Tag Archive for: Digital marketing news

The Importance of Digital Marketing in 2022

Digital marketing is more important now than ever. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. But this industry is fast-growing, which also means ever changing and evolving. Where do you start if you want to develop a digital marketing strategy? Right here. 

As marketers think about building brands in the coming years post-COVID, how is digital marketing being leveraged to help companies bounce back? More importantly, how should you redefine your strategy for 2022?

According to a CISCO report, 90% of North Americans use the internet, and usage is expected to reach 92% by next year. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates, with social and digital video channels driving the highest ROIs.

Having a digital marketing strategy in place allows you to reach millions of people cost-effectively. If your business doesn’t have a strategic digital marketing plan aligned with your business plan your business can suffer and you could lose out to competitors who are more digitally savvy.

Reasons To Use Digital Marketing

1. Reach a Specific Audience. 

With media like TV, billboards and radio, you are reaching out to a broad audience, and the chances of targeting a specific group of customers is low. Whereas in digital marketing, you can use the features of a marketing platform to specifically target an audience based on age, interests or behavior. 

Your chances of reaching the right audience are significantly higher, and you can pick and choose these metrics as your needs change. It also allows you to identify subgroups within your clientele. If you have more than one type of product, you can tailor a campaign to this more specific group of customers.

2. Access Metrics of your Digital Marketing Strategy ─ All in One Place.

Digital marketing metrics are the key performance indicators (KPIs) used to measure the success of a business’s marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms. While there are many benefits of using metrics, the main use of metrics are used to drive improvements and help businesses focus their people and resources on what’s important. Overall, metrics reflect and support the various strategies for all aspects of the organization, including marketing, competition, standards, or customer requirements and expectations. 

Metrics indicate the priorities of the company and provide a window on performance, ethos and ambition. This allows you to determine your return on investment. You know exactly how profitable your digital marketing campaign was, as you can see the results of each aspect of your efforts.

3. Becoming Visible Within the Industry.

Some of the largest corporations have millions of dollars to spend on traditional advertising. If you don’t have that kind of ammunition, digital strategies allow you to outrank big corporations on a smaller budget. 

Here’s what visibility in business can do for you:

  • Helps you get exposure to a larger audience.
  • Build your brand awareness, so that people know who you are and how you help. 
  • Establishes your credibility and expertise.
  • Allows you to reach and sign more ideal clients.
  • Connects you to opportunities you wouldn’t have otherwise. 

Search Engine Optimization

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. More traffic means more potential clients becoming aware of your brand and services.

SEO is composed of three parts:

  • On-page SEO focuses on the content on your website’s pages. You can research keywords that resonate with your buyer persona or keywords that potential clients might ask. The task is to create quality content when answering those questions, so your pages rank higher.
  • Off-page SEO relates to all activity that happens away from your website. It involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.
  • Technical SEO is the back end of your website. Things like coding, image compression and cascading style sheets, also known as CSS. These are important aspects of your website that determine how quickly your pages load. Search engines like Google use it as an important ranking factor.

Social Media Marketing

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers become more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract customers. The opportunities are endless when it comes to social media marketing. A big plus in  using this type of marketing tool is that most of the basic services are free. 

The end goal is to create more traffic and generate leads for your business. The social media channels you can use for this purpose are:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • YouTube.
  • TikTok
  • Pinterest

In an increasingly connected world, your approach to marketing must be just as integrated.

Last Thoughts

In this day and age where just about everyone is connected to the internet, it is crucial for any business to have a strong online presence. As we continue to move forward within the digital age, younger generations are likely to be centered on using the internet to access different services. Having a strong digital marketing strategy is a must if you want to succeed in the increasingly competitive industries across the globe.

Could your digital marketing strategy use a boost? Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

Continuous Scrolling Added To Google Mobile Search

Back again with another Google SEO update, this time regarding continuous scrolling. Google announced they will be updating mobile search in the US with the ability to continuously scroll as more results automatically load.

Continuous scrolling to Google Mobile Search

In an announcement, Google says:

“At Google, we’re always exploring new ways to help people find what they’re looking for quickly and easily. Earlier this year, we launched a redesign of the Search results page on mobile for a more modern experience that’s easier to scan and navigate.

Today, we’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices.”

For Google users this is a big time upgrade as it’s now possible to scroll through an almost endless list of results to find right content.

 

Previously on mobile devices, Google’s search engine results page for mobile mainly adhered closely to the ‘ten blue links’ format that was implemented in the beginning on desktop search. Rather than seeing a numbered page list at the bottom of results, users in general would only see a displayed ‘see more’ button. Clicking that button on a mobile device is equivalent to clicking on page two of desktop search results.

The ‘see more’ button isn’t completely disappearing, however Google says that searchers will be able to continuously scroll through “many more” results before finally triggering the ‘see more’ button.

What this means for business

As we all know, CTR rates are extremely low after first page results. This is particularly revealed in a 2020 study that finds the CTR of page two results is less than 1%. The reason behind users not clicking on the page two results is uncertain, but it could have something to do with the perceived quality of content that didn’t make it to page one. With continuous scrolling on mobile, there may be the potential that the bias behind page 1 results is removed.

Think of apps like TikTok, when you’re allowed to infinitely scroll and encouraged to do so. Maybe you’re scrolling for a few minutes, or maybe for several hours. With the same logic being applied to Google Search (okay maybe they won’t scroll through Google for hours), this has the ability to increase content discovery significantly.

Final thoughts

We’ll see as the months go on if this change helps increase traffic for low ranking pages, and provide updates along the way. We will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about Facebook advertising or want to learn more about us? Contact us here today.

Google Ads Will Combine Smart and Standard Display Campaigns

As your trusted Google news source, here’s the latest update: Google is set to combine smart and standard display campaigns into a single option, announced yesterday Wednesday September 15th. And to add another change into the mix, Google also announced they will be introducing optimized targeting to Display campaigns.

 

Smart and Standard Display campaigns 101

Smart campaigns were unveiled four years ago, and they were created to help users have a simpler way to reach your audience across millions of sites and apps. Smart Display campaigns are set apart from other forms of campaigns through using automation to find new and existing customers, tailor your creative and set optimal bids.

Following up Smart campaigns, the standard Display campaigns have beneficial features such as responsive display ads and automated bidding. The point of combining the two types of campaigns means that advertisers will have the opportunity to test even more types of ads.

The new Display campaign overview

Bonnie Pericolosi, the director of product management for Google Ads says, “In this new Display campaign experience, you’ll have all of the reach and performance you’re used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences.” Now while setting up campaigns, advertisers will have the ability to choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.

Ginny Marvin, Google’s ads product liaison, discussed the update on Twitter, “No action is needed: Existing Smart & Standard Display campaigns aren’t affected by this change at this time. Once this update is rolled out in your account, you’ll see the new Display campaign type option and workflow when you create a new campaign.” 

 Targeting update for Google Ads Display campaigns

In addition to this change, Google Ads will also introduce optimized targeting, which treats audience settings as signals to find audience segments that may improve campaign performance, to Display campaigns. Previously, this option was only available on Smart Display campaigns.

Why advertisers should care

There will be just one option to create Google Ads Display campaigns very soon. The new Display campaign type will have the same controls for bidding, ads and audiences that standard Display campaigns currently offer. And, as Marvin stated, existing Smart and standard Display campaigns aren’t affected by this change at this time.

More From Onimod Global

As certified Google experts, our team is here to assist your business with holistic digital marketing strategies including SEO and Google Ads, because our goal is to make you more sucessful. To get in contact for an audit on your digital presence, get in touch with us here.

 

 

Wix and Google: GMB Integration Coming Soon

Google’s partnership with Wix is raising to a new level. The companies have recently announced an expanded partnership that will integrate Google My Business (GMB) directly within Wix. GMB data can now be accessed by businesses, customer interactions and manage their profile directly from Wix.

Why Wix?

The reason Google partnered with Wix in the beginning was because of the business model. Wix’s value proposition is that they take handle the technical side of an online presence. “Back-end” type of work like search engine optimization (SEO) and structured data are taken care of by Wix. Wix also provides marketing tools that are helpful to small businesses succeeding. This allows businesses to focus on doing what they do best.

After knowing the Wix business model, the integration of Google My Business fits in with the philosophy of making it easy to do business online. The expanded partnership with Google simplifies managing a Google My Business (GMB) profile. This gives them a very strong position in the local search industry.

The Value Of GMB Integration

The goal is to simplify the platforms removing unnecessary steps for users. The goal is that anything a business owner can do in the GMB interface, including managing their Google Search and Maps profile, can be done directly from the platform through a familiar user interface.

An update from Wix’s team says:

“Business owners can manage their Business Profiles, update their business information and hours, add photos, update their website, create posts, add attributes, respond to reviews, share Q&As, message with customers and accept bookings.

An up-to-date Business Profile is considered 2.7 times more reputable, 70% more likely to attract location visits and are 50% more likely to lead to a purchase.”

Integration With Wix

Wix already has experience integrating Google services directly into the Wix platform.

Here are some of the Google integrations already built-in:

  • Google Search Console
  • Google Workspaces
  • Google Analytics
  • Google Tag Manager
  • Reserve with Google

Local Search Win

Other platforms out there can definitely help small businesses build an online presence. But there aren’t any with the full suite of marketing and business features included with a Wix account.

Wix has been making great strides with what they bring to the table for their users, including in the area of SEO. Integrating GMB into the Wix platform solidifies as a strong consideration for any business wanting to go online but without having to make significant investments hiking the steep technical learning curve. This makes them a strong contender.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Google Will End Behavioral Targeting – What’s The Impact

We’re officially in full swing of 2021, and that has come with tighter privacy and data regulations across the board. Google, who is up against high pressure from regulators around antitrust and data privacy, announced that they will cease the permission of cross-site tracking and targeting of individuals outside its own properties. This would include properties such as in inventory they sell through video ad exchange and Google Ad display.

 David Temkin, director of product management and ads privacy wrote in a blog post, “Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”

Google’s move comes directly after the recent decision of Apple to give users the choice to block the IDFA identifier at the app level, which means apps will be required to ask users for permission to collect and share data.

“This is yet another confirmation the web is shifting to a consent-oriented framework,” said Nii Ahene, Chief Strategy Officer at Tinuiti. “It’s going to be all about opt-in, not opt-out initiatives.”

It is very evident that many of the behavioral targeting capabilities marketers have heavily depended on will fade out or disappear completely, however it is not yet confirmed the exact implications of how this will affect each of Google’s Ad products. The changes are slated to take place at the end of the year and only impact the open web, not mobile app ads purchased and sold using Google’s ad tech.

Important highlights from Google

At this exact stage, here is what we know for sure:

  • Google will be completely stopping to build user-level profiles within its ad systems. They will also not use such data to enable targeting on non-Google sites. That means Google’s AdX ad exchange and other services that target ads to web inventory outside Google properties will no longer support any cookie replacement identifiers.
  • Google’s ad targeting changes are focused solely on the open web. At this time, the changes will not apply to the mobile app ads bought and sold using Google’s ad tech.
  • Google’s targeting changes only will go into effect after the company officially stops recognizing third-party cookies in its Chrome browser. In January 2020, the company said it would do that within two years.
  • Advertisers will still be allowed to target their own databases of consumers through their own first-party data on Google properties, such as Google’s search results pages and YouTube.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on all Google updates and other top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

 

How To Advertise On Clubhouse

Have you heard of Clubhouse yet? It’s the newest social media app to take the world by storm. The invite-only drop-in audio platform currently has over 2 million people users interacting with the platform each week. The new platform is currently valued at over $1 billion US dollars.

After a tweet recently sent out by Elon Musk, the platform received a huge push after he tweeted that he would be hosting an event on Clubhouse. It just so happened that he was joined by the Robinhood CEO, Vlad Tenev, gaining even more traction.

To sum up the platform in a few words, Clubhouse offers people a loose collection of drop-in clubs and events, where you can not only listen to people discuss topics ranging from startups and technology through to philosophy and comedy, but also contribute your own questions and thoughts. It’s kind of like a spontaneous podcast that anyone can listen to live, and several hundred to several thousand attendees dropping in from all over the world.

The platform has completely exploded in popularity and is growing rapidly by the day (the app had just 600,000 weekly users in December of 2020). The caliber of users is increasing since the Elon Musk tweet, and all are at least experimenting with the new platform. The obvious question for creators, brands, and contributors, however, becomes ‘how do we monetize this?’.

Currently, Clubhouse does not offer any in-app advertising functionality, as the company doubles down on the growth and user experience of its platform. However, that doesn’t mean that you can’t advertise on Clubhouse. Let’s take a look at both podcasts and meetups (during normal non-COVID times) to discover how marketers can jump ahead of the curve and make money advertising on Clubhouse.

1. Branded Events and Clubs

It can be as simple as a branded event. Brand events and clubs always have an extra flare by adding something to the effect of ‘Presented by Company X’ in the title of an event. This is no different to many a local tech or startup meetup that might be presented either online or an in-person type of event. Not only that, but larger more traditional organizations — think IBM, Microsoft, and financial services organizations — are always more than delighted to align themselves with the latest trends and up-and-coming segments.

2. Guest/Celebrity Appearances

Both brands and personalities might want to access the spotlight at high-quality events that draw a large crowd and place them alongside influential figures.

As such, you might be able to offer pay-to-play for speakers/moderators at your events. This gives them an opportunity to get in front of their audience, build their own Clubhouse following, and develop or further solidify their brand and association with a particular demographic.

3. Product Placement

If you’re running an event on, say, beauty, and you have a club that regularly draws thousands of people to its events, then you will no doubt find brands that will want to get in front of your audience. Common in podcasts and events alike, product placement can be huge for an app such as Clubhouse. For example, it could be a conversation centered entirely around reviewing a certain product live, or discussing the features with a trusted influencer.

It might be as simple as name-dropping products, and if you have any reservations about this, limit product placements to products that you’re personally using and give out affiliate links for certain products and/or services that you would personally vouch for.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

What Will Influencer Marketing Look Like in 2021

It’s fairly safe to say that 2020 was a tough year for us all, in personal and professional life. We have all needed to adjust to the new normal. One industry that was heavily impacted was influencer marketing, where they saw a sharp decline in the value of their content as people moved indoors and grappled with the loss that the COVID-19 pandemic has imposed on the world. What does this mean for the future of influencer marketing in 2021? Experts at Onimod Global took a deep dive into the topic to help you decide when it’s appropriate to use an influencer, and how that will change in the upcoming decade.

Where influencer marketing began

Initially, before brands used celebrity endorsements, they used characters to evoke empathy from consumers such as Santa Claus for Coca Cola and Tony the Tiger for Kellogg’s cereals. The next wave included all sorts of celebrity and public figure endorsements. This helped brands to get their consumers to connect the dots between brand, trust, and recommendations by public figures.

Then entered the influencer era: where celebrity endorsements are still popular, but now they have to compete with “normal” personalities. Influencers are similar to characters in the sense that they still perform the role of someone in an ad on social media but they are, and very well could be, your neighbors; just with hundreds of thousands of followers online. Influencer marketing has boomed in popularity over the last years, especially in the fashion and lifestyle industries. Consumers that would once shop based on cool advertising and customer reviews, have changed their ways and will buy based on a raving review from their favorite influencer. Today, influencer marketing is worth a reported $10 billion dollars, and now every social platform has been involved in some way.

Impact of microinfluencers

While the influencers and celebrities with an established audience of hundreds of thousands of followers can make a significant impact on your overall sales, they can also take a massive toll on your company’s wallet. This is why brands also opt for “microinfluencers”, or social media personalities with a lower follower count.

Their content is usually centered around a very niche passion or community, some examples being health & beauty, trucking & logistics, or travel. The most incredible USP about microinfluencers is that they can have an engagement rate of nearly 60% versus that of a celebrity doing something similar. While being a cost effective option for a brand that wants to get involved in influencer marketing, they are also seen as very trustworthy source of information.

The future of influencer marketing

What’s up next for the future of influencer marketing? The first change we’ve seen thus far is influencers beginning to charge for exclusive content on Instagram and other platforms. Some charge a monthly fee to become a “Close Friend” on Instagram, while others are trialling WeChat’s new paywalls. In effect, content quality is becoming a focus.

However, this has the potential to also be a benefit for brands. If the influencers they work with are more invested in producing high quality content, they could be more likely to develop stronger partnerships with a select number of brands. “It will enable influencers to avoid having ‘one night stands’ with brands and rather focus on creating long-term ambassadorships with brands that are truly authentic to their lifestyle,” says Krishna Subramanian, CEO of influencer marketing and branded content firm Captiv8.

Private fan subscriptions are just one of many changes we predict will happen in the next decade, and Onimod Global experts will be sure to keep you up to date on all new influencer marketing news.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Why Live Shopping Is The Future Of Ecommerce

Brick-and-mortar retail was a significant revenue-driver as recently as 2019, but Covid-19 has changed everything. The pandemic has already accelerated levels of e-commerce growth not previously expected until 2022 at minimum. Live shopping is coming up as the latest Ecommerce trend that combines advances to technology and social media channels with the familiar, quaintly nostalgic concept of at-home shopping. Envision the Home Shopping Network (which continues to be quite successful) but streamable on mobile phones through websites and on social media apps such as Instagram with influencers that help to sell goods.

Onimod Global experts are here to break down what live shopping is and why it will be crucial to the success of your Ecommerce strategy in 2021 and coming years.

What exactly is live shopping?

Livestream shopping is a natural confluence of several current tech trends—streaming, influencers, social, commerce—and offers companies a new approach based on an old shopping trend to consumers’ hearts and wallets. Think back to when the Home Shopping Channel began to appear on televisions, first across North America and then worldwide. Previously catered to housewives, the live shopping on channels QVC and HSC allowed women to shop from the comfort of their couches just by calling in to the show.

Several decades and gender role changes later, live shopping provides a convenience that has now been completely taken over by ecommerce and the ability to do it all from one’s computer or mobile phone instead. Live shopping provides a real-time feedback loop for all consumers tuned in, including reviews and recommendations of products. Influencers and customers sharing among followers and friends, and asking questions about the product on the platform in use is an important piece of the puzzle for brands to embrace “social commerce.” As we’ve already mentioned, the COVID-19 pandemic accelerated the adoption of live shopping, giving ample space and opportunity for it to reach customers in North America and Europe. Beyond fashion and beauty, live shopping can be extended into many different types of categories. For example, cars and houses and all sorts of accessories sold in a variety of industries are emerging in popularity.

Live shopping platforms

Live shopping used to come from one customer and one customer only: the ones watching tv at home. Now the landscape has shifted entirely, where live shopping can happen on a buyer’s phone or computer, and, yes, streamed on their smart television, too.

This list of already existing streaming platforms from Shopify is a great place to start looking if you’re interested in offering live shopping:

The most important and largest platform to start live shopping for your business is of course, Instagram. Instagram live shopping is used in the following ways:

  • Product demos: Educate and engage buyers. Test the products for interested customers, answering any questions they may have.
  • Collaboration: Give buyers authentic reviews. Bring on other creators or brands with an influencer to give a level of insight and realistic product presentation to the process.
  • Human interaction: Invite buyers to participate. All of these options allow for your buyer to participate in the testing, learning, and shopping experience in a way that straight Ecommerce doesn’t necessarily provide space for.

The future of Ecommerce

Live shopping brings a humanized element to an otherwise human-less experience. One thing Ecommerce always had going for it was the fast and easy process, however no one had yet figured out a way to bring interaction to the table to match the USP of convenience. COVID-19 catapulted Ecommerce and online shopping in this direction, with no signs of slowing down.

Though a post-COVID life is hopefully coming soon, and whatever version of “normal living” is sure to resume soon after, live shopping—like many other new or adapted consumer behaviors and technologies—is likely to remain a pillar of the buying experience.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing your digital presence for your company? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

What’s In Store For Digital Marketing Agencies in 2021

Nobody was prepared in the slightest for everything that occurred in 2020, and that includes digital marketing agencies. When initial shutdowns began worldwide, agencies all over the world decreased significantly in revenues.

While 2021 still holds some economic uncertainty, leaders in the digital marketing realm have indicated that their agencies have been remarkably standing strong, according to CallRail’s fall survey of 167 global marketing leaders who use its services. The findings show that most agencies will finish 2020 with higher annual revenues than in 2019.

2021 financial outlook

In the CallRail’s survey, 88% of agencies indicated they are satisfied to extremely satisfied with their agency’s financial health in 2020. Only 3% were extremely unsatisfied. Most agencies also anticipate exceeding their 2019 revenue by the end of 2020, which are in line with the rest of the findings.

As most business shifted from offline to online at a rapid rate, it makes sense that a majority of agencies are succeeding this year financially. The vice president of Avalaunch Media, Kyle Shurtz, shares how his business experienced an increase in financial success, “Because we focus strictly on online advertising, we had more business come through as people shifted from offline to online. We anticipate 2021 to be much more of the same. Our goal is to grow by about 20% year-over-year.”

The value of digital marketing agencies

The key value that digital marketing agencies bring to the table for clients is their strategic value. Being seen as a strategic partner is one of the primary ways agencies can increase their value to clients. Most agencies felt as though they were doing quite well in this area. According to 67% of agencies, the primary reason that clients choose their agency is because they’ve established themselves as strong strategic partners.

The longevity most agencies have with clients is another indicator that clients believed agencies are delivering enough value to continue to use their services. Long-term relationships of two years or more were common for 69% of agencies. Only 4% said the client relationship lasted less than one year.

What this means for 2021

Uncertainty of course remains, but the future looks very bright for digital marketing agencies in 2021. And there seems to be agreement among agencies that even if more lockdowns occur, it likely won’t be a repeat of spring. As agencies look ahead to 2021, there’s every reason to believe they will continue to realize increase revenue, growth in business, and overall strong financial health.

More from Onimod Global

Onimod Global is looking forward to the future and helping your business reach your full digital potential. Interested in growing lead generation and sales revenue for your company through digital channels? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.