Tag Archive for: Social Marketing

Selecting the Perfect Platform for Your Business

Harnessing the power of social media is vital for expanding your business’s online footprint. However, with the plethora of platforms available, it’s crucial to be strategic and selective rather than spreading yourself too thin. 

While a balanced approach to social media marketing is beneficial, we understand the importance of choosing the right social media platform to fucus on for your unique business needs. Here are our four tips to guide you through the selection process.

Understand Your Company’s Identity

Before diving into the world of social media, take a moment to reflect on your company’s identity and branding. Consider the nature of your business and the image you want to portray. For instance, if you’re a small business specializing in visually appealing products, platforms like Instagram or TikTok may be ideal due to their emphasis on imagery. 

Conversely, if you operate in the B2B sector and offer professional services, LinkedIn could be a better fit. Remember, each platform has its own unique strengths and audience demographics, so choose wisely to align with your brand’s ethos.

Conduct a Competitive Analysis

In a crowded social media landscape, standing out from the competition is essential. Conducting a thorough competitive analysis can provide invaluable insights into what platforms your competitors are utilizing effectively. By studying their presence, you can identify trends, gauge audience engagement, and determine which platforms resonate most with your target demographic. This knowledge will inform your decision-making process and help you carve out a distinct identity amidst the noise.

Familiarize Yourself with Platform Dynamics

Each social media platform operates within its own ecosystem, characterized by distinct communication styles and user behaviors. Take the time to research and understand the dynamics of each platform you’re considering. For example, Twitter thrives on real-time conversations and trending topics, making it ideal for fostering engagement and interaction. On the other hand, LinkedIn caters to professional networking and industry insights, offering a platform for thought leadership and brand credibility. By grasping these nuances, you can tailor your content and engagement strategies to resonate with each platform’s audience effectively.

Align with Your Marketing Strategy

A cohesive marketing strategy is the cornerstone of a successful social media presence. Define your objectives and align them with your chosen platforms accordingly. Whether your goal is to drive brand awareness, generate leads, or provide customer support, select platforms that complement your overarching marketing strategy. For instance, if content sharing and engagement are your priorities, platforms like Facebook or Instagram may be ideal. Conversely, if rapid customer response is essential, consider platforms like Twitter for its real-time communication capabilities.

Final Thoughts

At Onimod Global, we craft bespoke social media strategies tailored to your business objectives. With our knowledge, we can elevate your brand’s visibility and engagement across multiple platforms, helping ensure maximum impact and ROI.

Ready to take your social media marketing to the next level? Start the conversation with our digital marketers today and unlock the full potential of social media for your business growth.

Maximizing Facebook Ad Performance

Mastering Facebook advertising is crucial for businesses aiming to stand out online, especially amidst evolving privacy changes and platform updates.

At Onimod Global, we understand the challenges and complexities that come with running successful Facebook ad campaigns. Here, we offer insights and best practices to help you elevate your Facebook advertising game and drive tangible results.

To optimize your campaigns effectively, consider the following strategies:

Allow Sufficient Time for Analysis

In today’s digital advertising landscape, patience is key. We advise waiting at least 72 hours, or the entire optimization window duration, before concluding campaign performance. While it’s essential to monitor daily metrics, refraining from premature analysis allows for a more accurate assessment of how your campaigns are truly performing over time. This extended observation period helps ensure that you’re not making decisions based on incomplete or misleading data.

Analyze at the Campaign Level

While it’s tempting to delve into the details of individual ads and creatives, focusing your analysis at the campaign level offers a broader perspective on performance trends. Remember that some conversions may be aggregated and reported with a delay, which can skew ad-level assessments. Analyzing campaigns holistically enables better pattern recognition and resource allocation for optimized performance.

Enable Aggregated Event Measurement

Ensure your campaign objectives are closely tied to web events that directly impact your business goals. For example, if you run an athletic apparel e-commerce store, your main goal may be to increase online sales. In such a scenario, it’s essential to give priority to events like “Add to Cart” and “Purchase” within the Events Manager. This prioritization aligns campaigns with key metrics and minimizes optimization for less relevant ones. As a result, your advertising endeavors are optimized for maximum effectiveness, driving better outcomes for your business.

Implement the Conversions API

The Conversions API serves as a crucial link between your marketing data and the Facebook platform, offering enhanced measurement accuracy and optimization capabilities. By integrating the Conversions API into your setup, you can track and attribute conversions more reliably, ultimately leading to improved campaign performance and reduced cost per action. Using this tool also reinforces your commitment to user privacy, building trust with your audience and regulators.

Leverage the Learning Phase

During the initial learning phase of your campaigns, give Facebook the necessary time to gather data and optimize ad delivery algorithms. Minimize manual edits and avoid frequent changes to allow the platform to learn and adapt to audience behavior effectively. Consider consolidating ad sets or selecting more frequent optimization events to expedite learning and achieve optimal results faster.

Explore All Available Tools

In a dynamic and evolving advertising landscape, it’s essential to explore a variety of measurement solutions beyond the Facebook Ads platform. By diversifying your toolkit, you can uncover potential discrepancies in reporting and help ensure data accuracy across multiple channels. Whether it’s utilizing third-party analytics platforms or implementing custom tracking solutions, leveraging all available tools empowers you to make informed decisions and maximize the effectiveness of your advertising investments.

Embrace Testing and Learning

Continuous experimentation is the cornerstone of successful advertising campaigns. Test different bidding strategies, ad formats, and audience targeting parameters to identify what resonates best with your target audience. By embracing a culture of testing and learning, you can uncover valuable insights, refine your approach, and stay ahead of competitors in an ever-evolving digital landscape. Remember that optimization is an ongoing process, and each test brings you one step closer to achieving your advertising objectives.

Final Thoughts

By adopting these strategies, you can confidently navigate the digital landscape and drive meaningful business results.

At Onimod Global, we’re dedicated to helping you leverage the full potential of Facebook advertising and drive sustainable growth. Contact us today to learn more about how our expertise and tailored solutions can elevate your digital marketing strategy.

3 Essential Strategies to Elevate Your Google Maps Ranking

A prominent Google Maps ranking is crucial for a local business, especially SMBs. Missing out on ranking in these searches means losing significant opportunities to boost lead generation, drive in-store traffic, and, ultimately, enhance conversions and revenue.

Are you aware that an incredible 80% of local searches result in conversions? Utilizing Google Maps for marketing can significantly enhance the impact of your local search. Continue reading to discover our recommended digital marketing strategies and learn how to improve your Google Maps ranking to boost lead generation and increase revenue.

Maximizing Local Search Through Google Maps Marketing

Google Maps reigns as the most preferred map application in the U.S., boasting over 150 million active users. With countless daily searches for services and businesses, a high ranking on Google Maps can significantly enhance your local market presence. Here’s how:

  • Enhanced Engagement Opportunities: A top Google Maps listing offers numerous ways for customers to interact with your brand. It allows potential customers to easily find your location, view photos of your business, and read about your offerings before they even set foot in your store. Moreover, a prominent listing facilitates quicker decision-making for consumers by providing essential information like operating hours, contact details, and direct links to your website
  • Local Visibility with High Ratings: Being visible in local searches with good ratings is vital. High ratings not only attract more customers but also build credibility and trust in your brand. They act as social proof, influencing potential customers’ decisions and enhancing your online reputation. Moreover, consistently high ratings can significantly improve your search rankings, making your business more visible to those searching for your services or products.
  • Boosted Business Visibility: Higher rankings directly translate to increased business visibility. This elevated visibility is not just a number game; it’s about being the first choice when potential customers are searching for your services or products. A prominent position on Google Maps means more eyes on your brand, leading to a wider audience reach and potentially a broader customer base.

Strategies for Achieving a Top Ranking on Google Maps

Optimizing your Google Business Profile is a critical step in enhancing your online visibility. The key to this process is ensuring the accuracy and consistency of your business information across various platforms. By maintaining uniformity in your business name, contact details, and operating hours across your Google Maps listing, website, and social media platforms, you significantly improve your visibility in search results. This not only makes it easier for potential customers to find and trust your business but also adds credibility to your brand. Customers often rely on these listings for accurate information, so a well-optimized profile is indispensable in boosting your digital presence.

Transitioning to the recent updates from Google, businesses now have an excellent opportunity to further enhance their listings. The ability to showcase products at the top of their Google Maps listing is a game-changer. This strategic placement significantly increases visibility to potential customers, capturing the attention of those actively searching for your products or services. By effectively utilizing this product placement feature, you create a direct link between what you offer and the needs of your audience. This not only drives traffic to your business but also leads to increased engagement, higher click-through rates, and ultimately, more conversions.

Lastly, the importance of customer reviews in shaping your digital reputation cannot be overstated. Actively managing and responding to both positive and negative reviews is crucial in public perception of your brand. Demonstrating that your business values customer feedback and is committed to quality service builds trust and transparency. Encouraging satisfied customers to leave positive reviews, and thoughtfully addressing any negative feedback, enhances your business’s reputation. This approach not only contributes to higher rankings but also fosters a loyal customer base, making it a vital component of your overall digital marketing strategy.

Final Insights from Onimod Global

As a certified Google partner and 15 years of knowledge and experience in Google’s evolving landscape, Onimod Global offers comprehensive digital marketing solutions, including optimizing your Google Business Profile and enhancing your overall digital presence.

Our partnership with Google provides us with unique insights and advanced tools, allowing us to tailor our strategies effectively. Our digital marketing knowledge spans from SEO, social media marketing, to paid media strategies, all meticulously crafted to propel your business to new heights. This collaboration helps ensure that we are always at the forefront of digital trends, providing you with cutting-edge solutions that are both innovative and effective.

If you’re looking to enhance your digital presence, contact us today.

Evaluating ROI from Social Media Efforts

Social media stands tall as a prominent marketing tool. When executed correctly, it can significantly influence your business trajectory. Here’s your guide to engaging your audience, fostering partnerships, staying informed, and sharing industry knowledge.

Recognizing the value of your social media efforts is paramount. By understanding your social media ROI (Return on Investment), you can capitalize on effective strategies and sidestep the ineffective ones. For anyone seeking to enhance brand recognition, social media is non-negotiable. Let’s dive deeper into measuring and optimizing your social media ROI.

Deciphering Social Media ROI

To optimize your social media ROI, it’s vital to comprehend its true essence. The formula is straightforward: (return – investment) / investment x 100 = Social Media ROI. A positive ROI indicates profitable campaigns, while a negative one suggests a deficit.

Bear in mind, that the purpose of calculating ROI varies across organizations. It’s aligned with your company’s specific goals, whether they involve acquiring new followers, enhancing click-through rates, boosting conversions, or gathering complete lead-generation data.

Crucial Metrics to Determine Social Media ROI

Your social media strategy is the backbone of your business. Without it, you’re just flailing around in the dark, hoping that things work out. Here are the metrics you should be monitoring:

Engagement: This involves monitoring interactions with your content. Indicators include clicks, likes, shares, and brand mentions. A significant portion of content creators use engagement to evaluate their content’s performance.

Reach: Quantifies the audience’s exposure to your content on social media. Though vital, it can be trickier to measure than engagement.

Leads: Determining the origins of your leads and the content that magnetizes them is essential. Link your campaigns to your undertakings for optimum ROI.

Conversions: Employ UTM parameters in your post links, allowing you to monitor clicks for every campaign and platform.

Effective implementation of these metrics steers your business towards a promising ROI.

Efficient ROI Tracking

After defining your objectives, it’s essential to establish an ROI tracking system. Numerous platforms can assist you, but Google Analytics stands out. By setting up goals and event tracking, you can effortlessly monitor your ROI. Being user-friendly, Google Analytics offers comprehensive guides on leveraging its capabilities. And here’s the cherry on top: Onimod Global is a proud Google partner. This partnership ensures top-tier online marketing strategies, underpinned by Google’s esteemed products.

As the role of social media in consumer behavior magnifies, marketers must adapt to its evolution. No matter what your ROI percentage is, there is always room for improvement. Some last key things to remember are:

  • Know Your Audience: Ensure your content resonates with them.
  • Innovate: Prioritize quality over quantity and craft captivating content.
  • Refine and Elevate: Upgrade your posts with fresh imagery, keywords, and headlines.

Final Thoughts

Our mission at Onimod Global is to synchronize your content marketing endeavors with tangible business outcomes. With our data-centric strategies, we offer insights into your audience’s preferences, your competition’s strengths, and potential industry leadership opportunities.

Stationed in Chicago, our in-house team is well-versed across multiple marketing verticals, ensuring we cater to all your needs. Our commitment to excellence, updated knowledge, and unmatched customer service sets us apart.

Contemplating your digital footprint? Need strategic guidance? Reach out to us today.

Leveraging LinkedIn: A Comprehensive Guide for B2B Marketers

Marketers have a vast landscape of social media platforms to navigate, and each platform presents unique opportunities. But when it comes to B2B marketing, LinkedIn stands out as the ideal channel for more reasons than you may realize. Let’s take a deeper look.

From optimizing your business profile to generating engaging content and executing successful ad campaigns, today, we explore how to effectively leverage LinkedIn for B2B marketing. 

Understanding LinkedIn’s Potential for B2B Marketing

Have you ever asked yourself why LinkedIn is the go-to platform for B2B marketers? The reason is twofold: LinkedIn’s robust user base and rich, business-focused content. LinkedIn is a professional networking powerhouse, boasting over 774 million users and spanning 200 countries. 

It is a platform where business decision-makers, influencers, and executives converge. This offers B2B marketers an invaluable opportunity to reach a unique targeted audience. LinkedIn is a hub for insightful business content. It’s where professionals share industry trends, insights, and thought leadership, making it an ideal platform for B2B brands to establish a strong voice.

The Magic of LinkedIn for B2B: Strategies and Tactics

First impressions matter. That’s why having a compelling company page that clearly articulates your value proposition is crucial. Ensure your banner image, logo, and ‘About Us’ section accurately and professionally represent your brand.

Like Google, LinkedIn has its search algorithm. Thus, incorporating relevant keywords into your company page and personal profiles is essential for visibility. Consider the terms your audience might use to find your business and weave these keywords naturally into your descriptions.

Connections are the backbone of LinkedIn. Contact relevant industry professionals and join groups to foster a meaningful network. Remember, the goal isn’t just to grow your numbers and create a value network where meaningful interactions occur.

LinkedIn is an excellent platform to share thought leadership content. Write articles, share blog posts, and engage with others’ content to demonstrate your industry expertise and build trust with your audience. Use LinkedIn’s native publishing platform to produce articles directly on the site. This will help increase your visibility and present your brand as a leading voice in your industry.

Best Practices for LinkedIn B2B Marketing

  • Be Consistent: Consistency is key to maintaining an active and engaging presence. Regularly post content, interact with your audience, and respond to comments or messages.
  • Use Visuals: Posts with visuals tend to have a higher engagement rate. Use images, infographics, or videos to make your posts more appealing.
  • Leverage Hashtags: Use relevant hashtags to increase the visibility of your posts. It will help users interested in those topics to discover your content.
  • Personalize Connection Requests: When sending connection requests, always personalize your message to increase acceptance rates.
  • Stay Up-to-Date: LinkedIn often rolls out new features and updates. Stay informed and leverage these updates to enhance your LinkedIn marketing strategy.
  • Learn from Others: Follow other successful companies and influencers in your industry. Analyze their strategy, content, and engagement tactics to glean insights that can be applied to your strategy.

LinkedIn Advertising

Leverage LinkedIn’s paid advertising to amplify your reach. You can use sponsored content, InMail, text ads, or dynamic ads depending on your objectives. LinkedIn’s targeting capabilities allow you to narrow your audience to industry, job function, seniority, and more, ensuring your content reaches the right people. 

These pay-per-click (PPC) or cost-per-impression (CPM) ads appear on the sidebar of LinkedIn. They’re an affordable and effective way to increase brand awareness and generate leads.

LinkedIn’s Sponsored InMail allows marketers to deliver personalized messages directly to users’ inboxes, offering higher open rates than traditional email marketing.

LinkedIn Stories and Live: New Ways to Engage

Embrace the latest LinkedIn features like Stories and Live to stay ahead of the curve. LinkedIn Stories allows for sharing short-lived content, a perfect way to share behind-the-scenes looks into your business, brief updates, or quick tips. On the other hand, LinkedIn Live lets you host real-time broadcasts to your network, ideal for Q&A sessions, product launches, or webinars.

Measuring Success on LinkedIn

LinkedIn offers robust analytics tools to measure the success of your efforts. Regularly track and analyze your metrics to understand what’s working and where improvements are needed. Implementing a successful LinkedIn strategy requires time, effort, and a keen understanding of the platform. The potential rewards for lead generation, leadership, and brand awareness are immense.

Final Thoughts

LinkedIn’s potential for B2B marketing is immense, from its robust user base to rich, business-focused content. Leveraging it effectively, from profile optimization to creating engaging content and executing successful ad campaigns, can help B2B marketers tap into this potential and drive their business growth.

At Onimod Global, we deliver digital marketing strategies that achieve results. Whether you’re looking to boost your LinkedIn presence or improve your overall digital marketing strategy, we’re here to help. 

Reach out to us today to learn how we can help elevate your B2B marketing efforts.

Social Media Design Mistakes All Marketers Should Avoid

Social media platforms, Facebook, Instagram, LinkedIn and Pinterest in particular, have become a vital part of every marketer’s toolkit. But just posting carelessly is not enough. If your content isn’t reaching or engaging as many users as you’d hope for, there could be a specific reason. It’s quality over quantity when it comes to social media posts, and graphics are essential for success. Small changes can make a huge difference when it comes to design.  

Keep reading to learn the top 5 mistakes to avoid when it comes to social media design. 

Blurry Images 

If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform. 

Hard to Read Fonts 

While a font may be pretty, it might not be the best for social media. When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens. 

Limited Viewing Options

Most social media users scroll via mobile devices. So you need to make sure your designs transfer from desktop to mobile. It’s important to always keep in mind that not all graphics are one-size-fits all, especially when going from platform to platform. When your channels and audience varies, so should the style of your content. 

Stock Imagery 

Authentic content is key when it comes to social media. Users like to feel connected to brands and get a peek behind the curtain. Taking your own photos is one way to support this connection. 

It should be noted we’re not suggesting to never use stock photos. They do have their place, as adding royalty-free images to blog posts or articles are a convenient way to compliment your message. 

Too Much Clutter

A common mistake made with design is filling up every inch of space. This looks cluttered and can confuse users. Negative space is essential with good design, as the background is just as important as the imagery. White space helps direct the eyes of your audience to important points of your content, helping you get your message across in the most efficient way. 

Social Media Marketing with Onimod Global 

When you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design. We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today.

Is Marketing on Pinterest Right for My Business?

Most businesses understand the importance of marketing on Facebook, LinkedIn, Twitter, Instagram, ect. Pinterest is a social platform that’s often overlooked due to the assumption it’s just a place moms go to find recipes and DIY inspiration. Actually, Shopify found it was the second highest source for referral traffic and that 93% of pinners use the platform for research or making purchases. Not only are users extremely active, but Pinterest has rolled out a number of new features over the past year increasing the platform’s marketing abilities. 

Pinterest is becoming a great tool for digital marketing, but just as all social platforms, it’s not ideal for all businesses. Discover more about Pinterest, its marketing capabilities, and whether or not it’s right for your business. 

The Benefits of Using Pinterest for Business 

Driving Traffic to Your Website 

Pinterest has the ability to drive mass amounts of traffic directly to your company website. Research has found that Pinterest actually drives more referral traffic than LinkedIn, Google+, and YouTube combined. This is due to its unique design. Every image placed on a board is automatically hyperlinked to its original source. To be directed to your website, all users have to do is click directly on the image of the pin. 

Using Pinterest regularly can also help drive more organic traffic by increasing SEO rankings. This is partially due to contents’ ability to last longer on the platform. Generally, the most popular posts on other social sites are whatever is most recent. Pins gain popularity over time as they’re actively searched for, found, and re-pinned. This can help to be a powerful tool in driving you up Google’s rankings and making you more discoverable. 

Engage with High-Intent Customers 

Since last year, users increased 28%, to 322 million active monthly users. Not only are there more people using Pinterest than ever, the majority of them are high-intent, ready to purchase audience members. 98% of users report trying new things they discover on the platform, 93% have used it to research, plan for, or make purchases, and 39% of users are active shoppers. Users are more likely to purchase products they come across organically on Pinterest than any other social platform due to users proactively searching, rather than just scrolling through a feed. 

Build Brand Image and Authority 

Visual content is more important than ever, as 62% of Gen Zers and millennials say they like searching by images. Pinterest is the perfect platform to tell customers who you are and what you’re about, visually. You have the opportunity to reinforce your brand image by regularly appearing on users’ home pages, creating a variety of boards that reflect your identity, or sharing outside relevant content. These practices can help to build credibility and brand authority in your niche industry. 

What Types of Businesses Should Use Pinterest?  

Whether Pinterest is a good fit for your business is ultimately up to you, but there seem to be some that perform better than others. In general, it’s easier for B2C companies to market on Pinterest, but that doesn’t mean it’s impossible for B2B. Clothing, cosmetic, food, home decor, and DIY’s are the types of content that seems to perform best. While the majority of Pinterest users are women ages 25-54, 50% of all new sign-ups are men

Another statistic that’s important to keep in mind is that 40% of Pinterest users have a household income of $100K per year or more. This shows that the platform attracts those with large amounts of disposable income with the ability to spend on luxury products. 

That being said, any business has the potential to be successful on Pinterest. Just as with any other marketing tool, success is highly dependent on your strategy. The key is having the ability to consistently create captivating, high-quality, visual content that’s valuable to users. A good pin has: 

  • Vertical imagery. Majority of pinners are on mobile. Shoot for a 2:3 aspect ratio so your image doesn’t get truncated, while making it as high-quality as possible. 
  • Descriptive copy. Explain what users are looking at and entice them to learn more.
  • Text overlay. Including a headline that reinforces your message.
  • Tasteful branding. Include your logo so your brand doesn’t get lost in feeds.

How to Get Started 

When getting started, make sure you set up a business account, rather than a personal. This will give you access to analytics and other exclusive marketing tools. If you already have a personal account, Pinterest allows you to convert it to a business profile here. It’s important to keep branding consistent with your site and other social media accounts. If it’s available, try to use the same username. If you have them, you should also connect your Instagram, YouTube, and/or Etsy accounts. Doing so ensures pins from these sites will be attributed to your business. Plus, you’ll also be able to track related analytics. Once your account is set up, you can start creating boards and adding pins. If you plan on running paid ads, you can then set up your ads manager account as well. 

How We Can Help 

At Onimod Global we are experts in social media marketing. We know which platforms are best for brands, and create visibility for brands where customers are searching, interacting, and ultimately converting. Find out more about we do, or contact us today!

Twitter Marketing: Is it Right for Your Brand?

Twitter has proven to be an incredibly powerful marketing tool for certain brands. It can be a great platform to increase awareness, engage with customers, and grow your business, but it isn’t right for everyone. Each social network is unique in its targeting, reach, and overall marketing abilities. When making the decision whether or not a specific platform is right for your business, an analysis of both yourself and the platform needs to be done.

What to consider before marketing your business on Twitter: 

Are you B2C or B2B? 

This is one of the most important factors that should go into developing a social media marketing strategy. In general, those searching on social media are at the very top of the sales funnel, but there are exceptions. Twitter is usually best for B2C companies, but it can work for B2B companies with the appropriate tactics. It’s becoming a central discovery hub for consumers, making it a great platform for displaying expertise, products, and creativity. News, retail, e-commerce, fashion, finance, travel, hospitality, sports, health and wellness are some of the top performing industries on Twitter. 

Who is your audience? 

This is the number one thing that should be considered before deciding to join any social media platform. If your ideal audience is millennials, Twitter is a strong choice, as 40% use it. As age increases, the percentage of use decreases. 27% of 30 – 49 year olds are users and 21% of 50 – 64 year olds are users. That doesn’t necessarily mean Twitter is a bad platform for reaching an older audience. It just means your actual strategy on Twitter would be different. It’s also important to note that 42% of users access the site daily

What is your brand’s persona? 

Establishing a well-defined brand voice is essential for Twitter strategy. Brand voice should be original, convey a message, reflect core values, and resonate with your audience in a personal way. Companies that convey their Twitter account in a lighthearted way generally have a leg up than those that keep it serious. Twitter users are most encouraging, engaging, and creative of all other social networks. Content that’s fun, snarky, and relaxed will always perform better on this platform. This also goes into deciding whom will be doing the tweeting for your company. It is possible to have more than one person running the account, but it’s essential to make sure they’re all in sync. 

What is your overall social media goal? 

If you only want to use Twitter to gain followers, promote yourself, and don’t care about what others have to say, it’s probably not the platform for you. This isn’t an account you can just put on autopilot. Regular engagement and interaction is vital for Twitter success. Scheduling tweets and never checking back is a huge missed opportunity. To maximize reach and keep your audience engaged it’s essential to check activity often, retweet relevant content, and jump in on trending conversations. Twitter is best for building relationships with customers, as it’s one of the most personable social platforms. Many companies utilize it for customer service inquiries, as it’s the best means of contact for many reasons. There are no hold times, it’s more informal, it’s public, and it’s in real time. Companies have the opportunity to respond to complaints immediately, which means problems can be solved that much faster. Since other users can see this happen as well, it showcases excellent customer service and may even save you from repeating them in the future. 

Final Thoughts 

Twitter can be a great platform for marketing and presents unique opportunities for both companies and customers, though it’s not for everyone. It’s simple to use, but takes frequent attention. Finally, it’s important to note that Twitter, just as all social media, is not an ultimate marketing solution. It should be used as a tactic, working in conjunction with other tools to support your overall marketing strategy. 

How We Can Help 

At Onimod Global we are experts in social media marketing. We know which platforms are best for brands, and create visibility for brands where customers are searching, interacting, and ultimately converting. Find out more about we do here, or contact us today here.

The Top Tips and Benefits of Content Marketing

The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of content is much less effective than it was in the past, which is not a positive. This doesn’t mean it should be abandoned, there are still many benefits to content marketing. It just means the content used needs to be valuable, relevant, and correctly leveraged. 

What is Content Marketing 

Content marketing is a digital marketing strategy that focuses on creating and sharing valuable or relevant information on a consistent basis for the ideal buyer persona. The goal is to build relationships with customers, drive organic traffic, increase conversion rates, and ultimately capture more sales. It’s important to know that content marketing is not promotional content. The modern consumer is hyper aware of sales pitches or anything in-genuine. Consumers prefer being educated and informed about products and companies, and are much more likely to believe other consumers over a company. 

Content Marketing Benefits:

Higher rankings

One of the number one things you can do to increase your search engine rankings is add more content to your site. Search engines, Google especially, likes to provide users with results that deliver exactly what they’re searching for. Consistently adding relevant, keyword rich content in the form of blogs or landing pages is the best way to provide that experience. Having more pages doesn’t always correlate to more traffic, but having more quality pages indexed can grant you more opportunities to rank for more search queries. 

Brand credibility

Having high quality content on your site immediately increases your perceived expertise, authority, and trust of your company. Users thinking highly of brands that they feel are answering their questions and providing useful and relevant information. Higher domain authority strongly correlates with higher search rankings. So yet again, producing consistent quality content will help increase organic traffic for all pages of your site.

Drive sales 

The first goal of your content should be to deliver some kind of value to the reader. After that has been done, you can use any remaining space to tactfully promote your product, service, or brand. Content can inspire requests for more information, trials, downloads, consultations, and sales. Highly targeted content can be one of the best ways to speed up the sales funnel, as long as it’s done right. Your content should never seem like a promotional advertisement. 

Content Marketing Tips:

Your content should be the answer 

Content should be based on questions potential customers might have. The more direct and detailed the answer is, the better it will rank on Google or other search engines. Most companies are well aware of their customers’ problems and pain points. This can be transformed into tutorials, how-to-guides, etc. For a piece of content to be effective it needs to be actionable. Inform your audience about specific steps to take or resources they need to carry out the advice you’re giving. Your answers can vary according to audience demographics. If you know your audience is split, segment your content strategy to target each group directly, instead of writing generically.

Use images and videos whenever possible 

HubSpot’s 2016 video marketing statistics report that adding videos to landing pages can boost conversions up to 80% and that users are 64% more likely to buy something online after they’ve watched a video about it. You can integrate videos into blogs or create them separately as their own entity, like a “vlog.” When people only spend 8 seconds deciding whether or not they’re interested in a piece of content, it helps to be visually stimulating. So even if you can’t include a video, images can be just as effective. 

Create and stick to a content calendar 

For content to be effective it needs to be consistent. The best way to ensure you’re posting regularly is by laying everything out in a weekly or monthly content calendar. It should be more detailed than just reminders to post. Include things like what your blog topics will be, what tags you’re using for each post, where everything needs to be shared, etc. This way when the time comes you’re not scrambling to think of content ideas. There are a number of tools that can assist with content calendars. CoSchedule, WordPress, and Asana are a few editorial calendar and project management tools, but it can be done a basic spreadsheet as well. 

Make sharing your content easy

This is one of the easiest tips to implement to a site. Social sharing buttons should fit in with the site’s theme and be prominently placed throughout blog posts and web pages. If the sharing process is complicated and time-consuming, no one will do it. It should be a simple, one-step to share process. There should be options to share to Twitter, Facebook, LinkedIn, and any other platforms that seem fitting. 

Always include a CTA

Strong call-to-actions are necessary in any marketing strategy. It’s unlikely users will go to your homepage, browse to other pages, or end up where you want them to be. They need to be told what to do with a quick link to it. Whether that be liking/following a social media page, sharing a post, subscribing, requesting more information, etc. It’s beneficial to A/B test your call-to-actions as well. Try different locations, colors, copy, etc. It’s important to make sure the CTA doesn’t interrupt the flow of content, though. It should seem like the natural consequence of the content. It should also be clear and easily clickable. 

No matter your ultimate marketing goal, content is always a valuable addition. It works, and that’s why it’s so widely used today. The key is to ensure it continues to work in a saturated market is by leveraging new and innovative tactics, like setting clearer content marketing goals and A/B testing various content. 

More from Onimod Global 

Sometimes, outsourcing your content marketing is the right choice. At Onimod Global we’re experts in SEO, social media, and content marketing. We create visibility for companies in the places their customers are searching, interacting, and engaging. Take a look at how we’ve helped other companies, and learn more about what we can do for you!

3 Digital Marketing Trends to Prepare for in the Near Future

In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations must be prepared to adapt. The three key trends that Forbes focuses on in the article are social marketing, the talent gap, and video marketing.

Social Marketing:
If utilized correctly, social marketing campaigns can be very successful. Advertising on Facebook for example can turn a low cost investment into a high return on investment (ROI). According to the Forbes article, research has shown that “social users appeal more to offers and discounts, so even a simple 10% off to promote a product or service will greatly increase visibility.” Forbes also points out that the strategy is to “always find new mediums gaining popularity, as conventional outlets like news sites should be avoided.”

The Talent Gap:
According to the article, “the talent gap in digital marketing is the root cause of unsuccessful campaigns.” Not understanding the data, wasting money on ad spend, and not properly managing accounts are frequent problems in today’s industry. Many “traditional advertisers” don’t possess the same skill set and thinking process as the younger generation of digital marketers. Ultimately, it’s essential for organizations to find individuals who consistently deliver high ROI in a digitally dominated world.

Video Marketing:
Viral videos have a ton of power in today’s digital world, yet it’s very challenging to gain popularity online. Millions of users are streaming YouTube, Facebook, Twitter, and other social media sites daily. Forbes point of advice from video marketing is that “it’s not the big budgets that win, it’s the great ideas that create buzz.” If marketers can capitalize on this hot trend in video traffic, there will be high rewards.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!