, the main feed is designed to prioritize written content.

The same is true for Instagram. Visuals are everywhere on the platform and if yours is not up to par, you will struggle to retain your audience’s attention.

Ignoring new features

Instagram is constantly evolving. Just this year, it’s rolled out new features like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds—and that’s just to name a few.

As Instagram continues to roll out new features, it prioritizes accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them—earning them more reach and impressions—than those who posted videos on the feed.

With this in mind, it’s important that businesses stay updated on the latest features coming out and how they will impact the platform’s algorithm. While a smaller change like a new button on the Shop tab may not affect your day-to-day business strategy, a new bigger change may warrant a strategy review.

Lacking Cohesive Graphic Design

When it comes to social media, your brand’s visual communication is just as important as the content you share. Design choices can vary depending on what kind of business you have. For example, if you are a finance firm, you might want to stray away from a bright color pallet and opt for something neutral.

When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens.

The same rule applies for images. If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform.

Content Lacking Engagement

Social media marketing can be a great way to reach new customers, but not all social media marketing campaigns are created equal. If you want to convert your followers into paying customers, you need to make sure that they’re engaged by the content you share.

Try posting engaging content and include a compelling call-to-action. Oftentimes, call to actions are a key point that many people miss. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”

Social Media Marketing with Onimod Global 

Let’s face it: creating content for your brand can be hard if you don’t have the right tools in hand. It takes time and effort, and the results aren’t always what you’re hoping for.

But when you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design.

We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today!

Getting Started With Social Media Design

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. How can you make sure your design attracts the right audience? Let’s take a look…

The digital world is constantly changing. With all the new social media platforms, those that have been around for years are evolving, and new ones are popping up every day.

Whether your business is B2B or B2C, it’s important to have an effective visual strategy on social media. Graphics—such as photos, images and infographics—take up a lot more space than quotes and texts on any social media newsfeed. So how can you leverage graphics to make sure your business stands out online?

Here’s how to improve your social media visual strategy.

Optimize Your Images For Different Platforms

In order to maintain a social media presence, it’s important to post regularly across a variety of platforms. Posts with images get more engagement than links and text, so keeping your visuals looking their best is critical to an effective social media strategy.

For the most part, each platform requires images of different dimensions. To make this easy, apps like Canva and Adobe Stock have a selection of social media templates formatted to the optimum size for each network. And for your own unique designs, it’s easy to create an original template using custom dimensions.

Make Your Branding Cohesive

Consistency is the key ingredient to brand recognition and success. Think Coca Cola’s vibrant red, and Nike’s “Just Do It.” These brands have all mastered consistent branding by using the same font, color or image in all of their designs.

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand.

Create Valuable Content

The key to successful social media marketing is value and variety. You want to post content that is both valuable to your audience, as well as easy for them to share with their friends. There are many different types of content that can be shared, so don’t restrict yourself to one or two templates and make sure everything you post adds value to your site and for users. You want more valuable content to gain wider reach across social media platforms, resulting in more potential traffic to your website!

Consider posting the following:

  • Industry tips
  • Event Posts
  • Infographics

Create Consistency

Using a consistent template for graphics is important, especially if you’re a brand that’s trying to create an image across all of your social media platforms. Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by:

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element

More from Onimod Global 

It’s important to stay on top of your digital marketing strategy so you can stay ahead of the curve.

At Onimod Global, we offer high-end design and branding for your business. We know how to take your brand from good to great! We can help you create an amazing visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started.

Is QR Code Marketing For You?

In a world of smartphones and 5G connectivity, QR codes have finally taken off in the world digital marketing.

QR codes have been around since the 1990s, but their use has only recently become common practice. Governments have played a prominent role in this development, bringing QR codes into the mainstream with their use during Covid-19 pandemic response efforts.

How do you know if QR Code marketing is for you? Let’s find out.

The Origin of QR Code Marketing

QR codes were invented in 1994 by a Japanese automotive company called Denso Wave. They created them for the purpose of tracking vehicles throughout production. The code pattern was inspired by a game called “Go” an abstract strategy game known for black and white pieces. Each QR code is uniquely designed so that it can be tied back to a piece of online data.

Codes can be read from all directions, so that the user can scan it quickly and land on the web page immediately. Before the pandemic, many thought the QR code had failed to reach its potential. However, COVID-19 had made QR codes to the center of public attention. Restaurants quickly popularized QR codes so customers can be instantly directed to their online menu.

Over 83% of American consumers have canned a QR code at least one, and 72% of people have scanned a QR code within the last month. Creating unique QR codes is a simple task that anyone can do. Nowadays, there are many free online QR code generators that can create them in a matter of seconds.

Since anyone and everyone has now jumped on board to QR code marketing, is there creative ways to implement them into your strategy? Let’s explore some examples of QR Code marketing methods.

Examples of QR Code Marketing

  • Coinbase

Coinbase is a great example of simple yet effective. During the 2022 Super Bowl, the brand created one of the most popular ads that displayed a bouncing QR code. Users could can the code and gain access to $15 worth of free bitcoin if they signed up for an account. Even though the ad slot cost them $13 million, their main goal was to attract attention – which worked. Their website crashed shortly after the ad went live due to a massive surge in web traffic.

  • Starbucks

Starbucks is another coffee retailer who has been incorporating mobile into its everyday initiatives. The Starbucks Card mobile application is now accepted at many Target and Starbucks stores, making it one of the largest mobile payment initiative in the U.S.

The mobile application lets Starbucks customers check their card balance, reload the card and view transactions. The new QR code initiative shows that Starbucks is using mobile to further engage with consumers.

Benefits of QR Codes

As the examples showed, QR codes offer a lot more marketing potential than one might initially think. They are cheap, ubiquitous, and can be used very creatively. Brands today are already taking advantage of QR codes in marketing campaigns so think about how you can also use them to achieve:

– Increased brand awareness

– Increased traffic to your website or blog

– More sales of your products or services

Why Onimod Global

At Onimod Global, one of our main goals is to develop ‘Digital Synergy’ for your company. ‘Digital Synergy’ is about having visibility in the places your consumer needs you, including introducing QR codes for your brand. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

We align marketing departments with sales and executive directions. Our consultative approach streamlines and organizes the marketing conversation for your business.  Got questions about QR codes or want to learn more about our services? Contact us here today.

Google Quality Standards

Google released their search quality evaluator guidelines back in 2015, which has since then become available for every marketer out there. Today, these guidelines show how google looks at the web pages and how they rank content by high to low quality. Here’s what you need to know about EAT, YMYL, and beneficial purpose in 2022. 

Since its release, the guidelines have been updated 3 times, recently in October of 2021. It’s important to remember that search quality evaluator guidelines can only guide us to where we need and want to go. Think of it as more of a roadmap opposed to an answer key.

Beneficial Purpose

What is the concept of beneficial purpose and what does it mean for us marketers who handle SEO? Beneficial purpose essentially is the purpose of the internet – more importantly, the purpose of websites and web pages. Websites and their respected pages are created to help their users. 

By understanding the purpose of the page you’ll be able to better understand what criteria goes into evaluating that page for quality. The overall goal of this is to ensure that the page is created to help users. Here’s a couple examples of what a high quality “user-centered” web page should look like: 

  • Sharing information about a specific topic
  • Sharing personal/social information
  • Sharing photos, videos and other media
  • Expressing opinions or point of views
  • Entertaining users
  • Selling products or services

Overall, beneficial purpose plays an important role for your users. Your site and content should have some sort of ussr-focused purpose that benefits them at the end of the day.

YMYL: Your Money or Your Life Content

Your Money or Your Life content is the type of information that can directly impact the reader’s happiness, health, safety, or financial stability. When you create a YMYL page with bad advice or misinformation it can affect your users’ lives. Google takes content seriously when it comes to spreading bad advice. Here are a couple of examples of YMYL topics:

  • News and current events – advice and information on  business, politics, science, technology. It’s important to use your judgment and knowledge of your locale.
  • Civics, government, and law – advice and information over voting, government agencies, social services and legal issues.
  • Finance – financial advice and information over taxes, retirement planning, loans, banking, insurance.
  • Shopping – information about goods and services, essentially allowing people to make purchases online.
  • Health and Safety – advice and information about medical issues, drugs, and hospitals.
  • Groups of people – advice and information on groups of people such as race, ethnic origin, religion, disability, age, sexual orientation.

While there are many YMYL topics, the quality evaluators that google uses have to use their judgment to determine whether a page qualifies as YMYL content.

E-A-T: Expertise, Authoritativeness, Trustworthiness

Once a page has determined its beneficial purpose, its level of E-A-T is considered in terms of whether the content is YMYL. Non-YMYL content doesn’t require the same severity as YMYL content.

The E in E-A-T stands for: Expertise 一 It refers to the creator of the main content on a web page. The expert must have credentials to back up the content on the website. People with relevant life experience in the topics that are being covered on the web page can be considered experts—no formal training or education required. However, this only holds true for non-YMYL content.

The A in E-A-T stands for: Authoritativeness 一 This refers to the content that appears on the website. Authoritativeness stands for people knowing your background and seeing you as a leader. 

The T in E-A-T stands for Trustworthiness 一 This refers to the creator, content and website. Being trustworthy means people can trust the information you provide. You’re credible as a good source for providing information.

Here are a couple of topics that require high E-A-T:

  • Medical advice
  • Journalism/news stories
  • Science topics
  • Financial, legal, and tax advice
  • Hobbies: such as photography, playing piano 

Final Thoughts

In order to create high quality ranking content, you should incorporate Beneficial Purpose, E-A-T and YMYL to your marketing strategy. Like anything else, Google is constantly changing their strategies. To stay on top of the curve, you should be adjusting your strategy along with their changes in order to stay relevant in your industry.

As Google Partners, Onimod Global has over a decade of experience and expertise when it comes to all things SEO, social media advertising, content marketing and paid search. Got questions about Google strategies or want to learn more about us? Contact us here today.

Why You Should Invest in Video Ad Marketing

Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider. 

Better Engagement

Movement and sound are two elements of an ad that easily catch user attention. They also help convey efficient, effective messaging, both which lead to higher engagement. This format is additionally effective in delivering your narrative to the target audience with a tailored message that’s easy to consume. Video ads that capture the interest of users and follow through with a CTA are more likely to succeed with keeping audiences interested. 

Additionally, research has found that the average user remembers 95% of a message when watched, compared to 10% when read. Meaning potential customers are more likely to recollect your brand’s message through video content, rather than a static image or text ad. 

More Shareable

Video content is quick, concise and makes it very easy to tell stories that are easy to consume by users. Video ads offer brands the perfect opportunity to express themselves and tell consumers why they can be trusted and why their products or services are worth purchasing. All of these elements also make videos much more sherable. As seen on Twitter, where 700 videos are shared by users every minute. Posting more shareable content helps increase your brand reach, generate more awareness and put yourself in front of more customer prospects. 

Higher Click-Through Rate

Along with being more engaging, videos also get a much higher-click through rate. According to a Smaato study, the average CTR of video ads via mobile is 7.5 times higher than standard display ads. One particular brand even found that video ads generated 47% higher CTR on Facebook than text ads. 

Final Thoughts

Though video ads can be more time consuming and costly to create, their ability to effectively narrate your story allows you to engage more prospects, gain higher reach and generate more ad clicks. 

At Onimod Global, we’re experts in all things digital marketing, including SEO, SEM, social media, web dev, graphic design, branding and more. If you’re looking to get started on building a video marketing strategy, we can help. Contact us today. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Importance of Digital Marketing in Business

Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War Between Finance and Marketing Departments in Your Company”, but this issue is a bit different.

Now we are talking about companies that question their marketing strategy altogether. Is digital marketing really that important? Let’s explain why the answer to that question should always be a resounding “Yes!”

Keeping Up With Consumers

One of the biggest benefits of digital marketing is that it allows your business to keep its finger on the pulse of consumer culture. An article from Mashable highlights a recent report stating that there are currently over 3 billion active social media accounts around the world. This means that half of the global population is using social media every single day.

This consumer base is so incredibly large that there is no reason why it should ever be overlooked. Digital marketing strategies are focused around these kind of users, and getting them to purchase products and services of virtually any company. Without such strategies, your business is missing out on truly massive opportunities.

It is also a common misbelief that these avid social media users exclusively consist of tech-savvy millennials, meaning that they are worthless to companies targeting other age groups. This is, of course, completely false.

Use of smartphones and tablets increased in every age grouping between 2015-2016, according to a Nielsen report. This same report states that smartphones reach 85% of all 35-49 year olds, and 60% of all 50+ year olds. Clearly, digital devices are not just for kids. To learn more about marketing specifically to older age groups, please take a look at our article, “How to Reach Senior Citizens Using Digital Marketing”.

Digital marketing can do more than just help you access your target audience. An article by SmartInsights discusses 10 of the biggest reasons why your company needs a digital marketing strategy. Some of the reasons listed are:

  • Provides Direction
  • Integrated Business Strategy
  • Avoids Wasting Money
  • Optimization

Not All Agencies Are Created Equal

When implementing a digital marketing strategy, many companies look to outside professionals at a digital marketing agency. These agencies provide specialized knowledge in all of the major digital mediums and paid online advertising platforms.

CampaignLive released a publication by Brent Trimble detailing the process of choosing such an agency, and what to look for in the very best of them. Trimble highlights many important features of digital marketing.

It is always crucial to remember that there is so much more to digital marketing than social media posts and Google Adwords. Not every business requires much in terms of digital marketing, but typically, those looking into partnering with an agency have more complex wants and needs from their digital campaigns.

Trimble expresses similar opinions as he says, “Impressions, clicks, click-through-rates, starts and stops are easily obtained by basic web analytic platforms like Google Analytics. This is useful information and certainly important, but true data science requires more patience and talent investment.”

In the world of digital marketing, you get what you pay for. Many agencies are primarily driven by the bottom line: profit for themselves. This can leave organizations to wonder which angency is really worth trusting with their future investments. When searching for a credible agency, Trimble suggests that companies focus on the 3 C’s:

  • Consequential: What is the effect that your company will have on this agency? Where do you rank in terms of size when compared to their other clients? This can help you determine how significant your business is to the agency and if you will stand out to them, or if you are just another drop in the bucket.
  • Chemistry: What kind of a relationship do you have with the agency? Sometimes when the numbers and statistics are put aside, you can begin to focus on the feeling that you get from a certain agency. If you cannot say that you would genuinely enjoy working with the agency and its representatives, then it probably will not be a good fit.
  • Case Study: Can they prove that they are up to snuff? Past behavior is the single most important predictor of future behavior. An agency grounded in successful past case studies will likely be able to produce similar results for you and your business.

Onimod Global

Naturally, we would like to use this opportunity to tell you about the digital marketing expertise that we have to offer here at Onimod Global. We strongly believe in the impacts of digital marketing, and that we are a credible agency that is qualified to deliver positive results to a wide variety of clients.

Our approach is based around working closely with your organization on an ongoing basis to adapt and stay ahead of your competition in a dynamic digital marketplace. We combine experienced and knowledgeable talent with world-class technologies to efficiently create digital marketing programs that deliver real results.

Learn more by visiting our website, or scroll through several of our client case studies by clicking HERE.

Ending the War Between Finance and Marketing Departments in Your Company

There are many important areas of a business. These areas are very familiar with the natural give-and-take between them, but none seem to struggle quite as much as the departments of finance and marketing.

Return on Investment

The goals that the financing department abides by are to save money for the business, and invest money into good opportunities. Most investments have a clear return on investment, but marketing gets a little more tricky than static percentages.

Marketing is a dynamic investment. This means that it is not always easy to put marketing efforts into dollars and percents. Even tools like Google Analytics can fail to express the full return on investment that marketing can bring to an organization.

While many tools like Google Analytics and the Facebook Ad Manager can measure impressions, clicks, and conversions, they still may fall short. For example, a user may see and click on your company’s Facebook ad, but not convert. They may however, convert later by going directly to your site and making a purchase.

Marketing does not get any recognition for this conversion. Instead, it appears to be a wasted impression and click, and a separate organic purchase. This is why individuals with a finance perspective can view marketing and advertising as a waste of money.

Finding a Solution

The first step to solving this problem is creating awareness within your organization. Try to bring a fresh perspective to each department. Help everyone understand that they are not competing against each other, but instead are supposed to be working together to achieve the overall goals of the business.

An article by MarketingWeek.com discussed many of these same issues. They spoke with Zoe Clapp, the CMO of UKTV, who gave great insight into how their company handles this kind of tough situation.

UKTV decided to fully integrate a member of their finance team into the marketing team. This way, the two departments could work together in meeting important objectives.

Clapp spoke positively about the experience by saying, “Rather than us coming to finance blank with this list of ‘here’s what we want to do, give us a chunk of money’, finance had been all the way through the process and we found that really helpful. That made us come to a better and more rounded decision.”

Final Observations

Of course, this solution is not one-size-fits-all. There may be other ways in which your company can overcome these kinds of interdepartmental hurdles.

The major takeaway from this is to remember to maintain good communication. Keep everyone on the same page and in the same boat. You want to absolutely avoid any kind of war between two of your biggest internal departments, and effective communication is the best way to do it.

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