Tag Archive for: Google Analytics

How Marketers are Leveraging AI on Mobile

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Gone are the days of one-size-fits-all campaigns—AI now empowers businesses to harness data-driven insights, enabling real-time, personalized messaging that truly resonates. But to truly achieve maximum results, businesses must blend AI’s capabilities with human creativity to craft messaging that connects on a deeper level. This synergy allows brands to build meaningful relationships, ensuring every interaction feels personal and impactful.

Mobile devices are indispensable in our daily lives, making them an ideal platform for marketers to connect with audiences anytime, anywhere. Thanks to continuous advancements in artificial intelligence (AI), mobile marketing has experienced a revolutionary shift. In this blog, we’ll dive into how AI transforms mobile marketing, offering marketers new ways to understand customer behavior and create impactful, customized experiences. 

The Growing Role of AI in Mobile Marketing

AI is reshaping mobile marketing strategies by providing new insights and automation capabilities that would be impossible to achieve manually. Artificial intelligence is helping brands deliver more targeted messages, improve customer interactions, and optimize marketing spend. It provides these services through real-time recommendations, predictive analytics, or chatbots. Let’s look at how it is changing the game for mobile marketers.

1. Personalization at Scale

Personalization is necessary for marketing and helps marketers deliver highly personalized experiences on mobile devices. By analyzing user data such as browsing history, purchase behavior, and engagement metrics, artificial intelligence can create tailored recommendations and messages for each individual. This level of personalization helps increase customer engagement, conversion rates, and brand loyalty.

  • Dynamic Content: AI enables dynamic content that adjusts based on a user’s behavior and preferences. For example, customers who frequently browse fitness products might receive personalized fitness-related recommendations or offers.
  • Product Recommendations: AI-powered recommendation engines provide relevant product suggestions in real-time, enhancing the mobile shopping experience and increasing cross-sell and upsell opportunities.

2. AI-powered chatbots for Customer Support and Engagement

AI chatbots have become a valuable tool for marketers on mobile platforms. These bots are available 24/7 and can answer questions, provide product recommendations, and guide users through their buying journey, all without human intervention.

  • Instant Customer Service: AI chatbots respond to inquiries instantly, improving customer satisfaction and reducing wait times.
  • Lead Generation: Chatbots can qualify leads by asking relevant questions and gathering user information, making it easier for marketers to follow up with high-potential customers.
  • Enhanced Engagement: With AI chatbots, brands can engage users anytime, helping reduce churn and build stronger customer relationships.

3. Predictive Analytics for Better Targeting

Predictive analytics uses historical data and algorithms to forecast future behaviors and trends, helping marketers on mobile platforms make more informed decisions. With predictive analytics, marketers can anticipate what users will likely do next, allowing for more proactive marketing efforts.

  • Behavioral Targeting: Predictive models can determine when users are most likely to convert or re-engage, allowing marketers to send well-timed messages that drive action.
  • Churn Prevention: By analyzing engagement patterns, AI can identify users at risk of churn, allowing marketers to send retention offers or special promotions to keep them engaged. 67% of marketers believe that increasing the adoption of marketing automation is critical for acquiring and retaining customers.

4. Voice and Visual Search Optimization

With the rise of smart devices, more people are performing searches through voice or images rather than typing. Artificial intelligence enables voice recognition and image analysis, making it easier for mobile users to find what they want:

  • Voice Search: As mobile voice search becomes more popular, AI helps marketers optimize their content to align with conversational language and long-tail keywords, ensuring their brand is visible in voice search results.
  • Visual Search: AI-driven visual search technology lets users snap a photo of a product to find similar items online. Brands can leverage this by enabling mobile users to shop based on images, creating a seamless shopping experience.

5. Ad Targeting and Retargeting

AI enhances mobile ad targeting and retargeting by analyzing user data to create more relevant ads. Using machine learning to understand user preferences, AI can ensure ads are shown to the right audience at the right time on the right platform.

  • Programmatic Advertising: automates ad buying, optimizing ad placement based on audience data and engagement patterns.
  • Retargeting Campaigns: By analyzing previous interactions, AI can target users who visited a website or app but didn’t complete a purchase, encouraging them to return and convert.

Synergy Between AI and Human Creativity

The synergy between AI and human creativity is transforming mobile ad creation, enabling the development of highly personalized, data-driven, and emotionally resonant advertisements. AI’s ability to process vast amounts of data, coupled with its capacity to generate diverse ideas, complements human intuition and emotional intelligence, resulting in ads that truly connect with audiences. This collaboration allows for the rapid exploration of creative possibilities, freeing humans from repetitive tasks and enabling them to focus on the more nuanced and imaginative aspects of their work—where the human touch is irreplaceable.

By using AI as a tool to enhance, not replace, human creativity, businesses can craft powerful, personalized messages and experiences that leave a lasting impact. This harmonious blend of technology and creativity not only boosts efficiency but also enriches the creative process, ensuring that content is both data-driven and emotionally engaging. The result is a more dynamic, meaningful interaction with audiences. Ultimately, the integration of AI and human creativity doesn’t just improve productivity; it elevates the depth and quality of creative expression, fostering deeper connections and more innovative outcomes.

Key Benefits of AI in Mobile Marketing

AI provides mobile marketers with powerful tools to enhance engagement, drive conversions, and improve efficiency. According to surveyed companies, the leading benefit of AI marketing was the increased speed or efficiency of workflows or processes. Here’s a snapshot of the key benefits:

  • 1. Enhanced Customer Experience: AI enables brands to deliver personalized experiences through real-time, data-driven insights. By tailoring content and interactions to individual preferences, AI improves engagement and satisfaction, building brand loyalty.
  • 2. Increased Conversion Rates: Personalization boosts conversion rates by delivering the right messages to the right people. Predictive analytics and behavioral triggers help identify and convert high-potential leads, maximizing campaign impact.
  • 3. Cost Efficiency: According to a recent study, 54% of organizations report that AI provides cost savings and efficiencies. Automated customer support with AI chatbots further reduces costs while enhancing user support.
  • 4. Data-Driven Insights and Improved Decision-Making: AI empowers marketers with real-time analytics and deep insights into customer behaviors and trends. This helps brands make smarter decisions and continuously optimize campaigns for better ROI.
  • 5. Customer Retention and Loyalty: AI-driven insights help identify at-risk customers and engage them with targeted retention strategies. Using predictive models, brands can proactively prevent churn and build lasting customer relationships.

How Onimod Global Can Help

At Onimod Global, we help leverage AI to optimize mobile marketing strategies for businesses of all sizes. Here’s how we can help your brand harness the power of AI on mobile:

  • Voice and Visual Search Optimization: As voice and visual search grow, optimize your mobile content, helping your brand appear in relevant searches and capturing users who prefer alternative search methods.
  • Comprehensive Analytics and Reporting: With advanced analytics tools, we track and analyze campaign performance, giving you insights into what’s working and where improvements can be made. Our transparent reporting keeps you informed on key metrics and ROI.
  • Customized Solutions: Our team assesses your unique marketing goals and implements solutions that align with your business objectives, from dynamic content personalization to predictive analytics.

Final Thoughts

AI is quickly changing mobile marketing by enabling hyper-personalization, efficient customer service, and data-driven insights. By integrating AI with human creativity, marketers can craft personalized, impactful messages that resonate deeply, driving efficiency and fostering a richer creative process.

Ready to take your mobile marketing to the next level? Let our team help you leverage the power of AI on mobile to optimize campaigns and drive results. Contact us today to see how we can help you increase ROI with cutting-edge AI solutions.

The Ultimate Guide to PPC Marketing

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Pay-per-click (PPC) marketing is an incredibly effective tool. Whether you’re a small business owner looking to attract local customers or a large corporation aiming to increase your online presence, PPC can deliver measurable results and more.

PPC advertising is a popular marketing tactic that can drive measurable traffic, generate leads, and increase revenue. In order to help get the most out of PPC advertising, businesses need to maximize their return on investment (ROI). This blog will explore strategies to help businesses achieve the best ROI with PPC advertising. Here’s what you need to know.

What is PPC Marketing?

Pay-per-click advertising is a form of online marketing where advertisers pay each time their ad is clicked. Ads are displayed on various platforms, including search engines, social media, and other websites. Remarkably, 93% of all online experiences begin with a search engine, most commonly Google. The cost per click (CPC) varies depending on the platform and the competition for the targeted keywords. Advertisers bid for the keywords they want to target, and the highest bidder displays their ad. Let’s take a deeper look at how PPC marketing can be beneficial.

Understanding Key Benefits of PPC Marketing

PPC is important because pay-per-click advertising allows real-time control over your ad spend, targeting, and copy. With greater control in real-time, businesses can optimize ad performance to improve returns. Understanding why PPC marketing is beneficial is the first step toward utilizing it effectively. Here are some key reasons:

  1. Targeted Advertising: PPC allows you to reach your exact audience. You can target ads based on keywords, location, demographics, time of day, and device type.
  2. Cost Control: With PPC, you only pay when someone clicks on your ad. This means you can manage your budget effectively, setting maximum daily or monthly ad spend limits.
  3. Measurable Results: PPC campaigns provide detailed metrics that allow you to measure the success of your ads. You can track clicks, impressions, and conversions to understand what works and what doesn’t.
  4. Quick Entry: Unlike organic search engine optimization (SEO), PPC campaigns can be set up and run within a few hours. This can help you drive traffic to your site almost immediately.

Getting Started with PPC

Starting a PPC campaign can seem daunting, but breaking it down into manageable steps can simplify the process. To launch a PPC campaign, you’ll have to set up an account in Google Ads. Once that’s done, you can start drawing up a target keyword list. Here’s how you can begin:

  1. Keyword Research: The foundation of any successful PPC campaign is thorough keyword research. Use tools like Google Keyword Planner to find relevant keywords for which your target audience is searching. Consider each keyword’s search volume, competition, and cost per click.
  2. Setting Up Your Account: Create accounts on major PPC platforms like Google Ads and Bing Ads. These platforms offer comprehensive guides and tools to help you set up campaigns.
  3. Creating Compelling Ads: Write clear, relevant, and compelling ads. Your ad copy should include a strong call to action (CTA) and highlight your product or service’s unique selling points (USPs).
  4. Landing Page Optimization: Ensure that the landing page your ad directs to is optimized for conversions. It should be relevant to the ad, load quickly, and include a clear CTA.

Advanced PPC Strategies

To maximize ROI with PPC advertising, continuously test and optimize your campaigns. Once you’ve set up your initial campaigns, it’s time to explore advanced strategies to enhance your PPC performance:

  1. A/B Testing: Regularly test different versions of your ads to see which ones perform better. This can include testing headlines, ad copy, and images.
  2. Remarketing: Target visitors who have previously interacted with your site but did not convert. Remarketing helps keep your brand at the top of your mind and encourages users to return and complete their purchases.
  3. Bid Adjustments: Use bid adjustments to increase or decrease bids based on the performance of different segments. For example, you might bid higher for mobile users if they convert more often than desktop users.
  4. Ad Extensions: Use ad extensions to include additional information like phone numbers, links to specific pages, and product images. Ad extensions can improve your ad’s visibility and click-through rate (CTR).

Measuring and Optimizing Your Campaigns

Effective PPC marketing involves continuous monitoring and optimization. Here’s how to keep your campaigns on track:

  1. Monitor Key Metrics: Regularly review key performance indicators (KPIs) such as CTR, cost per conversion, and return on ad spend (ROAS). This will help you understand how your campaigns perform and where you can improve.
  2. Use Analytics Tools: Utilize tools like Google Analytics to gain deeper insights into your campaign performance. Track user behavior on your site to understand the customer journey and identify areas for improvement.
  3. Continuous Optimization: PPC is not a set-it-and-forget-it strategy. Continuously optimize your campaigns based on performance data. This includes adjusting bids, refining keywords, and improving ad copy.

Final Thoughts

PPC advertising can be a powerful business tool to drive traffic, leads, and revenue. By understanding these strategies to maximize your ROI, you can create effective campaigns that deliver measurable results. Considering PPC’s benefits, there’s little risk in testing it out to see where it can move the needle and gather valuable data to inform your other marketing and optimization efforts.

If you have not incorporated PPC advertising into your marketing strategy, it is time to learn more and get in the game. At Onimod Global, we can help you optimize your PPC advertising and explore untapped opportunities in lead generation. Start your PPC journey today and unlock the full potential of your online advertising efforts.

Contact us today to learn more about our PPC advertising services.

GA4 New Updates You Need to Know

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The next generation of Analytics, Google Analytics 4 (GA4) is here. But is it as transformative as we anticipated in the Google Ads world? Let’s explore the new platform features and how they can benefit your digital marketing strategy.

In the ever-evolving landscape of digital advertising, it becomes vital for organizations such as Onimod Global to continually stay attuned to the latest modifications and advancements in key tools of the trade. 

Google Analytics 4 (GA4) stands as an essential tool in this assemblage, demonstrating a profound shift in the landscape of marketing analytics. In this article, we’ll explain what Google Analytics 4 is, how it works, and why it benefits for all businesses marketing online. Let’s dive in!

What is Google Analytics 4?

Google Analytics 4 (GA4), previously known as App + Web, is the latest iteration of Google’s famed analytics tool, designed to provide enhanced insights into user behavior across websites and applications.

GA4 introduces a new era of data analysis by adopting a user-centric model, focusing on the individual user’s journey across various platforms and devices. This modern approach to analytics allows digital marketers to track a user’s progression from the initial point of engagement to conversion, regardless of the device or platform used.

Equipped with advanced machine learning capabilities, GA4 can intelligently identify trends and patterns in data, offering predictive analytics to marketers. This helps in optimizing marketing strategies by understanding and forecasting user behavior.

Let’s explore the top Google Analytics 4 features you should be aware of.

  1. The Advent of the User-centric Model

The pivotal revamp in GA4 underscores the transition towards a more user-oriented model. This concept magnifies the lens on individual user behavior as opposed to amassing collective session data. As a result, Onimod Global can glean intricate insights into the idiosyncrasies of user engagement, facilitating tailor-made strategies for enhancing customer experience.

  1. Enhanced Machine Learning Capabilities

GA4 ushers in an era of unparalleled machine learning capabilities in marketing analytics. Its ability to uncover concealed patterns and forecast future consumer behavior provides companies like Onimod Global with the foresight needed to avoid setbacks and seize advantageous prospects. Leveraging these advanced algorithms empowers marketing strategists to maintain a competitive edge in this ever-evolving landscape.

  1. A New Approach to Event Tracking

The event-tracking paradigm in GA4 experiences a noteworthy transformation, offering marketing experts the versatility to tailor the tracking of user interactions without the requirement for constant code modifications. This adaptability allows Onimod Global to meticulously analyze every facet of user engagement and interaction, thereby shaping refined strategies to enhance user retention and conversion.

  1. Cross-platform Tracking

The cross-platform tracking system of GA4 brings a considerable advantage to Onimod Global’s objective of achieving smooth user engagement. By seamlessly merging data from web and app platforms, the barriers dissipate, and a comprehensive perspective of the user’s journey unfolds. This profound comprehension plays a vital role in orchestrating a flawless, cohesive user experience.

  1. The Advent of Codeless Tracking

The introduction of codeless tracking in GA4 signifies a momentous leap in marketing analytics. By facilitating the monitoring of specific events without the requirement of additional code, GA4 simplifies the entire process. It empowers Onimod Global to delve deeper into the intricacies of user interactions, helping tailor experiences that are attuned to individual user preferences.

Why is Google Analytics 4 a Boon for Digital Marketing Virtuosos?

We’re glad you asked!

  1. Amplified User Intellect

Google Analytics 4 (GA4) proffers a more nuanced perception of user interactions within your digital space. This powerful tool meticulously records the journey of users across an array of devices and platforms, acting as a barometer of their engagement with your brand and content.

  1. Superior Multi-Device Tracing

The robust multi-device tracing capabilities of GA4 epitomize its usefulness. It monitors user behavior across a wide array of devices, including mobile, desktop, and tablet. This 360-degree view facilitates the design of potent marketing initiatives that resonate with users irrespective of their choice of device or platform.

  1. Personalized Events

GA4 empowers you to orchestrate personalized events that document particular user actions, such as button interactions, video playbacks, or form completions. This control over data acquisition paves the way for a profound understanding of user behavior, enabling data-driven decision-making.

  1. Machine Learning Augmented Intellect

Integrating machine learning in GA4 to scrutinize user behavior adds a new dimension to marketing analytics. This ingenious application spots patterns and trends, equipping you with actionable insights to fine-tune your digital marketing strategies, ensuring maximum traction.

  1. Compliant with Data Privacy Norms

In an era of heightened data privacy consciousness, GA4 prioritizes user data control and adherence to data privacy mandates such as GDPR and CCPA. GA4’s ability to gather and administer user data respectfully underpins its commitment to upholding user privacy, while simultaneously ensuring regulatory compliance.

To Round it Up

In the grand tapestry of digital marketing, these enhancements in GA4 are akin to new threads woven in, adding layers of depth, intricacy, and intelligence. 

At Onimod Global, we specialize in all facets of Google, and our Digital Marketers hold Google Ads Certifications. As an experienced global digital agency, we are also recognized as trusted Google Partner. Being a Google Partner revolves entirely around our expertise in managing Google Pay Per Click Campaigns.

Got questions about Google Ads or want to learn more about us and our Digital Marketing services? Contact us here today.

 

SEO Optimization Tips for Your Website

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With millions of websites vying for users’ attention, standing out can be tricky. Yet, there is a solution: SEO Optimization.

By optimizing your website for SEO, you can improve your website’s ranking in SERPs and attract more traffic. So, buckle up and get ready to learn how to make your website an SEO powerhouse! This blog will explore the steps you can take to optimize your website for SEO and achieve online success. Here’s what you need to know.

Understanding SEO

SEO, or search engine optimization, improves your website’s ranking in search engine results pages (SERPs) by optimizing its content, structure, and performance. SEO aims to make your website more visible to users searching for keywords related to your business or industry. But how do search engines determine which websites to display on their results pages?

Understanding SEO is crucial for optimizing your website and attracting more traffic. Search engines use complex algorithms that analyze various factors, such as the relevance and quality of a website’s content, its structure and organization, and its performance and user experience. The higher your website ranks in SERPs, the more likely users are to visit your site. Let’s look at some ways you can optimize your website for SEO.

Conducting Keyword Research

Keywords are the cornerstone of SEO and pay-per-click (PPC) marketing campaigns. To improve your website’s SEO, ranking at the top of Google’s search results should be your top priority. By identifying your website’s most relevant and high-traffic keywords, you can attract quality website traffic that may turn into leads and new clients.

Fortunately, various tools are available to conduct keyword research, such as Google Keyword Planner. If your marketing budget allows, you can also invest in pay-per-click ads to get organic results for your website. With Google Ads, advertisers bid to appear at the top of search results for specific keywords. Choosing keywords that indicate a user is ready to buy can be a smart strategy for a paid search campaign. You can improve your website’s ranking and attract traffic by targeting the right keywords.

Optimizing Your Website’s Content

Optimizing your website’s content is crucial to attract more traffic and improve your website’s search engine optimization (SEO). Creating high-quality, original content relevant to your target audience is essential. Using relevant keywords throughout your content can help, but be careful not to overuse them, as keyword stuffing can result in penalties from search engines.

Another effective strategy is to use internal links to help search engines understand the structure of your website and the relationships between pages. Internal links can improve the user experience and encourage visitors to explore your site further. Additionally, external links to reputable sources can enhance your website’s credibility and authority in the eyes of search engines.

Headlines are also an essential aspect of optimizing your website’s content. Using H1 and H2 tags for your headlines and including your target keywords can improve your website’s ranking in SERPs. Remember that the quality and relevance of your content are essential factors in SEO. Therefore, focus on creating informative, engaging, and helpful content for your target audience.

Remember that SEO is an ongoing process, and it may take some time to see results. Stay committed to creating high-quality content that provides value to your audience, and you will see the benefits over time.

Optimizing Your Website’s Structure

Your website’s structure is another paramount factor in SEO optimization. A well-structured website makes it easier for search engines to crawl and index your pages. Here are some tips for optimizing your website’s structure:

  • Use a Simple URL Structure: Your website’s URLs should be readable. Avoid using long, complex URLs that include unnecessary characters.
  • Use a Mobile-Friendly Design: More users are accessing websites from their mobile devices. Websites should have a responsive design that looks great on desktop and mobile devices.
  • Use Schema Markup: Schema markup is a code that helps search engines understand your website’s content. Using schema markup, you can improve your website’s visibility in search engine results pages.

Regularly reviewing your website’s analytics and search engine rankings can help you identify areas for improvement and adjust your SEO strategy accordingly. 

Continually Improving Your SEO

SEO isn’t a one-time fix. It is an ongoing process that requires regular monitoring and improving your website’s SEO. Here are some tips for monitoring and improving your SEO:

  • Use Google Analytics: Google Analytics provides valuable insights into your website’s traffic and performance. Use it to track your website’s traffic and identify areas for improvement.
  • Regularly Update Your Content: Updating your website’s content can improve your SEO and attract more traffic. Aim to update your content at least once a week.
  • Monitor Your Website’s Backlinks: Backlinks from reputable sources can improve your website’s credibility and ranking. Use tools like Ahrefs to monitor your website’s backlinks and identify areas for improvement.

Additionally, regularly updating your website’s content with new and relevant information can help improve its visibility in search engine results pages (SERPs). By consistently monitoring and improving your website’s SEO, you can attract more traffic and achieve online success over the long term.

Final Thoughts

SEO optimization is crucial to attracting more traffic and improving your website’s ranking in search engine results pages. Following the tips outlined in this article, you can create a website optimized for SEO and achieve online success.

At Onimod Global, we are your in-house marketing team based in Chicago, specializing in specific marketing verticals or a well-balanced approach. Our services range from social media to SEO and paid search, and we offer the tools you need to ensure your business succeeds online. We are committed to providing exceptional customer service and teaching you the most relevant and up-to-date digital marketing skills.

Contact us today if you have any questions about creating your online presence and need help strategizing. We are here to help you achieve your goals and take your business to the next level.

Social Media Marketing for Small Businesses

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Looking to grow your small business? Discover how social media marketing can help your business thrive in 2023 and beyond. 

Social media has transformed from being just a personal communication tool to a powerful marketing tool for businesses. For small businesses, social media marketing is an effective way to promote their products and services. In this article, we will discuss the importance of social media marketing for small businesses and the benefits it can provide. Here’s what you need to know.

Why Is Social Media Marketing Important?

If you’re a small business owner, it’s natural to focus on the little details. Whether its growing your following or working on your customer outreach, it’s important to have a plan. Fortunately, social media marketing offers a low-cost and organic way to achieve your goals. That’s why it’s essential for small business owners to learn how to leverage social media. Let’s take a look at some of the perks of social media marketing.

Cost-effective Advertising

As mentioned above, social media marketing is a cost-effective method for small businesses to reach their target audience. In comparison to the traditional advertising mediums like TV or print media, social media platforms offer a range of advertising options that can accommodate any budget.

By starting with a small investment in social media marketing, small businesses can gradually increase their advertising as they see results. This enables them to be flexible with their advertising budget and make the most out of their marketing efforts.

Increased Brand Awareness

Social media platforms have billions of users, making it an ideal platform to increase brand awareness. By regularly posting content on social media, small businesses can reach a wider audience and establish their brand identity. This can be particularly important for businesses that are just starting out and need to build their brand from scratch.

Improved Customer Engagement

Social media platforms offer a unique opportunity for small businesses to engage with their customers on a personal level. By responding to comments, messages, and reviews, small businesses can build a relationship with their customers and show that they care about their needs. This can help to build customer loyalty and encourage repeat business.

Targeted Advertising

Social media platforms offer advanced targeting options that allow businesses to reach specific audiences based on demographics, interests, and behaviors. This means that small businesses can ensure that their advertising is reaching the people who are most likely to be interested in their products or services. Targeted advertising can be a game-changer for small businesses that are looking to get the most out of their advertising budget.

Valuable Insights

Social media platforms provide businesses with valuable insights into their audience’s behavior and preferences. By analyzing metrics such as engagement rates, reach, and impressions, small businesses can gain a better understanding of what content is resonating with their audience and adjust their strategy accordingly. This can help to improve the effectiveness of their advertising and drive better results.

How Onimod Global Can Help

If want to see increased performance on your social media pages, hiring a digital marketing agency is the way to go. An experienced digital marekting agency will be able to identify what needs to be done to your overall online presence. More importantly, you will see results quickly, as there are likely things that you are not doing right now that could be hindering your progress.

With the help of Onimod Global, we can help you simplify this process and produce desired results.

Final Thoughts

Social media marketing is a powerful tool for small businesses. By taking advantage of the cost-effective advertising options and targeting capabilities offered by social media platforms, small businesses can level the playing field and compete with larger companies in the digital age.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your social media strategy.

Google Analytics – What Does It Do?

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If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results.  If you’ve been looking  for a program that captures how your customers are interacting with your posts and website, read on.

Google Analytics is an extremely helpful tool when it comes to tracking your marketing efforts. As Google Partners, Onimod Global can assist you with the training, support and resources to help your business succeed and help your company grow and stand out in the industry. Whether its content for social media, or launching your new email campaign, Google analytics can maximize your marketing efforts.

Web Analytics

Web analytics is the measurement, collection, and analysis of web data. Web analytics tools provide useful information about website traffic. This feature is incredibly handy because it shows you how a user interacts with the site, and what content they engage with the most.  If you didn’t need more convincing as to why you should be utilizing Google analytics, we came up with a list of the three most important reasons why you should use analytics:

  1. Helps you take data-led decisions – You can see first-hand the way your website and social channels are performing.
  2. Makes Reporting Easier – Having the data readily available to you is a big plus. You can easily share with others how your campaigns are performing.  You can do this by measuring and acting on the data trends you observe using web analytics software.
  3. Helps you find the story behind the data – Web analytics helps you understand who your customers are, where they’re coming from, and what their interests are. You can use all this information to improve the experience on your site for the consumer and to optimize the channels that consumers use to visit your website.

Google Analytics Tools

There are many analytics tools on the market. While some of them are free, most of them require a paid subscription. Paid analytics products and free products vary greatly in terms of functionality, features, and support. Google Analytics is the most popular analytics program on the market. It also comes with a free version for those who want to test out the product before they pay for the subscription.

The paid version is known as Google Analytics 360. Google 360 offers additional functionality in terms of report validity and sample sizes. This is mainly for websites that receive millions of page views a month. If your website isn’t receiving that much traffic, it might be beneficial to use the free version of Google Analytics.

Google Analytics can track the user or consumer journey, providing rich data around channels used, locations, and devices. These journeys can then be tracked through to on-site activity, goals achieved, and exit point, as well as returning visitors, which indicates loyalty. Here’s a look at some of the benefits of Google Analytics:

  • Easy to install and use.
  • User-friendly interface.
  • Customizable reports, dashboards and data collection.
  • Seamless integration with other Google products.
  • Extensive and valuable insights into web behavior.

One of the biggest advantages of using google is that you can seamlessly connect other google products. The main tools available to link to are Google Ads, Google Search Console, and Search Ads 360, formerly known as DoubleClick by Google. To link these additional tools, you need to access the product linking section within the Property settings. Each of the available tools for linking are listed there and you simply follow the instructions to link the tools.

Taking Your Analytics to the Next Level

The expert digital marketers at Onimod Global develop custom dynamic digital dashboards with Google Studio for all of our clients. The large selection of graphs and charts gives us the opportunity to completely customize your reports making data the most transparent and easy to interpret for you and your company.

If you are thinking about adding an analytics tool to your marketing strategy, Google Analytics should be at the top of your list to try. As Google Partners, Onimod Global has over a decade of experience and expertise when it comes to all things SEO, social media advertising, content marketing and paid search. Got questions about Google strategies or want to learn more about us? Contact us here today.

Marketing Automation: Why It’s Essential and What to Avoid

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As more businesses shift away from traditional marketing tactics, agencies should follow suit. The times of one-time projects, lower value relationships, and thoughtless solutions with no unified reporting will lead to failure. The demand for full digital marketing services continues to increase, meaning agencies are taking on new clients while trying to keep existing ones happy. But with the rise for the need of digital services also comes the rise of resources available that makes providing those services easier. 

Some agencies have started using automated marketing systems to increase both sales revenue for both their company and their clients. These solutions allow repetitive tasks like email marketing, social postings, and ad campaigns to be automated, not only for efficiency, but to also create a more personalized experience for users. Not to mention, every step customers make can be triggered and tracked as they go through your marketing funnel. Allowing marketers to make appropriate adjustments to ads, campaigns, website, etc. 

Marketing automation is becoming a must have for agencies to stay relevant, but it can lead to failure if it’s not correctly implemented. 

 

Why You Should Use Marketing Automation 

 

Higher Value Relationships 

Marketing automation presents the ability to build and provide hyper personalized services for clients. This includes things like initial automation technology adoption and strategy, creation of email templates, nurture sequences, landing pages, as well as ongoing campaign assets, analytics, and optimization. Providing all these services ,in addition to the initial transition, makes it difficult for clients to change agencies. Not to mention it sets you apart from the competition, as many agencies have not yet integrated automation into their marketing strategy. 

Recurring Revenue 

Marketing automation is what can make an agency go from completing endless one-time projects, to being a consistent, must have resource for a number of companies. Marketing automation is necessary for almost any client and many companies struggle with technology. Many companies also struggle with knowing where exactly they need to personalize messages and where they shouldn’t. That’s where you should come in, and ultimately move towards a retainer-based relationship and consistent revenue. 

Proving Value 

Clients always want to know they’re getting the best ROI possible. When marketing automation is carried out correctly, there should be no issues presenting results. It gives you the ability to show measurable results with comprehensive lead-to-revenue reporting. Since it’s rooted in data, you’re provided the necessary numbers to help clients pinpoint what should be focused on and what should be tossed. Marketing automation also becomes more valuable and a better investment the longer it’s used. The more data there is, the more accurate the results will be, and can hopefully show month to month improvement. 

It’s Necessary to Stay Afloat 

According to Ad Age’s Agency Report 2018, U.S. agency growth is the slowest it’s been since 2010, except for those offering digital marketing services. With the need for digital services growing, marketing automation is basically becoming a must to stay in business. Companies need more data than ever to feel confident about their spending. Marketing automation can assist with all of these aspects when executed correctly. You can create new streams of revenue, attract new clients, provide real evidence of ROI and a service too complicated to take on in-house. 

 

Marketing Automation Mistakes 

A misconception has grown around automation that is can salve for any slowdown in marketing growth, including the need for generating new leads. This leaves many marketers with sophisticated tools automating the middle-of-the-funnel, but no real strategy or solution to generate new leads to nurture in the first place. This commonly results in marketers purchasing email lists to nurture instead of generating inbound leads. While this is a quick solution, it doesn’t work long term. This strategy fails to create a solid foundation for healthy, long-term customer relationships. Instead, it produces spammy content and incredibly low ROI. 

Another mistake is using marketing automation to force customers through a funnel with arbitrary touch points and irrelevant content. Marketers try to pass customers on to the sales department as quickly as possible, creating a disjointed customer experience. When marketing automation operates in a silo like this, points of friction are introduced that stall and strain what could have been productive, long-term customer relationships. Instead, there should be a contextual experience built on each customer’s individual needs. 

 

Final Thoughts 

Marketing automation can be a powerful and effective tool. To make it work it’s essential to understand all components and distinctions. Marketing automation should always be backed by an inbound strategy centered around the prospect, using all the information known about a person to inform the automation strategy. The ultimate goal is to deliver the information people need to make a purchase, when they need it, right where they’re looking for it. 

 

More From Onimod Global 

At Onimod Global we are experts in marketing automation and customer relationship management software. Our work is creating digital synergy and cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. Together ensuring your brand meets the consumer when and where they need them. Learn more about what we do, or become a client today. 

 

 

How To Gain The Best Insight On Your Digital Performance

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Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global, we are committed to delivering our clients a report that combats these common concerns. Our expert digital marketers, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

Say goodbye to the boring static reports in your inbox on Monday mornings.

 

Google Studio creates the best visuals for your company to clearly see what matters. Whether that be leads, impressions, landing page views, or any other metric, this is the best platform to see it all at once with complete transparency. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The best part about our digital synergy reports? The collaboration. Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation.

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

More From Onimod Global

We want to save you the time and a headache of having to read through a variety of spreadsheets and confusing numbers. Onimod Global is confident that our customized digital synergy reports are the best way to understand your digital performance, and your company can have your very own!

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

Google Partners Launches Digital Sales Certification Exam

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Google has announced that the Google Partners program has launched a new certification exam – Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and support to help businesses successfully advertise on Google. Advertising agencies that are members of the Google Partners program like us at Onimod Global contain certified employees and are companies trusted by Google.

According to Google, the “Digital Sales Certification Exam has been created to assess and increase partner sales representatives’ effectiveness in selling Google digital solutions to businesses.” There are a total of five parts to the exam which include planning, the open, identifying, recommendations, and the close.

The planning section involves networking, prospecting potential clients, and preparing for the pitch. The open is about delivering an effective pitch, positioning, and setting up meetings. The identification part is just about asking questions and discovering what potential clients need. Recommendations consist of delivering solutions and how to solve client problems. Lastly, the close section is about handling objections, closing the sale, and how to generate referrals.

Contact Us: Here at Onimod Global, we are a member of the Google Partners Program and all of our employees are Google certified in many areas. If you’re a business seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

 

The 5 Most Important Things About Your Brand

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First Impressions

No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear and concise message to consumers.

Start by asking what a potential customer might think the very first time that they interact with your brand. In every aspect of your company from a Facebook post to the website home page, you need to ensure that you are communicating your brand effectively.

SEO

Search Engine Optimization is a very serious topic when it comes to how customers are reaching you. Not only does enhanced SEO help drive traffic and awareness, but it can also heavily impact the user’s overall experience with your brand.

For instance, if a potential client goes to your website but can’t figure out how to navigate through the pages, then you have a problem. This kind of issue can prevent them from learning more about your company or even reaching out through phone or email.

Social Media

10 years ago it is unlikely that anyone could have predicted that there would be a need for such a thing as a “social media manager”. Times have certainly changed. In today’s digitally driven environment, social media plays a very important role in brand recognition.

According to Statista, 70% of the population in the U.S. has at least one active social media account. That means that if your brand is not utilizing Facebook, Twitter, LinkedIn, and other major platforms, then it is severely limiting itself.

Content

Content is the incredible piece of the puzzle that brings everything else together. It shows what you have to offer and how you can help your customers across all kinds of digital mediums.

The best way to utilize your brand’s content is to link it all together. Drive every click, tweet, and post back to your website. This allows users browsing Facebook to easily pop over to your website and take a look at your amazing products and services.

Data Measurement and Analysis

No matter how well your business is doing, it is near impossible to realize just how well things are going without some type of measurement. Simple tools like Google Analytics can go a long way in helping your brand succeed.

By taking a look behind the scenes, you can start to get some real answers. Have a sudden uptick in conversions? Try taking a look at how much content you generated, or how well your company ranks on the first few pages of Google search results. Once you can solve the mystery as to why good or bad things are happening, you can take action to make better choices for your brand.

Run a Free Scan of Your Business Today

Get started on improving your company with a brand audit from Onimod Global. See just how well your business ranks on search engines, important local directories, and the top review sites. To see your brand’s overall visibility on the internet CLICK HERE.