Tag Archive for: Google Ads

Google Ad Tips For Beginners

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Online advertising is a great way of getting your brand in front of potential customers. But as a small-business owner, it can be tricky knowing where to start. 

If you want to engage customers effectively and get them thinking about your brand, then paid campaigns are the perfect solution. According to WordLead, paid campaigns drive 65% of clicks received by Google Ads, so with the right approach, you can accelerate the growth of your business through this most popular of platforms.

If you are new to the world of Google Ads, here are some tips on how you can take advantage of Google Ads and get it working in your favor.

What is Google Ads?

Google Ads is one of the most powerful marketing tools you can use to increase your visibility on the web. It’s a paid online advertising platform that allows you to set up a dynamic mix of online advertisements aimed at specific segments of your target audience.

You can bid for relevant keywords or terms to increase your chances of serving your ads to the right customers at the times when they’re most likely to engage with your brand. You can manage your campaigns and create your ad content from one place while keeping track of your performance through the platform’s in-built analytics tools.

If you’re looking to boost your brand awareness and drive engagement to earn more sales, then Google Ads is right tool for you.

Google Ads Capabilities

Google Ads caters to your business size by having different budgets, advertising goals and target audiences. Here are just some of the many benefits:

  • Outreach – Your business can offer valuable solutions when you advertise on Google Ads. It makes it easier for searchers to find you, click on your ads, and have those clicks turn into leads.
  • Seamless Interface – Google Ads is perhaps one of the most straightforward and easy tools on the market, which makes it easy for anyone to learn.
  • Build Brand Awareness – Google Ads makes you highly visible to consumers.
  • Budget Friendly – If you’re looking for an outreach solution and don’t have a big budget, Google Ads makes it easy for you to not spend as much. You have the option to choose how much you want to spend when someone interacts with your ad.

How To Advertise on Google Ads

The first step in beginning your advertising journey with Google Ads is by creating a gmail account and creating a manager account with Google Ads. Once your account is up and running you can begin finding keywords to target. With the platform’s Keyword Planner Tool, you can:

  • Gather search volume data on specific keyword and phrases
  • Understand how much it will cost per click to bid on specific searches for your Google Ads
  • Discover new keywords that could perform better in your ad campaigns

From there, you can start choosing what types of ads you want to run based on your marketing goals. We have put together a list of items that can help guide you through choosing your ads.

  • Search: Text ads on search results page
  • Video: Video-based ads on YouTube and Google search result pages
  • Shopping: Product listings, typically displayed in a carousel format at the top of a Google search results page
  • Display: Image-based ads or ad-based content displayed on websites, apps, and platforms across Google’s Display Network
  • Discovery: Highly visual ads displayed on user feeds across the Google Display Network
  • Local: Google ad content that is served to highly-targeted regional audiences

Strategize and Build Your Ads

One of the best perks of utilizing Google Ads is that you can place your bids automatically or manually. If you have a limited budget, using the manual bidding process will help you place caps on your CPC’s. However, if you’re looking to save time and if you have a flexible budget, you can optimize your ads across multiple campaigns.

When it comes to creating a proper ad, the content must stand out in order to grab your consumers attention. By doing the following, it will allow you to stand out:

  • Writing effective headlines
  • Using body copy that is conversational and uses your brand voice
  • Using high quality visuals such as graphics or video content

Testing and Optimizing Your Ads

Testing is a great way to learn what works and what doesn’t. We all want to be able to optimize our efforts for maximum results, and that means testing the things we do.

A/B testing is one of the most effective ways of finding out which variations of your ads drive the best results. It’s a process where you test two versions of the same ad content, with slightly differing elements (copy, images, design, color schemes, call-to-action buttons). You can then see which elements perform better and optimize your ad accordingly.

Using a Pro

Creating an online marketing campaign requires serious strategy. You want to attract your target customers to grow your business. However, you may not be equipped with the latest information to adequately create a winning campaign.

Google AdWords is a fairly expensive instrument of marketing, as such, the marketers at Onimod Global always want to maximize your returns while minimizing the investments. Since our AdWords agency works across various sectors in similar niches, your investment will be multiplied in the form of sales.

Our industry experience, along with access to historical data help in crafting better campaigns for your business. You also capitalize on the power of hardcore industry research and keywords research. Furthermore, we also guide you with the locations you must target and personalize campaigns based on your location(s).

Final Thoughts

Go ahead and give yourself a pat on the back, because if you’ve made it this far, you know how to create and run a Google Ad! We hope our guide gives you a head start against the competition.

At Onimod Global, we specialize in all things Google and all our Digital Marketers are Google Ads Certified. As an agency, we are also trusted Google Partners. Being a Google Partner completely revolves around being an expert when it comes to managing Google Pay Per Click Campaigns. Google Partners like Onimod Global also have a direct point of contact that is available to us at any time to help make sure your campaigns that are running are performing. Our contact is available via phone, chat, or email support. This can be a huge time saver. It also helps to get another perspective when building out and optimizing campaigns.

Got questions about Google Ads or want to learn more about us and our Digital Marketing services? Contact us here today.

Long-Tail Keywords: What are they?

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Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!

Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.

What are Long-Tail Keywords?

Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.

The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.

Here are a few examples of long-tail keywords vs. head keywords:

Head Keyword:

Nike

Long Tail Keywords:

Nike Air Max Ones

Nike sustainability policy

Vintage Nike shoes

Nike Men’s Yoga Shorts

While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.

Why Are Long-Tail Keywords Important?

Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.

Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.

Using Long-Tail Keywords Effectively

Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:

  1. Using keywords naturally
  2. Placing keywords strategically
  3. Consider your user’s search intent

Final thoughts

The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.

How To Create Successful Display Ads in 2022

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Is one of your 2022 New Years resolutions higher reach for your business’s online audience? Look no further, Onimod Global experts are here to help you achieve this goal. Google, the world’s most popular search engine, is definitely a great place to get started when it comes to advertising online and utlitzing their display ads. In this blog post, you’ll learn best practices for Google Ads and tips on making your campaigns successful.

What is a display ad?

A display ad, or also commonly referred to as a banner ad, is a visual-based form of online advertising. You usually see these ads on websites, apps, and social media platforms.

These ads will feature a photo along with advertising copy. The goal result is a display that is interactive and also encourages users to engage with the ad.

What is the Google Display Network?

In a nutshell, the Google Display Network is a set of websites that your ad can appear on. Millions of websites – this is Google, after all.

All in all, the network is comprised of over 2 million websites, 650,000 apps, and 90% of internet users. When you use the Display Network for advertising, you have the chance to get your ad right in front of that 90%.

How to set your display ads up for success

Get familiar with the targeting options

How successful a campaign and the ads within it is mainly comes down to targeting. The effectiveness of targeting will likely determine the outcome of your campaign over anything else.

There are many ways you can go about targeting an audience, and all depend on the goal of your campaign. For example, you can target ads based on the content of the ad itself, so that it appears next to similar content, such as a dog food ad on a pet website. Another way that you can target ads is based on your target market. Let’s say your dog food business wants to target only older people who like dogs or frequent pet pages. You can also target ads to people who previously have consumed your content in some way, which would be called remarketing. This could be a user who previously visited your website, or interacted with you in other ways (for example, watching a video on your YouTube channel).

The best way to determine which targeting method is right for you is to experiment. Try them all if you can to determine which best suits your business.

Exclude sites that are off-topic in the Google Display Network

Of course, no one wants to show up on an irrelevant website or inappropriate web page. The good news is with Google, they allow you to avoid this.

Google allows you to exclude certain sites or pages that you feel are irrelevant and/or inappropriate for the good or service your business provides.You can also block sites where your ads don’t perform well.

You can prevent your display ads from appearing in certain locations, based on:

  • app category
  • any specific topics
  • device used such as: computer, tablet, or mobile

You can also ban specific apps, websites, and content.

Utilize the similar audience feature on the Google Display ads network

This typically only helps you, in the sense that it further hones in on people that will be interested in your display ads. It’s based on your remarketing audience (mentioned above). If you haven’t already, you’ll want to enable remarketing ads before beginning to try out this tip. And according to Google, when you combine Similar Audience targeting with remarketing, you can increase conversions by up to 41%.

More from Onimod Global

Starting off the new year is a clean slate for new business improvements and adjustments, and we’re here to help you achieve all digital marketing goals. Our mission is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Google display ads or want to learn more about us? Contact us here today.

Google Ads Will Combine Smart and Standard Display Campaigns

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As your trusted Google news source, here’s the latest update: Google is set to combine smart and standard display campaigns into a single option, announced yesterday Wednesday September 15th. And to add another change into the mix, Google also announced they will be introducing optimized targeting to Display campaigns.

 

Smart and Standard Display campaigns 101

Smart campaigns were unveiled four years ago, and they were created to help users have a simpler way to reach your audience across millions of sites and apps. Smart Display campaigns are set apart from other forms of campaigns through using automation to find new and existing customers, tailor your creative and set optimal bids.

Following up Smart campaigns, the standard Display campaigns have beneficial features such as responsive display ads and automated bidding. The point of combining the two types of campaigns means that advertisers will have the opportunity to test even more types of ads.

The new Display campaign overview

Bonnie Pericolosi, the director of product management for Google Ads says, “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences.” Now while setting up campaigns, advertisers will have the ability to choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.

Ginny Marvin, Google’s ads product liaison, discussed the update on Twitter, “No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign.” 

 Targeting update for Google Ads Display campaigns

In addition to this change, Google Ads will also introduce optimized targeting, which treats audience settings as signals to find audience segments that may improve campaign performance, to Display campaigns. Previously, this option was only available on Smart Display campaigns.

Why advertisers should care

There will be just one option to create Google Ads Display campaigns very soon. The new Display campaign type will have the same controls for bidding, ads and audiences that standard Display campaigns currently offer. And, as Marvin stated, existing Smart and standard Display campaigns aren’t affected by this change at this time.

More From Onimod Global

As certified Google experts, our team is here to assist your business with holistic digital marketing strategies including SEO and Google Ads, because our goal is to make you more sucessful. To get in contact for an audit on your digital presence, get in touch with us here.

 

 

How to Improve Your Local Search Rankings on Google

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Do you feel like your business’s visibility on Google is lacking? If your business isn’t showing up for relevant searches in your area, it’s time to reevaluate your local SEO strategy, specifically your efforts on Google My Business. This is one of the simplest tools you can use to improve your local Google ranking and quickly. 

If you don’t already have a robust Google My Business strategy, here are some things you can do to up your game. 

1. Enter Complete Data

Businesses with complete and accurate information are easy to match up with the right search queries. This is why it’s crucial to consistently keep your information up to date, especially if you’re making changes to your business. You want users to be able to easily tell what you do, where you are and when they can visit. Be sure to always have your address, contact information, business category and attributes filled out on your profile and up to date. 

2. Verify Your Location 

Verifying your location will make it more likely you show up in Maps and Search on Google. The simplest way to verify your location is through a postcard. To do this, all you have to do is request Google to send you a postcard to your business address. Before you request, be sure you have the following steps completed: 

  1. You have a standard Google Account for your business. 
  2. You have a Business Profile. 
  3. You have a Google My Business account.
  4. You’ve claimed your Business Profile. 
  5. You’ve verified ownership of your business. 

They usually arrive within 2 weeks. Once you’ve received the postcard, you’ll notice a verification code. You’ll enter this into your Google My Business profile and your location will be verified. 

3. Keep Your Hours Accurate 

Accurate hours let customers know when you’re available and give them confidence you’ll be open if they take the time to travel to you. Accurate hours are also another factor Google uses in determining if your business is legitimate, ranking your relevancy for each query accordingly. Be sure to update your hours regularly, including when you open and close and if you have special hours for holidays or events. 

4. Manage and Respond to Reviews 

One of the most critical factors to online rankings are customer reviews. A large number of genuine reviews lets customers know you’re a real and reputable company. To grow your number of reviews, frequently ask for customer feedback through email, on social and in person. Be sure to link your Google My Business Profile so they know where to leave the review. Responding to reviews can be just as important as getting them. This shows you listen to your customers and value their feedback. Google also highly favors business with a large number of positive reviews when it comes to relevant searches. 

5. Add Photos

To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Accurate and appealing pictures may also show shoppers that your business offers what they’re searching for. These images may also appear in Google search results if a user is searching for your products or about your industry. Thus, growing your brand awareness and increasing your overall reach. 

Final Thoughts

At Onimod Global, we’re a trusted Google Partner. Meaning we specialize in all Google Ad areas including: 

  • Search Advertising 
  • Mobile Advertising 
  • Video Advertising 
  • Display Advertising 
  • Shopping Advertising 

If you need assistance in any area of Google Ads, SEO or SEM in general, contact us today. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Top 3 Google Ads Features

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Google released new smart features and ways to buy ads on its different channels. Much like all other updates to Google Ads features, there will be learning curve with the new tools. Here is how you can make them work for you.

1. Get listed for free on Google Shopping

Google is still operating as a paid PPC channel, but you can also enjoy its free traffic. Once Google had introduced the shopping channel to their platform, Google completely beat most of the other price comparison websites from its SERP (Shopping.com, Shopzilla, BizRate). Following this very significant move that occurred in 2017, the European Commission fined Google €2.42 billion (~$3 billion) for breaching EU antitrust rules by “giving an illegal advantage to another Google product, its comparison shopping service.” This claim is still going through appeal, Google has made changes to ensure other options are present on its services and SERP than its own.

How should you make it work for you? Number one priority is optimizing your Shopping Ads and understand what products click and convert the most. For example, you can use SEISO Google Shopping Analyzer (Free to try) to get shopping reports. From there you can adapt your product feed and product pages to ensure you focus on products that are margin positive.

2. Get impressions on Goolge Ads for free.. only pay  your sales

When it comes to online acquisiton of new formats, video and display formats are not the first type of format you think of They are more popular for brand awareness and influence targets. Google now is trying to convince you otherwise. Google has so much data on users’ profiles and their intents that they can predict what they will buy. Google knows the users very well: from the search queries, from the media they consume (Videos, AMP pages…), and its past purchases thanks to receipts received in Gmail.

Thanks to this treasure trove of data points, the algorithm identifies which new video game console the user wants. And it only shows him the relevant ads when the customer is ready to buy. The ad will be more likely to convert and Google will get a higher revenue per page by only showing converting ads to users: win/win.

You can now run performance-based targeting for Youtube Ads and on the Display network. It usually means a lower reach than a CPM or a Trueview campaign but you will get incremental conversions while controlling your budget.

How to keep tracks of offline conversions

Nowadays, it is very simple to forget that most of the business still happens offline and that zoom calls and online shopping are not all there is to life. Yet offline conversions tracking are not always taken into account. According to Google, 30% of mobile queries are local searches and it is the fastest-growing segment. And 75% of users making a local search will go to a store within 24 hours. This is a lot of conversion lost to online tracking.

In order to be successful tracking these conversions for Google Ads, you will need to set up an omnichannel tracking that integrates offline elements. From there you will be able to measure different types of conversion. You should create a set of conversion actions for each campaign:

  • In-store visits: Google automatically tracks walk-in traffic from user’s location captured from their Apps and OS). You will need to register all your points of sales addresses or GPS coordinates.
  • Offline purchase thanks to offline the Conversions API or bulksheets upload.
  • Online purchase through your regular tracking pixel.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Google Will End Behavioral Targeting – What’s The Impact

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We’re officially in full swing of 2021, and that has come with tighter privacy and data regulations across the board. Google, who is up against high pressure from regulators around antitrust and data privacy, announced that they will cease the permission of cross-site tracking and targeting of individuals outside its own properties. This would include properties such as in inventory they sell through video ad exchange and Google Ad display.

 David Temkin, director of product management and ads privacy wrote in a blog post, “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

Google’s move comes directly after the recent decision of Apple to give users the choice to block the IDFA identifier at the app level, which means apps will be required to ask users for permission to collect and share data.

“This is yet another confirmation the web is shifting to a consent-oriented framework,” said Nii Ahene, Chief Strategy Officer at Tinuiti. “It’s going to be all about opt-in, not opt-out initiatives.”

It is very evident that many of the behavioral targeting capabilities marketers have heavily depended on will fade out or disappear completely, however it is not yet confirmed the exact implications of how this will affect each of Google’s Ad products. The changes are slated to take place at the end of the year and only impact the open web, not mobile app ads purchased and sold using Google’s ad tech.

Important highlights from Google

At this exact stage, here is what we know for sure:

  • Google will be completely stopping to build user-level profiles within its ad systems. They will also not use such data to enable targeting on non-Google sites. That means Google’s AdX ad exchange and other services that target ads to web inventory outside Google properties will no longer support any cookie replacement identifiers.
  • Google’s ad targeting changes are focused solely on the open web. At this time, the changes will not apply to the mobile app ads bought and sold using Google’s ad tech.
  • Google’s targeting changes only will go into effect after the company officially stops recognizing third-party cookies in its Chrome browser. In January 2020, the company said it would do that within two years.
  • Advertisers will still be allowed to target their own databases of consumers through their own first-party data on Google properties, such as Google’s search results pages and YouTube.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

 

3 SEA Tips To Win Business With Local Search

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The behavior of customers has completely changed making local search relevant and on the map. More and more consumers realize the ease and opportunity of online search and purchase due to restrictions on movement in the pandemic times. Individuals want a tailored search view with results that are relevant to where they are at that very moment. This is where search engine advertising, or SEA, comes into play.

To win over those customers and create conversion opportunities, your location-specific ads must be at the top of the search engine results page; it’s a competitive imperative.

Here are three SEA tips every marketer needs to win local marketing with paid search.

1) Don’t rely on just one search engine

Location targeting — through Google Ads, for example — marks a huge revolution for advertisers and marketers. It enables them to maximize their PPC by targeting ads to specific areas.

Despite this being a very helpful tool, there are still significant blindspots. The data provided by Google Ads and others isn’t as detailed as necessary when it comes to things such as monitor competitor strategies or uncover opportunities that may crop up. Advertisers and marketers need to keep this in mind when gathering data on all different kinds of search engines in order to make their strategies effective and dynamic. For advertisers to juggle national, state, and local demand is almost impossible to accomplish manually or without the right data. Which is why AI is crucial to success when it comes to succeeding in the local search market.

2) Customize your local SEA ads

Ad customization by location is becoming increasingly more popular, and makes you that much more relevant to the customer. For example, 72% of desktop or tablet users and 67% of smartphone users want ads customized to their location. Additionally, 82% of smartphone users search for businesses near them; 90% click on the first set of results they see.

One of the main parts to local search marketing is customizing the ad to each location with messaging and strategy. Follow these five steps from Search Engine Land to creating click-winning location-based ads:

  1. Be there: Know where your products and services are most needed.
  2. Be relevant: Is your ad creative relevant and specific? Are you appearing at the right time?
  3. Be useful: Don’t be generic in your copy and CTAs. Each work must express your services and answer your questions.
  4. Be quick: Any delay in response to market and competitor shifts will set you back, no matter your size.
  5. Be top: Target the most relevant search terms in location. The closer you are to number one the greater the likelihood of a click.

3) Stay relevant with the Google updates

Keeping track of the multitude of updates Google is no easy feat. Google makes every month across its Shopping, PPC and SEO offerings. Difficulty is not the only complication, there is also a real necessity to remain ‘in the know’ about these updates. This is because, as search engine markets continuously show, even one missed update can dramatically and quickly send you spiraling down from position one.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Google Ads Campaign Tips for 2021

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Is your 2021 resolution to improve your Google Ads campaigns and increase your overall business profitability? As marketers, it’s important to maintain control over our strategies and campaigns. Google’s optimizations are not always in the best interests of our business, they also don’t exactly know the context of our brands. To succeed in the upcoming year, we must try new things and change our strategies and tactics. We have to integrate more data, retain control over automatic Google optimizations and fight against increased competition. 

Here are 5 things to do and focus on in 2021 to improve your Google Ads campaigns. 

1. Have keyword intent. 

Google always favors consistency with campaigns. The more similar performance your keywords have, usually the better the campaign will perform overall. When selecting keywords, user intent should be the top priority around which we group our keywords. 

Users who have searched for the name of your brand are obviously more likely to convert once they make it to your website. So, any keywords relating to your brand should be grouped together since they bring the best CPA and ROAS. Any keywords mentioning “price” or “discount” are strong signals of purchasing intent as well. Phrases including “specifications,” “size” or “warranty” are important to bid on, but CTR and CR are likely to be lower, so you want to reduce your bid. 

If you want to improve results, it’s important to visualize and quantify areas in which you can improve things and find new business. The trick is to structure your account appropriately. This can be a tedious and complicated process, but there are a number of tools that can assist you. 

2. Declutter your campaigns. 

Keeping a close eye on all aspects of your campaigns can seem overwhelming, yet it can be key to success. Any underperforming spend represents the portion of your Google Ads investment that either has a low quality score or isn’t converting enough. To reduce waste spend, it’s important to focus on two Google reports: Quality Score and Search Query Report. This will help you analyze the search terms that trigger your ads and identify where to increase and decrease spend. 

3. Identify and double down on your strengths. 

It’s a common misconception that bidding on new keywords automatically leads to increasing sales. While this is sometimes true, it’s more effective to make sure you have the maximum market share on the keywords that are your most profitable, beyond just branded traffic. 

The best way to ensure you don’t miss out on any opportunity is to monitor your impression share on Google Ad SEPRs. Lost impressions relate to missed opportunities on searches related to the keywords you bid on. Best practice includes focusing on your top 10 campaigns and checking the market shares of your competitors, monitoring closely when you’re not shown and identifying why that might be. 

4. Use high quality creatives. 

Ad copy and visuals obviously play a huge role in your campaigns. Users are exposed to more than 6000 ads daily, so standing out and grabbing attention is essential. The quality of creative weighs up to 80% in the performance of Facebook Ads campaigns and the case is similar for Google Ads. Optimizing ads and creatives includes giving in to statistics. It’s impossible to know for sure which creatives will perform best without testing multiple versions. It’s also important to continuously test ads. Even when you identify a clear winner in one test, create new versions to continue to test to ensure you’re always increasing your ad performance. 

5. Spend smarter, not more. 

Spend should be allocated not only on keywords or placement levels, but user profiles also need to be taken into account. Data is gathered from users’ declarative info, when and where they’re active online, as well as Google Analytics shared data and inferred data from previous search queries. It’s important to take these user profiles into consideration and make bid adjustments to your most valuable audiences and criteria. 

More from Onimod Global 

At Onimod Global we’re experts in all areas of Google Ads. If you’re looking for digital marketing assistance, we can help your business reach its full digital potential. Interested in growing digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Google Search Results: Page Experience Update Coming 2021

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Roughly a full year after the first announcement, Google confirms a new page experience update is coming to Google search results May 2021. This gives us all another 6 months to ensure pages are optimized to full user experience potential.

But what exactly does the new page experience update entail and how can you start prepping early? Onimod Global experts are here to dish all there is to know and prepare for.

What exactly is page experience?

Google will evaluate a set of signals that are meant to understand how a user will perceive the experience of a specific web page. These signals will cover topics such as how quickly a page loads, mobile-friendliness, runs on HTTPS, has invasive interstitials and whether content jumps around as the page loads.

A great resource for more information on this topic is Search Engine Land’s Guide to Core Web Vitals for a deeper dive into what you need to know about these vital user experience metrics.

Google page experience update: What you need to know

With user experience gaining ever-increasing importance for brands and consumers, it’s only natural that the world’s dominating search engine takes into consideration this element. Another area Google wants to experiment with is testing a “visual indicator that highlights pages in search results that have great page experience,” and how they will perform, according to Google.

“We believe that providing information about the quality of a web page’s experience can be helpful to users in choosing the search result that they want to visit,” Google wrote. “On results, the snippet or image preview helps provide topical context for users to know what information a page can provide. Visual indicators on the results are another way to do the same, and we are working on one that identifies pages that have met all of the page experience criteria.”

– Google Webmaster Blog

Google plans to measure a website’s performance based on user experience by using Core Web Values. The metrics’ role is to identify how a user would rate their experience on a given page. Some of the factors that will be looked at include loading speed, mobile-friendliness, if the page is HTTPS-based, use of advertising, content structure, and more.

How You Can Prepare

It’s likely that even with the 6 month buffer period to prepare, several companies will fall far behind in SEO and quickly.  In fact, research from August revealed that no more than 15% of websites could pass the assessment of Core Web Vitals due to poor optimization.

According to Search Engine Land, The Core Web Vitals report in Google Search Console is a great place to get started with understanding your initial benchmark and get a good sense of how your site is performing in these page experience areas.

Contact Onimod Global

Still need help to prepare for this new page experience update and to be part of the top 15% of websites that will pass Google’s user experience assessment? Reach out to us here!

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